What Gelia does

Gelia, legally Gelia Wells & Mohr, Inc., is an independent US marketing communications and marketing technology (marcom + martech) agency founded in 1960 and headquartered in Williamsville, New York (Buffalo area). The firm operates from three US offices — Williamsville, NY (headquarters), Raleigh, NC, and a remote team location in Peoria, IL — supported by a network of 1,200 global partners that provides international execution capability without owned foreign offices. With 100+ employees, the agency delivers four integrated service lines: Strategy & Consulting (anchored by the proprietary Vantage Point™ Workshops and U-Centric Content Lab™ methodologies, plus Voice of Customer Research); Creative & Content (in-house branding, copywriting, design, and video/broadcast production); OmniChannel Message Delivery (paid media, social, PR, websites, sales enablement, direct marketing, and events/activations); and Martech (marketing automation, analytics and attribution, and lead management tooling integrated with CRM/SFA platforms). A more recent productized offering, the AI Visibility Assessment, benchmarks client brand presence on AI platforms and prescribes optimization recommendations.

Gelia serves enterprise and mid-market B2B and B2C clients across at least seven verticals — healthcare and insurance (Independent Health, EyeMed, Cystic Fibrosis Foundation), manufacturing (Hannay Reels, Dana Incorporated, Stanley Black & Decker), automotive and parts (Purolator, WIX Filters, TRICO), financial services (Cornerstone Community Federal Credit Union), B2B services (OneTouch Direct), and nonprofit/education (NAfME, Hospice Buffalo) — typically under multi-year professional services engagements. The disclosed 23-year average client tenure and a $100M+ capitalized billing scale signal indicate a stable, incumbent agency with deep embedded client relationships. Revenue model is custom project-based and retainer-style professional services pricing, with no public rate card; sales is consultative and led by the Vice President of Business and Client Development, supported by case-study-led demand generation, industry event sponsorships (e.g., Professional Bull Riding, Formula DRIFT), and a free AI Assessment tool used as a lead magnet. The agency is privately held with no disclosed parent company, external funding, or M&A activity.

Name

Gelia

Legal name

Gelia Wells & Mohr, Inc.

Website

https://gelia.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Gelia is an independent US marcom and martech agency providing integrated marketing communications, creative and content production, omnichannel media delivery, and martech services to enterprise and mid-market B2B and B2C clients across healthcare, manufacturing, and automotive sectors.

Ownership category

akta.pro rank

Product category

Marketing Communications and Marketing Technology Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Marketing communications agency
• Marketing technology services
• Integrated marketing campaigns
• Creative content production
• Marketing automation consulting

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Communications Consulting: Strategy and consulting services including Vantage Point Workshops, U-Centric Content Lab, and Voice of Customer Research. Revenue generated through project-based consulting engagements and retainer arrangements for ongoing strategic partnership.
2. Creative and Content Production: In-house creative services including branding, copywriting, design, video/broadcast production. Services delivered as integrated marketing programs.
3. OmniChannel Message Delivery: Channel delivery services including paid media, social media, public relations, websites, sales enablement, direct marketing, and events/activations. Executed as managed service engagements.
4. Martech Services: Marketing technology implementation and management including marketing automation, analytics and attribution, and lead management tools. Services include platform selection, implementation, and ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Gelia is an independent marketing communications and marketing technology (marcom + martech) agency that provides integrated marketing services to mid-market and enterprise clients. The agency delivers strategy and consulting, creative and content production, omnichannel campaign execution (paid media, social, PR, websites, events), and marketing technology implementation (marketing automation, analytics, lead management). All capabilities are delivered in-house, supported by a 1,200-partner global network for international reach.

Product overview

Gelia is a full-service marcom and martech agency offering integrated marketing communications and marketing technology services. The company's portfolio is organized around four core service areas: Strategy & Consulting (including Vantage Point™ Workshops, U-Centric Content Lab™, and Voice of Customer Research), Creative & Content (copywriting, design, branding, and video/broadcast production), OmniChannel Message Delivery (paid media, social media, PR, websites, sales enablement, direct marketing, and events/activations), and Martech (marketing automation, analytics & attribution, and lead management tools). Gelia also offers a specific AI Assessment service for brand visibility evaluation on AI platforms. The agency operates as a professional services firm rather than a software product company, delivering strategic and executional marketing services to B2B and B2C clients across automotive, healthcare, manufacturing, and other industries.

Differentiator

Problem solved

Functional benefit

Brands

• Vantage Point™ Workshops: A facilitated summit meeting process designed to build consensus for a sales-driven blueprint across key stakeholders.
• U-Centric Content Lab™
• AI Visibility Report

Products and services

• Strategy & Consulting
• Creative & Content In-house creative services including copywriting, design, branding, and video/broadcast production for brand messaging and product communications. Used by marketing teams needing integrated creative output across channels.
• OmniChannel Message Delivery Multi-channel marketing delivery including paid media, social media, public relations, websites, sales enablement, direct marketing, and events/activations. Executed as managed service engagements to maximize reach, impact, and budget efficiency.
• Martech Marketing technology services including marketing automation implementation, analytics and attribution dashboards, and lead management tools with CRM/SFA/MA integration. Built for marketing teams needing to vet, implement, and maximize technology platforms within compliance constraints.
• AI Visibility Assessment AI-powered assessment that shows where a brand ranks on AI platforms compared to competitors, identifies missing opportunities, and provides three fast recommendations to boost AI visibility. Marketed to brands seeking to improve discoverability on AI search engines.

Quantifiable outcome

• 248% increase in request a quote form, 96% increase in monthly average conversion rates, 59% increase in overall form submissions for Hannay Reels website
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Global Agency Network PartnerscoreStrategic or Co-development Partner1,200 global partners in a worldwide network enabling international reach and local market expertise. The network supports international logistics and in-country execution for global campaigns, as demonstrated in Dana Incorporated's China facilities openings where Gelia leveraged network strength to deliver in-country logistics.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Martin Agency: Richmond, Virginia-based independent full-service creative and media agency of similar size, with a comparable mix of enterprise B2B and consumer clients. Like Gelia, it competes in the mid-market independent agency tier rather than global holding-company networks.
• Doner: Southfield, Michigan-based independent full-service agency with strong automotive and B2B credentials, comparable in size and integrated service model to Gelia. Both firms pitch integrated marcom programs to enterprise clients in industrial and consumer categories.
• Marcus Thomas: Cleveland, Ohio-based independent full-service agency of similar headcount with comparable B2B and consumer brand portfolio. Both are regional independents competing against national networks for mid-market enterprise accounts.
• Eric Mower + Associates (EMA): Syracuse- and Albany-based independent agency (now Mower) with comparable size, B2B/B2C mix, and integrated marcom model. Operates in a similar geography to Gelia's Buffalo headquarters and competes for the same Northeast/Midwest enterprise accounts.
• Bernstein-Rein: Kansas City-based independent full-service advertising agency with comparable headcount and a mix of consumer and B2B enterprise clients. A direct peer in the mid-market independent agency category.
• Barkley: Kansas City-based independent agency with strong B2B, health, and consumer brand work, comparable in size and integrated service model. Both compete in the independent mid-market segment for clients that prefer non-holding-company partners.
• Fahlgrene Hefner: Fayetteville, Arkansas-based independent full-service agency with a similar B2B/manufacturing client mix and comparable size. A like-for-like peer in the regional mid-market independent space.
• Risdall: Minneapolis-based independent full-service agency with a similar B2B and B2C mix and comparable size. Competes for mid-market enterprise accounts that prefer an integrated independent partner over a global holding-company network.

Emerging players

• Walker Sands: Chicago-based B2B marketing agency with comparable martech, content, and demand-generation capabilities. Competes with Gelia for B2B and industrial enterprise clients but with a more digitally-native, performance-led orientation.

Broad incumbents

• Rise Interactive (a Quad company): Chicago-based digital media and marketing analytics agency that overlaps with Gelia's martech, analytics, and media services. As a specialist within the broader Quad platform, it competes for the performance and martech portions of Gelia's mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/GeliaMarketing
• Facebookfacebook.com/geliamarketingcommunications
• LinkedInlinkedin.com/company/gelia
• Instagraminstagram.com/geliamarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gelia