HobbyTrade Ukraine

What HobbyTrade Ukraine does

HobbyTrade Ukraine is a B2B export-import wholesale distribution company headquartered in Kyiv, Ukraine, specializing in plastic model kits, scale models, and related hobby supplies. The company sources products from a network of 80+ manufacturers — with deepest partnerships at ICM (895 products listed), MINIART (889), ITALERI (435), AMODEL (406), KV Models (471), DAN models (432), and Master Box (263) — and resells them to retail hobby shops and wholesale resellers across primarily European markets. Its catalog spans scales from 1:16 to 1:144 across aircraft, military vehicles, ships, armor, figures, diorama accessories, acrylic paint sets, mask templates, decals, and modeling tools.

The company's go-to-market is exclusively digital: a multilingual e-commerce platform at hobbytrade.com.ua, available in English and Russian, where prospective wholesale buyers must register and log in to access pricing and place orders. This account-gated structure indicates a structured B2B wholesale motion with negotiated or tiered pricing rather than public retail pricing. The platform features product search, manufacturer directory, and a new arrivals feed, with no physical retail footprint or marketplace third-party presence indicated.

HobbyTrade was founded in 2002 per firmographic records (an alternative source dates founding to 2009) and operates as a private company. Leadership consists of founder Yury Vasin, who serves as General Manager. No funding rounds, M&A activity, institutional investors, or parent company relationships are disclosed, and no revenue figures, certifications, awards, or AI/ML capabilities are evidenced in the source material. The company shows no disclosed API, mobile app, or technology platform beyond its e-commerce storefront.

Name

HobbyTrade Ukraine

Legal name

HobbyTrade Ukraine

Website

https://hobbytrade.com.ua

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

HobbyTrade Ukraine is a Kyiv-based B2B export-import wholesale distributor of plastic model kits, scale models, and hobby supplies, serving retail hobby shops and resellers via a multilingual (English/Russian) e-commerce platform aggregating 80+ manufacturers.

Ownership category

akta.pro rank

Product category

Wholesale Hobby Model Distribution

NAICS

Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Plastic model kits wholesale
• Scale model distribution
• Hobby wholesale supply
• Model kit export-import
• Diorama accessories wholesale

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Distribution of Plastic Model Kits: Export-import distribution company specializing in plastic model kits sold exclusively to wholesalers. Products sourced from multiple manufacturers and distributed to retail model shops and other resellers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HobbyTrade Ukraine is an export-import wholesale distribution company that sells plastic model kits, scale models, figure sets, diorama accessories, acrylic paints, decals, mask templates, and modeling tools to registered wholesalers and hobby retailers. Its catalog aggregates more than 421 products from over 80 manufacturers and is accessed through an account-gated, multilingual (English/Russian) e-commerce platform at hobbytrade.com.ua.

Product overview

HobbyTrade Ukraine is an export-import wholesale distribution company specializing in plastic model kits and scale models for wholesalers. The company offers a comprehensive portfolio of products including plastic model kits (aircraft, military vehicles, armor, ships), figure sets (military personnel, historical figures), diorama accessories (rivets, masks, stencils), acrylic paint sets, and model tools. Products span multiple scales from 1:16 to 1:144 and are sourced from over 60 manufacturers including ICM, Sova Model, Master Box, DAN models, Mikro-Mir, ACE, and ZZ MODELL. The business operates as a B2B wholesale platform providing e-commerce access for retail model shops and hobby distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Plastic Model Kits

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and standard.

• ICM (Inter hobi Channel)coreTechnology or IntegrationMajor supplier of plastic model kits. ICM has 895+ products cataloged on the HobbyTrade platform, including military vehicles, aircraft, figures, and accessories.
• MINIARTcoreTechnology or IntegrationLeading scale model figure and vehicle manufacturer with 889+ products distributed through the platform.
• Master BoxcoreTechnology or IntegrationSpecialized figure model kit manufacturer with 263+ products including military figures, historical dioramas, and contemporary themed sets.
• DAN modelscoreTechnology or IntegrationAccessory and detail parts manufacturer producing diorama accessories, masks, stencils, and hardware details with 432+ products.
• Sova ModelmajorTechnology or IntegrationAircraft and specialty vehicle model kit manufacturer with 32+ products including civilian aircraft and military transport models.
• ZZ MODELLmajorTechnology or IntegrationSoviet and Eastern European vehicle resin model specialist with 111+ products including trucks, tanks, and military vehicles in 1:87 scale.
• Mikro-MirmajorTechnology or IntegrationSmall-scale aircraft and submarine model kit manufacturer with 164+ products specializing in 1:144 and 1:72 scales.
• Mars FiguresmajorTechnology or IntegrationMilitary figure model kit manufacturer with 172+ products featuring historical and contemporary military personnel.
• KV ModelsmajorTechnology or IntegrationSpecialty model kit manufacturer with 471+ products including detail sets and conversion parts.
• ACEstandardTechnology or IntegrationMilitary vehicle and artillery model kit manufacturer with 179+ products in various scales.
• Red BoxstandardTechnology or IntegrationHistorical military figure specialist with 135+ products featuring various historical periods and conflicts.
• OrionstandardTechnology or IntegrationMilitary figure model kit manufacturer with 63+ products including historical military personnel.
• UNIMODELSstandardTechnology or IntegrationMilitary vehicle and aircraft model kit manufacturer with 221+ products in various scales.
• UMTstandardTechnology or IntegrationMilitary hardware and armored vehicle specialist with 133+ products including tanks, trains, and military equipment.
• RODENstandardTechnology or IntegrationAircraft model kit manufacturer with 256+ products featuring historic and military aircraft.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hannants: UK-based hobby retailer and wholesaler with a broad catalog of plastic model kits, paints, and accessories from dozens of manufacturers. Operates a wholesale division serving international retailers in a similar manner to HobbyTrade.
• Modelimex: UK-based hobby distributor/wholesaler of plastic model kits, military models, and accessories. Operates a multi-brand distribution model serving hobby retailers comparable to HobbyTrade's approach.
• Sprue Brothers: US-based B2B and B2C online retailer/wholesaler specializing in plastic model kits, military models, and hobby supplies. Highly comparable to HobbyTrade Ukraine in product mix (scale plastic kits from multiple brands) and B2B wholesale account model.
• Model Rectifier Corporation (MRC): Long-established US hobby distributor offering plastic model kits, trains, and hobby supplies from multiple manufacturers. Comparable as a multi-brand wholesale distributor serving hobby retailers.
• ScaleModelShop: Online hobby retailer offering plastic model kits, paints, tools, and accessories from dozens of manufacturers. Comparable product mix and multi-brand catalog approach, though primarily B2C.

Broad incumbents

• Hornby Hobbies: UK-listed hobby group owning Airfix, Scalextric, Corgi, and other hobby brands. Operates broadly across modeling and hobby categories. Comparable as a much larger incumbent in the plastic model kit retail/distribution space.
• Revell: Major German-based plastic model kit manufacturer and global distributor. Comparable in product category (plastic model kits, scale models) but operates at a much larger scale and as a brand owner rather than a multi-brand distributor.

Regional players

• Jadar Modell: Poland-based model kit distributor serving the Polish and broader Central/Eastern European market. Comparable product mix (plastic kits, figures, accessories) and customer base (Eastern European hobby retailers), making it a strong regional peer.

Others

• Scalemates: Online database and marketplace aggregator for scale model kits across hundreds of manufacturers. Relevant as an ecosystem/adjacent player shaping how hobbyists and retailers discover and source products, indirectly competing for buyer attention.

Emerging players

• Plus Model: Czech-based manufacturer and distributor specializing in detail parts, figures, and accessories for scale modeling. Comparable as a Central European specialist in the plastic model kit ecosystem, with overlap in product categories and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hobbytrade-ukraine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HobbyTrade Ukraine