AMA Victoria

What AMA Victoria does

AMA Victoria (legal name: Australian Medical Association (Victoria) Limited) is a private, member-owned professional association representing doctors and medical students in Victoria, Australia. The organisation traces its institutional heritage to 1846 as the Port Phillip Medical Association, the first professional medical body in Australia, and was incorporated in its current form as a company limited by guarantee in 1994, with the name AMA Victoria Ltd adopted in 1997. It operates as the Victorian branch of the broader Australian Medical Association, holding conjoint membership arrangements that automatically enrol eligible members into Federal AMA and ASMOF (Australian Salaried Medical Officers Federation). Its core offering is structured around four service pillars: Advocacy and Policy (representing the profession to the Victorian State Government), Workplace Relations (specialist industrial and employment advice plus access to the AMA fees list), Professional Development and Careers (coaching, leadership programs, resources across the medical career lifecycle), and Wellbeing (including the AMAVIC Peer Support phone line and the Victorian Doctors' Health Program). Supporting communications include the quarterly VicDoc digital magazine and the weekly Check-up e-newsletter reaching up to 9,000 recipients.

The business model is subscription-based: members pay a monthly fee, with three months charged upfront (non-refundable) on joining and optional 12-month advance payment; student membership is free; subscription levels vary by member class. Revenue is supplemented by a preferred partner program with more than ten commercial partners (Kennedys, Bongiorno Group, AMA Financial Services, Doctors' Health Fund, Dell Technologies, Samsung, PSA Insurance, Harper Bernays, Wakelin Property Advisory, Wine Direct). Distribution is domestic and single-country, served through the Member Hub portal (my.amavic.com.au), telephone support (including a country Victoria toll-free line), and in-person services at AMA Victoria House, 293 Royal Parade, Parkville. The organisation has 11-50 employees and maintains two wholly-owned associated entities: Medical Society of Victoria Incorporated and Solution Plus Training Limited. It is not venture-backed, PE-owned, or publicly traded.

Name

AMA Victoria

Legal name

Australian Medical Association (Victoria) Limited

Website

https://amavic.com.au

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

11–50 employees

Short description

AMA Victoria is a private, member-owned professional association representing doctors and medical students in Victoria, Australia, delivering advocacy, workplace relations, professional development, and wellbeing services funded by monthly subscriptions and partner revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Parkville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Members pay a subscription on a monthly basis. Upon joining, members are charged for 3 months upfront (non-refundable). A member may pay 12 monthly subscriptions in advance if they choose. By continuing to be a member, members agree to pay the applicable monthly membership fee on the anniversary date beginning from the fourth month.

Pricing tiers

Distribution channels3 records

Marketing channels9 records

Core offering

AMA Victoria is a professional membership organisation for doctors and medical students in Victoria, Australia, selling monthly and annual subscriptions to membership classes (students receive free membership). Members receive access to advocacy and policy representation, specialised workplace and industrial relations advice, professional development and career resources, and wellbeing programs, along with access to the Member Hub portal, the VicDoc quarterly digital magazine, and the Check-up weekly newsletter. Membership automatically entitles eligible members to Federal AMA and ASMOF conjoint membership.

Product overview

AMA Victoria is a professional membership organization for doctors in Victoria, Australia, offering a unified membership platform rather than a modular software product. The core offering includes membership services accessed through the Member Hub portal, providing advocacy and policy representation, workplace relations advice, professional development and careers services, and wellbeing support. The organization also publishes VicDoc (quarterly digital magazine) and Check-up (weekly electronic newsletter). Additional services include the Leadership Education Group Program, AMAVIC Peer Support phone line, Victorian Doctors' Health Program (VDHP), and the AMA Victoria Foundation for health initiatives. The organization maintains partnerships with various service providers offering discounted benefits to members.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Hub Online member portal for managing AMA Victoria membership, accessing exclusive benefits, resources, and services.
• Advocacy and Policy Services
• Workplace Relations Services
• Professional Development and Careers Services
• Wellbeing Services
• Leadership Education Group Program for Senior Doctors
• AMAVIC Peer Support
• Victorian Doctors' Health Program (VDHP)
• VicDoc Digital Magazine
• Check-up Weekly Newsletter
• Membership Subscriptions

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AMA Financial ServicescoreGTM or Marketing PartnerFinancial services partner offering services to AMA Victoria members. Listed as a Preferred Partner on the AMA Victoria website.
• Bongiorno GroupcoreGTM or Marketing PartnerTaxation and accounting partner. AMA Victoria's preferred taxation and accounting partner offering specialist consultants to help members make good financial decisions.
• Doctors' Health FundcoreGTM or Marketing PartnerHealth insurance fund for doctors. Partnered with AMA Victoria for several years, leveraging the association's trusted reputation to build brand equity among engaged members.
• Harper BernaysminorGTM or Marketing PartnerListed as a partner offering services to AMA Victoria members.
• KennedyscoreGTM or Marketing PartnerLaw firm with long-standing relationship with AMA Victoria, advising doctors on clinical, commercial, employment and health law issues.
• PSA InsuranceminorGTM or Marketing PartnerInsurance partner providing services to AMA Victoria members.
• SamsungminorGTM or Marketing PartnerTechnology partner offering deals and discounts to AMA Victoria members.
• Wine DirectminorGTM or Marketing PartnerWine purchasing partner offering services to AMA Victoria members.
• Wakelin Property AdvisoryminorGTM or Marketing PartnerProperty advisory firm finding and negotiating residential property purchases in Melbourne for AMA Victoria members at VIP rates.
• Federal AMA (Australian Medical Association Limited)coreStrategic or Co-development PartnerNational AMA body. Membership of AMA Victoria automatically entitles members to membership of Federal AMA. AMA Victoria discloses members' personal information to Federal AMA.
• ASMOF (Australian Salaried Medical Officers Federation)coreStrategic or Co-development PartnerRegistered trade union representing salaried doctors. AMA Victoria has a conjoint membership arrangement where ASMOF membership is provided without further subscription cost to eligible members who are financial members of AMA Victoria.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Others

• Avant Mutual: Medical indemnity insurer serving Australian doctors. Not a peer in membership association terms, but a financial-services partner comparable in target customer and provides adjacent professional protection products to AMA Victoria members.

Regional players

• Royal Australasian College of Physicians (RACP): Specialist medical college for physicians in Australia and New Zealand. Comparable as a professional body serving a medical member base with training, advocacy, and member benefit functions, though specialty-focused and trans-Tasman in geography.

Direct peers

• AMA Queensland: Another state-level AMA branch providing membership, advocacy, workplace relations, and professional development services to Queensland doctors. Comparable in business model, value proposition, and customer base.
• AMA NSW: State-branch counterpart of AMA Victoria, offering equivalent professional association, advocacy and member services to doctors in New South Wales. Closest direct peer in terms of structure, services, and segment coverage.
• Australian Medical Association (Federal AMA): National peak professional body for Australian doctors, of which AMA Victoria members automatically receive membership. Direct counterpart operating the same membership association model with similar advocacy and member-benefit functions, but at the federal level rather than state.
• Australian Salaried Medical Officers Federation (ASMOF): National trade union for salaried doctors with which AMA Victoria has a conjoint membership arrangement. Operates as an industrial relations body serving overlapping medical professional membership.

Broad incumbents

• British Medical Association (BMA): UK national professional association and trade union for doctors. Historical antecedent of AMA Victoria (Victorian Branch of the BMA founded 1879). Comparable in advocacy, member services, and trade union functions, but at much larger scale and broader geography.

Emerging players

• Royal Australian College of General Practitioners (RACGP): National professional college for GPs, providing training, standards, and advocacy. Overlaps with AMA Victoria in GP-specific advocacy (e.g., payroll tax issues) and member services, but operates as a specialty college rather than a state general medical association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amavictoria
• Facebookfacebook.com/AMAinVictoria
• LinkedInlinkedin.com/company/ama-victoria
• Instagraminstagram.com/youramavic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Victoria