What Re-engage does

Re-engage is a UK registered charity and private company limited by guarantee, founded in 1965 and headquartered at 7 Bell Yard, London, with teams across the United Kingdom. It provides free services to people aged 75 and over who are lonely or socially isolated. Its core delivery consists of monthly Tea Parties, regular Call Companions telephone befriending, and in-person and online Activity Groups; it also operates Flicks and Friends and a specialist Rainbow Call Companions service.

Service delivery is volunteer-led. During 2024-2025, Re-engage reported more than 6,600 older people taking part, over 7,600 volunteers supporting its work, and 51-100 employees. Participants can access services through self-referral, family or friend referrals, and referrals from healthcare and social-service professionals, while promotion occurs through the website, social media, email, word of mouth, and organizational partnerships. Operations use standard cloud and web tools—Microsoft 365, an OPUS CRM, Google Analytics and Tag Manager, Facebook Pixel, Hotjar, Formstack, and Recite Me—rather than a proprietary technology platform.

The charity does not charge older people. Its funding model combines one-time and recurring individual donations, corporate support, trusts and grants, a charity lottery, and a long-term People's Postcode Lottery relationship that generated nearly £5 million over 10 years. It also offers professional-services packages to organizations seeking to build more inclusive connections with people aged 75 and over. Suggested donation levels are £16 for regular phone support, £25 for tea-party support, and £55 for monthly activity-group support.

Name

Re-engage

Legal name

Re-engage Ltd

Website

https://reengage.org.uk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Re-engage is a UK charity founded in 1965 that provides free, volunteer-led tea parties, telephone befriending, and activity groups to reduce loneliness among people aged 75 and over through community referrals and partnerships.

Ownership category

akta.pro rank

Product category

Elder Care and Loneliness Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Companionship & Social Engagement Visits (HSABAAAA)

akta.pro secondary industry

Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI)

Keywords

• Elder care services
• Loneliness support
• Befriending services
• Older adult activities
• Charitable social programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Re-engage receives donations from individual supporters who contribute through one-time or recurring monthly donations. The charity promotes donations through its website with suggested amounts (£16 for phone companionship, £25 for tea party support, £55 for activity group support).
2. Postcode Lottery Partnership: Long-term partnership with People's Postcode Lottery, whose players have raised nearly £5 million over 10 years to support Re-engage's services, including launching new groups and recruiting volunteers.
3. Corporate Supporters: Corporate partnerships and sponsorships from companies looking to support loneliness reduction services for older people.
4. Trusts, Grants and Foundations: Funding from charitable trusts, foundations, and grant-making organizations to support specific programs and expansion of services.
5. Re-engage Lottery: A charity lottery operated by Re-engage as a fundraising mechanism.
6. Professional Services / Consultancy: Flexible packages offered to companies and organizations to help them build more inclusive connections with people aged 75+.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Re-engage is a UK registered charity that provides free, volunteer-delivered services to reduce loneliness and social isolation among people aged 75 and over. Its core offerings are monthly Tea Parties (in-person social gatherings), Call Companions (regular telephone befriending with a matched volunteer), Activity Groups (gentle exercise, arts, pickleball, both in-person and online), and Flicks and Friends (cinema and social groups). All services are free at the point of delivery and are funded by donations, grants, lottery partnerships, and corporate supporters.

Product overview

Re-engage is a UK charity offering a portfolio of free services designed to reduce loneliness among people aged 75 and over. The organization operates three core service offerings: Tea Parties (monthly in-person social gatherings), Call Companions (telephone befriending), and Activity Groups (gentle exercise both face-to-face and online). Additionally, Flicks and Friends provides cinema and social experiences. All services are free to older people and supported by a volunteer workforce. The services work together to address social isolation at different levels - from regular in-person social events to telephone-based support for the most housebound individuals.

Differentiator

Problem solved

Functional benefit

Brands

• Tea Parties: Monthly social groups where older people can enjoy conversation and friendship with guests of all ages
• Call Companions
• Activity Groups
• Rainbow Call Companions
• Flicks and Friends

Products and services

• Tea Parties
• Call Companions
• Rainbow Call Companions
• Activity Groups
• Flicks and Friends
• Pickleball Activity Group (East Kilbride)
• Re-engage Professional Services / Consultancy
• Re-engage Lottery

Quantifiable outcome

• 37% decrease in frequently lonely older people (UCLA loneliness scale)
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Pickleball for WellbeingminorStrategic or Co-development PartnerRecent collaboration in Scotland to offer pickleball activity groups for older people, providing gentle exercise combined with social connection.
• All Party Parliamentary Group on Tackling Loneliness and Connected CommunitiescoreStrategic or Co-development PartnerCross-party parliamentary group focused on shaping national conversations about loneliness and community connection. Re-engage shares experiences and learning to influence policy.
• Scottish Forum on Isolation and LonelinesscoreStrategic or Co-development PartnerCollaboration with partners across Scotland to connect, support, and foster action among those working to combat loneliness, aiming to improve mental and physical health outcomes.
• Campaign to End LonelinesscoreStrategic or Co-development PartnerAdvisory group participation contributing to national efforts to end loneliness among older people through research, policy, and advocacy.
• Bluebird Care Bromsgrove & RedditchminorGTM or Marketing PartnerCorporate supporter hosting monthly coffee afternoons at their Bromsgrove office to support Re-engage. Example of local business engagement in corporate social responsibility.
• Research 100 StudentsminorStrategic or Co-development PartnerAcademic research partnership with 11 university students who contribute research on loneliness risk factors, supporting Re-engage's evidence base for policy work.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Alzheimer's Society: Large UK charity supporting people with dementia and their carers, including befriending and activity-based services. Overlaps with a meaningful subset of Re-engage's beneficiary pool (older people with cognitive decline), and competes for similar trust and lottery funding pots.
• Wayfindr / Beam (loneliness/older-people tech startups): Emerging tech-enabled loneliness interventions and befriending platforms targeting older adults in the UK. Representative of the new wave of digital players beginning to compete for the same loneliness-funding pool and could pressure Re-engage's volunteer-led model with more scalable approaches.

Direct peers

• Royal Voluntary Service: UK charity using volunteer-led programs (hospital discharge support, community companions) to reduce isolation in older people. Closest operational analogue to Re-engage's tea party and befriending model, with comparable volunteer infrastructure and NHS partnerships.
• The Silver Line: UK free telephone helpline for older people, focused on befriending and information. Direct overlap with Re-engage's Call Companions service in target demographic, delivery channel (phone), and volunteer-led structure; the two charities frequently appear together in UK loneliness policy discussions.
• Independent Age: National charity providing advice, befriending, and grants to older people in financial hardship or facing loneliness. Comparable as a UK loneliness-focused nonprofit serving a similar beneficiary profile, though with a stronger advice/casework orientation versus Re-engage's group-based social model.
• Friends of the Elderly: UK charity providing direct services (day care, residential care, grants, befriending) for older people experiencing loneliness and financial hardship. Comparable in mission, beneficiary segment, and direct-delivery charitable structure, particularly its befriending service.
• Campaign to End Loneliness: UK charity dedicated to research, policy, and advocacy around loneliness in older age. Overlaps directly with Re-engage's policy work (All Party Parliamentary Group, prevalence heatmap) and is identified in Re-engage's own partnerships as a coalition ally, but focused on influencing rather than direct service delivery.

Broad incumbents

• Age UK: The largest UK charity for older people, providing a broad portfolio of advice, services, and campaigning. Directly comparable as a funder and policy competitor for loneliness initiatives targeting the same 65+ population, though it serves a wider age band and a much larger service mix.
• Mind: Major UK mental health charity whose beneficiary pool overlaps with isolated older people experiencing loneliness-related depression. Comparable as a large UK nonprofit competitor for the same donor and lottery funding and an overlapping NHS/commissioning landscape, though with a much broader age and condition remit.

Others

• Contact the Elderly (predecessor organisation, legacy): The historic predecessor of Re-engage itself (rebranded in 2019). Included for historical continuity — same operating model, same beneficiary group, same tea-party format — though no longer a separate competing entity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/reengageuk
• YouTubeyoutube.com/channel/UCCzUOL-QDPYSCpmEgIWluug?view_as=subscriber
• Facebookfacebook.com/reengageuk
• LinkedInlinkedin.com/company/reengageuk
• Instagraminstagram.com/reengageuk
• TikToktiktok.com/@reengage_uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-engage