Puremedy

What Puremedy does

Puremedy, Inc. is a privately held, founder-owned natural remedies company headquartered at 31192 La Baya Drive, Suite C, Westlake Village, California. The company sells approximately 29 topical SKUs — ointments, salves, balms, and sprays — organized into five collections: First Aid Essentials, Baby, Body Care & Deodorant, Respiratory Comfort, and Pet Care (the latter marketed under a dedicated Animal Wellness sub-brand). The flagship Original Healing Ointment traces its formulation to an 1865 Algonquin elder recipe preserved across five generations of the founder's family, and products are positioned around certified organic or wild-harvested ingredients, homeopathic principles, and hand-crafted production. Founder Joni Siegel, who has carried on the family tradition for more than 20 years, is the named steward of the brand.

The commercial model is direct-to-consumer e-commerce powered by Shopify at puremedy.com, supplemented by Amazon Marketplace sales and a physical retail presence through unspecified independent retailers. Pricing is unit-based, ranging from $5.00 (Intensive Lip Repair) to $39.95 (Fly and Tick Spray), with free ground shipping to the lower 48 states on orders over $49, $8.99 standard shipping below that threshold, and $20.00 FedEx 2-day rush. The site exposes checkout across seven additional international markets (Australia, Canada, Colombia, Costa Rica, Denmark, Germany, Italy). Marketing channels include Facebook, Instagram, TikTok, and YouTube for organic brand-building, a 10%-off email-capture incentive for first purchases, Amazon verified-buyer reviews, and a testimonial/earned-media layer (including medical-professional endorsements and graphic before/after content).

The customer base is health- and ingredient-conscious consumers seeking natural alternatives to conventional first-aid, baby, body-care, respiratory, and pet-care products; the only named professional reference is an orthopedic clinician quoted endorsing the Original Healing Ointment for patient use. The company has no disclosed institutional funding, no parent company, no patents or trademarks on record, no active M&A activity, and no AI/ML technology layer — operating as a bootstrapped, small-headcount (1–10 employees) DTC brand anchored by heritage storytelling, multi-channel distribution, and a 2020 Organic Spa Magazine 'Top Holistic Healers' recognition.

Name

Puremedy

Legal name

Puremedy, Inc.

Website

https://puremedy.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Puremedy is a privately held, founder-owned natural remedies company that sells approximately 29 topical salves, balms, ointments, and sprays across first aid, baby, body care, respiratory, and pet care collections, distributed primarily through Shopify DTC e-commerce, Amazon, and physical retail to health-conscious consumers seeking organic, heritage-formulated alternatives.

Ownership category

akta.pro rank

Product category

Natural Topical Remedies

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural & Clean Fragrance (CRABADAG)

akta.pro secondary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

Keywords

• Natural skin care
• Topical herbal remedies
• First aid salves
• Organic healing ointments
• Homeopathic balms

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company generates revenue through direct-to-consumer online sales via their Shopify-powered e-commerce platform. Products include topical ointments, balms, sprays, and salves sold in various sizes (3ml, 1oz, 2oz) across multiple product categories.
2. Marketplace Sales: Products are also sold through Amazon marketplace, reaching customers through third-party e-commerce channels. Verified Amazon buyer reviews indicate significant marketplace presence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Puremedy manufactures and sells a portfolio of natural topical remedies — ointments, balms, sprays, and salves — built on certified organic or wild-harvested botanical ingredients and a heritage recipe originating from an 1865 Algonquin elder. The catalog spans First Aid Essentials, Baby care, Body Care & Deodorant, Respiratory Comfort, and Pet Care collections, sold primarily through a Shopify-powered direct-to-consumer website and Amazon.

Product overview

Puremedy is a natural remedies company offering a comprehensive portfolio of healing salves, ointments, balms, and sprays derived from traditional recipes. The product line is organized into five main collections: First Aid Essentials (including Original Healing Ointment, Black Drawing Ointment, H-Relief, Skin Tag Relief, Soothe Your Nerves, Poison Oak & Ivy Relief, and W-Relief), Baby (Intensive Skin Repair for babies, Diaper Balm), Body Care & Deodorant (Sore Muscle Balm, Detox Balm, Scars & Stretch Marks, Nipple Balm, Feminine Moisturizer Herbal Salve, Intensive Lip Repair, and four deodorant variants in Eucalyptus Mint, Blue Mountain Pine, Lavender Vanilla, and Coconut Vanilla), Respiratory Comfort (Protective Nose Ointment, Eucalyptus Chest Rub, Intensive Nasal Spray, and Moisturizing Nasal Spray), and Pet Care under the Animal Wellness sub-brand (Pet-Care Healing Balm and Fly and Tick Spray). The flagship Original Healing Ointment traces its origins to an 1865 Algonquin elder recipe, and the company emphasizes certified organic or wild-harvested natural ingredients across its offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Healing Ointment

Quantifiable outcome

• Named one of three 'Top Holistic Healers' in Natural + Organic Beauty Awards of 2020 by Organic Spa Magazine
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers Puremedy's online e-commerce platform, enabling product sales and customer transactions. Shopify processes payments, manages customer data, and provides the technical infrastructure for the online store. Puremedy uses Shopify's analytics and advertising tools (Shopify Audiences) for marketing purposes.
• FacebookminorGTM or Marketing PartnerFacebook is used as an advertising platform for targeted advertisements. Puremedy participates in Facebook's ad network for targeted marketing communications.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Weleda:
• Zarbee's Naturals: Zarbee's is a natural remedies brand owned by Johnson & Johnson, offering cough/cold, sleep, and immune products — a broader incumbent with deeper capital and distribution that competes in adjacent natural OTC categories to Puremedy.
• Burt's Bees: Burt's Bees is a major natural personal care brand (owned by Clorox) offering lip balms, salves, deodorants, and skin care with natural ingredients — a broad incumbent competing in the same natural positioning space as Puremedy across multiple overlapping SKUs.
• Dr. Bronner's: Dr. Bronner's is a family-owned natural soaps and personal care company with certified organic and fair trade positioning — a broader incumbent sharing Puremedy's natural-ingredient philosophy and DTC-heavy distribution ethos.

Direct peers

• Hyland's: Hyland's is a US-based homeopathic remedies company selling topical and OTC products for first aid, baby care, and skin conditions — overlapping with Puremedy's First Aid Essentials and Baby collections in particular.
• Boiron: Boiron is the world's largest manufacturer of homeopathic medicines, offering topical remedies and OTC natural products across first aid, cough/cold, and personal care categories — directly comparable to Puremedy's natural topical remedy portfolio and homeopathic positioning.
• Badger Balm: Badger Balm is a small, family-owned natural balm and skincare company selling certified organic, natural-ingredient products including healing balms, lip balms, and deodorants — closely matching Puremedy's scale, product form factor, and clean-ingredient positioning.
• Forces of Nature: Forces of Nature is a small US company making certified organic topical remedies for skin conditions including fungal infections, eczema, and warts — directly comparable to Puremedy's Clarifying Nail Ointment and Intensive Skin Repair lines.
• Maty's Healthy Products: Maty's is a small natural-remedies company offering topical and ingestible products for cough, cold, and skin concerns, with a clean-ingredient positioning — directly overlapping Puremedy's Respiratory Comfort and First Aid Essentials collections.

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=puremedy
• Facebookfacebook.com/PuremedyInc
• Instagraminstagram.com/puremedy
• TikToktiktok.com/@pure_remedy
• Xx.com/puremedy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puremedy