What BTL Agency does

BTL Agency is a Ukrainian advertising and printing agency founded in 2015 and headquartered in Lviv at prospect Chervonoi Kalyny, 36. The company operates as an integrated Below-The-Line (BTL) service provider, combining in-house design, offset and digital printing, finishing (including glossy, matte, and soft-touch lamination, rounding, and foil stamping), wide-format production on PVC and banner mesh, illuminated signage, vehicle branding application, branded packaging (cellophane bags), physical advertising distribution (flyer, poster, hanger posting with photo-reported route control), and promoter staffing through its supervisor network. Core technology is conventional print production hardware using the CMYK color model; the firm has no proprietary software, app, or AI platform. Revenue is generated primarily through transactional, per-order pricing denominated in Ukrainian Hryvnia (UAH) on a prepayment basis, with invoices issued to FOPs without VAT and payments processed via MonoBank and PrivatBank.

The company's customer base is SMB-heavy and fragmented: local cafes, salons, retail shops, service businesses, real estate agents, event organizers, educational institutions, a dental clinic, and cosmetics manufacturers, plus disclosed international clients in Poland, Ireland, and Great Britain. Go-to-market is self-serve product-led growth via the e-commerce storefront at btl.co.ua, supplemented by Instagram content marketing, an educational blog, and direct consultation through Telegram and Viber messengers. Order fulfillment is domestic, delivered nationwide via Nova Poshta courier with self-pickup available at the Lviv office. The company claims more than 1,000 cumulative customers and over 100 regular customers, and operates with a small team of approximately 18 employees led by a customer-facing manager named Mykola. The business is privately held, has no external funding, no parent company, and no disclosed partnerships, awards, or certifications.

Name

BTL Agency

Legal name

BTL Agency

Website

https://btl.co.ua

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

BTL Agency is a Lviv-based Ukrainian printing and advertising agency founded in 2015, serving SMBs with in-house design, offset and wide-format printing, branded packaging, signage, vehicle branding, and physical advertising distribution services via its e-commerce storefront and Nova Poshta delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Lviv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Printing Services: Offset and digital printing of various promotional materials including business cards, postcards, brochures, catalogs, posters, certificates, and books. Revenue generated through per-order pricing based on quantity and specifications.
2. Branded Packaging: Production and sale of branded packaging materials including paper and cellophane bags with custom logos and designs.
3. Advertising Distribution Services: Distribution of advertising materials including flyer distribution, poster posting, leaflet distribution, hanger distribution, and advertisement gluing services.
4. Design Services: Design and layout services for printed materials, logos, menus, and promotional content.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BTL Agency is a Lviv-based advertising agency and print shop that produces polygraphy (business cards, postcards, brochures, catalogs, posters, books, certificates), wide-format prints (PVC, banner mesh, banners), branded packaging (cellophane bags), signage, vehicle branding wraps, and provides physical advertising distribution (poster posting, flyer drops, mailbox ads, door hangers, promoter staffing) along with in-house design services. It operates a full-cycle model from design through printing to delivery, with e-commerce ordering, Telegram/Viber consultation, and Nova Poshta shipping across Ukraine.

Product overview

BTL Agency is a Ukrainian advertising agency based in Lviv with 10+ years of experience offering a comprehensive range of printing and advertising services. The company operates as a print shop and advertising agency providing: (1) Polygraphy Services - business cards, postcards/flyers, brochures, catalogs, posters, books, certificates, and branded bags; (2) Wide-Format Printing - PVC printing, banner mesh, and large-format banners; (3) Outdoor Advertising - signage and illuminated signs; (4) Vehicle Branding - complete branding from design to application; (5) Advertising Distribution - posting, flyer distribution, mailbox advertising, door hangers, and promoters; (6) Design Services - logos, layouts, and menu design. The company offers a full-cycle approach from design to delivery, serving businesses throughout Ukraine with Nova Poshta shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Card Printing (Візитки) Business card printing in standard, glossy, matte, rounded-corner, Instagram-style, and designer cardboard variants; minimum order typically 100 or 1,000 units depending on variant. Targets SMBs and individual professionals needing branded cards.
• Postcards and Flyers (Листівки) Postcard and flyer printing in A6, A5, and A4 formats with various paper options and coatings; also includes certificates, diplomas, and gift certificates in the same product line. Serves local businesses and event organizers.
• Brochures and Catalogs (Буклети та каталоги) Multi-page brochure and catalog printing with staple, spiral, or thermal adhesive binding in A4, A5, and square formats. Used by businesses, educational institutions, and organizations for company presentations, product catalogs, and educational materials.
• Posters (Плакати/Афіші) Poster printing in A2, A3, and A4 formats on coated glossy paper (130 g/m²) for events, advertising, and promotional purposes. Targets event organizers, festivals, and local advertisers.
• Book Printing (Друк книг) Book printing services with soft and hardcover binding options, including editorial work, layout design, and various paper types. Targets publishers, educational institutions, and authors.
• Branded Bags and Packaging (Брендовані пакети) Production of branded paper and cellophane bags with custom logos and designs; minimum order 1,000 pieces. Serves retail brands, manufacturers, and corporate gift programs.
• Wide-Format Printing (Широкоформатний друк) Wide-format printing services including PVC printing, banner mesh printing, and large-format banners for outdoor and indoor advertising. Serves businesses needing large visual displays and outdoor signage materials.

Quantifiable outcome

• More than a thousand satisfied customers
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Printify: Print-on-demand marketplace connecting SMBs to print providers. Competes for the same SMB customer seeking outsourced print production, though focused on apparel and merchandise rather than polygraphy.
• Printful: Print-on-demand and fulfillment platform with design-to-print workflow. Comparable on the technology-enabled SMB printing model, though Printful focuses more on apparel and merchandise than BTL's polygraphy core.
• Canva: Design platform with integrated print-on-demand for business cards, flyers, and marketing materials. Comparable to BTL's combined design + print offering, with a much larger self-serve user base globally.

Direct peers

• MOO: Premium online printing brand specializing in business cards, postcards, and branded print collateral. Comparable to BTL's higher-end offerings (designer cardboard cards, premium finishes) and competes for the same SMB/professional customer profile.
• Druk.ua: Ukrainian online printing service offering business cards, flyers, banners, and packaging. Closest domestic direct competitor to BTL, serving the same Ukrainian SMB market with similar self-serve ordering model.
• GotPrint: Online commercial printer offering business cards, flyers, brochures, and posters with similar product mix to BTL. Competes on price and turnaround in the SMB self-serve print segment.
• Vistaprint (Cimpress): Global online printing platform serving SMBs with business cards, brochures, and marketing materials. Directly comparable to BTL's polygraphy product line, with broader scale and templated self-serve ordering—BTL is a local-market analog.

Broad incumbents

• FedEx Office: National printing and shipping chain offering business cards, banners, and document services. Overlaps with BTL's polygraphy and signage offerings but as part of a broader portfolio rather than a focused BTL/advertising specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/btl.co.ua
• LinkedInlinkedin.com/company/btl-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTL Agency