What Genesal Energy does

Genesal Energy (GENESAL ENERGY IB, S.A.) is a Spanish industrial manufacturer specializing in the design, engineering, and production of customized generator sets (grupos electrógenos), founded in 1994 and headquartered in Bergondo, A Coruña, Spain. The company manufactures diesel, gas, hybrid, and Stage V generator sets in-house, alongside bespoke configurations including soundproofed, anti-seismic, low-temperature, dual-frequency, medium-voltage, cogeneration, and marine units. Its dedicated R&D+i center, CETED (Centro Tecnológico de Energía Distribuida), and the Greenesal sustainability sub-brand support development of HVO-compatible and ecodesigned products; Genesal is the first generator set company globally to obtain ISO 14006 ecodesign certification.

The company serves critical infrastructure customers across data centers, hospitals, airports, telecommunications, military/defense, power generation (combined-cycle plants), and industrial/construction sectors, with documented projects including Manchester Airport, Hospital Álvaro Cunqueiro (Vigo), Empalme II (Mexico), a Brazilian combined-cycle plant, Saudi Arabia infrastructure, and large Latin American telecom deployments. Revenue is generated through one-time equipment sales, recurring technical assistance and multi-brand maintenance services (SAT) with remote monitoring (telegestión), a growing rental fleet (notably via the Peruvian and Mexican subsidiaries), and project engineering services. Pricing is quote-based and project-specific.

Genesal operates wholly-owned subsidiaries in Mexico (since 2011) and Peru (since 2011, marking 15 years in 2026), reaching 40+ countries through a mix of direct sales, regional subsidiaries, and distributor channels. COFIDES development financing has supported international expansion, including a €1,050,000 co-investment loan in February 2026 for the Peru rental fleet. Leadership includes CEO & CFO Julio C. Arca Ruibal (founder) and Director General Fernando Cueto, with regional direction by Iago Crespo (Mexico). The company is privately held with no disclosed external equity backing, employs 11-50 people per firmographic data, and has made a strategic investment in Spanish electric-mobility startup Velca (2023) as its first move into sustainable mobility.

Name

Genesal Energy

Legal name

GENESAL ENERGY IB, S.A.

Website

https://genesalenergy.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Genesal Energy is a Spanish industrial manufacturer founded in 1994 that designs, engineers, and produces customized diesel, gas, and hybrid generator sets for critical infrastructure customers including data centers, hospitals, airports, telecoms, power plants, defense, and industrial clients across 40+ countries, complemented by SAT maintenance, rental, and remote monitoring services.

Ownership category

akta.pro rank

Product category

Industrial Power Generation Equipment

NAICS

Motor and Generator Manufacturing (335312), Turbine and Turbine Generator Set Units Manufacturing (333611), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336)

SIC

Motors & Generators (3621), Engines & Turbines (3510), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Power Electronics & Grid-Tie Equipment Manufacturing (Converters, Transformers, Switchgear) (EUAMAHAH)

akta.pro secondary industries

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI), Renewable Monitoring, Controls & SCADA Hardware Manufacturing (Sensors, RTUs, Meters) (EUAMAHAJ), Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ)

Keywords

• Industrial generator sets
• Backup power systems
• Custom power solutions
• Diesel generator manufacturing
• Energy infrastructure equipment

Headquarters

HQ city

Bergondo

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Generator Set Sales (Equipment Manufacturing): Design, manufacture, and sale of industrial generator sets (diesel, gas, hybrid, Stage V). Units are sold directly to enterprise customers and through international subsidiaries. All units manufactured in Spain at the Bergondo facility.
2. Rental Fleet (Equipment Rental): Rental of generator sets from fleet inventory, particularly through the Peruvian subsidiary where the company expanded its fleet with 66 units (55 used and 11 new) via COFIDES co-investment loan. Growing rental line also in Mexico.
3. Technical After-Sales Service (SAT): Technical assistance and maintenance services including multi-brand maintenance (SAT multimarca). The division experienced 40% fleet maintenance growth in one year and doubled demand, serving telecommunications and hospital sectors among others. Telegestión (remote monitoring) is a key value-added component.
4. Project Design and Engineering Services: Comprehensive project services including advisory, design, installation, and commissioning of generator solutions for large infrastructure projects including data centers, airports, hospitals, and combined-cycle power plants.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Genesal Energy designs, manufactures, and sells customized industrial generator sets (diesel, gas, hybrid, and Stage V) for critical infrastructure applications such as data centers, hospitals, airports, telecommunications, power plants, military installations, and industrial/construction sites. The company provides an end-to-end service covering advisory, engineering, manufacturing, installation, commissioning, after-sales maintenance (SAT) including telegestión remote monitoring, and rental fleet solutions through wholly-owned subsidiaries in Spain, Mexico, and Peru.

Product overview

Genesal Energy is a manufacturer of industrial generator sets offering a comprehensive portfolio of power generation solutions. The core product line includes Diésel, Gas, Híbridos (Hybrid), and Stage V generator sets, complemented by the Greenesal sustainability sub-brand focused on eco-design and HVO fuel compatibility. The company provides customized generator solutions including soundproofing, anti-seismic, low temperature, dual frequency, medium voltage, cogeneration, and marine configurations. Additional offerings include Technical Assistance Service (SAT) for after-sales support and multi-brand maintenance, rental fleet services, and R&D+i activities through its CETED technology center.

Differentiator

Problem solved

Functional benefit

Brands

• Greenesal: Eco-friendly energy solutions brand focused on cleaner electrical energy, HVO compatibility, and ecological transition. Greenesal represents Genesal's commitment to sustainability and finding new energy solutions that meet both customer requirements and environmental standards.

Products and services

• Diesel Generator Sets (Grupos Electrógenos Diésel)

Quantifiable outcome

• SAT fleet maintenance grew 40% in one year (2017); demand doubled by 2025
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BaudouincoreTechnology or Integration · 8 May 2025Strategic technology partnership with Baudouin (engine manufacturer) to ensure energy supply for the most demanding data center environments. The companies jointly participate in industry events including DataCloud Global Congress 2026 (Cannes, stand 28) and DCD Connect Madrid. The partnership combines Baudouin's engine technology with Genesal's power generation engineering and customization capabilities.
• Universidad de Santiago de Compostela (USC)minorStrategic or Co-development PartnerPartnership through the 'Cátedra de Transición Energética Genesal Energy' (Energy Transition Chair) at USC. The program supports STEM education, promotes women's participation in the energy sector, and delivers corporate carbon footprint seminars for SMEs. Genesal co-funds the chair and participates in its academic activities.
• EuropGenminorStrategic or Co-development PartnerMember of EuropGen, a European generator set association representing the industry at the European level and promoting standards and best practices.
• BAUERGT (Panama)minorChannel Partner/ Reseller/ DistributorDistributor partner in Panama through which Genesal Energy participated in CAPAC EXPO HABITAT, the largest construction and housing fair in Panama, presenting its range of generator sets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Himoinsa: Spanish-headquartered manufacturer of diesel, gas and hybrid generator sets with strong international distribution. Closest Iberian peer to Genesal across product line, customization model, and target verticals (data centers, telecom, rental).
• Aksa Power Generation: Turkish generator-set manufacturer with global footprint serving data centers, telecom, industrial and rental customers. Comparable in scale, customization breadth, and international project focus.
• Pramac: Italian generator-set and material-handling manufacturer with broad product range across stationary, mobile and rental gensets. Comparable in product mix and end-markets (data centers, telecom, construction).
• Inmesol: Spanish generator-set manufacturer (Murcia) producing diesel, gas and bespoke gensets for industrial, telecom and rental applications. Directly comparable in size, geography and customization-led model.
• SDMO (Kohler-SDMO): French generator-set manufacturer (part of Kohler) producing diesel and gas gensets across power ranges. Comparable in product line and target verticals; well-established competitor in EMEA.

Broad incumbents

• Cummins: Global engine and power-generation major; one of Genesal's indirect engine/partnership counterparts. Sets competitive benchmark on engine technology and service network depth.
• Generac Power Systems: US-listed incumbent in power generation, dominant in standby and prime power. Competes in backup-power/data-center segments but at much greater scale and with a catalog-driven model.
• MTU/Rolls-Royce Power Systems: Large-scale manufacturer of diesel and gas generator sets and power systems for data centers, hospitals and critical infrastructure. Competes at the high-power/mission-critical end where Genesal also plays (combined-cycle plants, hospitals, data centers).
• Atlas Copco Power & Flow: Large industrial group with a mobile genset and power-solutions division. Competes with Genesal in mobile/portable and rental power for construction and events, but is far broader and not a specialist stationary-genset player.

Regional players

• Aggreko: Global temporary-power and temperature-control rental specialist; direct competitor in Genesal's Peru/Mexico rental fleet segment but with a much larger worldwide rental fleet footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/genesal_gensets
• YouTubeyoutube.com/user/genesalvideos
• Facebookfacebook.com/GenesalEnergy
• LinkedInlinkedin.com/company/genesal
• Instagraminstagram.com/genesal_energy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genesal Energy