What Routeware does

Routeware is an Austin-based, private equity-backed vertical SaaS company founded in 2000 that provides an integrated, AI-enabled, cloud-based technology platform for the waste, recycling, and heavy-duty fleet industries. The company's core offering combines three flagship products — Routeware Elements (for private waste haulers), Routeware SmartCity (for municipal governments), and Routeware ReCollect (resident engagement and recycling education) — with foundational modules spanning route optimization, dispatch, in-cab technology, customer service, billing, payments, and compliance. It serves a customer base of 1,500+ organizations across three continents, with 18,000+ trucks deployed and 88M+ residents covered, spanning private haulers, municipalities, UK local authorities, and specialty verticals including medical waste and site services.

The platform is differentiated by deep domain specialization built over 25+ years, including proprietary compliance content (OSHA training library, California SB 1383/AB 1826/AB 341 tracking, DOT-compliant electronic DVIR), a patented NTEP-certified mobile e-ticketing truck scale system, and an open API architecture with named integrations to Geotab, Samsara, Esri, Worldpay, Ordnance Survey, and MyTruckScales. AI features are deployed across route optimization, computer vision for contamination and overflow detection (via WasteVision AI integration), and event-triggered in-cab video capture. Distribution combines direct enterprise sales with a Carahsoft government procurement partnership covering GSA, SEWP, and NASPO contract vehicles.

The business operates a subscription-based SaaS model with custom-quoted, multi-year contracts priced on fleet size and operational scope, supplemented by professional services for onboarding (90-day deployment target). Growth is being executed through an aggressive acquisition program — the company targets 2-4 acquisitions per year and has completed nine transactions since 2019, including ReCollect (2021), Compliance Publishing (2023), Recyclist (2023), Wastech/Rubicon fleet tech (2024), and PermiServ (2026). Leadership was refreshed in early 2026 with Jeremy Collins (formerly CEO of Azuga, sold to Bridgestone) appointed CEO and Kristy McKnight (formerly Procore GM) appointed Chief Product Officer, both signaling a new growth phase focused on platform consolidation, AI integration, and continued inorganic expansion across North America and the United Kingdom.

Name

Routeware

Legal name

Routeware, Inc.

Website

https://routeware.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Routeware is an AI-enabled, cloud-based vertical SaaS platform serving waste haulers, municipalities, and specialty waste operators with integrated routing, in-cab technology, customer engagement, billing, and compliance tools across 1,500+ customers in North America and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Licensing: Subscription-based SaaS platform licensing for waste management software. Pricing is custom quoted based on fleet size, services, and operational needs. Includes integrated tools across collection operations (route optimization, dispatch, in-cab), customer operations (service, education, self-service), and business operations (compliance, billing, payments).
2. Professional Services: Implementation, onboarding, training, and configuration services. Company states 'the most robust start-to-finish onboarding and implementation support in the industry.' Deployed in under 90 days.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Routeware sells an integrated, AI-enabled cloud-based software platform for waste, recycling, and heavy-duty fleet operations. Its offerings combine route optimization, dispatch, in-cab technology, fleet/equipment reporting, customer service and self-service, compliance, billing, and payments into a single system sold primarily through subscription SaaS to private waste haulers, municipalities, and governments, with implementation and onboarding professional services.

Product overview

Routeware is an integrated waste and recycling technology platform offering a comprehensive suite of solutions for waste haulers, municipalities, and governments. The portfolio includes three flagship products: Routeware Elements (all-in-one hauler platform), Routeware SmartCity (municipal fleet management), and Routeware ReCollect (resident engagement and recycling education). Foundational products include Routeware Control Center (RCC) for fleet operations, EnCore for enterprise management, EasyRoute for route optimization, and two acquired specialty products: Recyclist (California compliance tracking) and Compliance Publishing (medical waste operations). The platform is modular, combining collection operations (route optimization, dispatch, in-cab technology, fleet reporting), customer operations (customer service, education and outreach, self-service tools), and business operations (compliance, billing, payments) into a connected system. AI capabilities power route optimization, computer vision for contamination detection, and on-board camera systems. Routeware operates across North America and the United Kingdom, serving over 1,500 customers with 18,000 trucks using their technology.

Differentiator

Problem solved

Functional benefit

Brands

• Routeware Elements: All-in-one software solution for hauler operations including billing, routing, in-cab technology, and customer self-service.
• SmartCity
• ReCollect
• Routeware Control Center (RCC)
• Routeware EnCore
• Routeware EasyRoute
• Routeware Recyclist
• Routeware Compliance Publishing
• PermiServ

Products and services

• Routeware Elements Flagship all-in-one software solution for waste hauler operations, connecting billing and payments, routing and in-cab technology, and customer self-service and insights in a single platform for private waste hauling companies.
• Routeware SmartCity All-in-one SaaS platform for cities and municipalities to optimize heavy-duty fleet operations including waste collection, street sweeping, and snow removal, enabling governments to deliver services more efficiently and save taxpayer dollars.
• Routeware ReCollect Digital communications solution for resident engagement and recycling education, providing tools including waste sorting games, mobile apps, collection calendars, and waste wizard search functionality for municipalities and haulers.
• Routeware Control Center (RCC) Smart fleet operations solution combining in-cab computers, smart truck peripherals, and a back-office portal to help haulers and municipalities improve safety, productivity, and customer service through touchless service verification and picture service features.
• Routeware EnCore All-in-one enterprise management solution for solid waste haulers providing customer management, billing and payments, and web portal capabilities for customer self-service.
• Routeware EasyRoute Route optimization solution for solid waste and public works, enabling hundreds of solid waste and environmental service professionals to quickly and easily design, plan, and optimize their routes with route design, balancing, and scenario planning features.
• Routeware Recyclist Compliance tracking solution for jurisdictions, JPAs, and private haulers to record keep, track compliance, and report against California recycling and organic waste diversion regulations including SB 1383, AB 1826, and AB 341.
• Routeware Compliance Publishing Cloud-based electronic medical waste manifesting, scheduling, routing, and invoicing solution for modern medical waste operations, including optimized routing, paperless manifests, and OSHA training tools.
• Routeware Medical Waste Solution

Quantifiable outcome

• 34% reduction in solid waste vehicles
• +19 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and strategic.

• GeotabcoreTechnology or IntegrationGlobal leader in connected vehicle and asset management serving over 55,000 customers and processing 100 billion data points daily. Integrated with Routeware's solutions to provide real-time visibility into route progress, vehicle diagnostics, driver behavior, and compliance.
• SamsaracoreTechnology or IntegrationPioneer of Connected Operations Platform connecting people, devices, and systems. When integrated with Routeware, provides complete visibility into vehicle diagnostics, fuel levels, fault codes, and GPS data with multi-camera support around trucks.
• EsricoreTechnology or IntegrationGlobal market leader in GIS software, location intelligence, and mapping. Customer service and route data sync automatically between systems, eliminating duplicate data entry and reducing errors.
• WorldpaycoreTechnology or IntegrationLeading global payment technology company powering commerce in 175+ countries. Integrated with Routeware's platform to eliminate manual payment data entry, reduce errors, and provide robust security with encryption and tokenization.
• COREstrategicTechnology or IntegrationModern, scalable payment technology solutions provider. Integrates with Routeware to provide joined-up payment solutions that make customer payments more secure and compliant with industry standards.
• CarahsoftcoreChannel Partner/ Reseller/ DistributorTrusted government IT solutions provider helping public sector organizations navigate procurement. Procuring Routeware through Carahsoft gives agencies access to pre-negotiated contract vehicles including GSA, SEWP, and NASPO, eliminating lengthy competitive bid processes.
• MyTruckScales (TruckPay)strategicTechnology or IntegrationNTEP-certified mobile app letting drivers weigh loads and transact directly from vehicles. Partnership developed first patented NTEP certified mobile and cloud-based e-ticketing truck scale management system.
• Ordnance SurveystrategicTechnology or IntegrationGreat Britain's National Mapping Service maintaining database of over 600 million geospatial features updated 20,000 times daily. Integrates with Routeware UK platform to automatically maintain customer records as location data changes.
• WASTEVISION AIstrategicTechnology or IntegrationAI-powered camera technology for waste collections automatically detecting and documenting contamination and overflowing bins. Integrated with Routeware to turn every collection vehicle into an automated inspector.
• National Waste & Recycling Association (NWRA)strategicOthersActive membership providing credibility and market access in the waste management industry.
• American Public Works Association (APWA)strategicOthersActive membership providing access to public works professionals and municipalities.
• Solid Waste Association of North America (SWANA)strategicOthersActive membership in leading solid waste industry association for professional development and market access.
• Chartered Institution of Wastes Management (CIWM)strategicOthersUK-based professional body for waste management; membership supports UK market presence and credibility.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Nordsense: Nordsense delivers sensor-based waste-fill monitoring and route-optimization analytics for waste haulers, with a narrower technology focus but highly comparable target customers to Routeware.
• ReMatter: ReMatter provides recycling and waste management software for haulers and municipalities, including compliance and operational tools comparable to Routeware's Recyclist and compliance modules.
• Recycle Coach: Recycle Coach provides recycling education and collection-calendar tools for municipalities, directly comparable to Routeware's ReCollect product for resident engagement and recycling communication.
• Bigbelly: Bigbelly provides smart, sensor-equipped waste and recycling bins with fleet-management software for municipalities and campuses — overlapping with Routeware's public-sector smart-city and resident-engagement offerings.

Direct peers

• Compology: Compology provides AI-powered cameras and waste-monitoring software for haulers and municipalities, closely overlapping Routeware's in-cab camera, service verification, and contamination detection capabilities.
• Sensoneo: Sensoneo offers smart sensors and route-optimization software for waste collection, addressing the same private-hauler and municipal customers as Routeware with comparable fleet-efficiency and citizen-engagement use cases.

Broad incumbents

• Fleetio: Fleetio provides fleet maintenance, operations, and fuel-management software serving private and public fleets — adjacent to Routeware's fleet reporting and dispatch modules, with a broader but less verticalized feature set.
• Geotab: Geotab is a leading fleet telematics platform with extensive integrations into Routeware; it serves many of the same private hauler and municipal customers and is increasingly adding vertical software capabilities that could compete with Routeware.
• Samsara: Samsara is a broad connected-operations platform with deep telematics, video, and asset-tracking capabilities used by waste and recycling fleets — overlapping with Routeware's in-cab, dispatch, and fleet-reporting modules.
• Trimble Transportation: Trimble offers transportation, fleet, and routing software across multiple verticals including waste and public works, with comparable route-optimization and dispatch capabilities to Routeware's EasyRoute and dispatch modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/routeware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Routeware