The Youth and Family Project

What The Youth and Family Project does

The Youth and Family Project, Inc. is a private 501(c)(3) nonprofit social services agency founded in 1975 and headquartered at 630 Elm Street in West Bend, Wisconsin, serving Washington County. Its mission is to provide supportive services that help youth and families achieve an increased sense of safety, hope, and belonging, delivered by staff and volunteers through counseling, education, crisis intervention, and family-enrichment programming. Services are confidential and provided free of charge or for a minimal fee, with funding sourced from United Way, county, state, and federal government grants, plus corporate and private donors and event sponsorships.

The agency operates a three-pillar program portfolio: Youth Programs (Crossroads Youth Program, Community Counseling Program, Homeless Youth Systems Navigation), Family Programs (Family Corner Program, Gingerbread House, and the recently launched Family Mental Health Mail Club serving ages 0-17 in three age tiers), and LGBTQ+ Programs (True Colors Collective youth support group, The Support Circle for caregivers, the Stronger Together program co-delivered with NAMI Washington County, the Pride & Persist newsletter, and the annual Washington County Pride Celebration in its 5th year at Riveredge Nature Center). The technology stack is non-proprietary and consists of commodity operational tools — Zeffy for fee-free donations, Jotform for program registration, LinkedIn for hiring, and organic Facebook, Instagram, and Bluesky accounts for community engagement.

The business model is grant- and donation-funded rather than fee-based: revenue streams are donations/contributions, government grants (United Way, county, state, federal), and event sponsorships. There is no commercial product, no recurring SaaS-style revenue, and no paid customer base; the organization is led by Executive Director Emily Greene, operates with a 1-10 employee footprint, and is governed by a Board of Directors. The organization positions itself as the only dedicated LGBTQ+ youth support provider in Washington County, leveraging 50 years of community presence and an embedded partnership with NAMI Washington County as its principal competitive attributes.

Name

The Youth and Family Project

Legal name

The Youth and Family Project, Inc.

Website

https://youthandfamilyproject.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

The Youth and Family Project is a 501(c)(3) nonprofit founded in 1975 in Washington County, Wisconsin, providing free or low-cost counseling, support groups, and crisis services to youth, families, and LGBTQ+ youth and caregivers across three program pillars.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Parent Support Groups & Peer Networks (EDACALAG), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK)

Keywords

• Youth counseling services
• Family support programs
• LGBTQ+ youth services
• Community mental health
• Social services nonprofit

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Funding received from corporate and private donors who contribute financially to support agency programs and operations.
2. Government Funding: Funding received from United Way, county, state, and federal sources to support community programs and services.
3. Event Sponsorships: Revenue generated through Pride Celebration sponsorship tiers ranging from $50 to $1000+, with sponsors receiving recognition benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Youth and Family Project is a private non-profit social services agency providing confidential counseling, support, and education services to youth and families in Washington County, Wisconsin. It operates a portfolio of programs across three areas: youth programs (counseling, homelessness systems navigation), family programs (parenting resources, monthly mailed mental health mail club), and LGBTQ+ programs (youth and caregiver support groups, Pride Celebration, newsletter). Services are offered free of charge or for a minimal fee.

Product overview

The Youth and Family Project is a private, non-profit social services agency founded in 1975 that provides supportive services to youth and families in Washington County, Wisconsin. The organization operates a multi-program portfolio organized into three main service areas: Youth Programs (Crossroads Youth Program, Community Counseling Program, Homeless Youth Systems Navigation), Family Programs (Family Corner Program, Gingerbread House, Family Mental Health Mail Club), and LGBTQ+ Programs (True Colors Collective youth support group, The Support Circle for caregivers, Stronger Together partnership with NAMI, Washington County Pride Celebration, and Pride & Persist Newsletter). Services are confidential and provided free of charge or for a minimal fee, with funding from United Way, county, state, federal sources, and private donors.

Differentiator

Problem solved

Functional benefit

Products and services

• Crossroads Youth Program Youth counseling and support services designed to help young people navigate challenges and build resilience.
• Community Counseling Program Confidential counseling services available to youth and families in Washington County, offered free or for a minimal fee.
• Homeless Youth Systems Navigation Support services helping homeless youth navigate systems and access housing, education, and essential resources.
• Family Corner Program Family support services with resources, FAQ, and programs designed to strengthen family relationships.
• Gingerbread House Family-focused program offering support services for families in Washington County.
• Family Mental Health Mail Club Monthly mailed mental health support program providing families with screen-free tools, activities, recipes, book recommendations, coloring pages, and coping tools. Age groups: Little Learners (0-5), Growing Minds (6-10), Tweens and Teens (11-17).
• True Colors Collective Open support group for LGBTQ+ youth ages 12-17 providing a welcoming space for connection, self-expression, and confidence building through peer support, activities, and conversation.
• The Support Circle Support group for parents and caregivers of LGBTQ+ youth, including custodial guardians, foster parents, grandparents, and other influential adults, providing tools to support the LGBTQ+ youth in their lives.
• Stronger Together Joint program by NAMI Washington County and The Youth and Family Project creating safe, supportive, and affirming spaces for LGBTQ+ youth and their caregivers, meeting on 2nd and 4th Thursdays.
• Washington County Pride Celebration Annual LGBTQ+ Pride Celebration honoring diverse identities of LGBTQ+ youth and families in Washington County.
• Pride and Persist Newsletter Newsletter focusing on LGBTQ+ health and wellness in Washington County, published with archives available for 2023.
• What Does LGBTQ+ Mean? Educational resource explaining LGBTQ+ terminology, gender identity, pronouns, sexuality, and providing local and national resources for the community.

Quantifiable outcome

• Youth whose correct pronouns were used faced half the rate of suicide as those without that support

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NAMI Washington CountycoreStrategic or Co-development PartnerPartnership to create safe, supportive, and affirming spaces for LGBTQ+ youth and their caregivers through the 'Stronger Together' program. Youth and caregivers meet simultaneously in separate supportive spaces to build connection, confidence, understanding, and community.
• Volunteer Center of Washington CountyminorGTM or Marketing PartnerPartnership for volunteer recruitment and management. The Volunteer Center hosts volunteer listings for Youth and Family Project opportunities.
• Milwaukee LGBT Community CenterminorOthersReferenced as a local resource for LGBTQ+ community support and services in the greater Milwaukee area.
• Wisconsin LGBT Chamber of CommerceminorOthersReferenced as a local resource and business networking organization for LGBTQ+ professionals and businesses in Wisconsin.
• Diverse & ResilientminorOthersReferenced as a local LGBTQ+ health and wellness organization serving the Milwaukee area.
• PFLAGminorOthersReferenced as a local resource with multiple chapters providing support for LGBTQ+ individuals and families.
• Riveredge Nature CenterminorOthersVenue partner for the annual Washington County Pride Celebration event located in Saukville, WI.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NAMI: National Alliance on Mental Illness operates a federation of local affiliates delivering mental health education, support groups, and resources. NAMI Washington County is a core strategic partner of The Youth and Family Project, making the national org highly comparable in mission and service delivery model.
• GLSEN: National education organization working to create safe, inclusive, and affirming K-12 environments for LGBTQ+ students. Comparable mission around LGBTQ+ youth support, family/caregiver education, and community-based program delivery.
• Family Promise: National nonprofit mobilizing faith and community resources to help families experiencing homelessness and crisis. Highly comparable to The Youth and Family Project's family crisis reunification mission and Homeless Youth Systems Navigation program.
• PFLAG: National nonprofit with local chapters providing peer support, education, and advocacy for LGBTQ+ people, their parents, families, and allies. Directly comparable to The Youth and Family Project's caregiver-focused LGBTQ+ programs (Support Circle, Stronger Together).

Regional players

• Big Brothers Big Sisters of Washington County: Local chapter of a national youth mentoring nonprofit serving the same Washington County, WI geography with youth development and mentoring services. Comparable target population (at-risk youth) and nonprofit delivery model.

Broad incumbents

• Boys & Girls Clubs of America: National youth development organization with local clubs serving youth through education, mentoring, and family engagement programs. Comparable in youth counseling, family support, and community-based service delivery, though with a much broader and larger footprint.
• Covenant House: National nonprofit providing shelter, supportive housing, and services to youth experiencing homelessness and trafficking. Directly comparable to The Youth and Family Project's Homeless Youth Systems Navigation program, though operating at a much larger national scale.
• The Trevor Project: National organization providing crisis intervention and suicide prevention services for LGBTQ+ young people. Comparable target population and mental health mission as the True Colors Collective and Stronger Together programs, though operating at a much larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/youthandfamilyproject
• Instagraminstagram.com/youthandfamilyproject
• Xx.com/YthFmlyPrjct

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Youth and Family Project