VOERE Präzisionstechnik

What VOERE Präzisionstechnik does

VOERE Holding GmbH is an Austrian privately held precision engineering group headquartered in Kufstein, Tirol, operating for over 50 years across three wholly-owned subsidiaries: sr-enterprise (B2B contract manufacturing), VOERE-SHOP (D2C e-commerce retail of firearms), and sr-primer technology (laser ignition R&D). The group's core capabilities center on high-speed machining with up to 10 axes, automated and robot-assisted production lines, and the assembly of mechanical, mechatronic, and systemic components for demanding industries including Medical Technology, Semiconductor, Aviation, Electronics, Automotive, Optics, and Defence. Its manufacturing arm delivers from single prototypes through medium and large series production, positioning itself as a full-spectrum system technology partner rather than a pure parts shop.

The company is also a recognized firearms innovator, notably producing the AM 180 submachine gun (1974–1978, ~10,000 units, first rifle with laser targeting device) and the VEC 91 (1991, first serially produced rifle with electronic ignition for caseless ammunition). VOERE holds a worldwide patent granted in 2005 for laser-based cartridge ignition technology—a miniaturized laser system installing into conventional bolt assemblies—and has been actively developing this platform since 2015. Its firearms portfolio includes hunting rifles, sport rifles, combination guns (Bockbüchsflinte), and accessories, distributed via Austrian headquarters and a former German production facility in Vöhrenbach (now largely inactive).

Revenue is generated through three streams: B2B contract manufacturing services for industrial customers, hardware sales of branded rifles and accessories through the VOERE-SHOP e-commerce platform, and potential licensing of the patented laser ignition system. The company operates primarily in the DACH region (Austria and Germany), with no disclosed international expansion, no external funding rounds, and no disclosed revenue or headcount figures. Leadership is centered on managing director Sven Ruhland, with ownership remaining within the founding/management group.

Name

VOERE Präzisionstechnik

Legal name

VOERE Holding GmbH

Website

https://voere.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

VOERE Holding GmbH is an Austrian privately held precision engineering group operating from Kufstein since the 1970s, providing high-speed contract manufacturing (up to 10 axes) for Medical, Semiconductor, Defence, and High-Tech industries, alongside branded firearms and patented laser ignition technology through three subsidiaries.

Ownership category

akta.pro rank

Product category

Precision Engineering & Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• Precision contract manufacturing
• High-speed CNC machining
• Hunting and sport rifles
• Laser ignition technology
• Mechatronic system assemblies

Headquarters

HQ city

Kufstein

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Precision Component Manufacturing: Contract manufacturing services for demanding industries including medical technology, aviation, electronics, glass industry, automotive, optics, and mechanical engineering. Provides single-part manufacturing as well as mechanical, mechatronic, and systemic assemblies from development through production to distribution.
2. Small Caliber, Hunting and Sport Rifles: Sale of branded rifles including hunting rifles, sport rifles, combination guns, and accessories such as suppressors and optic mounts through VOERE-SHOP.
3. Laser Ignition Technology Licensing: Licensing of proprietary laser ignition technology for firearms. VOERE holds worldwide patent (2005) for laser-based cartridge ignition.

Distribution channels3 records

Marketing channels3 records

Core offering

VOERE Präzisionstechnik is an Austrian precision engineering group that provides high-precision contract manufacturing (single-part to large series) of mechanical, mechatronic and systemic assemblies for industrial customers in Defence, Medical Technology, Semiconductor and High-Tech industries, alongside branded small caliber, hunting and sport rifles and accessories sold through its own e-commerce shop. The group also develops proprietary laser ignition technology for cartridges, protected by a worldwide patent.

Product overview

VOERE Holding GmbH operates as an Austrian precision technology group headquartered in Kufstein, consolidating specialized companies in precision manufacturing, hunting & sport, Defence, and development. The portfolio centers on rifles and firearms including the groundbreaking VEC 91 (first electronic ignition rifle), AM 180 (first rifle with laser targeting), and various small caliber, hunting, and sporting rifles. The group is organized into three main subsidiaries: sr-enterprise handles precision manufacturing and components for Defence, Medical Technology, and Semiconductor industries; sr-enterprise technology focuses on development of laser optics and ignition electronics; and VOERE-SHOP manages retail sales of rifles and accessories. Additionally, the group has legacy products including VOERE Bike and Samix environmental technology equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Precision Contract Manufacturing Services High-precision contract manufacturing services (single-part to large series) of mechanical, mechatronic and systemic assemblies using 10-axis HSC machining, automated production lines and robot-assisted processes. Targeted at industrial customers in Defence, Medical Technology, Semiconductor, Aviation, Electronics, Glass, Automotive, Optics and Mechanical Engineering.
• VOERE VEC 91 (Mod. 2191) Electronic Ignition Rifle Repetierbüchse (repeating rifle) for caseless ammunition with electronic trigger and electronic safety, available in calibers 5.7 UCC and 6.0 UCC with 5-round magazine. Sold to hunting and sport shooting consumers.
• VOERE AM 180 Submachine Gun Small caliber fully automatic or semi-automatic rifle (KK Vollautomat) with the world's first laser targeting device, 180-round drum magazine and 1,200 rounds/minute fire rate. Heritage product; suitable for collectors and specialty/legacy programmes.
• VOERE Bockbüchsflinte (BBF) Combination Gun Combination rifle-shotgun (Bockbüchsflinte) featuring the original free-floating rifle barrel design — the rifle barrel is guided in a sleeve tube allowing independent thermal expansion from the shotgun barrel, maintaining shot accuracy. Sold to hunters and sport shooters.
• VOERE Mod. 2185 Semi-Automatic Rifle (Selbstladebüchse) Semi-automatic hunting rifle (Selbstladebüchse) with grass-pressure loader (gas-pressure loader) delivering high precision, in Tiroler Design. Available in hunting, match and sport variants.
• VOERE Mod. 2002 Safari Rifle XXL Large caliber repeating rifle (Safaribüchse XXL) in calibers including 338 Lapua Mag., 416 Rigby, 416 Weath., 460 Weath., 450 Rigby and 505 Gibbs, with 3/5-round magazine and adjustable trigger. For safari/big-game hunting use.
• VOERE K98 Repeating Rifles (Mod. 2150/2155/2165/2166) Series of K98-platform repeating rifles (Repetierbüchsen) available in standard and magnum calibers, with various safety systems including bolt safety and hand tensioner variants. Models 2150, 2155, 2165 and 2166.
• VOERE Mod. 1007 Biathlon Curved-Stretcher Rifle Biathlon rifle (KK Biathlon Kurvenspanner) — repeating or single-shot rifle with curved handle tensioner, perfect trigger with double-needle release, and 5/8/15-round magazine capacity. Targeted at biathlon competition shooters.
• VOERE Mod. 0014 Small Caliber Semi-Automatic Rifle Semi-automatic small caliber rifle (KK Military Halbautomat) with mass-operated bolt, adjustable trigger pull and wing safety. 8/15-round magazine in .22 lr caliber.
• VOERE Laser Ignition System (Laserzündung) Laser-based cartridge ignition technology replacing traditional firing pin ignition. A miniaturized battery-powered laser diode ignites the ammunition, offering faster ignition time than firing pin ignition under all climate conditions and additional electronic safety features (code and fingerprint recognition). Can be installed in conventional bolt assemblies without weight change. Proprietary IP licensed from VOERE.
• VOERE-SHOP Firearms & Accessories Retail Direct-to-consumer e-commerce store (voere-shop.com) selling VOERE branded small caliber, hunting and sport rifles and accessories such as sound suppressors and scope mounts.

Quantifiable outcome

• 10-axis high-speed machining capability for complex precision components
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• American International CorporationcoreStrategic or Co-development Partner · 1 January 1972American company specializing in patent and license trading. Acquired rights to Richard Casull's 1960 submachine gun patent (Casull Model 280) and transferred construction rights to VOERE in 1972 after the original design proved functionally problematic and cost-intensive to produce. VOERE was commissioned to completely redevelop the weapon as a modern counter-terrorism weapon.
• Samix (Kiefersfelden, Germany)minorStrategic or Co-development PartnerGerman company that collaborated with VOERE in the 1960s to develop and produce innovative compost shredders for horticulture. These devices were subsequently marketed under the VOERE brand name.
• MGV (Slovenia)minorOthersSlovenian company that later reproduced the VOERE AM 180 submachine gun design in modified form as the MGV 176.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glock: Austrian firearms manufacturer producing pistols and long guns for military, law enforcement and civilian markets; directly comparable as a privately held Austrian precision manufacturer with strong defence and consumer channels overlapping with VOERE's footprint.
• SIG Sauer: Premium European-origin firearms manufacturer producing rifles, pistols and ammunition systems; directly comparable as a precision-engineered firearms brand with both consumer and military/law-enforcement channels overlapping with VOERE's hunting and defence segments.
• Steyr Arms: Austrian rifle manufacturer headquartered in the same region as VOERE, producing hunting, sport and military rifles; the closest direct peer given shared Austrian precision-engineering heritage and overlapping hunting and tactical rifle product lines.
• Heckler & Koch: German firearms manufacturer of military and sporting rifles and submachine guns; comparable to VOERE in producing precision-engineered rifles and submachine guns (like the AM 180) and serving the same military/law-enforcement and civilian shooting channels.
• Carl Walther: German manufacturer of precision sporting and military firearms including rifles and pistols; comparable as a German-speaking firearms peer competing in hunting, sport and military channels that overlap with VOERE's rifle business.
• SAKO: Finnish manufacturer of premium hunting and sporting rifles known for precision bolt-action rifles; directly comparable as a premium precision rifle brand competing in the same hunting/sport shooting category as VOERE's branded rifles.

Broad incumbents

• Rheinmetall: Large German defence and automotive technology group with weapons and ammunition, vehicle and electronics divisions; comparable as a broader incumbent defence prime that overlaps with VOERE's defence precision components and ammunition-related ignition work, but at much larger scale.
• FN Herstal: Belgian firearms manufacturer producing military, law-enforcement and sporting small arms; comparable as a broader incumbent with similar defence and precision-engineering positioning, but operating at greater global scale than VOERE.
• Česká zbrojovka (CZ): Czech firearms manufacturer producing rifles, pistols and accessories for military, law enforcement, sport and civilian markets; comparable as a broader incumbent in European small arms with overlapping hunting and military rifle categories.
• Beretta: Global Italian firearms group producing hunting, sporting and military small arms; comparable as a larger, established incumbent in the same categories VOERE serves, with broader geographic reach and a deeper military/law-enforcement footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/voerekufstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VOERE Präzisionstechnik