What Genertel does

Genertel S.p.A. is an Italian online insurance company founded in 1994 and headquartered in Trieste. It operates as a wholly-owned subsidiary of Assicurazioni Generali S.p.A. (Generali Group), one of the world's largest insurance conglomerates, and is registered at number 026 in Italy's insurance groups register (IVASS). Genertel pioneered phone and online insurance sales in Italy and now distributes motor, home, pet, family, travel, mortgage, life, and pension insurance exclusively through digital channels, with no physical branch network. Its customer base is retail mass-market, segmented across vehicle owners, homeowners and renters, families/income earners, retirement planners, and active individuals/light-mobility users.

The technology stack is anchored by the Genertel+ mobile app (covering motor policies and digital claims reporting with photo/video upload), a legacy Genertel app for life/investment/savings products, and the proprietary telematics platform operated by Generali Jeniot (black-box GPS, driving behavior monitoring, automatic incident detection, Move-In smart-mobility service in four northern regions). Differentiated features include digital claim management, CAI Digitale (digital accident declaration form replacing paper CID), push-notification Allerta Meteo weather alerts for parked vehicles, monthly Report Mobilità driving-pattern emails, and the gamified Beegood loyalty program that converts app engagement into charitable donations for partner causes (WWF Italia ETS, The Human Safety Net Italia). Distribution relies on direct website/app self-service, comparison portals (IVASS Preventivass), the Più Buoni Insieme referral program, and partner networks (Europ Assistance for 24/7 roadside/home/travel assistance, partnered carrozzerie convenzionate repair shops).

Revenue is generated through recurring insurance premiums across motor, home, life, and pension lines (with one-time premiums for travel), plus add-on telematics services and ecosystem partnerships (PAYBACK points, Amazon gift card promotions). Marketing is heavily content- and SEO-driven via the #FacciamolaSemplice blog, while customer acquisition leverages the Generali Group brand association and mandated comparison platforms. Pricing varies by risk profile and product, with headline offers such as €25 instant online discount for motor and home policies starting from €9/month. The company employs 501-1,000 staff and operates exclusively in Italy.

Name

Genertel

Legal name

Genertel S.p.A.

Website

https://genertel.it

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Genertel is an Italian online direct-to-consumer insurance company, wholly owned by Generali Group, offering motor, home, life, pension, pet, family, travel, and mortgage insurance through its website and Genertel+ mobile app, serving Italian retail customers with no physical branches.

Ownership category

akta.pro rank

Headquarters

HQ city

Trieste

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Motor Insurance (Auto, Moto, Van, Other Vehicles): Core business segment offering mandatory RC Auto (third-party liability) and supplementary coverages including Kasko, theft, fire, accident, roadside assistance, legal protection, and telematic services. Revenue generated through annual or multi-year policy premiums with optional monthly installment payments. Additional revenue from telematic device services and add-on coverage extensions.
2. Home Insurance (Casa): Property and contents insurance covering fire, natural disasters, theft, water damage, and civil liability. Offered as annual policies with monthly or semi-annual payment options. Starting from €9/month for basic coverage.
3. Life Insurance (Vita): Term life insurance (temporary death benefit) with optional riders for accidents, disability, and critical illness. Revenue from policy premiums with coverage up to €2 million and terms from 5-30 years. Includes health check-ups and MyClinic digital health services.
4. Pension Products (Previdenza): Individual pension plans (PIP - Piano Individuale Pensionistico) of insurance type offering complementary retirement savings. Revenue from periodic contributions with tax advantages (up to €5,300 annual deduction). Optional LTC (Long Term Care) coverage for loss of autonomy.
5. Mortgage Insurance (Mutuo): Compulsory insurance for mortgage holders covering fire, explosion, and burst pipe damage to protect property value and repayment capacity. Often required by banks for property financing.
6. Pet Insurance (Cane e Gatto): Liability coverage for pet damages to third parties plus veterinary expense reimbursement for accidents. Annual policies for dogs and cats.
7. Family Insurance (Famiglia): Comprehensive family coverage including civil liability for light electric vehicles, accident coverage, assault/cyberbullying protection, theft, and legal assistance. Protects against daily life risks.
8. Travel Insurance (Viaggi): Short-term travel coverage including medical expenses, trip assistance, legal protection, and civil liability. Policies sold per trip or as single-purchase coverage.
9. Savings Plans (Risparmio): Savings accumulation plans (Piano Risparmio) being renewed with new flexible products. Previously offered investment and savings products.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Genertel is an Italian direct-to-consumer online insurance company that sells and services motor (auto, motorcycle, van and other vehicles), home, family, pet, mortgage, travel, term life, savings and supplementary pension (PIP) insurance policies entirely through its website, mobile apps (Genertel+ and Genertel) and phone support, with no physical branches. Customers can configure, purchase and manage policies online, report and track claims digitally, and access 24/7 roadside and home assistance through partners. The company pioneered online insurance sales in Italy in 1994 and operates as a wholly-owned subsidiary of Assicurazioni Generali S.p.A.

Product overview

Genertel is an online insurance company founded in 1994, part of the Generali Group, offering a comprehensive digital insurance portfolio. The product lineup consists of Motor insurance products (Auto, Moto, Furgoni/Van, and Other Vehicles including camper, quad, and boats), Property and Family products (Casa, Cane e Gatto, Famiglia, Mutuo, Viaggi), Life and Savings products (Vita, Piano Risparmio, Pensione Integrativa), and supplementary digital services (Genertel+ App with Allerta Meteo and Report Mobilita, Beegood sustainability program). All products are distributed entirely online with digital policy management, claims reporting, and customer support.

Differentiator

Problem solved

Functional benefit

Brands

• Genertel+: Mobile application for managing Auto, Moto, Van, Other Vehicles and Boat insurance policies with number contract of 8 digits.
• Beegood
• Pensione Integrativa Genertel

Products and services

• Assicurazione Auto Comprehensive car insurance providing mandatory RC Auto (third-party liability) plus optional coverages such as Kasko, Furto e Incendio (theft and fire), Infortuni del Conducente (driver accident), Assistenza Stradale (roadside assistance), and telematic Assistenza Telematica with black box for driving behavior monitoring. Targeted at Italian private vehicle owners.
• Assicurazione Moto Motorcycle and scooter insurance with mandatory RC coverage and optional add-ons including Furto e Incendio, Infortuni del Conducente, Minikasko Abbigliamento (clothing coverage) and Assistenza Stradale. Targeted at Italian owners of motorcycles, scooters and mopeds.
• Assicurazione Furgoni e Van Insurance for vans and trucks up to 35 quintals, covering mandatory RC Auto plus optional Minikasko, Kasko, Furto e Incendio, Collisione con Animali Selvatici, Infortuni del Conducente and Assistenza Stradale. Targeted at Italian self-employed professionals and small businesses using light commercial vehicles.
• Assicurazione Altri Veicoli Insurance for specialty vehicles including camper, quad, boat, moped, Autocaravan, Ciclomotore, Quadriciclo, Motocarro, Rimorchio and Natanti. Targeted at Italian owners of recreational and specialty vehicles.
• Assicurazione Casa Home insurance protecting residential property against fire, explosions, atmospheric events, theft and third-party liability, with optional coverages for earthquakes, floods and water damage, offered from €9/month. Targeted at Italian homeowners, including those with mortgages, and renters.
• Assicurazione Cane e Gatto Pet insurance covering civil liability for damages caused by dogs and cats to third parties, reimbursement of veterinary expenses for accidents, and legal assistance for pet-related incidents. Targeted at Italian dog and cat owners.
• Assicurazione Famiglia Comprehensive family insurance covering civil liability for light electric vehicles (e-bikes, segways), home and leisure accidents, aggression and cyberbullying protection, computer assistance, theft and legal aid. Targeted at Italian individuals and families seeking broad personal protection.
• Assicurazione Mutuo Compulsory mortgage insurance covering fire, explosion and burst pipe damage to protect the property value and repayment capacity for buyers of first or second homes. Targeted at Italian mortgage holders, often required by their bank.
• Assicurazione Viaggi Travel insurance sold per trip covering medical expenses, hospitalization, trip assistance, legal assistance and civil liability for trips within Italy or abroad. Targeted at Italian travelers.
• Assicurazione Vita Term life insurance providing economic protection for dependents, with coverage up to €2 million and 5-30 year terms, plus optional add-ons for accidents, disability and critical illness; includes free health check-ups and the MyClinic digital health platform. Targeted at Italian working individuals and families (19% tax-deductible premiums).
• Piano Risparmio Savings accumulation plan that allows periodic contributions for medium- and long-term savings goals, emergency funds or family projects. Targeted at Italian households building savings.
• Pensione Integrativa Genertel Individual pension plan (PIP) of insurance type designed to bridge the public pension gap, with up to €5,300 annual tax-deductible contributions, capital guarantee in a separate management fund, the Life Cycle automated rebalancing feature and an optional Long Term Care (LTC) rider for loss of self-sufficiency. Targeted at Italian workers planning retirement.

Quantifiable outcome

• €6.4 million fraud detection savings in 2025 from enhanced claim investigations reducing unnecessary payouts
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Generali GroupcoreStrategic or Co-development PartnerGenertel is a wholly-owned subsidiary of Assicurazioni Generali S.p.A., one of the world's largest and most significant insurance companies. Generali Group provides financial strength, brand backing, and strategic direction. Genertel is registered under number 026 of the insurance groups register. The partnership enables Genertel to leverage Generali's scale while maintaining digital-first agility and brand identity.
• PAYBACKminorGTM or Marketing PartnerPAYBACK is a multi-partner loyalty program where Genertel customers accumulate 50 PAYBACK points on purchase of Life insurance or Pensione Integrativa. PAYBACK partners include major retailers (Carrefour), banks (BNL BNP Paribas), fuel stations (Q8), bookstores (Mondadori), and e-commerce sites (Amazon, eBay). The partnership extends Genertel's reach to PAYBACK's millions of active members.
• Europ AssistancecoreTechnology or IntegrationEurop Assistance provides 24/7 assistance services for Genertel customers including home emergencies (plumber, electrician, locksmith), roadside assistance for vehicles, and travel emergencies. Services available throughout Italy and abroad with multi-language support. Contact numbers provided for immediate assistance.
• Generali JeniotcoreTechnology or IntegrationGenerali Jeniot provides telematic technology and services including black box devices, GPS tracking, and driving behavior analysis. Operates the Move-In service for smart mobility in restricted traffic zones, available in Lombardy, Piedmont, Emilia Romagna, and Veneto for customers with telematic auto policies.
• The Human Safety Net ItaliaminorStrategic or Co-development PartnerFrom 2025-2026, Genertel's Beegood sustainability program partners with The Human Safety Net Italia to promote harmonious development of children aged 0-6 from vulnerable situations through educational and support activities involving both children and families.
• WWF Italia ETSminorStrategic or Co-development PartnerFrom 2023-2026, Genertel's Beegood sustainability program partners with WWF Italia ETS to create a healthier ecosystem by protecting wildlife in difficulty, including solutions for marine litter, sea turtle rescue, and biodiversity protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prima Assicurazioni: Italy-focused online insurance broker/carrier backed by Blackstone. Competes head-to-head with Genertel in digital motor insurance with a similar app-led, price-comparison-driven acquisition model.
• Linear Assicurazioni: Italian direct insurer offering motor and home policies online and via call center. Operates the same digital-first model as Genertel, historically as a Unipol Group brand.
• ConTe (Conte.it): Italian online motor insurer owned by Admiral Group. Direct competitor in the digital motor insurance space with a price-comparison-driven acquisition strategy overlapping Genertel's core market.
• Quixa: Italian direct insurance brand of Reale Mutua offering motor and home products online. Competes with Genertel in the same digital channel with comparable telematics features.
• Zurich Connect: Italian direct-to-consumer arm of Zurich Insurance. Offers motor, home, and life insurance online with similar self-service digital experience and pricing transparency to Genertel.
• Allianz Direct: European digital insurance brand of Allianz Group operating in Italy. Pursues the same direct-to-consumer online model with telematics-enabled motor products competing with Genertel.
• Verti Assicurazioni: Italian direct-to-consumer motor and home insurer owned by Direct Line Group. Closest direct peer with the same online-only distribution model, telematics offerings, and Italian market focus.

Broad incumbents

• Direct Line Group: UK-listed parent of Verti and one of Europe's largest direct insurance groups. Comparable as a multi-country direct insurance operator with motor, home, and life lines, providing scale and capital backing analogous to Genertel's Generali relationship.
• Admiral Group: UK-listed parent of ConTe and one of Europe's leading digital-first insurance groups. Operates the same price-comparison-led, online distribution model in multiple European markets with comparable technology and product structure.

Others

• Generali Italia: Sister company of Genertel within Generali Group operating the traditional broker-led and bancassurance channels in Italy. Relevant as the structural counterpart through which Generali Group reaches customers Genertel's direct-only model does not serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Genertel
• Facebookfacebook.com/Genertel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genertel