Premier Global Production Company

What Premier Global Production Company does

Premier Global Production Company is a Nashville-area live event production firm founded in 1996 that provides integrated staging, lighting, and on-site production services for concerts, multi-stage music festivals, and community events across North America. The company operates through two distinct business units: one focused on touring and festival production services, and a second anchored by its wholly-owned subsidiary Country Thunder, which runs multi-day country music festivals in the United States and Canada. Its core technology assets are a fleet of five proprietary mobile stage systems (SL 100, SL 320, SAM 340, SAM 555 CW, and SAM 575) with roof rigging capacities ranging from 42,000 to 94,000 lbs and performance decks up to 50' x 40', supported by a professional lighting inventory including Chauvet, Chroma-Q, Avolites, and ChamSys fixtures and consoles.

The company makes money primarily through project-based professional services contracts with major touring acts (Metallica, Red Hot Chili Peppers, Lynyrd Skynyrd, Foreigner, Volbeat, Disturbed, Jelly Roll, Bailey Zimmerman, Ashley McBryde, Ellie Langley) and festival promoters (Lollapalooza, Ultra Music Festival, Austin City Limits, Country Thunder, Railbird, Shakey Knees, Texas State Fair). A secondary retail revenue stream exists through an online equipment storefront selling lighting fixtures and consoles at price points from $90 to $7,000. The company maintains two physical offices — Madison, TN headquarters and Regina, SK, Canada — to support cross-border touring and festival logistics. In March 2026, Third Space Capital made an undisclosed equity investment in Premier Global Production and Country Thunder, with founder-CEO Troy Vollhoffer remaining a significant shareholder; proceeds are earmarked for organic growth, operational infrastructure improvements, and targeted acquisitions.

Name

Premier Global Production Company

Legal name

Premier Global Production

Website

https://premierglobalproduction.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Global Production is a North American live event production firm founded in 1996 that provides mobile staging, concert lighting, and on-site production services to major touring acts (Metallica, RHCP), multi-stage festivals (Lollapalooza, ACL), and the Country Thunder festival subsidiary across the US and Canada.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Other Performing Arts Companies (71119)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Staging & Rigging Services (MPAGAKAA)

Keywords

• Live event production
• Mobile stage rental
• Concert lighting services
• Touring production equipment
• Music festival staging

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Production Services: Provides integrated staging, lighting, and on-site production services for major tours and festivals. Revenue likely generated through project-based service contracts for touring productions and festival production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Premier Global Production Company provides integrated staging, lighting, and on-site production services for major tours, multi-stage music festivals, and community events across North America. The company operates two distinct business units: a mobile stage fleet (SAM and SL series) deployed with rigging capacity from 42,000 to 94,000 lbs, and a concert/festival lighting services arm supported by professional fixtures and control consoles (Avolites, ChamSys, MA Lighting, Chauvet). Revenue is generated through project-based service contracts for touring productions and festivals, plus equipment sales through an online shop.

Product overview

Premier Global Production is a live entertainment production company offering two distinct business units: mobile stage systems (SAM 575, SAM 555 CW, SAM 340, SL 320, SL 100) and comprehensive staging/lighting services (Concert Lighting, Festival Lighting, Main Stage Systems). Their mobile stages range from compact 40'x40' decks with 42,000 lbs rigging capacity to large-format 50'x40' stages with up to 94,000 lbs capacity. The company provides integrated staging, lighting, and on-site production services for clients ranging from community festivals and emerging artists to multi-stage festivals and worldwide tours. Their equipment portfolio includes professional lighting fixtures and control consoles from manufacturers like Chauvet, Avolites, and CHAUVET Professional.

Differentiator

Problem solved

Functional benefit

Products and services

• SAM 575 Mobile Stage Large-format mobile stage system featuring 94,000 lbs roof rigging capacity and a 50' x 40' performance deck, designed for major tours and large-scale festivals.
• SAM 555 CW Mobile Stage Medium-format mobile stage with 61,700 lbs roof rigging capacity and a 50'x40' performance deck, featuring continuous wave (CW) design specifications.
• SAM 340 Mobile Stage Compact mobile stage with 56,000 lbs roof rigging capacity and a 40'x40' performance deck, suitable for smaller-scale events.
• SL 320 Mobile Stage Mobile stage system with 42,000 lbs roof rigging capacity, designed for mid-size productions and events.
• SL 100 Mobile Stage Entry-level mobile stage with 42,000 lbs roof rigging capacity, suitable for community events and emerging artists.
• Lighting Equipment Rental and Sales Rental and retail lighting equipment including Chauvet, Chroma-Q, Sharpy Profile, Color Force, Colorado series fixtures, and lighting control consoles such as Full Boar 4, RoadHog 4, and Hoglet 4, sold through the online shop with prices ranging from $90 to $7,000.
• Concert Lighting Services Professional lighting design and equipment services for concert tours, providing stage illumination and visual effects for touring productions.
• Festival Lighting Services Lighting solutions for multi-stage music festivals, handling large-scale production requirements across multiple stages and days.
• Main Stage Systems Integrated main stage production services including structural setup, rigging, and technical support for major tours and festivals.
• Staging Services Comprehensive staging solutions for live events, from initial setup through execution, supporting concerts, festivals, and touring productions.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PRG (Production Resource Group): One of the largest global providers of integrated production services for live events, including staging, lighting, video, and rigging for concert tours, festivals, and corporate events. Directly comparable to PGP in business model (production-services provider) and end customers (major touring acts and festivals).
• TAIT: Global live event staging, automation, and production services company serving major concert tours, festivals, and permanent installations. Comparable to PGP in core mobile staging, rigging, and integrated show production offerings.
• Upstaging: US-based mobile stage and concert production services company serving concert tours and festivals. Directly comparable to PGP's mobile stage business unit (SAM and SL series) and integrated production services.
• All Access Staging: US-based mobile staging, rigging, and event production services company serving concert tours, festivals, and corporate events. Comparable to PGP in core mobile staging and rigging offerings with similar end markets.
• Bandit Lites: Nashville-based concert lighting production company serving major touring acts and festivals across the US. Direct competitor to PGP's festival and concert lighting business unit, serving many of the same end customers.
• Mountain Productions: Provider of staging, rigging, and production services for concerts, festivals, and live events across North America. Direct competitor to PGP in mobile staging and integrated live-event production.
• Solotech: Canadian-based provider of audio, lighting, video, and staging for live events and concert tours across North America. Direct competitor to PGP, especially relevant given PGP's Canadian (Regina) operations and cross-border touring model.
• Clair Brothers: Provider of audio, lighting, and production services for concert tours, festivals, and live events. Comparable to PGP in integrated live-event production services and similar touring/festival customer base.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premierglobalproduction
• LinkedInlinkedin.com/company/premier-global-production-company-inc-
• Instagraminstagram.com/pgp_prod
• TikToktiktok.com/@premierglobalproduction
• Xx.com/pgp_prod

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Global Production Company