Benefits For Trucking

What Benefits For Trucking does

Benefits For Trucking (BFT) is a Minneapolis-based insurance brokerage and benefits administration firm focused exclusively on the U.S. trucking industry. The company sells group health, dental, vision, disability, life, accident, hospital, critical illness, cancer, and CDL legal plans, plus 401(k) retirement services through a partnership with Human Interest, to small and midsize trucking carriers, owner-operators, fleets, shippers, brokers, dispatchers, and recruiters. Its core technology is a benefits administration platform bundled with HR tools and custom benefits websites that double as driver-recruiting assets, supported by a national unlimited telemedicine network and ACA-compliant plan designs requiring no employer contributions and offering zero-deductible health options.

Revenue is generated through recurring brokerage commissions and partnership economics across health, ancillary, legal, and 401(k) lines; enrollment services are bundled at no cost to the employer. The go-to-market is sales-led: an inside sales team books 15-minute consultations via a website scheduling tool, runs complimentary compliance checks, and supplies custom benefits websites as recruiting tools for fleets competing for driver talent. The operating geography is the United States, with a single Minneapolis headquarters.

BFT is a third-generation family business: the originating agency was founded by Don Swartzendruber in 1974, with Scott Swartzendruber joining the trucking practice in the mid-1980s and his son Zach Swartzendruber launching Benefits For Trucking as a dedicated vertical brand in 2021 after entering the benefits industry in 2002. The company is privately held and bootstrapped with no external institutional investors or disclosed funding rounds; current staffing is in the 11-50 employee range.

Name

Benefits For Trucking

Legal name

Benefits For Trucking

Website

https://benefitsfortrucking.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Benefits For Trucking is a Minneapolis-based, third-generation family brokerage that sells group health, ancillary, 401(k), CDL legal, and benefits administration services to small and midsize U.S. trucking carriers and owner-operators.

Ownership category

akta.pro rank

Product category

Trucking Insurance and Benefits Brokerage

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

akta.pro secondary industry

Contractor Benefits & Perks Administration (BPACAGAJ)

Keywords

• Trucking insurance benefits
• Group health insurance
• Employee benefits administration
• 401(k) retirement plans
• CDL legal protection

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Benefits Sales & Administration: Revenue generated through sales and administration of group health benefits, dental, vision, disability, life insurance, accident, critical illness, and hospital indemnity plans to trucking companies and independent drivers. Enrollment services included at no cost.
2. 401(k) Retirement Plans: Partnership-based retirement plan offerings through Human Interest, with compliance checks and enrollment support
3. CDL Legal Plans: Legal protection plans specifically designed for CDL drivers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Benefits For Trucking is a specialized insurance brokerage and benefits administration firm that sells and administers group benefits packages to small and midsize trucking companies and owner operators. Core offerings include ACA-compliant group health insurance with zero-deductible plan options, dental, vision, disability, life, accident, critical illness and cancer coverage, 401(k) retirement plans, CDL legal and ID theft protection, telemedicine, and a proprietary benefits administration system with custom benefits websites used for employee education and driver recruiting.

Product overview

Benefits For Trucking is a benefits administration and insurance brokerage service provider for the trucking industry. The company offers a bundled benefits package centered around Group Benefits (health insurance with ACA-compliant plan designs) and 401(k)/Retirement services, supplemented by add-on products including Personal Coverages (dental, vision, disability, life, accident, hospital, critical illness, cancer), CDL Legal + ID Theft protection, and a proprietary Benefits Administration System with HR Tools. The company targets owner operators, fleets, shippers, brokers, dispatchers, and recruiters in the transportation industry, providing enrollment services and custom benefits websites as recruiting tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Benefits Group health insurance package for trucking companies with ACA-compliant plan designs, including zero deductible health plan options, dental, and vision coverage. Includes enrollment services and custom benefits websites. Targeted at small to midsize trucking companies and owner operators.
• 401(k) / Retirement Retirement planning services for trucking industry employees and owner operators, including compliance support and enrollment assistance, delivered in partnership with Human Interest. Includes a complimentary compliance check regardless of whether the client signs up.
• Personal Coverages Individual insurance products including disability insurance, term and whole life, accident and hospital coverage, and critical illness and cancer policies, designed for trucking company employees and owner operators.
• CDL Legal + ID Theft Protection Legal services and identity theft protection designed specifically for CDL drivers in the trucking industry.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Human InterestcoreStrategic or Co-development PartnerHuman Interest is BFT's industry partner for 401(k) retirement plan offerings. BFT offers complimentary compliance checks for clients meeting with Human Interest, with over 50% of clients who meet with Human Interest choosing to join their platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The IMA Group: National insurance and benefits brokerage with transportation and trucking clients. Overlaps with BFT on group benefits for motor carrier employers while operating broader commercial lines across industries.
• USI Insurance Services: Major U.S. insurance brokerage with a dedicated transportation and trucking vertical. Overlaps with BFT on group health and ancillary benefits for motor carriers, but serves accounts across all industries and at much larger scale.
• Acrisure: One of the largest U.S. insurance brokerages (PE-backed) with transportation specialty practices. Competes with BFT for mid-market trucking benefits accounts and has substantially greater capital, technology investment, and carrier relationships.
• Marsh McLennan: Global insurance brokerage and risk advisory firm with a transportation and logistics practice that serves large motor carriers. Overlaps with BFT only at the upper end of the trucking market but represents the type of well-capitalized incumbent that could move down-market.
• Higginbotham: Top-20 U.S. insurance brokerage with a significant transportation practice. Comparable in offering group benefits to trucking and transportation clients but operates across many industries with materially greater scale and capital.
• AssuredPartners: Large U.S. insurance brokerage with a transportation practice. Comparable in targeting trucking employers for benefits placements but at significantly greater scale and capital base than BFT.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a dedicated trucking and transportation practice. Overlaps with BFT in group benefits placement for motor carriers but serves far larger enterprise accounts with much broader capabilities.

Others

• National Association of Small Trucking Companies (NASTC): Industry association representing small carriers that aggregates demand to negotiate group benefits (health, fuel, insurance) for member companies. Comparable in customer profile (small carriers) and benefits-bundling model, though structured as a membership association rather than a broker.
• Owner-Operator Independent Drivers Association (OOIDA): National trade association serving owner-operators and small carriers, offering group benefits programs (health, dental, life) to members. Comparable in targeting the same end customer (small trucking operators) for benefits, but as a non-profit association rather than a private brokerage.

Direct peers

• TrueNorth Companies: Mid-size insurance and benefits brokerage with a long-standing dedicated transportation/trucking practice serving carriers nationwide. Most directly comparable niche competitor to BFT in scope, customer profile, and bundled benefits approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Benefts4Truckng
• Facebookfacebook.com/BenefitsForTrucking
• LinkedInlinkedin.com/company/benefitsfortrucking

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benefits For Trucking