Azerta
Azerta is a partner-led strategic communications consultancy headquartered in Santiago, Chile, with operations in Lima, Peru, serving large enterprise, multinational, and institutional clients in mining, banking, energy, consumer goods, and multilateral sectors through crisis management, public affairs, ESG, and digital communications advisory.
- Company typePrivate
- Founded2016
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Azerta does
Azerta is a private, partner-led strategic communications consultancy headquartered in Santiago, Chile, with a regional office in Lima, Peru (San Isidro). Founded in 2016 and operating in Peru since 2017, the firm sells senior advisory services rather than software, organized around eight practice areas: Crisis Management, Strategic Communications, Public Affairs, Digital Communications, Internal Communications, Advocacy, Data & Insight, and ESG. Each practice is staffed by named partners and senior directors, supported by specialized modules covering financial communications, litigation PR, ESG reputational intelligence, AI-powered social listening, reputational risk mapping, executive media training, and digital content production certified under Google, Meta, and LinkedIn platforms.
The firm's underlying technology stack is not proprietary; it applies AI-powered social listening tools with georeferenced topic tracking, alert generation, and customized reporting under its Data & Insight service, alongside AI-assisted content production across text, image, video, audio, and structured-data modalities. The technology is operationalized to support advisory deliverables rather than sold as a stand-alone product. The firm also maintains a multi-modal compliance framework — a Crime Prevention Model under Chilean Law 20.393, a lobbying Code of Conduct under Law 20.730, a Free Competition Policy under Decree Law 211, and a Personal Data Protection Policy under Law 19.628 — which reinforces its eligibility for regulated-industry mandates.
Azerta generates revenue on a professional services basis through project-based and retainer engagements with enterprise and institutional clients across Chile and Peru. Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales via senior partner-level relationship building, supported by a thought-leadership content engine on its website and LinkedIn and high-visibility case studies (Zelestra 300 MW inauguration, ABIF 1212 banking emergency campaign, Schwager corporate repositioning, inPERU European Roadshow, Atlantic Council 'Strengthening the Future of Democracy in the Americas' seminar). Client concentration is spread across mining (BHP, Rio Tinto, Teck, SQM, CAP, Schwager, Hancock, Marathon), banking and insurance (Santander, AFP Chile, Colmena, Metlife, ABIF), energy and renewables (AES Andes, Zelestra, Transelec, Aguas Andinas), consumer goods (Coca-Cola, Nestlé, Cencosud, Electrolux, Dreams), payments and services (Mastercard, Scania, Pluxee, Nisum), and multilateral/institutional engagements (Atlantic Council, U.S. Department of State, inPERU).
Azerta firmographics
Firmographics- Name
- Azerta
- Legal name
- Azerta
- Website
- https://azerta.cl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Azerta is a partner-led strategic communications consultancy headquartered in Santiago, Chile, with operations in Lima, Peru, serving large enterprise, multinational, and institutional clients in mining, banking, energy, consumer goods, and multilateral sectors through crisis management, public affairs, ESG, and digital communications advisory.
- Ownership category
- akta.pro rank
Azerta industry classification
Industry- Product category
- Strategic Communications Consulting
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- ESG/Sustainability Reputation & Purpose Communications (MPAAAOAN)
- akta.pro secondary industries
- Investor Relations (IR) Services (BPAFADAC), Stakeholder Engagement & ESG Governance (Policies, KPIs, incentives) (EUAHAJAJ)
Keywords
Where Azerta is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices2 records
Markets served
Azerta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Strategic Communications & Crisis Management Advisory: Azerta generates revenue through the delivery of professional advisory services in strategic communications, crisis management, public affairs, digital communications, internal communications, and ESG intelligence. Engagements are structured as consulting retainers and project-based mandates with enterprise clients in Chile and Peru.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Azerta product offering
Product offeringCore offering
Azerta is a senior strategic communications consultancy that delivers integrated advisory services across crisis management, strategic communications, public affairs, digital communications, internal communications, advocacy, data & insight, and ESG. The firm advises large enterprises, multinational corporations, business associations, and multilateral organizations in Chile and Peru on reputational risk, regulatory engagement, stakeholder positioning, and high-exposure communications projects.
Product overview
Azerta is a strategic communications consultancy operating across Chile and Peru, offering a comprehensive portfolio of advisory services organized around eight core practice areas: Crisis Management, Strategic Communications, Public Affairs, Digital Communications, Internal Communications, Advocacy, Data & Insight, and ESG. The firm combines rigorous analysis with actionable advice, delivering integrated solutions that span from crisis prevention and reputational management to digital content creation and sustainability intelligence. The service architecture is organized as a unified platform with specialized modules including AI-powered social listening, financial communications, litigation PR, and regulatory advisory, all designed to work collaboratively across client engagements. The firm positions itself as a senior, multidisciplinary team providing high-level strategic counsel rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Crisis Management
- Strategic Communications
- Public Affairs
- Digital Communications
- Internal Communications
- Advocacy
- Data & Insight
- ESG Advisory
Quantifiable outcome
- Zelestra San Martín 300 MW project: positive international media coverage including Bloomberg News, Reuters, and DF Sud; high-standard government protocol event with presidential attendance; strengthened institutional relationships with the Presidency and MINEM.
- +4 more outcomes
Companies that use Azerta
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles2 records
Azerta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Azerta partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- U.S. Department of StatecoreThe U.S. Department of State collaborated with the Atlantic Council and Azerta in organizing the high-level international seminar 'Strengthening the Future of Democracy in the Americas' held in Santiago. Azerta was responsible for the strategic communications and event execution of this flagship initiative.
- Atlantic CouncilcoreThe Atlantic Council was the lead organizing institution for the 'Strengthening the Future of Democracy in the Americas' seminar, collaborating with the U.S. Department of State, Clapes UC, AmCham, CNN Chile, and Azerta. Azerta provided the strategic communications strategy and execution for the event.
- Clapes UC (Centro de Estudios Públicos, Pontificia Universidad Católica de Chile)coreClapes UC co-organized the Atlantic Council seminar alongside the U.S. Department of State, AmCham, CNN Chile, and Azerta, contributing academic rigor and institutional legitimacy to the hemispheric democracy debate.
- AmCham Chile (Cámara Chileno Norteamericana de Comercio)coreAmCham Chile collaborated as a strategic partner in the Atlantic Council democracy seminar, contributing private-sector leadership and cross-border business perspective to the regional debate.
- CNN ChilecoreCNN Chile served as a media partner for the Atlantic Council seminar, providing coverage and amplification across its broadcast and digital platforms for the hemispheric democracy initiative.
- Ballard PartnersminorBallard Partners is referenced as a partner/collaborator listed in Azerta's footer alongside other global communications networks (FTI, Leaders League, Eikon, Effie). The nature of the partnership appears to be a referral or associate network for cross-border communications work, though specific collaboration details are not provided.
- FTI ConsultingminorFTI Consulting is listed in Azerta's footer as a partner network. The relationship appears to be a referral or associate network for cross-border crisis and strategic communications engagements, without specific project-level details provided.
- BTL AgencyminorBTL Agency worked alongside Azerta in the coordination and execution of the Zelestra San Martín 300 MW inauguration event, specifically on government protocol and on-site event management, in close coordination with the Presidency of Peru and MINEM.
- SpyzeminorSpyze collaborated with Azerta and Zelestra in the execution of the San Martín 300 MW inauguration, contributing to the coordinated event strategy that achieved high-standard government protocol and positive international media coverage.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Azerta competitors and assessment
Company assessmentBroad incumbents
- Burson (formerly BCW): Global strategic communications and public affairs firm with strong presence in Latin America. Competes for crisis, ESG, financial communications, and public affairs work with multinational and government clients.
- Hill+Knowlton: Global strategic communications firm with a long-standing LATAM practice, competing for crisis, public affairs, and corporate reputation mandates from large enterprises and governments in the region.
- FTI Consulting: Global strategic communications advisory with a strong Latin American practice in crisis, public affairs, and financial communications. Already referenced as a partner-network affiliation in Azerta's own materials and competes for the same enterprise and cross-border mandates.
- Edelman: Largest global PR firm with established LATAM operations serving many of the same multinational clients (BHP, Coca-Cola, Nestlé, Mastercard). Competes in corporate reputation, ESG communications, and crisis advisory.
- Citizen Relations: Global PR and communications network with LATAM operations serving consumer, corporate, and public affairs clients. Competes with Azerta for integrated communications mandates from large enterprises in Chile and Peru.
- FleishmanHillard: Global communications consultancy with significant Latin American presence offering public affairs, corporate communications, and crisis services. Direct overlap with Azerta's enterprise client base and service portfolio.
Direct peers
- LLYC (Llorente y Cuenca): Spanish-founded strategic communications consultancy with deep Latin American operations spanning public affairs, corporate communications, crisis, and ESG. Closest direct regional competitor to Azerta, serving multinational and institutional clients across Spanish-speaking markets.
- Cefeidas Group: Argentina-headquartered strategic communications and public affairs consultancy serving corporate clients across the Southern Cone. Comparable in scale, regional focus, and service mix to Azerta.
- Tironi: Chile-based strategic communications consultancy with a long-standing reputation serving major Chilean corporations and institutions. Direct local competitor in strategic communications, public affairs, and corporate reputation advisory.
Regional players
- Another Company: Chile-based strategic communications and public affairs consultancy with regional reach. Comparable service portfolio spanning corporate communications, public affairs, and crisis advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Azerta social profiles
Digital presenceAzerta compliance and trust
Trust signalCompliance4 records
Azerta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azerta leadership team
Management profileNumber of profiles
Profiles21 records
Azerta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azerta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azerta
What does Azerta do?
Azerta is a senior strategic communications consultancy that delivers integrated advisory services across crisis management, strategic communications, public affairs, digital communications, internal communications, advocacy, data & insight, and ESG. The firm advises large enterprises, multinational corporations, business associations, and multilateral organizations in Chile and Peru on reputational risk, regulatory engagement, stakeholder positioning, and high-exposure communications projects.
Is Azerta a public or private company?
Azerta is a private company. It is classified as unknown and is currently operating.
When was Azerta founded?
Azerta was founded in 2016. It employs 51 to 100 people.
Where is Azerta based?
Azerta is headquartered in Santiago, Chile, in the Latin America region.
How does Azerta make money?
One revenue line is on record: strategic Communications & Crisis Management Advisory.
Who are Azerta's main competitors?
Broad incumbents on record are Burson (formerly BCW), Hill+Knowlton, FTI Consulting, Edelman, Citizen Relations and FleishmanHillard. Direct peers are LLYC (Llorente y Cuenca), Cefeidas Group and Tironi. Another Company is listed as a regional player.
Does Azerta have an API?
No public API is recorded for Azerta.
What industry is Azerta in?
Azerta's product category is Strategic Communications Consulting. Its primary akta.pro industry code is MPAAAOAN, ESG/Sustainability Reputation & Purpose Communications, with a secondary code of BPAFADAC, Investor Relations (IR) Services. Its NAICS code is 541820 and its SIC code is 8742.