Roden Ltd

What Roden Ltd does

RODEN is a London-based marketing and talent agency operating two specialist divisions — BRAND and TALENT — founded by Abbie Roden Sandbach in 2017 after five years leading social media at The Frye Company in New York. The BRAND division delivers photography, social-first content, videography, UGC-style assets, illustration, graphic design, influencer marketing campaigns (gifting and paid), and real-world brand activations and events for fashion, lifestyle, beverage, and media clients. The TALENT division, launched in 2022 under Lucy MacLaren, represents an exclusive roster of six content creators (including Polly Newman, Tanya Burr, Patricia O'Dwyer, Xanthe Ross, Xinye Liu, and Jo-Ann Alari), bundling traditional representation with in-house photography and social media strategy. The firm earns revenue exclusively through professional services fees on bespoke project-based and retained engagements; no proprietary technology platform, software product, or disclosed pricing structure exists in the source material.

The company additionally operates and manages two sister brands — amie (a wine brand) and Weezie's — along with two physical spaces in Eccleston Yards (amie wine studio and Weezie's), which the agency leverages for experiential marketing activations. Notable clients include M&S, Marc Jacobs, Cefinn (Samantha Cameron), The Frye Company, OFFICE, Reserved, JSHealth Vitamins, WNU, DASH, TRIP, Bottleshot, Noble Macmillan, Kiki McDonough, Cosmopolitan UK, and Cisco Live!. RODEN is privately held, founder-owned, with no disclosed institutional investors, no public funding rounds, and no reported revenue or headcount figures; the active operating status reflects an independent, boutique, services-led business model.

Name

Roden Ltd

Legal name

RODEN

Website

https://roden.agency

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

RODEN is a London-based, founder-led marketing and talent agency running two divisions: BRAND (photography, content, influencer marketing, events) and TALENT (creator management for six roster names). It serves fashion, lifestyle, beverage, and media clients and operates sister brands amie and Weezie's from Eccleston Yards.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Services - Photography & Content: Campaign photography, social-first content creation, videography, UGC-style assets, illustration, and graphic design services for fashion and lifestyle brands. Offered as one-off shoots and ongoing retained partnerships.
2. Brand Services - Events & Activations: Real-world brand activations, guerrilla marketing campaigns, and events designed to generate conversation, community, and content.
3. Influencer Marketing Campaigns: Both gifting and paid influencer campaigns, including talent identification, outreach management, campaign delivery, and reporting for brand partners.
4. Talent Management: Management of content creators including securing brand partnership deals, photography and content creation services, and social media strategy representation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RODEN is a London-based marketing and talent agency operating two divisions. The BRAND division provides photography, content creation, influencer marketing campaigns, and IRL events/activations for fashion and lifestyle brands. The TALENT division manages a roster of six content creators, securing brand partnership deals, producing photography and content, and providing social media strategy representation. RODEN also operates within an ecosystem of sister brands (amie wine brand, Weezie's) and physical spaces in Eccleston Yards for experiential activations.

Product overview

RODEN is a London-based marketing and talent agency founded by Abbie Roden Sandbach, consisting of two specialist divisions: BRAND and TALENT. The BRAND division offers photography and content creation, influencer marketing, and events/brand experiences. The TALENT division (RODEN Talent) provides creator management, brand partnerships, photography services, and social media strategy for its roster of six creators. RODEN also manages its sister brands—amie wine studio and Weezie's—along with their physical spaces in Eccleston Yards, providing clients with an integrated all-in-one offering combining marketing services, talent, content, events, and wines.

Differentiator

Problem solved

Functional benefit

Brands

• amie: Sister brand to RODEN, a wine brand (@drinkamie). RODEN handles all marketing for amie, amie wine studio, and Weezie's.
• Weezie's
• amie wine studio

Products and services

• RODEN Brand Services

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• amie (wine brand)coreStrategic or Co-development Partner · 1 January 2022Sister company to RODEN, ami eis a wine brand (@drinkamie on Instagram). RODEN manages all-things marketing for ami e. Together with Weezie's, they form a broader ecosystem that RODEN leverages for brand activations and experiential marketing, combining agency services with wine products and physical spaces.
• Weezie'scoreStrategic or Co-development Partner · 1 January 2022Sister brand to RODEN (@weezieslondon on Instagram), Weezie's is a physical space located in Eccleston Yards. RODEN manages marketing for Weezie's and leverages the space for brand activations and experiential events, integrating venue access with agency marketing services.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• WPMGT: UK-based talent management agency representing digital creators, broadcasters, and personalities. Comparable to RODEN Talent on creator representation and UK market focus.
• Whalar: Global influencer marketing agency and creator talent management company. Comparable in services (paid influencer campaigns, talent representation) and target buyer (enterprise brands), though at meaningfully larger scale.
• Billion Dollar Boy: UK-based influencer marketing agency offering creative, campaign management, and creator partnerships. Strongest direct competitor in the UK fashion/lifestyle agency market.
• The Digital Fairy: London-based talent management agency representing digital creators and influencers. Direct comparable to RODEN Talent on the talent representation side.
• Goat Agency: UK-based influencer and social media marketing agency serving fashion, lifestyle, and consumer brands. Closely comparable in service mix and target vertical.
• Saturday Group: London-based talent management and creator representation firm. Directly comparable to RODEN Talent given overlapping creator-economy focus, UK base, and fashion/lifestyle vertical alignment.

Regional players

• Dazed Media: London-based media and creative agency serving fashion and lifestyle brands with content, campaign, and talent services. Comparable in fashion/lifestyle vertical and UK-centric operation.

Broad incumbents

• Mother London: Major London creative agency serving global fashion and lifestyle brands. Comparable on brand-services side and target client base, though at much larger scale and broader scope than RODEN.
• Anomaly: Global creative agency with deep fashion, lifestyle, and beauty client work. Comparable to RODEN on brand strategy and content execution, though operating at a far larger scale.

Others

• Search Laboratory (now Optimove-owned): Digital marketing agency with UK presence. Adjacent peer in the broader UK marketing services landscape, overlapping with RODEN on enterprise fashion and lifestyle brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xinstagram.com/roden
• Instagraminstagram.com/roden
• LinkedInlinkedin.com/company/rodenagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roden Ltd