Ski Express
Ski Express is an Australian online travel agency, operated by ANZCRO Pty Ltd, that sells bundled New Zealand ski holiday packages, lift passes, equipment rentals, and transfers to Australian travelers across Queenstown, Wanaka, and Mt Hutt destinations.
- Company typePrivate
- Founded-
- HeadquartersSouthport, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ski Express does
Ski Express is a direct-to-consumer online travel agency specializing in New Zealand ski holidays for Australian travelers, operated by ANZCRO Pty Ltd out of Southport, Queensland, with a parallel New Zealand entity (ANZCRO NZ LTD). The company bundles accommodation, lift passes, car rental, equipment hire, transfers, and off-mountain activities into per-person AUD-priced packages across three destination clusters — Queenstown, Wanaka, and Mt Hutt — selling through its website, phone-based ski specialists (1300 432 211), authorized travel agents, and (from the 2026 season) the affiliated NewZealandHolidays.com.au platform.
The product portfolio centers on lift-pass resale (including the cross-mountain NZ Superpass covering 10 mountains and sub-products such as Coronet Peak night skiing), ski and snowboard equipment rental at three destinations, mountain transfers, heli-skiing, lessons, sightseeing tours, family- and learner-specific packages, custom holidays via an Express Quote tool, and travel insurance. There is no proprietary technology platform referenced; the booking site runs on commodity payments (DPS Payment Express, PCI-DSS compliant), analytics (Google Analytics, AdSense, AdWords remarketing), and social plugins.
Revenue is earned on a transaction-fee / commission basis across each stream: packaged ski holidays, lift passes, equipment rentals, transfers, and sightseeing. Pricing is per-person and per-family in AUD, with deposits of $110 per person, full payment 30 days before departure, and a $35 late-booking fee. Customer segments are explicitly segmented by persona (families, learners) and geography (Queenstown, Wanaka, Mt Hutt/Canterbury), implying a hybrid segmentation approach. The company has 11-50 employees, no external funding, and is part of the same ANZCRO-owned travel group as New Zealand Holidays.
Ski Express firmographics
Firmographics- Name
- Ski Express
- Legal name
- ANZCRO Pty Ltd
- Website
- https://skiexpress.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ski Express is an Australian online travel agency, operated by ANZCRO Pty Ltd, that sells bundled New Zealand ski holiday packages, lift passes, equipment rentals, and transfers to Australian travelers across Queenstown, Wanaka, and Mt Hutt destinations.
- Ownership category
- akta.pro rank
Ski Express industry classification
Industry- Product category
- Ski Holiday Booking Services
- NAICS
- Tour Operators (561520), Travel Agencies (56151), Recreational Goods Rental (532284)
- akta.pro primary industry
- Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)
- akta.pro secondary industries
- Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)
Keywords
Where Ski Express is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ski Express business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Ski Holiday Packages: Bundled ski holiday packages combining accommodation, lift passes, car rental, and activities sold as per-person pricing in AUD. Prices vary by duration, destination (Queenstown, Wanaka, Mt Hutt), and accommodation level.
- Lift Passes: Commission-based sales of lift passes for New Zealand ski fields including Cardrona, Treble Cone, Coronet Peak, The Remarkables, and Mt Hutt. Passes available for adults, children, and seniors with various durations.
- Equipment Rentals: Ski and snowboard equipment rental services offered in Queenstown, Wanaka, and Mt Hutt locations.
- Ski Transfers: Mountain transfer services from Queenstown, Wanaka, and Methven to ski fields.
- Sightseeing & Activities: Off-mountain activities including Milford Sound tours, wine tours, adventure activities (bungy, jet boating), and heli-skiing experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Queenstown Spring Escape packages |
| Subscription | Pay-as-you-go | Queenstown Ski & Stay packages |
| Subscription | Pay-as-you-go | Queenstown & Cardrona packages |
| Subscription | Pay-as-you-go | Wanaka Family Getaway |
| Subscription | Pay-as-you-go | Southern Alps Triple Crown |
| Subscription | Pay-as-you-go | Snow Highway packages |
| Subscription | Pay-as-you-go | Winter Rail Odyssey |
| Subscription | Pay-as-you-go | Mt Hutt packages |
| Unit Pricing | Pay-as-you-go | NZ Superpass lift passes |
| Unit Pricing | Pay-as-you-go | Cardrona & Treble Cone multi-lift passes |
| Unit Pricing | Pay-as-you-go | Night skiing |
| Unit Pricing | Pay-as-you-go | Booking terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ski Express product offering
Product offeringCore offering
Ski Express is a New Zealand ski holiday booking specialist that sells bundled ski packages combining accommodation, lift passes, equipment rentals, and mountain transfers, primarily to Australian travelers. The company operates as a booking intermediary, reselling access to ski fields including Cardrona, Treble Cone, Coronet Peak, The Remarkables, and Mt Hutt, along with the multi-mountain NZ Superpass. It also offers custom ski holiday planning, heli-skiing, lessons, and off-mountain sightseeing tours.
Product overview
Ski Express is a New Zealand ski holiday specialist offering a comprehensive travel booking platform for ski vacations across New Zealand. The product portfolio centers around lift passes (NZ Superpass, Queenstown, Wanaka, and Mt Hutt passes), equipment rentals, ski transfers, and pre-packaged or custom ski holidays. Additional offerings include sightseeing tours, heli-skiing adventures, ski lessons, and travel insurance. As of 2026, ski packages are offered through the affiliated NewZealandHolidays.com.au platform while Ski Express continues to provide lift passes, equipment hire, transfers, and expert ski advisory services. The company operates as a booking intermediary, connecting travelers with ski resorts and service providers rather than owning ski infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- NZ Superpass
Quantifiable outcome
- Access to 10 ski mountains via NZ Superpass
- +1 more outcomes
Companies that use Ski Express
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Ski Express technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Ski Express partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- New Zealand Holidays (NewZealandHolidays.com.au)coreSki Express and New Zealand Holidays are part of the same travel group (ANZCRO). For the 2026 season, NZ ski packages are now offered through NewZealandHolidays.com.au, extending holiday options while maintaining ski expertise and personalized service.
- DPS Payment ExpresscoreDPS Payment Express is used as the secure payment gateway for online credit card transactions. DPS processes transactions securely with bank-grade security and PCI-DSS compliant data centre. Ski Express does not have access to full card numbers.
- Travel AgentssupportingTravel agents can process ski holiday bookings on behalf of customers, facilitated by ANZCRO with commission arrangements.
- Thrifty Car RentalsupportingSki packages include Thrifty vehicle hire with airport pickup included in package price. Part of bundled car rental options for ski holiday packages.
- GO RentalssupportingOffsite airport car rental provider included in some packages with no airport pickup fee applicable.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Ski Express competitors and assessment
Company assessmentDirect peers
- Ski.com: US-based ski-only travel agency selling lift passes, accommodations, transfers, and packages at major North American, European, and South Pacific resorts. Closely comparable business model — specialist ski bundling — though operating in different geographies.
- House of Travel (NZ): New Zealand's largest retail travel agency chain, booking ski holidays, accommodation, and lift passes domestically. Direct competitor for NZ-resident and inbound skiers, though its broader portfolio extends beyond ski.
- Crystal Ski Holidays: UK-based specialist ski holiday package operator selling bundled lift passes, accommodation, transfers, and equipment to European and North American resorts. Closely comparable bundled ski travel business model, though serving UK outbound travelers.
Broad incumbents
- NZSki Limited: Operates three of Ski Express's featured mountains — Coronet Peak, The Remarkables, and Mt Hutt — and sells lift passes, lessons, and packages direct. Functions as a supplier but also a competitive booking channel for NZ skiers.
- Ruapehu Alpine Lifts: Operates Whakapapa and Turoa ski fields on Mt Ruapehu (North Island). Sells lift passes, rentals, and packages directly, providing an alternative NZ ski destination outside Ski Express's core South Island coverage.
- Treble Cone: Operates Treble Cone ski field near Wanaka, a featured mountain in Ski Express packages. Direct resort booking channel competes with Ski Express for Wanaka-bound skiers.
- Cardrona Alpine Resort: Operates Cardrona ski field (one of Ski Express's top two destinations) and sells lift passes, lessons, and rentals direct. A supplier relationship but also a partial substitute for Ski Express's Wanaka-based bookings.
- Flight Centre Travel Group: Australia's largest travel retailer, offering ski packages to NZ, Japan, and Europe through retail outlets and online. A broader incumbent that competes on convenience and price for the same Australian-NZ ski traveler Ski Express targets.
Others
- NewZealandHolidays.com.au: Sister brand within the same ANZCRO travel group; from 2026 distributes Ski Express packages alongside broader NZ holiday offerings. Closely related as a sister-channel rather than a direct competitor since both brands operate under common ownership.
Regional players
- Snowplanet: NZ's only indoor snow facility (Auckland), offering ski and snowboard lessons, rentals, and events year-round. Adjacent comparable in ski instruction and rental services but operates as a fixed venue rather than a destination travel agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Ski Express social profiles
Digital presenceSki Express compliance and trust
Trust signalCompliance1 record
Ski Express financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ski Express leadership team
Management profileNumber of profiles
Ski Express funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ski Express M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ski Express
What does Ski Express do?
Ski Express is a New Zealand ski holiday booking specialist that sells bundled ski packages combining accommodation, lift passes, equipment rentals, and mountain transfers, primarily to Australian travelers. The company operates as a booking intermediary, reselling access to ski fields including Cardrona, Treble Cone, Coronet Peak, The Remarkables, and Mt Hutt, along with the multi-mountain NZ Superpass. It also offers custom ski holiday planning, heli-skiing, lessons, and off-mountain sightseeing tours.
Is Ski Express a public or private company?
Ski Express is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ski Express founded?
Ski Express was founded in -1. It employs 11 to 50 people.
Where is Ski Express based?
Ski Express is headquartered in Southport, Australia, in the Oceania region.
How does Ski Express make money?
Five revenue lines are on record. Ski Holiday Packages are the primary driver. The others are lift Passes, equipment Rentals, ski Transfers and sightseeing & Activities.
Who are Ski Express's main competitors?
Direct peers on record are Ski.com, House of Travel (NZ) and Crystal Ski Holidays. Broad incumbents are NZSki Limited, Ruapehu Alpine Lifts, Treble Cone, Cardrona Alpine Resort and Flight Centre Travel Group. NewZealandHolidays.com.au is listed as an others. Snowplanet is listed as a regional player.
Does Ski Express have an API?
No public API is recorded for Ski Express.
What industry is Ski Express in?
Ski Express's product category is Ski Holiday Booking Services. Its primary akta.pro industry code is THAAAAAK, Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities), with a secondary code of CRAMAJAE, Ski & Snowboard Rental & Demo Shops. Its NAICS code is 561520.