McDonald Remodeling

What McDonald Remodeling does

McDonald Remodeling is a full-service residential design/build firm headquartered in Inver Grove Heights, Minnesota, serving homeowners in Minneapolis, St. Paul, and surrounding Twin Cities suburbs since 2000. The company delivers remodeling services across kitchens, bathrooms, lower levels, living spaces, exteriors and outdoor living, specialty spaces, and whole-home renovations, supported by an in-house Interior Design Studio that guides clients through finish selection, color schemes, and spatial planning. Service delivery follows a four-phase process — Discovery, Design, Refinement, and Construction — with clients engaging first through consultative discovery conversations, then progressing to a Design Agreement phase, fixed-price contracts after detailed proposals, and project execution tracked via a BuilderTrend client portal.

The firm operates a project-based professional services revenue model with quote-based pricing; no standardized pricing is publicly disclosed, and each engagement is scoped individually through the discovery and design process. Go-to-market is sales-led and consultative, relying on direct consultations, repeat clients and referrals, participation in regional home tours (Parade of Homes Remodelers Showcase, Artisan Home Tour, Luxury Home Tour, MSP Home Tour), and content marketing via blog, Houzz, Facebook, and Instagram. Customer concentration is entirely in the residential SMB segment, with no commercial or institutional clients. Leadership is anchored by President Greg Alsterlund (since founding in 2000) and the legacy of founder Jim McDonald; the firm is privately held with no disclosed external investment, parent company, or subsidiaries, and is licensed as a Minnesota contractor (License #BC205832).

The firm is small-to-mid-sized (11-50 employees) and has accumulated a dense record of industry recognition — including Remodeling Magazine's Big50 (2019), Midwest Home Magazine Hall of Fame (2017), multiple NARI Contractor of the Year awards at chapter, regional, and national levels, Qualified Remodeler Master Design Awards from 2011 through 2025, and consecutive Best of Houzz Design awards through 2026 — positioning it among the most awarded remodelers in the Twin Cities market. Operations are regional-only (Minnesota), with no disclosed plans for geographic expansion, no AI/ML technology stack, and no recent funding, M&A, or restructuring activity.

Name

McDonald Remodeling

Legal name

McDonald Remodeling

Website

https://mcdonaldremodeling.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

McDonald Remodeling is a privately held, full-service residential design/build firm founded in 2000 in Inver Grove Heights, Minnesota, serving homeowners in Minneapolis, St. Paul, and Twin Cities suburbs with kitchens, bathrooms, lower levels, whole-home renovations, and specialty spaces.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Aging-in-Place Structural & Layout Reconfiguration (First-Floor Living, Open Plans) (HSAPANAK), Interior Wall Framing, Partition Builds & Reconfiguration (HSAPAFAA)

Keywords

• Residential remodeling services
• Design-build remodeling
• Kitchen and bath renovation
• Home remodeling contractor
• Interior design studio

Headquarters

HQ city

Inver Grove Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Residential Remodeling Services: Project-based revenue from residential remodeling including kitchens, bathrooms, lower levels, whole-home renovations, exteriors, and specialty spaces. Pricing is quote-based with detailed proposals and fixed-price contracts after design phase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

McDonald Remodeling is a full-service residential design/build firm that remodels spaces throughout the home, including kitchens, bathrooms, lower levels, living spaces, whole-home renovations, exteriors and outdoor living areas, and specialty spaces. The company combines in-house interior design with construction execution under a four-phase process (Discovery, Design, Refinement, Construction) and delivers projects through fixed-price contracts for homeowners in the Twin Cities metro.

Product overview

McDonald Remodeling is a full-service residential design/build firm serving the Minneapolis-St. Paul Twin Cities metro since 2000. The company operates a unified service offering centered on comprehensive remodeling of spaces throughout the home, including kitchens, bathrooms, lower levels, living spaces, whole-home renovations, and specialty spaces. Services are delivered through a design/build model combining in-house interior design with construction execution. The portfolio spans individual room remodels (kitchens, bathrooms, living rooms, basements, outdoor living areas, and specialty spaces) through to whole-home transformations and home additions. An in-house Interior Design Studio provides finish and material selection guidance throughout the process.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchens Kitchen remodeling services for homeowners, including custom cabinetry, countertop design, layout optimization, and complete kitchen transformations.
• Bathrooms Bathroom remodeling services for homeowners, including spa-like retreats, primary suites, powder rooms, accessibility-focused remodels, and shower upgrades.
• Lower Levels Basement and lower level finishing services for homeowners, including converted entertainment spaces, guest suites, bars, and functional livable areas.
• Living Spaces Living room and common area remodeling for homeowners, transforming go-to family spaces into welcoming, stylish environments.
• Exteriors & Outdoors Outdoor living and exterior remodeling for homeowners, including decks, patios, screened porches, outdoor kitchens, and extensions of indoor living space.
• Specialty Spaces Custom specialty space remodeling for homeowners with unique passions, collections, bonus rooms, and one-of-a-kind designed areas.
• Interior Design Studio In-house interior design services guiding homeowners through finish and material selection, color schemes, and spatial planning across all project types.
• Whole-Home Renovations Comprehensive whole-home remodeling for homeowners, transforming entire properties including structural changes, additions, and complete redesigns.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor.

• FergusonminorGTM or Marketing Partner · 6 April 2024Ferguson is a supplier of fixtures and hardware. McDonald Remodeling team attended Ferguson annual holiday party where two staff members won prizes. Ferguson provides high-quality fixtures and hardware for remodeling projects.
• Pool & Yacht ClubminorGTM or Marketing Partner · 6 April 2024Pool & Yacht Club hosted a mocktail making event during the Spring Remodelers Showcase, providing beverage expertise and entertainment for event attendees.
• Warners Stellian ApplianceminorGTM or Marketing Partner · 6 April 2024Warners Stellian Appliance provided fresh cookies and appliance insights at the Spring Remodelers Showcase, with representatives available to answer appliance questions and door prize donations.
• Union Gospel MissionminorOthers · 1 January 2023Local nonprofit organization dedicated to serving people facing homelessness, poverty, or addiction. McDonald Remodeling raised over $9,000 to support Union Gospel Mission in 2023 as part of community giving initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DreamMaker Bath & Kitchen: National design-build franchise network specializing in kitchen and bath remodels; comparable service mix but distributed franchise model competes on brand and marketing reach.
• Bath Fitter: National bath-remodeling franchise specializing in acrylic tub and shower liners; competes for the same bath-remodel budget pool with a standardized product rather than custom design-build.
• Case Design/Remodeling: National residential design/build remodeler with a multi-location footprint and broader marketing scale; competes for similar kitchen, bath, and addition projects while serving a much wider geography.
• Kitchen Tune-Up: National kitchen-remodeling franchise offering design-focused kitchen updates and refacing; competes for the same mid-market kitchen renovation dollars McDonald targets.
• Power Home Remodeling: Large national exterior- and whole-home remodeler with a regional presence in the Twin Cities; operates a sales-led, vertically integrated model that overlaps with McDonald's kitchen, bath, and exterior work.
• Re-Bath: National bathroom-remodeling franchise with a strong Twin Cities presence; shares the same residential bath-remodel demand pool but competes primarily on speed and franchised scale rather than custom design.

Direct peers

• Vujovich Design Build: Minneapolis-based residential design/build firm offering kitchen, bath, and whole-home remodeling with a similar design-led, in-house process model in the same Twin Cities geography.
• John Kraemer & Sons: Edina, MN-based luxury residential design/build remodeler serving the Twin Cities market with a comparable mid-to-high-end, design-led, whole-home service offering and similar industry-award reputation.
• Building Arts: Minneapolis-based residential design/build firm with a similar premium, craft-driven approach to kitchen, bath, and whole-home remodels in the Twin Cities market.

Others

• Sweeten: Tech-enabled marketplace that matches homeowners with vetted general contractors for residential renovations; adjacent ecosystem participant influencing where homeowners research and source remodelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcdonaldremodeling
• Instagraminstagram.com/mcdonaldremodeling
• Xx.com/mcdonaldremodel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonald Remodeling