Bonacasa
Bonacasa is a Swiss smart-living services provider that combines a 24/7 emergency-response platform, concierge and household services, and a 40-partner ecosystem to serve pension funds, developers, and municipalities operating assisted- and active-senior housing across Switzerland.
- Company typePrivate
- Founded2006
- HeadquartersOensingen, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Bonacasa does
Bonacasa AG is a Swiss smart-living services provider founded in 2006 (corporate registry confirms ~20 years of operation; one internal source lists 2000) and headquartered in Oensingen, Canton of Solothurn. The company integrates technology, on-site services, and community programming for residential developments, with a focus on multi-generational housing and aging-in-place. Its technology stack centers on a 24/7 emergency-response product line (Notruf Start/Go/Home Plus, CHF 34-59/month), the bonacasa mobile app (iOS/Android) for service ordering and alarm triggering, the proprietary Swiss-hosted Service Management Plattform (SMP) that stores resident health and preference data, plus IoT devices such as CO2 air-quality sensors, hydration reminders, and physical key-lockboxes integrated into supported buildings. The platform is augmented by a curated 40+ partner ecosystem that provides complementary capabilities including meal delivery (CasaGusto), humidity systems (Condair), and connected-care integrations.
The company operates a hybrid B2B2C model. On the B2B side, it sells "Operating Solutions" (bonacasa essential, bonacasa betreutes Wohnen, bonacasa Living) to property developers, pension funds, and municipalities, accompanied by Realization Guidance consulting that covers all six SIA construction phases from planning to operational takeover. On the B2C side, recurring revenue comes from emergency-call subscriptions and concierge/household services (cleaning, shopping, absence management, meal delivery, administrative support) ordered by residents through the app, on-site concierge, or a phone service center. Customer logos include bonainvest, Losinger Marazzi AG, Hess Immobilien, Anlagestiftung Utilita, CPCN, FIP, vitems Vorsorgestiftung, and municipalities including Stadt Baden, Gemeinde Obfelden, Biberist, and Stadt Burgdorf. The company markets via its website, quarterly magazine, social channels (Instagram, Facebook, LinkedIn, YouTube), and a Smart Living Loft experience center in Oensingen.
Revenue is concentrated across three solution tiers (essential, assisted living, and active-senior living) and four primary revenue streams: emergency-call subscriptions, concierge and household services, modular operating-solution fees integrated into rent or charged as ancillary costs, and one-time realization-guidance professional services. Pricing for emergency subscriptions is publicly disclosed in three tiers (CHF 34/49/59 per month including 8.1% VAT). The company is privately held with no disclosed outside institutional investors and currently serves only the Swiss market, with explicit recent expansion into Western Switzerland (Romandie).
Bonacasa firmographics
Firmographics- Name
- Bonacasa
- Legal name
- bonacasa AG
- Website
- https://bonacasa.ch
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bonacasa is a Swiss smart-living services provider that combines a 24/7 emergency-response platform, concierge and household services, and a 40-partner ecosystem to serve pension funds, developers, and municipalities operating assisted- and active-senior housing across Switzerland.
- Ownership category
- akta.pro rank
Bonacasa industry classification
Industry- Product category
- Smart Living and Assisted Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
- akta.pro secondary industry
- HOA / Condominium Association Management (BPAJAFAH)
Keywords
Where Bonacasa is headquartered
LocationHeadquarters
- HQ city
- Oensingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Bonacasa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- 24/7 Emergency Call Subscriptions: Monthly subscription services for emergency response, available in three tiers (Start, Go, Home Plus). Provides 24/7 connection to monitoring center with various device options.
- Concierge and Household Services: Fee-for-service model for concierge services including cleaning, grocery shopping, absent presence services, handyman services, meal delivery, and administrative support. Ordered via app, concierge, or service center.
- Operational Solutions for Buildings: Modular building operation solutions (essential, assisted living, bonacasa Living) with fixed monthly fees that can be integrated into rent or charged as ancillary costs. Pricing based on scope of services and number of apartments.
- Realization Guidance (Professional Services): Consulting and project management services accompanying property developers through all 6 SIA phases, from planning through operational takeover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | bonacasa Notruf 24/7 Start - Basic home emergency call service |
| Subscription | Monthly | bonacasa Notruf 24/7 Go - Mobile emergency call with GPS |
| Subscription | Monthly | bonacasa Notruf 24/7 Home Plus - Premium with smart home features |
| Subscription | Pay-as-you-go | Window Cleaning Service |
| Subscription | Monthly | Operational Solutions for Developers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Bonacasa product offering
Product offeringCore offering
Bonacasa AG sells modular Smart Living operating solutions and 24/7 emergency response subscriptions for residential properties in Switzerland. The portfolio covers three tiered building solutions (bonacasa essential, bonacasa betreutes Wohnen, bonacasa Living), three subscription tiers of a 24/7 emergency call service, and add-on concierge, cleaning, meal delivery, and absence services delivered via mobile app, on-site concierge, or service center to residents in 3,700+ apartments.
Product overview
Bonacasa is a Swiss smart living services provider operating a platform-based portfolio of three solution tiers — bonacasa essential (service living for all generations), bonacasa betreutes Wohnen (assisted living meeting cantonal standards), and bonacasa Living (active senior communities) — supported by a B2B Smart Living ecosystem of 40+ partners. The product line centers on the bonacasa App paired with three 24/7 emergency response subscriptions (Notruf 24/7 Start at CHF 34, Go at CHF 49, and Home Plus at CHF 59/month) and concierge services. Additional services include cleaning, meal delivery (via CasaGusto partnership), absence management, and air quality monitoring. The portfolio also includes research-driven smart home products such as the AAL4All intelligent sensor system and the Solaria TV-based communication extension. All resident data is managed through the Swiss-hosted Service Management Plattform (SMP).
Differentiator
Problem solved
Functional benefit
Brands
- bonacasa essential: A modular service solution for residential properties offering day-to-day assistance and services for all generations.
- bonacasa Living
- bonacasa Betreutes Wohnen
- bonaLiving
Products and services
- bonacasa 24/7 Notruf (Emergency Call Subscription)
Quantifiable outcome
- 3700+ apartments with bonacasa services
- +2 more outcomes
Companies that use Bonacasa
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Bonacasa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bonacasa partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Losinger Marazzi AGcoreConstruction company partnership for Arbora development in Crissier, Romandie. Bonacasa provides operating solutions for 63 barrier-free apartments.
- CPCN (Caisse de pensions du Canton de Neuchâtel)corePartnership for assisted living solutions in existing buildings, including La Pagode project in La Chaux-de-Fonds.
- FIP (Fonds Interprofessionnel de Prévoyance)corePension fund developing Le Verger project in Saint-Légier in the Vaudois Riviera with bonacasa operating solutions.
- Stiftung Bad Zurzach und BadenmajorFoundation partnership for Verenahof development in Baden - inter-generational and assisted living concepts.
- Hess ImmobilienmajorReal estate developer partnership for Vivo Amriswil with 41 stylish apartments.
- bonainvestcoreLong-term partnership for joint development of smart living settlements. Co-developed bonaLiving Ägerisee project in Unterägeri.
- Anlagestiftung UtilitacorePension fund for which bonacasa operates the assisted living settlement Coeur de Bella Vista in Neuchâtel.
- Age-StiftungminorSwiss foundation promoting socially relevant questions about aging challenges and future-oriented solutions. Jointly promote aging-in-place concepts.
- Innosuisse / AAL Programme EUminorResearch funding for Solaria TV extension project - intelligent solution for recognizing changes in daily life for elderly.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Bonacasa competitors and assessment
Company assessmentBroad incumbents
- Swiss Life Wohnen / Swiss Life Living: Swiss Life is a major institutional investor in residential and senior real estate. Comparable as a capital partner/operator in the Swiss senior housing ecosystem, with broader financial services wrap.
- Swiss Prime Site: Swiss listed real estate company that owns Tertianum and operates a large care-property portfolio. Comparable as a property-owning senior-living platform competing for the same developer and pension fund mandates.
- Mobimo: Swiss listed real estate company with residential and mixed-use developments. Competes for the same developer/investor relationships that drive Bonacasa's B2B operating-solution pipeline.
Direct peers
- Domicil: Major Bern-based senior care and assisted living operator with multiple residences. Closely comparable to Bonacasa on service scope (24/7 support, concierge-like services) and Swiss cantonal operating context.
- Tertianum: Switzerland's largest assisted living and senior residence operator (operated under Swiss Prime Site), running 80+ residences. Directly comparable to Bonacasa's bonacasa Living and betreutes Wohnen tiers in target customer, service scope, and Swiss geography.
- TeleAlarm (Tunstall): Provider of professional emergency call and telecare hardware/services in Switzerland. Direct competitor to Bonacasa Notruf 24/7 subscriptions for emergency response revenue.
- Senevita (EHPAD/Orpea/Emeis Switzerland): Swiss assisted living and senior care brand, now part of the European Emeis/Orpea group. Direct competitor for assisted living mandates and operator partnerships with Swiss pension funds and developers.
Emerging players
- Vitra (Senior Living Services): Operator of senior residences and care services in Switzerland with a focus on design-oriented living environments. Comparable in the active-senior/bonacasa Living segment where service differentiation and community programming matter.
- Spitex Schweiz: National association of Swiss home care providers (Spitex). Comparable because Spitex-delivered in-home care is the primary alternative to Bonacasa's betreutes Wohnen tier and a key integration partner in its cantonal-compliant settlements.
Others
- Age-Stiftung: Swiss foundation promoting innovation in aging-in-place housing and listed as a Bonacasa partner. Not a competitor but an adjacent ecosystem participant shaping Swiss assisted-living policy and grant funding that affects Bonacasa's R&D and partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bonacasa social profiles
Digital presenceBonacasa compliance and trust
Trust signalCompliance3 records
Bonacasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bonacasa leadership team
Management profileNumber of profiles
Profiles14 records
Bonacasa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bonacasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bonacasa
What does Bonacasa do?
Bonacasa AG sells modular Smart Living operating solutions and 24/7 emergency response subscriptions for residential properties in Switzerland. The portfolio covers three tiered building solutions (bonacasa essential, bonacasa betreutes Wohnen, bonacasa Living), three subscription tiers of a 24/7 emergency call service, and add-on concierge, cleaning, meal delivery, and absence services delivered via mobile app, on-site concierge, or service center to residents in 3,700+ apartments.
Is Bonacasa a public or private company?
Bonacasa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bonacasa founded?
Bonacasa was founded in 2006. It employs 51 to 100 people.
Where is Bonacasa based?
Bonacasa is headquartered in Oensingen, Switzerland, in the Europe region.
How does Bonacasa make money?
Four revenue lines are on record. 24/7 Emergency Call Subscriptions are the primary driver. The others are concierge and Household Services, operational Solutions for Buildings and realization Guidance (Professional Services).
Who are Bonacasa's main competitors?
Broad incumbents on record are Swiss Life Wohnen / Swiss Life Living, Swiss Prime Site and Mobimo. Direct peers are Domicil, Tertianum, TeleAlarm (Tunstall) and Senevita (EHPAD/Orpea/Emeis Switzerland). Emerging players are Vitra (Senior Living Services) and Spitex Schweiz. Age-Stiftung is listed as an others.
Does Bonacasa have an API?
No public API is recorded for Bonacasa.
What industry is Bonacasa in?
Bonacasa's product category is Smart Living and Assisted Living Services. Its primary akta.pro industry code is HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies), with a secondary code of BPAJAFAH, HOA / Condominium Association Management. Its NAICS code is 62331 and its SIC code is 7340.