Red Deluxe

What Red Deluxe does

Red Deluxe Brand Development, operating as Red Deluxe, LLC, is a Memphis-based professional services agency delivering integrated brand strategy, creative development, and campaign execution. Founded in 2001 (per firmographic data) with the legal entity dated to 2006, the firm is privately held and operates from 456 Tennessee St. in Memphis, TN with 11-50 employees. Its core service offering spans brand consulting, identity development, campaign development, digital advertising, microsite and mobile app development, social media programs, and notably a national Public Service Announcement (PSA) strategy and distribution capability that has generated over $100 million in earned media value for clients.

The firm's client base is concentrated in three verticals: national nonprofits and cause brands (American Red Cross, American Lung Association, Wounded Warrior Project, ALS Association, Janie's Fund, National Civil Rights Museum, Livestrong), healthcare organizations (Baptist Memorial Health Care as agency of record for 10+ years), and consumer/marketplace brands (Memphis Grizzlies as agency of record for 10+ years, HGTV, Old Dominick Distillery, Lensrentals, Elvis Presley Enterprises, Lyons Textile Restoration). Notable engagements include Steven Tyler's Janie's Fund identity development and the Memphis Grizzlies 'Grind City' campaign, which won a Gold ADDY Award.

Red Deluxe generates revenue through professional services engagements — brand consulting, creative and campaign development, and PSA strategy and distribution — sold primarily through direct sales to enterprise and nonprofit clients. Long-tenured agency-of-record relationships and retainer-style engagements are a core commercial anchor, complemented by project-based work with national cause brands. Marketing and business development rely on a content-driven website, blog, industry award recognition (ADDYs, Telly Awards, Communication Arts), and thought leadership rather than paid acquisition. Leadership is principal-led, with Stinson Liles and Martin Wilford serving as principals and Ben Couvillion as Creative Director; the firm appears founder- or management-owned with no disclosed institutional investment.

Name

Red Deluxe

Legal name

Red Deluxe, LLC

Website

https://reddeluxe.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Deluxe is a Memphis-based brand development agency providing brand strategy, creative campaigns, identity systems, and national PSA distribution for nonprofit, healthcare, and consumer clients, including long-tenured agency-of-record engagements with Baptist Memorial Health Care and the Memphis Grizzlies.

Ownership category

akta.pro rank

Product category

Advertising and Brand Development Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Brand Strategy & Identity Systems (MPAAAEAA), Sports Brand Strategy & Creative Services (Design, Content, Social) (MPAKAKAF), Rebrand & Brand Refresh Programs (MPAAAEAJ)

Keywords

• Brand development services
• Advertising agency services
• PSA distribution services
• Marketing campaign development
• Brand strategy consulting

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Consulting and Strategy: Engagements with organizations seeking brand platform development through research, constituency analysis, and collaborative planning sessions to establish differentiating brand positioning.
2. Creative and Campaign Development: Tactical development including campaign creation, brand systems, identity development, collateral, digital advertising, microsites, social media programs, and web presence.
3. PSA Strategy and Distribution: Public service announcement strategy and placement services for national non-profits, generating donated media placements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Red Deluxe Brand Development is a Memphis-based advertising and brand development agency that provides strategic brand consulting, creative campaign development, identity systems, and public service announcement (PSA) strategy and distribution. The agency serves national nonprofits, consumer brands, healthcare organizations, and sports/entertainment clients with multi-channel campaigns spanning print, digital, out-of-home, social media, and broadcast media.

Product overview

Red Deluxe Brand Development is a Memphis-based strategic communication and brand development agency offering integrated marketing services. The company provides a comprehensive suite of brand strategy, creative development, and campaign execution services including brand consulting, identity development, campaign creation, digital advertising, PSA development and distribution, social media programs, web presence, mobile app development, and research services. Rather than a software product platform, Red Deluxe operates as a services firm delivering professional brand development work for consumer brands, cause/nonprofit organizations, and healthcare clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consulting
• Campaign Development
• Identity Development
• Brand Systems and Guidelines
• Digital Advertising
• Public Service Announcement (PSA) Development and Distribution
• Consumer and Donor Research
• Social Media Presence and Programs
• Web Presence
• Collateral Development
• Media Planning

Quantifiable outcome

• Over $100 million in total earned media value generated for clients through PSA campaigns
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Youth VillagescoreStrategic or Co-development PartnerYouth Villages serves as the beneficiary organization for Steven Tyler's Janie's Fund, which Red Deluxe helped create. In its first year, Janie's Fund raised close to $2 million for Youth Villages, funding over 20,000 days of care for abused and neglected girls. Red Deluxe continues to work with Janie's Fund and Youth Villages to build national awareness and deploy the brand throughout 'Janie's House' treatment and counseling centers.
• Steven TylerflagshipStrategic or Co-development PartnerSteven Tyler partnered with Red Deluxe to develop the all-new brand identity, national tagline, and supporting assets for his signature philanthropy Janie's Fund. The identity is built on Tyler's iconic fabric-adorned mic stand. Red Deluxe continues to work with Tyler to build awareness and support for the initiative nationwide.
• The History ChannelminorGTM or Marketing PartnerThe History Channel is working with the ALS Association and Red Deluxe on national broadcast spots for the Lou Gehrig's Disease awareness campaign commemorating the 75-year anniversary of Lou Gehrig's retirement.
• PSA Distribution PartnerscoreChannel Partner/ Reseller/ DistributorRed Deluxe works with PSA distribution partners who nurture media relationships effectively. These partners help arrange meetings with New York cable and network PSA directors to pitch campaign concepts before production, leading to widespread campaign usage and millions of dollars in donated print space and airtime.

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Brownstein Group: Philadelphia-based independent advertising and branding agency offering integrated marketing, brand strategy, PR, and digital services. Comparable independent mid-sized agency with similar AOR relationships and cross-vertical client mix including healthcare and consumer brands.
• Gelia: Buffalo, New York-based independent marketing and advertising agency offering brand strategy, creative, media, and digital services. Comparable independent mid-sized agency with similar AOR model, multi-vertical client base, and integrated campaign capabilities.
• Sullivan Branding: Memphis-based branding and marketing agency with deep experience in brand identity, strategy, and integrated campaigns. Strong geographic and service-model overlap with Red Deluxe, serving regional and national clients with similar AOR-style engagements.
• Tombras Group: Knoxville, Tennessee-based independent full-service advertising agency offering brand strategy, creative, media, and digital services. Comparable independent agency of similar mid-market scale with a regional Tennessee headquarters, multi-vertical client roster, and AOR-style long-term engagements.
• ab+c Creative Intelligence: Wilmington, Delaware-based independent advertising agency providing brand strategy, creative, media planning, and digital services. Comparable independent, full-service mid-sized agency competing for similar brand development and integrated campaign engagements.
• Argentic (formerly Lewis Communications): Baton Rouge, Louisiana-based independent brand, advertising, and digital agency serving regional and national clients across healthcare, financial services, and consumer sectors. Comparable independent mid-sized agency with regional Southeast base and similar long-term AOR engagement model.
• Burns Entertainment & Sports Marketing: Chicago-based entertainment and PSA marketing agency specializing in public service announcement strategy, celebrity involvement, and media placement for nonprofits. Direct peer to Red Deluxe in the cause-brand and PSA distribution niche, with overlapping service offerings including PSA development and national broadcast placement.
• Elevation Marketing: Mid-sized independent B2B and consumer brand marketing agency offering brand strategy, creative, and digital campaign services. Comparable agency of similar scale competing for integrated brand development engagements across consumer and nonprofit/cause sectors.

Broad incumbents

• Ad Council: The dominant national nonprofit that produces public service advertising campaigns and distributes them across donated media. While not a direct competitor (it serves as the aggregator/distributor for many cause campaigns), it sits at the center of the PSA distribution ecosystem Red Deluxe operates in, and its agency partners compete for the same campaign work and donated-media relationships.
• Publicis Groupe (Publicis North America): Global advertising holding company with U.S. agencies (Leo Burnett, Saatchi, Fallon) serving healthcare, nonprofit, consumer, and entertainment clients with integrated brand and campaign capabilities. Represents the scaled incumbent competitive set Red Deluxe faces when bidding for larger national accounts and AOR relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reddeluxe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Deluxe