AXA MPS Assicurazioni Danni S.p.A.

What AXA MPS Assicurazioni Danni S.p.A. does

AXA MPS Assicurazioni Danni S.p.A. is an Italian property and casualty insurance company operating as a 50/50 joint venture between AXA Mediterranean Holding SA and Banca Monte dei Paschi di Siena. Founded in 1974 and headquartered in Rome, the company is subject to the direction and coordination of AXA Assicurazioni S.p.A. as part of the AXA Italia Group, with a registered share capital of €39 million and supervision by IVASS (the Italian insurance regulator).

The company distributes insurance products primarily through Banca Monte dei Paschi di Siena's branch network under a bancassurance model, with secondary distribution through the Banca Widiba digital channel, dedicated telephone sales and online/mobile channels. Its product portfolio spans motor, home, health, life, accident, long-term care, pension funds, investment-linked products and credit protection policies, serving retail customers across Italy.

Technology and service infrastructure includes the My AXA mobile application, the CAI Digitale claims management platform, the Caring Angel care-concierge service and a Mediktor-powered AI health chat for symptom triage. The company reports an average motor claim reimbursement turnaround of approximately 21 days and has been certified as a Top Employer in Italy for five consecutive years through 2024. The business sits within AXA Group, which globally serves approximately 95 million clients across 50 countries.

Name

AXA MPS Assicurazioni Danni S.p.A.

Legal name

AXA MPS Assicurazioni Danni S.p.A.

Website

https://axa-mps.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

AXA MPS Assicurazioni Danni is a 50/50 Italian P&C insurance joint venture between AXA and Banca Monte dei Paschi di Siena, distributing motor, home, health, life, accident, long-term care and credit protection policies through MPS branches and digital channels to retail customers across Italy.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Insurance Carriers (5241), Insurance Carriers and Related Activities (524), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Retirement Benefits & Social Security/Medicare Planning (FSAEABAI), Annuity + LTC / Long-Term Care Riders (FSAIAJAC)

Keywords

• Property and casualty insurance
• Motor vehicle insurance
• Health insurance
• Bancassurance services
• Pension and investment products

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Property & Casualty Insurance Premiums: AXA MPS Danni generates revenue primarily through insurance premiums from its portfolio of property and casualty insurance products including motor (auto, moto, truck), home, health, accident, and business insurance policies. Premiums are typically recurring annual or multi-year contracts.
2. Investment-Linked and Savings Products (Danni catalog): Some products in the Danni catalog include investment and savings features such as 'Mutuo Coperto Incendio' (mortgage fire insurance) and credit protection products bundled with banking products, generating premium income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AXA MPS Assicurazioni Danni S.p.A. is a non-life insurance company operating as a joint venture between AXA Mediterranean Holding SA and Banca Monte dei Paschi di Siena. It sells a comprehensive portfolio of property and casualty insurance products — including motor (auto, moto, truck), home, health, accident, life, long-term care, pension, and investment-linked policies — primarily distributed through MPS bank branches across Italy, supported by telephone sales, the My AXA digital portal, and conventioned service centers.

Product overview

AXA MPS Assicurazioni Danni S.p.A. is an Italian insurance company operating as a joint venture between AXA and Monte dei Paschi di Siena. The company offers a comprehensive portfolio of insurance and financial products distributed through Banca Monte dei Paschi di Siena bank branches nationwide. The product offering includes: motor insurance (auto, moto, truck, and other vehicles), property insurance (home, mortgage fire/explosion coverage), health insurance (medical coverage with Formula Benessere customizable plans), accident insurance, life insurance (Soluzione Libera and Soluzione Unica for death/serious illness coverage), long-term care insurance, pension funds (Previdenza Attiva and Previdenza Personale with flexible contribution options), investment products (InvestiPlan flexible investment, Private Choice Plus multi-branch, Private Prestige savings), personal loan protection (Cessione del Quinto, Prestito Protetto, Saldo Protetto), business insurance (Protezione Business), and assistance services (Pronto Pagamento Protetto, Pronto Protezione Casa, Pronto Prevenzione Salute, Pronto Sostegno, Pronto Tutela Plus). Digital services include the My AXA mobile app for policy management and claims filing, and Mediktor-powered chat for health symptom evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• Assicurazione Auto (Guidare Protetti) Motor vehicle insurance covering cars and other vehicles, providing protection against accidents, damage, and liability. Sold to individual consumers via MPS branches and online quote tools.
• Assicurazione Moto Insurance coverage for motorcycles and scooters, distributed through MPS branches and digital channels.
• Assicurazione Autocarro Insurance for commercial vehicles and trucks targeting SME business owners.
• Assicurazione Casa Home insurance covering property damage, theft, and related risks for individual homeowners.
• Assicurazione Mutuo Incendio e Scoppio Fire and explosion insurance linked to mortgage agreements, protecting both property and loan obligations for mortgage holders.
• Assicurazione Sanitaria Health insurance providing medical coverage, consultations, and healthcare services including customizable Formula Benessere plans.
• Assicurazione Infortuni Personal accident insurance covering injuries and related medical expenses for individuals.
• Assicurazione Vita Life insurance products including coverage for death, serious illness, and loss of self-sufficiency (Soluzione Libera and Soluzione Unica).
• Assicurazione Long Term Care Insurance coverage for loss of autonomy and long-term care needs for individuals.
• Fondo Pensione Aperto (Previdenza Attiva) Open pension fund providing retirement savings with flexible contribution options for individual savers.
• Piano Individuale Pensionistico (Previdenza Personale) Individual pension plan offering personalized retirement savings, distributed through Banca MPS and Banca Widiba.
• Polizza di Investimento Flessibile (InvestiPlan) Flexible investment insurance policy with adaptable allocation strategies for individual investors.
• Polizza di Investimento Multiramo (Private Choice Plus) Multi-branch investment policy combining separate accounts and funds for individual investors.
• Polizza di Risparmio (Private Prestige) Savings insurance policy for wealth accumulation by individual customers.
• Cessione del Quinto Loan repayment insurance where up to one-fifth of salary is deducted for premium payments, targeting individual borrowers.
• Pronto Vita Telephone-offered life insurance with affordable monthly premiums, covering beneficiaries in case of death. Sold exclusively via telephone to Banca MPS clients.
• Mia Protezione Family, pet, and travel insurance package for individuals and families.
• New Skipper Insurance product for boat and watercraft owners.
• Saldo Protetto Account balance protection insurance for individual banking customers.
• Prestito Protetto Loan protection insurance for personal loan borrowers.
• Credito Protetto Prestito Personale Personal loan credit protection insurance.
• Multiprotezione Multi-guarantee insurance package for individual customers.
• Pagamento Protetto Card and payment protection insurance for banking customers.
• Pronto Pagamento Protetto Quick payment protection insurance service offered via telephone.
• Pronto Protezione Casa Quick home protection insurance service offered via telephone.
• Pronto Prevenzione Salute Quick health prevention service offered via telephone.
• Pronto Sostegno Quick support service for individual customers.
• Pronto Tutela Plus Enhanced legal protection service offered via telephone.
• Assicurazione Attivita (Protezione Business) Business activity insurance for SMEs and enterprises covering commercial property and operational risks.
• Assicurazione Mobilita Mobility insurance covering accidents during travel and transport for individuals.
• Assicurazione Conto Corrente Banca Bank account and current account protection insurance for individual banking customers.
• Assicurazione sulla pista da sci Ski slope insurance coverage for individuals.
• Assistenza Sanitaria Health assistance package including 24/7 medical consultations, discounted rates for visits and exams, and home care coverage starting at €7 per month.

Quantifiable outcome

• Auto claims reimbursed in average 21 days
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Banca Monte dei Paschi di Siena S.p.A.coreChannel Partner/ Reseller/ Distributor · 1 January 2014Banca Monte dei Paschi di Siena holds 50% ownership of AXA MPS Assicurazioni Danni S.p.A. and serves as the primary distribution channel for insurance products nationwide through its branch network. The partnership is a flagship bancassurance model in Italy.
• AXA Mediterranean Holding SAcoreStrategic or Co-development Partner · 1 January 2014AXA Mediterranean Holding SA holds 50% of AXA MPS Assicurazioni Danni S.p.A. shares and provides strategic direction as part of the AXA Group. The company is subject to direction and coordination of AXA Assicurazioni S.p.A.
• Centri Convenzionati (Conventioned Centers)minorChannel Partner/ Reseller/ DistributorNetwork of conventioned body shops, glass repair centers (Cristalli e Grandine), and health facilities offering discounted services to AXA MPS policyholders. Includes Carrozzerie Convenzionate, Cristalli centers, and Centri Salute.
• Banca WidibaminorChannel Partner/ Reseller/ DistributorSome AXA MPS products, such as Previdenza Personale pension plan and specific Mutuo Coperto Incendio variants, are distributed through Banca Widiba (online bank affiliated with MPS Group).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Generali Italia: The largest Italian insurance group, offering the same multi-line P&C, life, and health products through agent and bancassurance channels. Directly comparable as the dominant incumbent in AXA MPS Danni's core market.
• Allianz Italia: Italian arm of global insurer Allianz, offering motor, home, health, and life products through agent and bank channels. Comparable as a multi-line, multi-channel competitor to AXA MPS Danni in Italy.
• Zurich Italia: Italian subsidiary of Zurich Insurance Group, offering motor, home, life, and commercial coverage. Comparable as another international multi-line insurer competing for the same Italian retail and SME customers.

Direct peers

• UniSalute (Unipol Group): Specialist Italian health and accident insurer within the Unipol Group. Closely comparable to AXA MPS Danni's Assicurazione Sanitaria and Assicurazione Infortuni product lines distributed through the MPS channel.
• Intesa Sanpaolo Vita: Captive bancassurance life-and-protection insurer for the Intesa Sanpaolo group. Highly comparable to AXA MPS Danni's life, health, and investment product offering distributed through the MPS channel.
• Poste Vita: Italy's largest bancassurance operator, distributed through Poste Italiane's national post office network. Closely comparable business model (bancassurance JV selling life, health, and P&C) and a direct competitive benchmark for AXA MPS Danni.
• Crédit Agricole Vita: Bancassurance JV between Crédit Agricole Assicurazioni and Crédit Agricole Italy, distributing life and protection products through the bank's Italian network. Closely comparable bancassurance model to AXA MPS Danni.

Regional players

• Reale Mutua: Italy's largest mutual insurer, offering P&C and life products primarily through agents in Italy. Comparable as a domestic, multi-line competitor with a similar Italian-customer focus to AXA MPS Danni.

Emerging players

• Verti Assicurazioni: Italian direct/digital insurer (MAPFRE Group) selling motor and home policies online. Comparable as a digital-first competitor targeting the same retail customers that AXA MPS Danni reaches via Banca MPS.
• Genertel: Generali Group's direct/digital insurance arm in Italy, selling motor and home policies online. Comparable as a direct-channel disruptor that pressures AXA MPS Danni's bancassurance-distributed motor and home book.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/axamps
• YouTubeyoutube.com/user/axaassicurazioni
• Facebookfacebook.com/axaitalia
• LinkedInlinkedin.com/company/axa-mps
• Instagraminstagram.com/axaitalia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AXA MPS Assicurazioni Danni S.p.A.