B&E's Trees
B&E's Trees (now Embark Maple) is a Wisconsin family-owned, certified organic maple farm producing Bourbon Barrel Aged Maple Syrup and Maple Energy athletic pouches, sold direct-to-consumer online, through regional food co-ops, and via corporate gifting programs.
- Company typePrivate
- Founded2015
- HeadquartersViroqua, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What B&E's Trees does
B&E's Trees is a family-owned, certified organic maple syrup farm operating in Wisconsin's Driftless Region from a 144-acre property (120 forested maple acres) located south of Cashton, with a business address in Viroqua. Founded by Bree Breckel and Eric Weninger on land purchased in 2011, the company began commercial production in 2015 and is supported by a five-person core team. The flagship product is Bourbon Barrel Aged Maple Syrup, aged for two full years in charred oak bourbon barrels sourced from Central Waters Brewing Company, which produces a closed-loop arrangement whereby barrels are returned to the brewery for use in aging Maple Barrel Stout. In 2021, the company rebranded to Embark Maple, launching Maple Energy (a clean-label athletic energy pouch) and Maple Adventure Packs (crowdfunded via Kickstarter), extending the product line beyond traditional culinary maple syrup into outdoor and endurance nutrition.
The business operates as a direct-to-consumer e-commerce brand at embarkmaple.com, complemented by regional wholesale partnerships (food co-ops and independent retailers such as Viroqua Food Co-op and People's Food Co-op of La Crosse) and a corporate gifting program with case discounts and custom configurations. Marketing channels include the website's recipe content library, Instagram (@embarkmaple), periodic email newsletters, farm events and tours, and significant earned media (Wisconsin Foodie, Star Tribune, Milwaukee Journal Sentinel, WGN TV). Revenue is generated through one-time unit purchases across multiple SKU sizes (mini bottles, pints, flasks, 3 oz pouches) with no subscription or recurring contract model disclosed. The company has raised no institutional capital; its sole external funding event was a 2021 consumer crowdfunding Kickstarter for Adventure Pack production costs. There is no disclosed revenue, no app platform, no API surface, and no AI/ML capability evidenced in the data.
B&E's Trees firmographics
Firmographics- Name
- B&E's Trees
- Legal name
- B&E's Trees
- Website
- https://bandestrees.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- B&E's Trees (now Embark Maple) is a Wisconsin family-owned, certified organic maple farm producing Bourbon Barrel Aged Maple Syrup and Maple Energy athletic pouches, sold direct-to-consumer online, through regional food co-ops, and via corporate gifting programs.
- Ownership category
- akta.pro rank
B&E's Trees industry classification
Industry- Product category
- Specialty Food Products
- NAICS
- Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800)
- akta.pro primary industry
- Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing (AFAMAFAL)
Keywords
Where B&E's Trees is headquartered
LocationHeadquarters
- HQ city
- Viroqua
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
B&E's Trees business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bourbon Barrel Aged Maple Syrup: Flagship product sold in various bottle sizes including mini bottles, pints, and flasks. One-time purchase model with products available for direct consumer purchase and wholesale distribution.
- Maple Energy: New athletic energy product sold in adventure-ready pouches for outdoor enthusiasts and endurance athletes.
- Corporate Gifts: Bulk case discounts on bottles of syrup plus completely custom gift options for corporate gifting.
- Wholesale/Retail Distribution: Wholesale partnership model selling to retail stores and vendors who carry their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bourbon Barrel Aged Maple Syrup |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
B&E's Trees product offering
Product offeringCore offering
B&E's Trees is a Wisconsin maple syrup farm that produces certified organic maple products, with its flagship Bourbon Barrel Aged Maple Syrup aged for two years in charred oak bourbon barrels from Central Waters Brewing Company. The company has expanded into adjacent categories with Maple Energy (an organic athletic energy pouch for endurance athletes and outdoor adventurers) and Maple Adventure Packs, all sourced from its 120-acre maple forest in the Driftless Region of Wisconsin. Products are sold direct-to-consumer, wholesale, and as corporate gifts.
Product overview
B&E's Trees (now rebranded as Embark Maple) is a maple syrup farm producing specialty food products. Their core offering is Bourbon Barrel Aged Maple Syrup, aged for two years in bourbon barrels, which serves culinary and cocktail markets. The company has expanded into athletic nutrition with Maple Energy and adventure-focused products like Maple Adventure Packs. All products are certified organic and sourced from their 144-acre farm in Wisconsin's Driftless Region.
Differentiator
Problem solved
Functional benefit
Products and services
- Bourbon Barrel Aged Maple Syrup Certified organic maple syrup aged for two full years in charred oak bourbon barrels from Central Waters Brewing Company, producing a distinctive smoky-sweet flavor profile. Sold in mini bottles, pints, and flasks for culinary applications, cocktails, and direct consumption.
- Maple Energy Athletic energy product made from organic maple syrup combined with simple, organic ingredients, providing natural electrolytes and nutrients for endurance athletes without synthetic ingredients. Available in re-sealable 3 oz adventure-ready pouches.
- Maple Adventure Packs Adventure-ready pouches combining organic maple syrup with simple, organic ingredients for ultra-athletes, everyday adventurers, hikers, bikers, and culinary explorers.
- Corporate Gifts Program Wisconsin-themed gift program offering bulk case discounts on Bourbon Barrel Aged Maple Syrup and completely custom gift options for corporate clients seeking distinctive, locally-sourced gifting products.
Companies that use B&E's Trees
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
B&E's Trees technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
B&E's Trees partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Central Waters Brewing CompanycoreB&E's Trees collaborates with Central Waters Brewing Company for their signature product. They pick up empty bourbon barrels from the brewery, age their maple syrup for two full years in the charred oak barrels, then return the barrels to the brewery where Central Waters uses them to age their Maple Barrel Stout. This creates a closed-loop partnership where the same barrels are used for both products.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
B&E's Trees competitors and assessment
Company assessmentDirect peers
- Coombs Family Farms: Organic maple syrup brand emphasizing small-farm, sustainable sourcing. Directly comparable to B&E's Trees on certified-organic positioning and storytelling around family forest stewardship.
- Crown Maple: Premium estate maple syrup producer with aging and single-estate positioning. Directly comparable to B&E's Trees on craft, traceable-sourcing, and high-end culinary usage, though operating at a much larger scale.
- Runamok Maple: Vermont-based artisanal maple company known for innovative flavor infusions and specialty lines. Closely mirrors B&E's Trees' strategy of expanding maple beyond traditional breakfast occasions into cocktail, culinary, and lifestyle uses.
- Tree Juice Maple Syrup: Small-batch Connecticut maple producer focused on craft, single-source syrup. Comparable to B&E's Trees on small-scale artisan farm model and direct-to-consumer brand building.
- Highland Sugarworks: Small-batch Vermont maple syrup producer with strong gift and specialty food distribution. Comparable to B&E's Trees on artisanal craft positioning and corporate gifting/wholesale GTM.
- Owl's Head Vermont Maple: Small craft Vermont maple producer with strong digital and direct-to-consumer presence. Comparable to B&E's Trees on artisan family-farm branding and online retail execution.
Broad incumbents
- Bascom Maple Farms: Large-scale maple producer and bulk syrup supplier. Comparable industry player operating at the wholesale and packaging tier rather than the artisan retail tier B&E's Trees occupies.
- Butternut Mountain Farm: One of the largest North American maple syrup packers and suppliers. Represents the broad incumbent that B&E's Trees competes against for shelf space in grocery and wholesale channels.
- Maple Grove Farms: Largest U.S. retail brand of pure maple syrup. A mass-market incumbent whose pricing and shelf dominance set the baseline B&E's Trees must outperform to justify its premium.
Emerging players
- Sap! Maple Water: Emerging beverage brand built around maple sap as a natural functional drink. Comparable to B&E's Trees' Maple Energy line as a category extension of maple into non-condiment, performance/lifestyle uses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
B&E's Trees social profiles
Digital presenceB&E's Trees compliance and trust
Trust signalCompliance2 records
B&E's Trees financial estimates
Financial estimateRevenue estimate
Valuation estimate
B&E's Trees leadership team
Management profileNumber of profiles
Profiles1 record
B&E's Trees funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B&E's Trees M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B&E's Trees
What does B&E's Trees do?
B&E's Trees is a Wisconsin maple syrup farm that produces certified organic maple products, with its flagship Bourbon Barrel Aged Maple Syrup aged for two years in charred oak bourbon barrels from Central Waters Brewing Company. The company has expanded into adjacent categories with Maple Energy (an organic athletic energy pouch for endurance athletes and outdoor adventurers) and Maple Adventure Packs, all sourced from its 120-acre maple forest in the Driftless Region of Wisconsin. Products are sold direct-to-consumer, wholesale, and as corporate gifts.
Is B&E's Trees a public or private company?
B&E's Trees is a private company. It is classified as family owned and is currently operating.
When was B&E's Trees founded?
B&E's Trees was founded in 2015. It employs 1 to 10 people.
Where is B&E's Trees based?
B&E's Trees is headquartered in Viroqua, United States, in the North America region.
How does B&E's Trees make money?
Four revenue lines are on record. Bourbon Barrel Aged Maple Syrup is the primary driver. The others are maple Energy, corporate Gifts and wholesale/Retail Distribution.
Who are B&E's Trees's main competitors?
Direct peers on record are Coombs Family Farms, Crown Maple, Runamok Maple, Tree Juice Maple Syrup, Highland Sugarworks and Owl's Head Vermont Maple. Broad incumbents are Bascom Maple Farms, Butternut Mountain Farm and Maple Grove Farms. Sap! Maple Water is listed as an emerging player.
Does B&E's Trees have an API?
No public API is recorded for B&E's Trees.
What industry is B&E's Trees in?
B&E's Trees's product category is Specialty Food Products. Its primary akta.pro industry code is AFAMAFAL, Edible Sap, Syrups & Sweeteners (Maple, Birch) Tapping/Processing. Its NAICS code is 113210 and its SIC code is 800.