Wildlife Victoria

What Wildlife Victoria does

Wildlife Victoria is a non-profit wildlife rescue organization founded in 1989 and headquartered in Abbotsford, Victoria, Australia. The organization's core offering is a free 24/7 Emergency Response Service — accessible via a telephone hotline (03 8400 7300) and online reporting form — that dispatches a statewide network of 1,404 active trained volunteers to sick, injured, and orphaned native animals across Victoria. In 2025, the service handled 189,417 requests for help (an 18% year-on-year increase) and assisted 114,636 native animals across 450 species, including 268 threatened species animals across 53 species.

The second pillar is the Travelling Veterinary Service — the only mobile wildlife veterinary service in Australia — which deploys specialized 4WD mobile clinics staffed by wildlife veterinarians and veterinary nurses to provide in-field assessment, treatment, X-ray, anaesthesia, darting, and free telehealth consultations to general practice veterinarians. Launched in metro Melbourne in 2021 and expanded to regional Gippsland in 2023, the service traveled 79,552 km in 2025, treated 1,445 animals, and conducted 982 shelter visits. Wildlife Victoria has also built a statewide environmental intelligence system, operationalized through the Wildlife Roadtoll Action Program (WRAP), which aggregates wildlife-vehicle collision data and sells region-specific intelligence packs to local councils.

Wildlife Victoria is funded by public donations (tax-deductible from $2, with a WildFriends monthly giving program), Victorian government grants, corporate sponsorships (notably Zoetis for the Travelling Veterinary Service), bequests, community fundraising, and shop merchandise proceeds. The organization is governed by a board chaired by Acting Chair Adrienne Duarte and led by CEO Lisa Palma (appointed February 2023). In 2025, the organization received only 5% of its annual operating costs in the state budget despite a 204% rise in call volume over five years, triggering an urgent operational review.

Name

Wildlife Victoria

Legal name

Wildlife Victoria

Website

https://wildlifevictoria.org.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Wildlife Victoria is a non-profit organization providing free 24/7 wildlife rescue and emergency response services across Victoria, Australia, through a statewide network of 1,400+ volunteers and the country's only mobile wildlife veterinary service.

Ownership category

akta.pro rank

Product category

Wildlife Rescue and Veterinary Services

NAICS

Veterinary Services (54194)

akta.pro primary industry

Rescue, Transport & Emergency Animal Response (BPAGAIAB)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Wildlife Health & Conservation Disease Management (HLAMAJAM)

Keywords

• Wildlife rescue services
• Wildlife veterinary care
• Animal emergency response
• Wildlife rehabilitation
• Conservation advocacy

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Public Donations: Wildlife Victoria relies on generous donations from the public to fund operations. Donations of $2 or more are tax deductible. Monthly giving program called WildFriends allows supporters to make regular contributions.
2. Government Funding: The Victorian government provides funding for the Emergency Response Service. In 2025, the organization received only 5% of annual operating costs in state budget despite a 204% increase in call volume over five years.
3. Bequests: Gifts in Wills - supporters can leave bequests in their will including percentage gifts, fixed sums of money, or assets such as real estate or shares.
4. Fundraising: Community fundraising events, school fundraisers, workplace giving, and gifts in memory. Materials donations such as blankets, pouches and bat wraps are also accepted.
5. Shop Proceeds: The Wildlife Victoria shop sells merchandise with all proceeds contributing to running the specialist Travelling Veterinary Service and wildlife Emergency Response Service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wildlife Victoria operates a 24/7 free wildlife emergency response service for the Victorian public, taking calls and online reports about sick, injured, or orphaned native animals and dispatching a statewide network of over 1,400 trained volunteer rescuers. It complements this with the Travelling Veterinary Service, Australia's only mobile wildlife veterinary clinic fleet operating from specialized 4WD vehicles, which provides free in-field treatment to wildlife and telehealth advice to general practice vets.

Product overview

Wildlife Victoria operates a unified suite of free public services centred on wildlife emergency response and veterinary care. The core of the offering is the 24/7 Emergency Response Service (telephone hotline and online reporting form) backed by a statewide network of over 1,400 trained volunteer rescuers and transporters, coordinated through location-matching technology. This is paired with the Travelling Veterinary Service — a mobile clinic fleet that brings wildlife veterinary expertise (including X-ray, anaesthesia, darting, and telehealth support) directly to the field and to wildlife shelters. A secondary layer of value is delivered through the Wildlife Roadtoll Action Program (WRAP), which transforms raw rescue data into environmental intelligence reports for government and council use. The portfolio also includes an advocacy program (duck hunting reform, wildlife-friendly netting, Wildlife Act reform), volunteer foster/shelter care coordination, a donations and fundraising portal, and a public education hub covering native species and injury causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Response Service A free 24/7 hotline and online reporting system staffed around the clock that dispatches a statewide network of 1,400+ trained volunteers to respond to sick, injured, and orphaned native wildlife across Victoria. Uses location-matching technology to pinpoint animal locations and match incidents to available volunteers within a geographic radius.
• Travelling Veterinary Service A mobile wildlife veterinary clinic operating 7 days a week from specially equipped 4WD vehicles, staffed by experienced wildlife veterinarians and veterinary nurses. Provides on-the-spot assessment, treatment, X-ray, anaesthesia, and darting for native wildlife in the field and at shelters, plus free telehealth consultations for general practice veterinarians.
• Online Wildlife Emergency Reporting Form A web-based reporting form that allows members of the public to submit wildlife emergency incidents 24/7, capturing location (including GPS pin-drop), species, number of animals, and cause for concern, with callback from an Emergency Response Operator.
• Wildlife Roadtoll Action Program (WRAP) A data-driven prevention initiative that aggregates wildlife-vehicle collision cases reported to the Emergency Response Service into a statewide environmental intelligence system, producing hotspot maps and seasonal/geographic trend reports shared with local councils and state/federal governments to drive infrastructure interventions.

Quantifiable outcome

• 114,636 native animals assisted in 2025 across 450 species
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• City of BallaratminorStrategic or Co-development Partner · 1 January 2025Through the Wildlife Roadtoll Action Program (WRAP), Wildlife Victoria sold a region-specific data pack to City of Ballarat enabling council to integrate wildlife-incident data into its infrastructure plans for safer urban planning.
• RSPCA VictoriacoreStrategic or Co-development Partner · 1 January 2021Partnership with RSPCA Victoria as part of the wildlife friendly netting campaign to reduce illegal or unsafe netting harmful to native wildlife including flying-foxes, birds, and possums.
• Zoos VictoriacoreStrategic or Co-development Partner · 1 January 2021Partner in the wildlife friendly netting campaign along with RSPCA Victoria, Conservation Regulator and Animal Welfare Victoria to urge household fruit growers to check their netting.
• Conservation Regulator VictoriacoreStrategic or Co-development Partner · 1 January 2021Partner in wildlife friendly netting campaign to reduce harm to native wildlife from illegal fruit tree netting.
• Animal Welfare VictoriacoreStrategic or Co-development Partner · 1 January 2021Partner in wildlife friendly netting campaign to promote legal fine-mesh netting and alternatives.
• Victorian Government (Department of Energy, Environment and Climate Action)coreStrategic or Co-development PartnerVictorian government is the funder of the Emergency Response Service. The organization works with DEECA during government-declared emergencies such as bushfires, with Wildlife Victoria being an integral part of the coordinated wildlife emergency response.
• ZoetiscoreStrategic or Co-development PartnerZoetis is the partner for the Travelling Veterinary Service, supporting the mobile veterinary clinics that provide free wildlife veterinary care across Victoria.
• Pressroom PartnersminorStrategic or Co-development PartnerCommunity partner supporting Wildlife Victoria's mission.
• Green Leaf CosmeticsminorStrategic or Co-development PartnerCommunity partner supporting Wildlife Victoria's wildlife protection work.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RSPCA Victoria: Statewide animal welfare charity in Victoria covering domestic animals, wildlife investigations, and shelter operations. Broader mandate than Wildlife Victoria but overlapping on wildlife advocacy (notably the wildlife-friendly netting campaign partnership) and animal welfare policy.
• Zoos Victoria: Victorian zoo operator running conservation and wildlife welfare programs across multiple sites. Partners with Wildlife Victoria on advocacy campaigns and shares the wildlife conservation mission, with larger operational footprint but a different core model (visitor-facing zoos vs. emergency response).
• Taronga Conservation Society Australia: Major Australian zoo and conservation organization running wildlife hospitals and species recovery programs. Overlaps on wildlife veterinary expertise and conservation advocacy but operates at a larger scale with zoo-based infrastructure.
• Australia Zoo Wildlife Hospital: Queensland-based wildlife hospital treating over 10,000 native animals annually. Comparable on wildlife veterinary care delivery and rehabilitation, though embedded within a commercial zoo operation.

Direct peers

• Wildlife Queensland: Queensland's statewide wildlife rescue, rehabilitation, and advocacy organization. Operates a similar hotline + volunteer model focused on native wildlife rescue and conservation policy, providing another interstate peer for benchmarking.
• Native Animal Rescue South Australia: South Australia's wildlife rescue and rehabilitation service operating a 24/7 rescue hotline and volunteer network. Directly comparable volunteer-driven wildlife rescue model serving a different Australian state.
• WIRES (NSW Wildlife Information, Rescue and Education Service): Australia's largest wildlife rescue organization operating the equivalent statewide emergency response service in NSW. Directly comparable as a volunteer-driven wildlife rescue charity operating a 24/7 hotline and rescue network, serving as Wildlife Victoria's interstate counterpart.

Emerging players

• Byron Bay Wildlife Hospital: Northern NSW wildlife hospital providing veterinary treatment to native wildlife. Comparable on the veterinary care component of Wildlife Victoria's Travelling Veterinary Service, though stationary rather than mobile.

Regional players

• Australian Wildlife Conservancy: National nonprofit focused on landscape-scale wildlife conservation across Australia. Shares the wildlife conservation mission but operates via protected land management rather than emergency rescue, serving as a complementary peer in the broader Australian wildlife NGO ecosystem.

Others

• WWF-Australia: National affiliate of WWF focused on species conservation, habitat protection, and policy advocacy. Thematically adjacent as a large wildlife-focused nonprofit, though operating at national/international scale with different program models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/wildlifevictoria
• Facebookfacebook.com/wildlifevictoria
• LinkedInlinkedin.com/company/wildlife-victoria
• Instagraminstagram.com/wildlifevictoria
• TikToktiktok.com/@wildlife.victoria
• Xx.com/wildlife_vic

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildlife Victoria