SONUS
SONUS Productions is a privately held, founder-owned full-service live event production company delivering touring, production, and equipment rental services to music festivals, concert tours, and fandom conventions across the U.S. and globally from its New Jersey headquarters.
- Company typePrivate
- Founded2010
- HeadquartersMoorestown, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SONUS does
SONUS Productions is a privately held, founder-owned full-service live event production company established in 2010 by Cole Lofink and headquartered in Pennsauken, New Jersey, approximately 10 minutes outside Philadelphia. The company delivers touring, production, and equipment rental services to music festivals, concert tours, and fandom conventions across the United States and claims global reach. Documented client work spans genres including country (Dan + Shay, Cole Swindell, Eli Young Band, Eric Paslay, Randy Houser), rock and pop (Third Eye Blind, Spin Doctors), heavy metal (Underoath, Spiritbox), and entertainment conventions (Anime Central, Ohayocon), with production scale ranging from local state fairs to 20,000-seat arena shows and the in-house capability to support 30+ breakout rooms simultaneously.
The company's technology stack spans professional lighting control (MA Lighting grandMA3/MA2 consoles), data distribution (Swisson, Obsidian Control Systems, LumenRadio), power distribution (Whirlwind, LEX), LED walls (Absen PL V2 3.9mm panels with Novastar controllers), moving fixtures (Martin MAC Viper/Aura, Robe TETRA, GLP JDC1, Acme GEIST BSWF), and truss and rigging (GT Truss, Tomcat, CM motors). SONUS has introduced proprietary custom-branded equipment, including IP-rated 2-cell RGBA+WW and 1-cell RGBAL+Cy LED blinders marketed under the SONUS name. A related entity, LH Productions (formerly the firm's North Carolina operations), provides additional Southeast regional coverage.
SONUS operates a direct-to-client enterprise field-sales motion, engaging festival organizers, promoters, talent agencies, and artists via phone, email, and in-person consultation from its New Jersey base. Revenue is generated through three primary streams: professional production services (full-service event execution with crew and project management), equipment rentals (lighting consoles, fixtures, LED walls, power distribution, rigging), and hardware sales (tested used equipment including d&b Audiotechnik D80 amplifier packages at $8,750). Pricing for services is quote-based and not publicly disclosed. The company is bootstrapped, with no institutional investment, parent company, public listing, or disclosed funding rounds.
SONUS firmographics
Firmographics- Name
- SONUS
- Legal name
- SONUS Productions
- Website
- https://sonuspro.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SONUS Productions is a privately held, founder-owned full-service live event production company delivering touring, production, and equipment rental services to music festivals, concert tours, and fandom conventions across the U.S. and globally from its New Jersey headquarters.
- Ownership category
- akta.pro rank
SONUS industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Other Performing Arts Companies (711190)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industries
- Backline & Musical Instrument Rental (MPAGAKAJ), Event Power, Electrical Distribution & Temporary Utilities (Generators, Distro, Cabling) (THAHAEAF), Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL)
Keywords
Where SONUS is headquartered
LocationHeadquarters
- HQ city
- Moorestown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SONUS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Production Services: Full-service production services including staff, equipment, consultation, and project management for music festivals, concerts, and fandom events
- Equipment Rentals: Rental of professional lighting equipment, LED walls, control systems, power distribution, rigging, and truss from top manufacturers
- Used Equipment Sales: Sale of tested used equipment including d&b Audiotechnik amplifiers and related gear
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | d&b D80 Amplifier Package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SONUS product offering
Product offeringCore offering
SONUS Productions is a full-service live event production company that delivers touring, production, and equipment rental services for music festivals, concerts, and fandom conventions. Offerings include professional consultation, project management, custom stage and lighting design with 3D renderings, and equipment rentals covering lighting control, LED walls, moving fixtures, power distribution, rigging, and truss. The company serves clients nationally and globally from its Pennsauken, New Jersey headquarters, handling events from local state fairs to 20,000-seat arenas.
Product overview
SONUS is a full-service production company providing touring and event production services across three interconnected offerings: Touring Services, Production Services, and Equipment Rentals. The company serves music festivals, concerts, and fandom conventions from its New Jersey headquarters. Its Equipment Rentals inventory (Lighting Control Systems, Data Distribution Equipment, Power Distribution Units, Moving Light Fixtures, LED Wall Systems, Truss and Rigging) directly supports its service delivery. Additional offerings include the d&B d80 Package (used equipment sale) and Fandom Events Services for convention production. The portfolio represents an integrated approach where equipment rentals underpin service delivery rather than operating as standalone product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Touring Services Full-service touring production services including equipment, crew, logistics, and project management for music festivals, concerts, and live events across indoor and outdoor venues from local state fairs to 20,000-seat arenas. Built around global support and packaging optimized for efficient load-in/load-out.
- Production Services Event production services including professional consultation, experienced project managers, and innovative technology solutions for music festivals, concerts, and fandom conventions. The team collaborates as an extension of the client organization to deliver cohesive partnerships.
- Equipment Rentals Rental of professional event production equipment from top manufacturers, including lighting control consoles (MA Lighting grandMA3 and MA2), data distribution (Swisson, Obsidian Control Systems), power distribution, moving fixtures, LED walls, truss, and rigging equipment. Inventory is backed by SONUS's experienced team.
- Fandom Events & Convention Production Convention production services including stage design, lighting, audio, video, breakout room support for 30+ simultaneous rooms, and custom production packages designed to be easily set up and run by staff or convention volunteers. Delivers immersive, unforgettable live experiences for fandom conventions.
- d&B d80 Amplifier Package (Used Equipment Sale) Tested used d&B Audiotechnik D80 amplifier package sold for $8,750.00 per package, including the amplifier in case with I/O, 10RU Slam door shock rack, power and NL4 whips. Additional amplifiers available to create a standard 3-amp d&B rack.
Quantifiable outcome
- Over a decade of successful customer-focused partnerships
- +2 more outcomes
Companies that use SONUS
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
SONUS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SONUS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- ACT EntertainmentcoreACT Entertainment is the exclusive distributor of Ayrton lighting in North America. SONUS Pro featured Ayrton Mistral fixtures on Underoath's Blind Obedience tour.
- X-LasersupportingSonus Productions and X-Laser collaborated to help tell Underoath's story on tour with lighting effects.
- LH Productions / Lighthouse ProductionssupportingFormerly SONUS Productions based in North Carolina. Related company serving the Southeast region.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SONUS competitors and assessment
Company assessmentDirect peers
- LD Systems: Touring production services provider specializing in concert audio, lighting, and video with a strong North American footprint. Directly comparable in scope and client type to SONUS.
- Upstaging Inc. Concert lighting and production company serving touring artists and festivals with truck-based delivery. Directly comparable to SONUS in the mid-size touring production services segment.
- Bandit Lites: One of the largest concert lighting and production companies in North America, supplying tours across rock, country, and metal — the same genre mix and venue scale that SONUS targets. Direct competitor for touring rider fulfillment.
- Premier Global Production: Touring and event production services company providing lighting, audio, and staging for concerts, festivals, and corporate events. Comparable size and service mix to SONUS.
- Clair Brothers: Audio, lighting, and full-service touring production company serving concerts, festivals, and corporate events globally. Highly comparable operating model and client mix to SONUS, with broader international reach.
- 4Wall Entertainment: Lighting and rigging rental and production services provider with national coverage across entertainment, corporate, and broadcast events. Comparable equipment-rental plus services model to SONUS.
- Atomic Lighting: Mid-size concert lighting and production company serving touring artists and festivals in the Northeast and Mid-Atlantic — overlapping with SONUS's core geography and client base.
- Christie Lites: Concert lighting rental and production company serving touring acts and festivals across North America. Directly overlaps with SONUS's lighting rental and touring production business.
- Solotech: Canadian-based concert and live event production company with significant US touring presence across audio, lighting, video, and rigging. Comparable service portfolio and target clients to SONUS.
Broad incumbents
- Production Resource Group (PRG): The largest global provider of entertainment and event technology solutions, offering lighting, audio, video, and rigging across touring, broadcast, film, and corporate. Overlaps with SONUS in concert touring but at meaningfully greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SONUS social profiles
Digital presenceSONUS financial estimates
Financial estimateRevenue estimate
Valuation estimate
SONUS leadership team
Management profileNumber of profiles
Profiles4 records
SONUS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SONUS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SONUS
What does SONUS do?
SONUS Productions is a full-service live event production company that delivers touring, production, and equipment rental services for music festivals, concerts, and fandom conventions. Offerings include professional consultation, project management, custom stage and lighting design with 3D renderings, and equipment rentals covering lighting control, LED walls, moving fixtures, power distribution, rigging, and truss. The company serves clients nationally and globally from its Pennsauken, New Jersey headquarters, handling events from local state fairs to 20,000-seat arenas.
Is SONUS a public or private company?
SONUS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SONUS founded?
SONUS was founded in 2010. It employs 1 to 10 people.
Where is SONUS based?
SONUS is headquartered in Moorestown, United States, in the North America region.
How does SONUS make money?
Three revenue lines are on record. Production Services are the primary driver. The others are equipment Rentals and used Equipment Sales.
Who are SONUS's main competitors?
Direct peers on record are LD Systems, Upstaging Inc., Bandit Lites, Premier Global Production, Clair Brothers, 4Wall Entertainment, Atomic Lighting, Christie Lites and Solotech. Production Resource Group (PRG) is listed as a broad incumbent.
Does SONUS have an API?
No public API is recorded for SONUS.
What industry is SONUS in?
SONUS's product category is Live Event Production Services. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of MPAGAKAJ, Backline & Musical Instrument Rental. Its NAICS code is 711190 and its SIC code is 7350.