Discount Office
- Company typePrivate
- Founded2000
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Discount Office firmographics
Firmographics- Name
- Discount Office
- Legal name
- Adamco Limited
- Website
- https://discountoffice.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Discount Office industry classification
Industry- Product category
- Office Supplies Retail
- NAICS
- Office Supplies, Stationery, and Gift Retailers (4594), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Furniture Stores (5712), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Office Supplies Retail (CRALABAA)
- akta.pro secondary industries
- Office Furniture & Workspace Accessories Retail (CRALABAE), Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)
Keywords
Where Discount Office is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Discount Office business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales: One-time product sales across office supplies, furniture, technology, and related categories. Volume/tiered pricing with quantity discounts. Revenue generated from individual transactions with free shipping threshold of $30.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume discounts |
| Subscription | Monthly | Business Pass membership tier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Discount Office product offering
Product offeringCore offering
Discount Office (Adamco Limited) is a New Zealand-based online retailer that sells more than 22,000 office supply products — including paper, ink and toner, stationery, office furniture, whiteboards, filing and storage, office equipment, kitchen and cleaning, workwear, art and school supplies, technology, and POS hardware — to individual and business customers across NZ. It complements the consumer storefront with a free Business Pass program that provides B2B buyers with credit-account terms, multi-user ordering, custom catalogs, volume-based tiered pricing, and priority support.
Product overview
Discount Office is a 100% Kiwi-owned e-commerce retailer offering over 22,000+ office supplies, office furniture, printer ink and toner, office equipment, technology products, art supplies, school supplies, workwear, and kitchen/cleaning products. The company operates as an online marketplace with products organized into distinct categories: Paper & Mailing (thermal rolls, labels, envelopes), Ink & Toner (printer cartridges for major brands), Office Supplies (pens, markers, notebooks), Office Furniture (chairs, desks, standing desks, whiteboards), Technology (peripherals, audio, power banks), Art Supplies (canvases, paints, craft supplies), and School Supplies. The core offering includes office essentials like shredders, label printers, laminators, and binding machines alongside furniture solutions. The Business Pass membership program provides bulk pricing and credit terms for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- Business Pass: Loyalty program offering exclusive pricing on thousands of products, 30-day credit terms, multi-user ordering, and priority support for business customers.
Products and services
- Paper & Mailing
- Ink & Toner
- Office Supplies (Stationery)
- Office Furniture
- Whiteboards & Presentation
- Filing & Storage
- Office Equipment
- Workwear & Safety
- Kitchen & Cleaning
- Technology
- Art Supplies
- School Supplies
- POS Equipment
- Business Pass Program
Quantifiable outcome
- 99% positive rating from 6,500+ reviews
- +2 more outcomes
Companies that use Discount Office
Customer profileSegments3 records
Ideal customer profiles3 records
Discount Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discount Office partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Discount Office competitors and assessment
Company assessmentBroad incumbents
- Office Depot: Large multi-channel office supplies retailer with a strong B2B focus and broad product assortment. Overlaps in target customers, category mix, and value proposition, but operates at significantly larger scale across multiple geographies.
- Amazon Business: Global B2B procurement marketplace with broad office supplies assortment, business pricing, and multi-user ordering. Increasingly relevant competitive overlap as it expands into New Zealand and Australia.
- The Warehouse NZ: Large New Zealand general merchandise and value retailer with overlapping stationery, school, and office categories. Comparable on price-led positioning and NZ nationwide reach, though office is a secondary category for it.
- Staples: Global office products retailer and B2B procurement platform with broad assortment, contract pricing, and same-day delivery. Comparable in catalog breadth and B2B workflow offering but operates at far greater scale and broader geographic reach.
Direct peers
- Warehouse Stationery: New Zealand's largest office supplies and stationery retailer, operating both online and via a national store network. Directly competes with Discount Office across the same product categories, customer segments (business and education), and value proposition of everyday low prices.
- Viking Office NZ: New Zealand-focused office supplies and stationery retailer serving both consumer and business customers online. Closely comparable product mix, target segments, and online procurement experience.
Emerging players
- PB Tech: New Zealand's largest IT and technology retailer with growing overlap into office equipment, peripherals, and related categories. Compares on technology, audio, and office equipment SKUs and on NZ nationwide fulfillment.
Regional players
- Officeworks: Australia's leading office supplies, stationery, and office furniture retailer with a similar broad-catalog, low-price, multi-channel model. Comparable in assortment depth and B2B capabilities, though not directly serving the New Zealand market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Discount Office social profiles
Digital presenceDiscount Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Office leadership team
Management profileNumber of profiles
Discount Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Office
What does Discount Office do?
Discount Office (Adamco Limited) is a New Zealand-based online retailer that sells more than 22,000 office supply products — including paper, ink and toner, stationery, office furniture, whiteboards, filing and storage, office equipment, kitchen and cleaning, workwear, art and school supplies, technology, and POS hardware — to individual and business customers across NZ. It complements the consumer storefront with a free Business Pass program that provides B2B buyers with credit-account terms, multi-user ordering, custom catalogs, volume-based tiered pricing, and priority support.
Is Discount Office a public or private company?
Discount Office is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Discount Office founded?
Discount Office was founded in 2000. It employs 1 to 10 people.
Where is Discount Office based?
Discount Office is headquartered in Auckland, New Zealand, in the Oceania region.
How does Discount Office make money?
One revenue line is on record: product Sales.
Who are Discount Office's main competitors?
Broad incumbents on record are Office Depot, Amazon Business, The Warehouse NZ and Staples. Direct peers are Warehouse Stationery and Viking Office NZ. PB Tech is listed as an emerging player. Officeworks is listed as a regional player.
Does Discount Office have an API?
No public API is recorded for Discount Office.
What industry is Discount Office in?
Discount Office's product category is Office Supplies Retail. Its primary akta.pro industry code is CRALABAA, General Office Supplies Retail, with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 4594 and its SIC code is 5712.