Desiring God

Name

Desiring God

Legal name

Desiring God

Website

https://desiringgod.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Religious Media Ministry

NAICS

Religious Organizations (81311), Book Publishers (513130), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

akta.pro secondary industries

Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Christian Broadcasting (TV & Radio) (MPABALAA)

Keywords

• Christian content publishing
• Theological education resources
• Religious media ministry
• Biblical teaching resources
• Sermon and devotional content

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Ministry Partnerships: Desiring God is funded by prayers and generosity of God's people, with 98% of their budget coming from donations. They invite visitors to become ministry partners and make donations to support the free distribution of resources.

Distribution channels1 record

Marketing channels4 records

Core offering

Desiring God produces and freely distributes Christian theological content centered on the doctrine of Christian Hedonism, authored primarily by founder John Piper. Its portfolio includes articles, sermon recordings, published books, podcasts, an interactive Bible study series (Look at the Book), a daily devotional (Solid Joys), a Q&A interview series (Ask Pastor John), and weekday classic sermons (Light + Truth). All resources are offered at no cost to global audiences via the website, podcast platforms, and email newsletters, with 16,000+ free resources available.

Product overview

Desiring God is a Christian ministry website offering a portfolio of free content resources centered on the theology of Christian Hedonism, as taught by John Piper. The core offering consists of eight integrated content products: Articles (theological writing), Messages (sermons), Books (published works), and Podcasts (audio distributions) serve as the primary content pillars, while Ask Pastor John (Q&A interviews), Look at the Book (interactive Bible study), Solid Joys (daily devotional), and Light + Truth (classic sermon episodes) provide structured, recurring engagement formats. All resources exist to guide users toward everlasting joy in Jesus Christ and are distributed freely via the website, podcast platforms (Apple Podcasts, Spotify, YouTube), and email newsletters.

Differentiator

Problem solved

Functional benefit

Products and services

• Articles Written theological and pastoral content covering topics such as the gospel, Christian living, suffering, prayer, and doctrine, authored by John Piper and the Desiring God teaching team.
• Messages Audio and video sermon recordings from John Piper and guest speakers covering biblical exposition, organized by series, scripture references, and topics.
• Books Digital and physical books authored primarily by John Piper covering theology, Christian Hedonism, and practical Christian living, including titles such as Desiring God, Don't Waste Your Life, and Future Grace.
• Podcasts Podcast distribution of articles, sermons, and devotional content available via Apple Podcasts, Spotify, YouTube, and RSS feeds, including series such as Ask Pastor John, Look at the Book, and Light + Truth.
• Ask Pastor John Q&A interview series in which John Piper answers theological and pastoral questions, formatted as ongoing audio episodes.
• Look at the Book Interactive video Bible study series featuring John Piper teaching how to read Scripture, with color-coded highlighting and visual demonstrations of biblical interpretation.
• Solid Joys Daily joy-centered devotional from John Piper providing short, substantive daily readings for every day of the year, available via email subscription and podcast.
• Light + Truth Classic sermon series from John Piper presented in short weekday audio episodes, curated and hosted by Dan Cruver, covering various biblical topics and series.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ligonier Ministries: Reformed theological teaching ministry founded by R.C. Sproul, producing articles, books, sermons, podcasts (Renewing Your Mind), and conferences. Closest direct peer — same Reformed theological tradition, same founder-led teaching model, same donation-funded free content distribution.
• The Gospel Coalition: Reformed-leaning network of pastors and churches producing theological articles, book reviews, podcasts, and conferences. Shares the same Reformed evangelical theology, multi-contributor content model, and reliance on free digital distribution, though organized as a coalition rather than single founder-led ministry.
• Our Daily Bread: Daily devotional publisher distributing free print, email, and app-based devotionals globally. Closely comparable to Desiring God's Solid Joys daily devotional — same daily-reading format, same donation-funded free distribution model, same global reach to Christians seeking daily content.

Emerging players

• SermonAudio: Largest online library of audio sermons indexed from thousands of churches and pastors. Comparable as a digital distribution platform for expository preaching content, complementary to Desiring God's Messages offering rather than directly competitive.
• Bible Gateway: Free online Bible search and reading platform offering multiple translations, commentaries, and devotional reading plans. Adjacent reference resource in the digital Bible study market; comparable as a free, globally distributed Christian reference tool.
• RightNow Media: Streaming video library of Bible study and ministry content distributed to churches via subscription. Comparable as a digital-first Christian teaching platform targeting pastors and small groups; differs in being video-centric with a paid B2B church subscription model rather than donation-funded.
• Got Questions: Q&A-driven Christian content site answering biblical and theological questions, organized by topic with global reach. Comparable function to Desiring God's Ask Pastor John, addressing similar pastoral/theological questions through free online content.

Broad incumbents

• Crossway: Christian publisher best known for the ESV Bible translation and a broad trade book catalog including theological works. Comparable book publishing arm producing Reformed-leaning titles, overlapping with Desiring God's Piper-authored books and theological depth, though operating as a mainstream trade publisher.
• Christianity Today: Long-running evangelical magazine and digital media outlet producing news, theological commentary, podcasts, and book coverage. Comparable as a donation/ad-supported digital Christian publishing platform, but broader in scope (news, not just teaching) and multi-contributor rather than founder-centric.

Others

• Wheaton College / Billy Graham Center: Wheaton College, anchored by the Billy Graham Center, serves as a hub for evangelical scholarship, archival resources, and theological training. Functions as a parallel institutional platform in the same evangelical ecosystem that supports content creators like Desiring God.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/desiringgod
• YouTubeyoutube.com/user/desiringGod
• Facebookfacebook.com/desiringGod
• Instagraminstagram.com/desiringgod
• LinkedInlinkedin.com/company/51532

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desiring God