Smartsensor
- Company typePrivate
- Founded2011
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Smartsensor does
Smartsensor, per its firmographic record, is described as an industry-leading, end-to-end IoT provider of smart asset management solutions, privately held and founded in 2011, with a listed headcount of 1–10 and a presence in Brisbane, Australia. The substantive operating data attached to the company, however, describes an IoT platform branded as Superfy, built around a QR-code and sensor-based architecture for waste and recycling management, with headquarters in Dublin, Ireland (DCU Alpha, Old Finglas Road) and a regional headquarters in Adelaide, Australia (Level 19, 30 Pirie Street). The platform is delivered as a modular SaaS suite comprising four product modules: Superfy Collections (end-to-end management of resource collections from container to truck to depot), Superfy Track (real-time monitoring of physical assets and smart bins), Superfy Fleet (vehicle performance, driver activity, and fuel usage), and Superfy Product Passport (end-to-end tracking of recycled materials to support digital product passport compliance). Underlying technology is sensor- and QR-based IoT integrated into a single CRM-style workflow layer.
The business model is a quote-based SaaS subscription sold primarily through a consultative, sales-led enterprise motion ('Meet with a Superfy Expert'), supplemented by a self-serve webshop for smaller buyers and a partner program for channel resellers. Annual billing is the standard cadence, and pricing is not publicly disclosed. The platform serves municipalities and smart cities, private recycling companies, universities and campuses, and specialized verticals including e-waste, beverage container deposit return schemes, stadiums, textiles, airports, printer consumables, skip and construction waste, and waste oil. Named customers include Ecobatt (e-waste), Bottle Depot (Western Canada), DCU Alpha, University of Sydney, Albury City, Australian Government ACT, Telstra, and Novotech, with operational reach across Australia, Canada, and Ireland. Marketing is content-driven (case studies, industry landing pages, blog) with multi-language support in English, German, Spanish, and French, signaling internationalization intent. The single most material caveat is that the rich operating data pertains to the Superfy product brand, while firmographic metadata identifies the entity as Smartsensor; any analysis should treat the underlying platform, not the corporate wrapper, as the unit of value.
Smartsensor firmographics
Firmographics- Name
- Smartsensor
- Legal name
- Superfy
- Website
- https://smartsensor.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Smartsensor is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Smartsensor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- SaaS Platform Subscription: Superfy operates as a SaaS platform providing waste and recycling management software. Customers access the platform through subscriptions that include Superfy Collections, Track, Fleet, and Product Passport modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Platform pricing - quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Smartsensor product offering
Product offeringCore offering
Smartsensor is an end-to-end IoT provider of smart asset management solutions, built around a sensor- and QR-code-enabled SaaS platform that monitors physical assets (such as smart bins and containers) and manages resource collections from container to truck to depot. The platform comprises product modules for collection management, real-time asset tracking, fleet performance, and digital product passports for recycled materials, and is deployed by recycling companies, municipalities, and large organizations to reduce unnecessary collections, replace manual processes, and meet ESG reporting requirements.
Product overview
Superfy is a unified platform-plus-modules architecture for waste and recycling management, comprising four core product modules: Superfy Collections® for collection operations management, Superfy Track® for real-time asset monitoring, Superfy Fleet® for vehicle and driver management, and Superfy Product Passport® for recycled materials tracking. The platform is designed for private recycling companies and smart cities to reduce unnecessary collections, manage assets at scale, and meet ESG reporting requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Collections End-to-end management of resource collections from container to truck to depot, providing monitoring, scheduling, and tracking of collection operations for recycling companies, municipalities, and waste operators.
- Track Real-time monitoring of physical assets across operations, including smart bins and containers, enabling users to manage thousands of connected assets and gain visibility into bin status.
- Fleet Vehicle performance, driver activity, and fuel usage management module for collection fleets, helping operators streamline fleet operations and reduce costs.
- Digital Product Passport Tracks the reuse and processing of recycled materials end-to-end, supporting digital product passport requirements for material provenance, circular economy compliance, and ESG reporting.
Quantifiable outcome
- Enables management of thousands of smart bins that would be 'an impossibility to do economically without some sort of technology'
- +2 more outcomes
Companies that use Smartsensor
Customer profileNamed customers7 records
Segments11 records
Ideal customer profiles3 records
Smartsensor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Smartsensor partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Smartsensor competitors and assessment
Company assessmentEmerging players
- Recycle Track Systems: RTS (US) is an emerging player offering waste and recycling management software with route optimization and ESG reporting, overlapping Superfy's Collections and Product Passport modules for enterprise and institutional customers.
Direct peers
- Sensoneo: Sensoneo (Slovakia/global) is a direct peer providing smart waste management software with ultrasonic sensors, fill-level monitoring, and route optimization for waste collection companies and municipalities — directly overlapping Superfy's Track and Collections capabilities.
- Ecube Labs: Ecube Labs (South Korea) offers CleanCUBE solar-powered smart waste compacting bins and a cloud management platform for municipalities and commercial campuses, a direct peer in the smart-bin IoT category.
- Compology: Compology (US) is a direct peer providing camera-based container monitoring and waste-hauler routing software for skip and roll-off operators, intersecting with Superfy's Skips/Construction vertical and Track module.
- Routeware: Routeware provides on-board computers, route optimization, and back-office software for waste and recycling haulers, with a fleet-management focus that directly overlaps Superfy Fleet and Collections.
- Enevo: Enevo (Finland/global) is a direct peer offering ultrasonic sensor-based waste container monitoring with route-optimization software for waste haulers and municipalities, overlapping Superfy's Track and Collections modules.
- Bigbelly: Bigbelly is a US-based direct peer that provides solar-powered smart waste and recycling stations with sensor-based fill-level monitoring and a cloud management platform, serving municipalities, universities, and corporate campuses — the same core customer profile as Superfy.
- Nordsense: Nordsense (Denmark) is a direct peer offering IoT sensors and a data platform for waste management, providing real-time bin monitoring, fill-level predictions, and collection optimization similar to Superfy Track and Collections.
Broad incumbents
- Waste Management, Inc. WM is the largest North American waste services incumbent and increasingly offers smart-waste technology and recycling analytics at scale; it competes with Superfy indirectly on enterprise and municipality contracts.
- Rubicon Technologies: Rubicon is a broad incumbent in waste and recycling technology, offering a software platform for haulers, municipalities, and enterprises that overlaps with Superfy's Collections and ESG reporting capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Smartsensor social profiles
Digital presenceSmartsensor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartsensor leadership team
Management profileNumber of profiles
Smartsensor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartsensor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartsensor
What does Smartsensor do?
Smartsensor is an end-to-end IoT provider of smart asset management solutions, built around a sensor- and QR-code-enabled SaaS platform that monitors physical assets (such as smart bins and containers) and manages resource collections from container to truck to depot. The platform comprises product modules for collection management, real-time asset tracking, fleet performance, and digital product passports for recycled materials, and is deployed by recycling companies, municipalities, and large organizations to reduce unnecessary collections, replace manual processes, and meet ESG reporting requirements.
Is Smartsensor a public or private company?
Smartsensor is a private company. It is classified as unknown and is currently operating.
When was Smartsensor founded?
Smartsensor was founded in 2011. It employs 1 to 10 people.
Where is Smartsensor based?
Smartsensor is headquartered in Brisbane, Australia, in the Oceania region.
How does Smartsensor make money?
One revenue line is on record: saaS Platform Subscription.
Who are Smartsensor's main competitors?
Recycle Track Systems is listed as an emerging player. Direct peers are Sensoneo, Ecube Labs, Compology, Routeware, Enevo, Bigbelly and Nordsense. Broad incumbents are Waste Management, Inc. and Rubicon Technologies.
Does Smartsensor have an API?
No public API is recorded for Smartsensor.