asmof nsw

What asmof nsw does

ASMOF NSW is the New South Wales branch of the Australian Salaried Medical Officers Federation (ASMOF), a federally registered trade union representing salaried medical practitioners in Australia. The organisation delivers industrial representation before industrial tribunals, negotiations with employers on salaries and conditions, and advocacy for the provision and development of quality health services. Membership spans every career level of salaried medical professionals — interns, residents, registrars, hospital specialists, consultants, medical academics, and medical administrators — and addresses pain points including workplace safety, fear of retribution when reporting concerns, parental leave entitlements, disrespect from administrators, and budget decisions affecting clinical needs.

The federation operates without proprietary technology products; its technical footprint is limited to a standard iMIS content management system that supports member communications, advocacy, and administrative functions. ASMOF maintains branch offices across all eight Australian states and territories (ACT, NSW, NT, QLD, SA, TAS, VIC, WA) and has been affiliated with the Australian Council of Trade Unions (ACTU) since 1991, which recognises it as the principal union for salaried medical practitioners.

Revenue is generated exclusively through recurring membership dues paid by salaried doctors, with subscription structures set at the branch level rather than publicly disclosed at the federal level. Member acquisition occurs via direct branch enrollment through state/territory branch websites, supported by organic social media presence on Facebook, Twitter, and LinkedIn and participation in broader Australian Unions campaigns such as the Work Shouldn't Hurt survey series. The organisation is registered under the Fair Work (Registered Organisations) Act 2009 and operates as a non-profit membership body without external venture funding.

Name

asmof nsw

Legal name

Australian Salaried Medical Officers Federation

Website

https://asmof.org.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ASMOF NSW is the New South Wales branch of a federally registered Australian trade union representing salaried medical practitioners across all career levels through industrial tribunal representation, employer negotiations, and healthcare advocacy, funded via recurring membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Union Membership Dues: ASMOF generates revenue through membership fees and dues paid by salaried doctors across all Australian states and territories. The union is registered under the Fair Work (Registered Organisations) Act 2009 and maintains audited financial reports demonstrating financial governance and ability to pay debts as they become due.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASMOF NSW is the NSW branch of the Australian Salaried Medical Officers Federation, providing trade union membership and representation services to salaried doctors. Core offerings include industrial tribunal representation, employer negotiations on salaries and conditions, advocacy for quality health services, position statements on workplace issues, and policy research through surveys such as the National Doctors Survey.

Product overview

ASMOF (Australian Salaried Medical Officers Federation) is a trade union, not a technology product company. It provides union membership services for salaried doctors including representation before industrial tribunals, negotiations with employers, advocacy for healthcare quality, and conducts surveys (such as the National Doctors Survey and Work Shouldn't Hurt Survey). The organization operates through state and territory branches and does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Union Membership (Salaried Doctors)
• Industrial Tribunal Representation Representation of members before industrial tribunals in matters relating to employment disputes, unfair dismissal, and industrial rights. Provided to salaried doctors by the union's industrial officers and legal representatives.
• Employer Negotiations on Salaries and Conditions Collective bargaining and direct negotiation with employers (public hospitals, health services, universities) on member salaries, conditions, allowances, and enterprise agreements. Provided to salaried medical practitioners across all Australian states and territories.
• Policy Position Statements and Submissions Developed and endorsed position statements (e.g., 2024 Recommended Minimum Parental Leave Entitlements for Salaried Medical Officers) and submissions to government and regulatory bodies advocating for member interests and quality health services.
• National Doctors Survey An annual workforce survey of salaried medical practitioners that collects data on workplace conditions, safety, respect, hospital resourcing, and clinical decision-making. Findings are used for policy advocacy and benchmarking. The 2025 survey findings highlighted widespread dysfunction in Australia's public hospital system.
• Work Shouldn't Hurt Survey A national survey program run through the Australian Unions network to capture workplace safety, harassment, and injury data. ASMOF participates to advocate for safer working conditions for salaried medical practitioners. The 2025 edition was published on 11 September 2025.

Quantifiable outcome

• 75% of doctors felt uncomfortable reporting safety or workplace concerns due to fear of retribution (National Doctors Survey 2025 finding)
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian Council of Trade Unions (ACTU)coreStrategic or Co-development Partner · 1 January 1991ASMOF is recognized by the ACTU as the principal union for salaried medical practitioners in Australia. ASMOF affiliated with the ACTU in 1991, establishing its position within the broader Australian trade union movement and gaining access to ACTU resources, collective bargaining frameworks, and industrial relations expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Australian Medical Association (AMA): The AMA is Australia's peak professional association for doctors, with overlapping membership among salaried medical practitioners. Both organizations advocate for Australian doctors on workplace conditions, remuneration, and policy, and several state ASMOF branches operate via AMA state offices (e.g., TAS, NT).
• British Medical Association (BMA): The BMA is the UK's registered trade union and professional body for doctors, providing industrial representation, collective bargaining, and policy advocacy. It is the closest international functional analogue to ASMOF in mission, structure, and member services.
• Australian Nursing and Midwifery Federation (ANMF): The ANMF is the Australian federation of nursing and midwifery unions, operating a federated branch structure across states/territories and affiliated with the ACTU. It is structurally and operationally comparable to ASMOF, representing a different but adjacent clinical workforce under similar industrial frameworks.
• Australian Salaried Medical Officers Federation (ASMOF National): ASMOF National is the federal body of which ASMOF NSW is a branch. Directly comparable as the parent federation representing the same constituency under the same legal and industrial relations framework; included for structural completeness.

Broad incumbents

• American Medical Association (AMA US): The US AMA is the largest professional association of physicians in the United States, with a broader remit (including private practice physicians) than ASMOF but with overlapping functions in advocacy, position statements, and workforce policy. Comparable as a large-scale doctor advocacy body.

Regional players

• Health Services Union (HSU): The HSU is an Australian trade union representing health professionals and health sector workers. It overlaps with ASMOF in representing parts of the hospital workforce (e.g., allied health, administrative staff) under similar ACTU-affiliated industrial relations structures.
• Medical Association of Salaried Medical Officers (MASMO) - historical analog: State-level salaried medical officer associations in Australia (such as the previous MASMO in NSW) historically performed comparable industrial representation for public hospital doctors. Included as a structurally comparable peer for ASMOF NSW's role, though now absorbed into the ASMOF federation.

Others

• Medical Indemnity Protection Society (MIPS): MIPS is an Australian medical defense organization providing professional indemnity and medico-legal support to doctors. It is adjacent to ASMOF in serving the same member base, but its function (insurance/support) is distinct from industrial representation.
• Avant Mutual: Avant is a doctor-owned mutual providing medical indemnity, insurance, and medico-legal advice to Australian doctors. It serves the same practitioner base as ASMOF but operates as a member-owned mutual rather than a registered trade union.
• Royal Australasian College of Physicians (RACP): The RACP is a specialist medical college that trains and represents physicians and paediatricians across Australia and New Zealand. It is comparable to ASMOF in representing a subset of salaried doctors but is focused on training and credentialing rather than industrial representation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ASMOFnsw
• Facebookfacebook.com/asmofnsw
• LinkedInlinkedin.com/company/asmof-nsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asmof nsw