PureDropIV

What PureDropIV does

PureDropIV, now operating as Baseline Medical, is a Northern Virginia-based mobile medical care provider founded in 2020 that delivers non-urgent illness and wellness care directly to consumers at their location. The company's offering spans two coordinated product lines — Illness Care (dehydration, respiratory illness, GI issues, migraine, infection, pregnancy nausea, nausea, headache, and hangover) and Wellness Care (fatigue, recovery support, and immune support) — delivered through a single coordinated visit model in which a Registered Nurse provides in-person care with real-time Nurse Practitioner clinical oversight.

Under the hood, the platform is a service-delivery operation rather than a software product: clinical care is the core asset, supplemented by a self-serve booking flow, condition-specific educational content, and a website optimized for direct demand generation. The company does not maintain a mobile app, public API, or disclosed AI/ML capabilities, and relies on earned-media coverage in outlets such as Forbes, Business Insider, Yahoo Finance, and the Washington Post to drive top-of-funnel awareness. Medical services are rendered by licensed clinicians affiliated with the professional corporation Baseline Medical Group, PC.

The business model is direct-to-consumer and transactional: patients pay per visit, pricing is transparent, and insurance is not accepted (FSA/HSA funds are). The company is privately held with no disclosed institutional funding, operates with 11-50 employees, and is currently confined geographically to Virginia. A recent rebrand from PureDropIV to Baseline Medical marked a strategic broadening from mobile IV therapy to a wider mobile medical care proposition.

Name

PureDropIV

Legal name

Baseline Medical Group, PC

Website

https://puredropiv.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

PureDropIV, operating as Baseline Medical, is a Northern Virginia mobile medical care service delivering non-urgent illness and wellness care, including IV therapy, directly to consumers at their homes, hotels, and offices via an RN-led, NP-overseen visit model.

Ownership category

akta.pro rank

Product category

Mobile Healthcare Services

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Mobile & Street Medicine Primary Care Programs (HLAFAGAH)

Keywords

• Mobile IV therapy
• Mobile medical care
• IV hydration services
• In-home healthcare
• Wellness IV therapy

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Direct-Pay Per Visit: Patients pay directly for mobile medical care visits. Insurance is not accepted, but FSA and HSA funds are accepted. Pricing is transparent and based on care needs and visit inclusions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PureDropIV (now Baseline Medical) delivers request-based, non-urgent mobile medical care at the patient's location. A Registered Nurse visits the patient in person with real-time Nurse Practitioner oversight, providing assessment, treatment, and clinical decisions in a single coordinated visit. Services cover Illness Care (dehydration, respiratory, GI, migraine, infection, pregnancy nausea, nausea, headache, hangover) and Wellness Care (fatigue, recovery, immune support), primarily delivered via mobile IV therapy and clinician-guided recovery support.

Product overview

Baseline Medical (formerly PureDropIV) is a request-based, non-emergency mobile medical care platform that delivers care at the patient's location. The core offering is the Baseline Care model, which combines in-person Registered Nurse visits with real-time Nurse Practitioner oversight. The service covers two main categories: Illness Care (for dehydration, respiratory issues, GI problems, migraine, infection, pregnancy nausea, nausea, headache, hangover) and Wellness Care (for fatigue, recovery support, hangover, and immune support). Care is delivered via IV therapy and clinical assessment through a coordinated visit model, positioned between virtual/telemedicine care and emergency services.

Differentiator

Problem solved

Functional benefit

Products and services

• Baseline Care (Illness Care) Request-based, non-emergency mobile medical care delivered at the patient's location for non-urgent conditions including dehydration, respiratory illness, GI issues, migraine, infection, pregnancy nausea, nausea, headache, and hangover. Care is provided by a Registered Nurse in person with real-time Nurse Practitioner clinical oversight, combining assessment, treatment, and clinical decisions in one coordinated visit.
• Baseline Care (Wellness Care) Wellness-focused mobile care delivered at the patient's location including fatigue support, recovery support, hangover care, and immune support. Provided by a Registered Nurse with Nurse Practitioner clinical oversight, targeting health-conscious individuals seeking proactive wellness and recovery services.
• Mobile IV Therapy IV therapy administered by a Registered Nurse at the patient's location as part of the Baseline Care visit model, available to individual consumers as a standalone mobile service.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Heal: On-demand house-call doctor service delivering primary and urgent care at patients' homes. Comparable in-home clinician-delivered care model with similar convenience/ER-avoidance value proposition, though structured around physician house calls rather than RN-delivered IV therapy.

Broad incumbents

• DispatchHealth: On-demand mobile urgent care provider sending clinicians to patients' homes for acute medical needs. Comparable in-home clinician-delivered model and ER-avoidance positioning, though operating at significantly larger scale and acuity range.
• REVIV: Global wellness brand offering IV therapy, booster shots, and recovery services via clinics and licensed partners. Overlapping wellness/hydration IV catalog with an established international brand footprint.
• Liquivida Lounge: Brick-and-mortar IV therapy and wellness franchise offering hydration drips, vitamin infusions, and aesthetic services. Overlaps with Baseline Medical's wellness IV and hangover/recovery offerings, but delivered in-store.
• Restore Hyper Wellness: National brick-and-mortar franchise offering IV drip therapy, cryotherapy, and wellness services. Overlaps with Baseline Medical's wellness IV and recovery offerings but delivers in-clinic rather than mobile.

Direct peers

• The IV Doc: Mobile IV therapy provider delivering in-home hydration, wellness, and recovery drips in major U.S. metros. Directly comparable to PureDropIV/Baseline Medical in service catalog (hydration, hangover, illness), on-demand home delivery model, and cash-pay pricing.
• Drip Hydration: Mobile IV therapy provider operating across multiple U.S. states with on-demand at-home hydration, immunity, and recovery treatments. Directly comparable DTC mobile IV model with per-visit pricing.
• Hydreight: Mobile IV therapy and wellness platform offering on-demand IV services delivered by licensed nurses. Closely comparable service model with the addition of a marketplace/white-label network approach.
• Mobile IV Medics: Mobile IV therapy company offering in-home drips for hydration, illness, hangover, and wellness. Closely comparable service mix, clinician-delivered home model, and per-visit cash pricing structure.
• IV Remedy: Mobile IV therapy provider offering in-home and on-location hydration, recovery, and wellness drips in select U.S. metros. Direct service-mix and delivery-model peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/puredropiv
• Facebookfacebook.com/PUREDROPIV
• LinkedInlinkedin.com/company/puredropiv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureDropIV