Birkenast Natur

What Birkenast Natur does

Birkenast Natur GmbH is a privately held Swiss online retailer headquartered in Uznach (Gasterweg 3) operating for more than 15 years (founded 2010) as a specialist in hunting, sport shooting, and outdoor equipment. The company sells a catalog of more than 4,892 products spanning firearms (hunting rifles, shotguns, air weapons, sport/biathlon weapons, tactical firearms), ammunition, suppressors, weapon accessories, optics (riflescopes, red dot sights, binoculars, spotting scopes, rangefinders, thermal imaging clip-ons, night vision devices), scope mounting systems, hunting clothing, game processing equipment, and dog hunting supplies (collars, GPS trackers, protective vests, dog food). It also operates an in-house gunsmith workshop (Büchsenmacherei) and develops a small set of proprietary product lines including REINEKE and Heim dog equipment.

The technology stack is a conventional German-language e-commerce website (birkenast.ch) on WordPress/WooCommerce, with no disclosed proprietary platform, mobile app, API, or AI/ML capability. Distribution is exclusively direct-to-consumer within Switzerland — the site ships only to Swiss addresses and accepts prepayment (Vorauskasse) or invoice payment. Prices are listed in Swiss Francs inclusive of VAT, ranging from approximately CHF 14 (small accessories) to over CHF 2,800 (premium thermal imaging devices). The marketing footprint is limited to organic website presence, downloadable catalog PDFs, and email newsletter sign-up; there is no public social media footprint in the source material.

The business model is straightforward transactional resale with services attached: (1) direct one-time product sales to a fragmented base of Swiss hunters, sport shooters, and hunting dog owners; (2) service revenue and margin capture through in-house gunsmithing, weapon import consultation, and Beschussmarkierung; and (3) modest margin uplift from in-house proprietary SKUs and authorized retail/service partnerships with brands including Diana, Voere, GPO, Seissiger, Innogun/Innomount, and HMS Henneberger. The company employs 1-10 people, is led by Managing Director Patrick Müller, and discloses no external investors, parent company, or funding history.

Name

Birkenast Natur

Legal name

Birkenast Natur GmbH

Website

https://birkenast.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Birkenast Natur is a privately held Swiss online retailer, founded 2010 in Uznach, selling 4,892+ SKUs of firearms, ammunition, optics, and hunting equipment exclusively to Swiss hunters, sport shooters, and hunting dog owners via its e-commerce platform and in-house gunsmith workshop.

Ownership category

akta.pro rank

Product category

Hunting and Sporting Goods Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Hunting equipment retail
• Sporting firearms sales
• Ammunition supplies
• Thermal imaging optics
• Hunting dog gear

Headquarters

HQ city

Uznach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Birkenast Natur operates as an online retail store selling firearms, ammunition, optics, hunting equipment, and related accessories. The company generates revenue through direct product sales to customers in Switzerland, with payment accepted via prepayment or invoice. The business has been operating for over 15 years and carries a catalog of over 4,892 products.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Birkenast Natur is a Switzerland-based online retailer (Birkenast Natur GmbH) selling firearms, ammunition, optical devices (riflescopes, thermal imaging, night vision), scope mounts, hunting clothing, game processing equipment, and hunting dog supplies through its e-commerce platform birkenast.ch. The company also provides ancillary services including weapon import consultation and Swiss import marking, an in-house gunsmith workshop, and in-house development of certain proprietary products. It ships only within Switzerland.

Product overview

Birkenast Natur is a Swiss online retailer specializing in hunting, shooting, and outdoor equipment. The company operates a comprehensive e-commerce platform offering firearms and ammunition, optical devices (riflescopes, thermal imaging, night vision), scope mounting systems, hunting clothing, game processing equipment, and dog hunting supplies. The product portfolio spans over 4,800 products across major categories including weapons, optics, mounts, clothing, hunting accessories, game processing, and canine equipment. Birkenast Natur also offers in-house developed products and specializes in weapon imports to Switzerland. The business has been operating for over 15 years and is headquartered in Uznach, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Waffen und Munition (Firearms and Ammunition) Firearms and ammunition category including hunting rifles (Büchsen, Flinten), air rifles, air pistols, sporting weapons, Biathlon equipment, tactical weapons, ammunition for rifles and pistols, suppressors, and weapon care products, sold to licensed Swiss hunters, sport shooters, and biathlon athletes.
• Optik (Optics) Optical equipment including riflescopes, tactical scopes, red dot sights, wild game cameras (Wildkameras), binoculars, spotting scopes, rangefinders, thermal imaging devices (Wärmebildgeräte), and night vision devices, sold to Swiss hunters and sport shooters.
• Montagen (Scope Mounts) Scope mounting systems including Blaser Sattelmontagen, one-piece and two-piece mounts, tactical scope mounts, swing mounts, reflex sight mounts, night vision and thermal device mounts, mounting accessories, and weapon rails, sold to Swiss hunters and shooters.
• Bekleidung (Hunting and Shooting Clothing) Hunting and shooting clothing including hunting jackets, pants, vests, shirts, tracking clothing, tick protection clothing, heated clothing, shoes, shooting clothing, and sports shooting attire, sold to Swiss hunters and sport shooters.
• Jagdausrüstung (Hunting Equipment) Hunting gear including tree stands, camouflage nets, heaters, insect protection, tracking articles, game calling equipment, cutting tools (knives, machetes, saws, axes), torches, hearing protection, safety glasses, and game transport equipment, sold to Swiss hunters.
• Wildverarbeitung (Game Processing) Wild game processing equipment including game refrigerators, processing facilities, vacuum sealers, vacuum bags, and culinary products, sold to Swiss hunters for post-hunt game handling.
• Hundeartikel (Dog Articles) Dog hunting supplies including dog food (dry, wet, snacks), collars, leashes, dog harnesses including protective vests, training equipment, and GPS tracking collars, sold to Swiss hunting dog owners.
• Waffenwerkstatt / Büchsenmacherei (Gunsmith Workshop Services) In-house gunsmith services for firearms maintenance, repair, and servicing, including dedicated service offerings for partner brands such as Diana, Voere, GPO, Seissiger, Innogun, and HMS Henneberger, targeted at Swiss firearm owners.
• Weapon Import Consultation and Swiss Import Marking Regulatory consultation and import marking service for customers seeking to import firearms into Switzerland, leveraging Birkenast Natur's specialization in Swiss weapon import law.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• DianacoreChannel Partner/ Reseller/ DistributorBirkenast Natur serves as a retailer for Diana Luftdruckwaffen (air rifles) for sport and leisure. The company also offers Diana service offerings, indicating a close service partnership.
• Voere PräzisionsgewehrecoreChannel Partner/ Reseller/ DistributorBirkenast Natur is a retailer for Voere precision rifles and offers associated service offerings for Voere products.
• German Precision Optics (GPO)coreChannel Partner/ Reseller/ DistributorBirkenast Natur retails GPO rifle scopes and optics and provides dedicated GPO service offerings.
• SeissigercoreChannel Partner/ Reseller/ DistributorBirkenast Natur offers Seissiger wild cameras (Wildkameras) and provides dedicated service offerings for Seissiger products.
• Innogun (Innomount)coreChannel Partner/ Reseller/ DistributorBirkenast Natur retails Innogun/Innomount mounting solutions for rifle optics and offers associated service offerings.
• HMS HennebergercoreChannel Partner/ Reseller/ DistributorBirkenast Natur is a retailer for HMS Henneberger mounting components for rifle optics and provides dedicated service offerings.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Brownells: Global firearms, ammunition and gunsmithing-parts retailer; overlaps on firearm accessories and gunsmith supplies but operates at far larger scale and different geography.

Regional players

• Glaser Handels AG: Swiss firearms, ammunition and hunting/sport-shooting retailer and distributor; competes directly in the same national market and product categories as Birkenast.
• Waffen Ferkinghoff: German firearms wholesaler/retailer supplying hunting and sporting guns and accessories, comparable product line within the DACH region.
• Kettner (Kettner Edelrid): Austrian hunting and outdoor retailer offering firearms, optics and apparel to the DACH hunting community, comparable in assortment and target customer.

Direct peers

• OpticsPlanet: Large online retailer of riflescopes, thermal/night-vision optics, mounts and shooting accessories, overlapping strongly with Birkenast's high-value optics business.
• EuroOptic: Online specialist in precision rifles, premium optics and thermal imaging for hunters and shooters, directly comparable in category and customer profile.
• Askari Sport GmbH: German mail-order and online hunting/fishing/outdoor retailer with a broad firearms, optics and gear catalog, mirroring Birkenast's one-stop hunting-shop positioning.
• Frankonia: Large German online/mail-order retailer of hunting firearms, optics, clothing and equipment; nearly identical product breadth and DTC model, serving the German-speaking hunting market.

Others

• Jagd & Natur / Fischer Jagdreisen: Swiss hunting-focused retail and service providers targeting the same licensed-hunter customer base, though with a narrower or service-oriented offering.
• Recknagel: German manufacturer of scope mounts and rifle accessories; ecosystem supplier of the same mounting-solution products Birkenast resells rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/birkenast
• LinkedInlinkedin.com/company/birkenast-natur-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birkenast Natur