Age UK Enfield
Age UK Enfield is a local charity branch of the national Age UK Group, delivering community-based day care, exercise, wellbeing, and digital-inclusion services to people aged 50 and over in the London Borough of Enfield.
- Company typePrivate
- Founded2009
- HeadquartersEnfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Age UK Enfield does
Age UK Enfield is a local charitable branch of the Age UK Group, one of the UK's largest charities dedicated to supporting people aged 50 and over. Founded in 2009 and operating in the London Borough of Enfield, the organisation provides community-based services including day care, exercise and physical activity programmes, handyperson/home-adaptation support, IT training for digital inclusion, and social activities. As part of a national network of more than 120 local Age UKs, it extends the reach of the Age UK national brand into local service delivery for older residents and their carers in the Enfield area. Core services are free at the point of use, funded through a diversified mix of donations and legacies, charity retail, lottery/raffle income, trading-subsidiary product sales (over-50s insurance, stairlifts, bathing solutions, personal alarms), corporate partnerships, and grants from charitable trusts and foundations. Technology is light-touch: the Age UK Group operates a content/advice website, downloadable PDF guides, a free national advice line (0800 678 1602) running 8am–7pm/365 days, telephone befriending (Silver Line), and digital-inclusion training — but contains no proprietary technology platform or AI system. Age UK Group structure spans four national partners (Age Cymru, Age Scotland, Age NI) and a wholly-owned international arm (Age International), with a commercial trading subsidiary (Age UK Trading) routing product profits back to the charitable mission. Most data in the input pertains to the national Age UK entity rather than the Enfield branch specifically, so this description is grounded in the national operating model and applied to the local branch's activities where consistent with the Enfield-specific data.
Age UK Enfield firmographics
Firmographics- Name
- Age UK Enfield
- Legal name
- Age UK
- Website
- https://ageuk.org.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Age UK Enfield is a local charity branch of the national Age UK Group, delivering community-based day care, exercise, wellbeing, and digital-inclusion services to people aged 50 and over in the London Borough of Enfield.
- Ownership category
- akta.pro rank
Age UK Enfield industry classification
Industry- Product category
- Elderly Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Companion Care & Social Support (non-clinical) (HLADAGAB), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)
Keywords
Where Age UK Enfield is headquartered
LocationHeadquarters
- HQ city
- Enfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Age UK Enfield business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Fundraising: Age UK receives donations from individuals, including legacy donations in wills, major gifts, and regular giving. The organization also runs fundraising activities including sporting events (running, cycling, swimming), The innocent Big Knit campaign, and community fundraising.
- Charity Retail: Age UK operates charity shops selling donated items, with online shop options. The Great Winter Bag Drop and other donation schemes support the retail operation.
- Lottery and Raffle: Age UK runs a lottery (Age UK Lottery) and raffle, with Tuesday Treat Draw and other prize-based fundraising games. Players can gift lottery entries to others.
- Trading (Age UK Trading): Age UK Trading sells products including over-50s insurance (car, home, travel, motor breakdown), independent living solutions (stairlifts, bathing solutions, personal alarms), and incontinence products. Profits from trading support the charity.
- Corporate Partnerships: Age UK engages corporate partners who support various services including the Telephone Friendship Service. Partnerships are structured around GTM/marketing collaborations and cause-marketing initiatives.
- Trusts and Foundations: Age UK receives funding from charitable trusts and foundations including Emanuel Hospital Charity, The Bradbury Foundation, The Stavros Niarchos Foundation, and The Exilarch's Foundation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Services - Core charitable services provided at no cost to older people |
| Subscription | Monthly | Age UK Trading Products - Insurance and independent living products |
| Subscription | Weekly | Lottery and Raffle |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Age UK Enfield product offering
Product offeringCore offering
Age UK Enfield provides free, community-based services for older people including a confidential advice line, telephone befriending, the Silver Line Helpline, local day centres, exercise classes, handyperson home assistance, IT training, and social activities. Through Age UK Trading, it also sells over-50s insurance, independent living products (stairlifts, bathing solutions, personal alarms), and incontinence products, with profits supporting the charity's mission.
Product overview
Age UK Enfield operates as part of the Age UK network, offering a comprehensive suite of services for older people. The core offerings include the Age UK Advice Line (free helpline), telephone befriending services, and The Silver Line Helpline. Local services encompass Day Centres, Exercise and Physical Activity programs, Handyperson Services, IT Training for digital inclusion, and Social Activities. Age UK also provides downloadable Information Guides and Factsheets covering health, care, money, legal, housing, and benefits topics. Through Age UK Trading, the organization offers commercial products including Over-50s Insurance (car, home, travel, motor breakdown), Independent Living Solutions (bathing, stairlifts, personal alarms), and Incontinence Products. Additional offerings include the Silver Sunday campaign event and Age UK Lottery/Raffle for fundraising. Profits from trading activities support the charity's mission.
Differentiator
Problem solved
Functional benefit
Brands
- The Silver Line Helpline: A helpline service providing friendship, conversation and support for older people
- Age UK Advice Line
- Age UK Trading
- Silver Sunday
- The innocent Big Knit
- Act Now, Age Better
Products and services
- Age UK Advice Line Free confidential telephone advice line (0800 678 1602) available 8am-7pm, 365 days a year, providing information and support on benefits, care, health, money, legal, and other topics for older people and their families.
- Telephone Friendship Service Befriending service that matches volunteers with older people for regular friendly phone calls to combat loneliness and social isolation.
- The Silver Line Helpline Helpline service providing information, friendship, conversation and support for older people.
- Day Centres Local Age UK centres offering social activities, meals, and support services for older people in their community.
- Exercise and Physical Activity Services Exercise classes including chair-based exercises, walking groups, and other physical activity programs tailored for older adults.
- Handyperson Services Home assistance providing help with small repairs, adaptations, and household tasks to help older people live safely and independently.
- IT Training Computer and technology training courses helping older people learn digital skills including internet use, email, video calling, and online safety.
- Social Activities Various social activities including classes, groups, and community events organized by local Age UK offices for older people.
- Information Guides and Factsheets Free downloadable PDF guides covering topics including health, care, money, legal issues, housing, and benefits for older people.
- Over-50s Insurance Insurance products available through Age UK Trading including car, home, travel, and motor breakdown cover for people over 50.
- Independent Living Solutions Products to help older people maintain independence including bathing solutions, stairlifts, homelifts, and personal alarms.
- Incontinence Products Continence and incontinence products available through Age UK's partner website.
- Age UK Lottery and Raffle Lottery and raffle games that participants can enter to support Age UK, with proceeds funding charitable activities.
Companies that use Age UK Enfield
Customer profileSegments3 records
Ideal customer profiles2 records
Age UK Enfield technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Age UK Enfield partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ElderminorElder, a company providing care services for older people, partnered with Age UK London to promote awareness and resources to support vulnerable elders during the winter season. The partnership aims to address concerns about heating affordability, injury prevention, and health issues among UK families with older loved ones.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Age UK Enfield competitors and assessment
Company assessmentBroad incumbents
- Citizens Advice: National network providing free, confidential advice on benefits, housing, legal, and consumer issues — directly overlapping with Age UK's advice-line and benefits-guidance functions for the older cohort.
- Alzheimer's Society: Large UK charity supporting people affected by dementia, with advice lines, local services, and information guides. Similar national-charity structure with local presence, overlapping on advice and local-service delivery for older adults.
- British Red Cross: Large UK humanitarian charity with dedicated services for older people including mobility aid loans, transport support, and independent living services. Wider portfolio but materially overlapping services and audience.
- Housing 21: UK not-for-profit provider of retirement and extra-care housing and community support services for older people. Comparable in providing housing-linked wellbeing services to the same beneficiary cohort.
Direct peers
- Carers UK: UK charity supporting unpaid family carers, including advice, information guides, and advocacy. Comparable in audience overlap (family members of older people) and information-and-advice product model.
- Independent Age: UK charity providing information, advice and support for older people and their families, including a helpline and grants programme. Directly comparable mission, beneficiary cohort, and service model to Age UK Enfield.
- Royal Voluntary Service: UK charity deploying volunteers to support older people in hospitals and at home, including companion services and practical help. Overlapping beneficiary base and volunteer-led local delivery model.
- Re-engage: UK charity (formerly Contact the Elderly) running tea parties, activity groups, and telephone befriending for older people at risk of loneliness. Closely mirrors Age UK's befriending and social-activities programmes.
Emerging players
- Elder: UK-based live-in care marketplace connecting families with self-employed carers for older people. Listed as Age UK's recent partner and represents a digitally-led, commercial competitor in the same elder-care service category.
Regional players
- HelpAge International: Global non-governmental organisation focused on older people in low- and middle-income countries, structurally related to Age International (Age UK's own international arm). Comparable mission but different geographic remit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Age UK Enfield social profiles
Digital presenceAge UK Enfield compliance and trust
Trust signalCompliance1 record
Age UK Enfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Age UK Enfield leadership team
Management profileNumber of profiles
Age UK Enfield subsidiaries and ownership
Company hierarchySubsidiaries4 records
Age UK Enfield funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Age UK Enfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Age UK Enfield
What does Age UK Enfield do?
Age UK Enfield provides free, community-based services for older people including a confidential advice line, telephone befriending, the Silver Line Helpline, local day centres, exercise classes, handyperson home assistance, IT training, and social activities. Through Age UK Trading, it also sells over-50s insurance, independent living products (stairlifts, bathing solutions, personal alarms), and incontinence products, with profits supporting the charity's mission.
Is Age UK Enfield a public or private company?
Age UK Enfield is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Age UK Enfield founded?
Age UK Enfield was founded in 2009. It employs 11 to 50 people.
Where is Age UK Enfield based?
Age UK Enfield is headquartered in Enfield, United Kingdom, in the Europe region.
How does Age UK Enfield make money?
Six revenue lines are on record. Donations and Fundraising is the primary driver. The others are charity Retail, lottery and Raffle, trading (Age UK Trading), corporate Partnerships and trusts and Foundations.
Who are Age UK Enfield's main competitors?
Broad incumbents on record are Citizens Advice, Alzheimer's Society, British Red Cross and Housing 21. Direct peers are Carers UK, Independent Age, Royal Voluntary Service and Re-engage. Elder is listed as an emerging player. HelpAge International is listed as a regional player.
Does Age UK Enfield have an API?
No public API is recorded for Age UK Enfield.
What industry is Age UK Enfield in?
Age UK Enfield's product category is Elderly Care Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HLADAGAB, Companion Care & Social Support (non-clinical). Its NAICS code is 624120 and its SIC code is 8300.