Business Automation

Name

Business Automation

Legal name

BA Systems Limited

Website

https://batworld.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Enterprise / e-Government Software Platforms

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAGAH

Enterprise Search, Indexing & Content Discovery

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

SECONDARYBPAEAGAH

Enterprise Integration, iPaaS & Middleware Services (API/EDI)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Enterprise Software Solutions: Customized software development and deployment for government and enterprise clients, including platform solutions for specific use cases like queue management, banking, and e-governance.
2. Managed Services: Comprehensive managed IT services providing ongoing support, maintenance, and technical assistance for deployed systems and platforms.
3. Professional Services: Implementation, integration, and consulting services for deploying technology solutions including API integration, ETL, DevOps, application migration, and AI-driven cybersecurity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Business Automation designs, develops, and deploys proprietary enterprise software platforms and provides end-to-end IT services for government agencies, banks, healthcare institutions, and large enterprises in Bangladesh. Its core offering comprises eight purpose-built platforms (Queue-Pro, EBS, InsightDB, OSSP, Smart Delivery Platform, Digital Corporate Banking Platform, Visitor Management System, and GIS-Based Collateral Databank) complemented by professional services such as API integration, ETL and data warehousing, customized software and mobile app development, managed services, DevOps, application migration, record digitization, and AI-driven cybersecurity.

Product overview

Business Automation offers a portfolio of specialized enterprise solutions rather than a single unified platform. Their product suite includes eight distinct offerings: Queue-Pro (queue management), EBS (enterprise resource planning/business management), InsightDB (business intelligence and analytics), OSSP (e-government service delivery), Smart Delivery Platform (eCommerce), Digital Corporate Banking Platform, Visitor Management System, and GIS-Based Collateral Databank. The company also provides complementary professional services including API Integration Solutions, ETL & Data Warehouse Solutions, Managed Services, Customized Software Development, Customized Mobile App Development, Record Digitization Services, Tech Support Services, DevOps Services, Application Migration Services, and AI-Driven Cybersecurity.

Differentiator

Problem solved

Functional benefit

Brands

• Queue-Pro: A comprehensive queue management solution that streamlines operations, reduces wait times, and enhances customer satisfaction through intelligent queue routing, real-time analytics, and automated service delivery. Designed for banks, hospitals, government offices, and retail establishments.
• EBS
• InsightDB
• OSSP
• Smart Delivery Platform
• Digital Corporate Banking Platform
• Visitor Management System
• GIS-Based Collateral Databank

Products and services

• Queue-Pro

Quantifiable outcome

• 99.73% platform uptime maintained over the past 30 days for mission-critical systems
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Mphasis: Mphasis is a global IT services company specializing in cloud, cognitive, and digital transformation services for enterprise and public sector clients. It is comparable as a broad incumbent offering enterprise application, integration, and government digital services at greater scale.
• Infosys: Infosys is a global IT services and consulting firm with a substantial public sector practice, including digital governance solutions. It is comparable as a broad incumbent offering enterprise application, integration, and government digital transformation services at much greater scale.
• Wipro: Wipro is a global IT services and consulting company with public sector and enterprise transformation capabilities. It is comparable as a broad incumbent with overlap in managed services, enterprise application integration, and digital transformation offerings.
• Tata Consultancy Services (TCS): TCS is one of the world's largest IT services firms with significant government and public sector digital transformation engagements. It is a broad incumbent comparable to Business Automation in delivering enterprise platforms, integration, and managed services for government and large enterprises.
• CGI Group: CGI is a global IT and business consulting services firm with deep expertise in government and public sector digital modernization. It is a broad incumbent comparable in government-focused systems integration, enterprise platforms, and managed services.

Direct peers

• TigerIT Bangladesh: TigerIT is a Bangladesh-headquartered IT solutions provider specializing in identity management, biometric solutions, and digital governance systems. It is a direct peer in terms of serving Bangladesh's public sector with mission-critical IT systems and government digital transformation projects.
• Brain Station 23: Brain Station 23 is a Bangladeshi software development firm providing custom software, enterprise platforms, and digital transformation services to enterprise and public sector clients. It is comparable to Business Automation as a domestic competitor offering enterprise software development and IT services in Bangladesh.
• SELISE Group: SELISE is a software engineering firm with operations in Bangladesh and Switzerland, delivering enterprise platforms and digital transformation services. It is comparable as a Bangladesh-rooted peer offering custom enterprise software, integration, and platform engineering services to enterprise and government clients.
• iBOS Limited: iBOS Limited is a Bangladesh-based enterprise software company providing business management, HR, and accounting platforms to local enterprises. It is directly comparable to Business Automation given its similar focus on packaged enterprise software for the Bangladesh market and overlapping customer base in local enterprises and institutions.
• Aamra Technologies: Aamra Technologies is a leading Bangladeshi IT and ITES company offering enterprise software, digital services, and managed IT solutions. It directly competes with Business Automation in the Bangladesh enterprise IT services and government technology market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/businessAutoBD
• Facebookfacebook.com/BusinessAutomationLtd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Automation