VisionLine
VisionLine is a Danish founder-owned hardware manufacturer, founded in 2003, that designs and sells customized self-service terminals, all-in-one touch PCs, industrial box PCs, and digital signage displays through dealers and system integrators serving public, medical, retail, and industrial customers across Scandinavia and select international markets.
- Company typePrivate
- Founded2003
- HeadquartersHerlev, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What VisionLine does
VisionLine ApS is a Danish private limited company founded in 2003 by brothers Christian Skou and Torben Skou, headquartered in Herlev in the Greater Copenhagen area. The company designs, manufactures, and distributes customized hardware for self-service, touch, and digital-signage applications, including all-in-one touch PCs, self-service kiosks, industrial box PCs, monitors, and digital signage displays. Underlying technology centers on PCAP multi-touch displays, IP65-rated cast aluminum and fanless enclosures for 24/7 operation in public and harsh environments, and a modular BOX architecture that allows add-on scanners, printers, RFID/NFC/MSR modules, and removable PC modules for serviceability. The company also offers its own cloud-based digital signage CMS (My Signage Portal) supporting Windows, Android, and Raspberry Pi endpoints with 140+ app integrations.
The company's product portfolio is organized around four pillars: self-service terminals (FlexLine, ClassicLine CL-200/300, SB-27 and SB-669 kiosks), all-in-one touch PCs (VL-600T, VL-700T, VL-800T, VL-100T, VL-627B), digital signage displays (VL-100 Android displays, CL-800 floor displays, AO-100 outdoor A-signs), and industrial/box PCs (KPC2, KPC6, MP-716, MP-614 media players). Primary end-verticals are public sector, medical and healthcare, retail and hospitality, and industrial customers, with use cases spanning visitor check-in, patient registration, self-service ordering, payment, and digital signage.
VisionLine operates as a B2B hardware manufacturer and generates revenue through quotation-based hardware sales, distributed through a dealer and system-integrator channel across Scandinavia and select international markets including Germany, Canada, the United States, and Japan. Pricing is not publicly disclosed, and the company self-describes as a market-leading specialist in all-in-one touch PCs and self-service terminals in Scandinavia. The company remains wholly founder-owned with no disclosed institutional capital, no subsidiaries, and a small headcount of 1–10 employees.
VisionLine firmographics
Firmographics- Name
- VisionLine
- Legal name
- VisionLine ApS
- Website
- https://visionline.dk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VisionLine is a Danish founder-owned hardware manufacturer, founded in 2003, that designs and sells customized self-service terminals, all-in-one touch PCs, industrial box PCs, and digital signage displays through dealers and system integrators serving public, medical, retail, and industrial customers across Scandinavia and select international markets.
- Ownership category
- akta.pro rank
VisionLine industry classification
Industry- Product category
- Self-Service and Touch Hardware
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Retail Tablets, Stands, Enclosures & Mounting Systems (HDACAKAK)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), Digital Signage & Commercial Displays (HDACADAL)
Keywords
Where VisionLine is headquartered
LocationHeadquarters
- HQ city
- Herlev
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
VisionLine business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: VisionLine generates revenue through the sale of customized hardware including all-in-one touch PCs, self-service terminals, industrial box PCs, digital signage displays, monitors, and accessories. Products are sold through dealers and directly to system customers as complete solution packages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
VisionLine product offering
Product offeringCore offering
VisionLine designs, develops, manufactures, and distributes customized hardware for queue systems, visitor check-in, and self-service applications. Its portfolio includes modular self-service terminals (FlexLine, ClassicLine, SB-27, SB-669), all-in-one touch PCs (VL-600, VL-700, VL-800, VL-627B series), digital signage displays (VL-100, CL-800, AO-100), and industrial box PCs (KPC2, KPC6, MP-716, MP-614), complemented by proprietary Digital Signage Software and My Signage Portal CMS. Products feature IP65-rated fronts, fanless operation, PCAP touch, and modular add-ons (scanners, printers, card readers, RFID), sold through dealers and system integrators.
Product overview
VisionLine is a Danish hardware manufacturer specializing in customized self-service and touch solutions. The company offers a comprehensive portfolio organized around four main product categories: Self-Service Terminals (FlexLine, ClassicLine CL-200/300 series, VL-600T Print Station, SB-27 and SB-669 kiosks), All-in-One Touch PCs (VL-600T Value, VL-700T Premium, VL-800T, VL-627B, VL-100T Android), Digital Signage/Displays (VL-100 Android displays, CL-800 floor displays, AO-100 outdoor A-signs), and Industrial/Box PCs (KPC2, KPC6, MP-716, MP-614 media players). Supporting accessories include pedestals, VESA mounts, and add-on modules. The company also offers proprietary Digital Signage Software (Windows/Android/Raspberry Pi) and My Signage Portal cloud CMS for content management. VisionLine develops, produces, and distributes customized hardware for queue systems, visitor check-in, and self-service applications, serving the public, medical, and industrial sectors primarily in Scandinavia through dealers and system integrators.
Differentiator
Problem solved
Functional benefit
Products and services
- FlexLine Self-Service Terminal Modular self-service stand for public spaces that supports floor, wall, or table placement. Features optional built-in 80mm receipt printer, 2D barcode/QR scanner, magnetic card reader, and RFID reader for printing receipts, tickets, or labels in arrival registration and check-in use cases. Compatible with VL-600 and VL-700 touch PCs.
- CL-219T / CL-319T ClassicLine Self-Service Terminal 19-inch Hardy self-service terminal for wall or floor installation, part of the ClassicLine series. Features PCAP touch, optional 80mm printer, 2D scanner, and magnetic card reader, with secured locked enclosure for mini PC installation. Available in multiple colors with custom logo options.
- VL-600T Print Station Stylish black self-service terminal with housing for an 80mm POS printer. Modular panel PC in freestanding, table, floor, and wall configurations in 11.6, 15.6, and 21.5 inch sizes. Supports fingerprint, 2D scanner, NFC, MSR, and payment terminal add-ons.
- SB-27 Self-Service Kiosk 27-inch PCAP self-service terminal with vandalism-proof glass, integrated 2D QR scanner and receipt printer, built-in Intel i3 Windows PC (upgradeable; also supports Android/Linux). Anti-theft wall or floor mounting, designed for 24/7 operation.
- SB-669 19-inch Payment Terminal Compact all-in-one self-service kiosk with 19-inch PCAP touchscreen, Intel Meteor Lake processors, AI camera for customer behavior monitoring, integrated scanner and receipt printer, Wi-Fi/LAN/BT connectivity, glass-to-edge design. Supports Windows, Linux, and Android 13 for table or wall installation in retail and payment use cases.
- VL-700T Touch PC Premium Premium all-in-one touch PC in cast aluminum chassis with IP65 dust/water-resistant front. Available in 10.1, 15.6, and 21.5 inch sizes with multitouch PCAP, webcam, optional scanner/RFID. Fanless design with hidden I/O ports; BOX 7 modular concept with removable PC module for easy service.
- VL-600T Touch PC Flexible modular touch PC in stylish black design available in 11.6, 15.6, and 21.5 inch sizes with multiple add-on options including fingerprint scanner, 2D scanner, NFC/MSR, camera, light bar, and payment module. Fanless, hidden I/O ports. Available as Windows or Android PC.
- VL-800T Touch Monitor/PC Wide-format touch screen available in 22 to 55 inch sizes. Can function as standalone touch monitor or expand to all-in-one PC via OPS module. Features PCAP 10-point touch, IPS display with 178 degree viewing angle, integrated speakers, 24/7 operation rated for 70,000+ hours, 3-year warranty.
- VL-627B 27-inch Touch PC 27-inch quality touch monitor suitable for self-service solutions, available in portrait mode. Part of the VL series designed for professional environments requiring larger touch displays.
- VL-100 Android Display Non-touch Android-based advertising display in 19 to 55 inch sizes. Features tempered glass-to-edge design, aluminum edge, Wi-Fi/LAN options, scheduling software included. Commercial IPS panel with 450 cd/m2 brightness, 3-year warranty, rated for 24/7 operation at 70,000+ hours.
- VL-100T Android Touch PC Touch-enabled version of the VL-100 Android display series with Android 14, available in 22-inch size with super slim profile and glass-to-edge design. Integrates with My Signage Portal CMS.
- CL-800 Floor Display Freestanding Android digital poster in 50, 55, and 65 inch sizes. Features elegant design with silver edging, built-in wheels for mobility, lockable compartment for Windows PC. Supports Full HD (50/55 inch) and 4K (65 inch); also available with PCAP touch (CL-800T).
- AO-100 Outdoor A-Sign Battery-powered mobile digital A-sign in 43-inch outdoor/semi-outdoor format. IP65 weatherproof, 700 cd/m2 brightness, up to 14-27 hours battery life. Tempered anti-reflective glass, integrated Android media player, built-in light sensor. Available in black and white.
- KPC6 Mini PC Ultra-slim fanless mini PC in robust closed metal housing with 13th generation Intel Celeron N97 processor, 8GB RAM, 128GB SSD, and 2x HDMI. VESA 100 compatible; ideal for harsh environments and 24/7 operation. Dimensions: 222 x 138 x 36.8mm.
- KPC2 Mini PC Ultra-compact mini PC with 10th generation Intel Elkhart Lake Celeron J6412 processor, 4GB DDR4, and 64GB eMMC (expandable via microSD). USB 3.0, USB Type C, HDMI, DisplayPort, Serial Port, LAN. Supports Windows, Linux, and Android; VESA 75/100; connect up to 3 monitors with 4K graphics.
- MP-716 Industrial PC High-performance industrial box PC with Intel Core i5-7200U processor, 2x Gigabit LAN, 1x HDMI, 1x DP, 6x USB 3.0, 2x Serial ports, M.2 slot. Fanless design, up to 16GB DDR4 RAM. Supports Windows 10 and Linux; VESA bracket included. Dimensions: 179 x 127 x 55.5mm.
- MP-614 Digital Signage Media Player Digital signage media player with Intel Tiger Lake-U CPU (Celeron/i3/i5 options). Features 4 HDMI outputs for multi-display support, HDBaseT technology for long-distance transmission up to 90 meters, PoE power management, and M.2 SSD. Cableless design for flexibility.
- VM-422T Touch Monitor 22-inch touch monitor with 1920x1080 resolution, 1000:1 contrast ratio, 450 cd/m2 brightness, anti-glare coating. VESA 100x100 mount; supports landscape and portrait orientation. High contrast for easy readability in professional environments.
- Digital Signage Software Flexible digital signage CMS software running on Windows, Android, or Raspberry Pi. Features drag-and-drop content creation, 140+ app integrations, multi-zone layouts, scheduling, remote device management, kiosk mode, and offline operation. 99.99% uptime guarantee.
- My Signage Portal Cloud-based digital signage CMS for Android devices. Supports 4K resolution (3840x2160), unlimited storage, remote management via web browser. Enables video, images, and text on the same screen. Scheduled updates and offline operation supported.
- SL-100 Hand Sanitizer Terminal 22-inch self-service terminal with integrated hand sanitizer dispenser. Combines promotional digital signage with a hygiene station for customer-facing environments such as retail and hospitality venues.
Companies that use VisionLine
Customer profileSegments4 records
Ideal customer profiles5 records
VisionLine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
VisionLine partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
VisionLine competitors and assessment
Company assessmentBroad incumbents
- ViewSonic: Large-format commercial display and interactive display vendor with significant overlap to VisionLine's digital signage and large-format touch monitor lines (CL-800 floor displays, VL-800T).
- Diebold Nixdorf: Global incumbent in self-service kiosks, ATMs, and POS hardware for banking and retail. Larger and broader portfolio than VisionLine but competes head-to-head in unattended retail and payment terminal deployments.
Emerging players
- Zivelo: US-based self-service kiosk specialist focused on quick-service restaurants and retail. Comparable in self-service terminal use cases, with more software/SaaS emphasis than VisionLine.
Direct peers
- Advantech: Global industrial PC and digital signage player whose fanless box PCs, panel PCs, and self-service kiosks overlap directly with VisionLine's industrial/box PC and AIO touch PC ranges, including similar industrial/retail deployments.
- Elo Touch Solutions: Long-established US-based manufacturer of touchscreens, all-in-one touch computers, and POS/self-service hardware. Most direct competitor to VisionLine's AIO touch PCs and self-service terminals across public, retail, and hospitality use cases.
- iiyama: European touch display and large-format monitor vendor supplying interactive displays and signage hardware to retail and public sectors. Overlaps with VisionLine's monitor and digital signage display SKUs.
- Pyramid Computer: German manufacturer of customized self-service kiosks, queue systems, and all-in-one touch PCs for public and medical sectors. Closest European head-to-head competitor given overlapping product focus and regional footprint.
- Posiflex: Taiwanese/global POS and self-service terminal manufacturer with extensive all-in-one touch hardware lines for retail and hospitality. Comparable in product type and target verticals to VisionLine's self-service and payment-terminal portfolio.
- FEC (Avalue): Industrial touch computing and POS/kiosk manufacturer with AIO touch PCs and self-service terminals. Comparable in product mix and target verticals (retail, hospitality, healthcare).
Others
- Scala (by Stratacache): Digital signage software and solutions provider that complements or competes with VisionLine's My Signage Portal CMS — relevant as an ecosystem peer in the same hardware-plus-software stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VisionLine social profiles
Digital presenceVisionLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
VisionLine leadership team
Management profileNumber of profiles
Profiles7 records
VisionLine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VisionLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VisionLine
What does VisionLine do?
VisionLine designs, develops, manufactures, and distributes customized hardware for queue systems, visitor check-in, and self-service applications. Its portfolio includes modular self-service terminals (FlexLine, ClassicLine, SB-27, SB-669), all-in-one touch PCs (VL-600, VL-700, VL-800, VL-627B series), digital signage displays (VL-100, CL-800, AO-100), and industrial box PCs (KPC2, KPC6, MP-716, MP-614), complemented by proprietary Digital Signage Software and My Signage Portal CMS. Products feature IP65-rated fronts, fanless operation, PCAP touch, and modular add-ons (scanners, printers, card readers, RFID), sold through dealers and system integrators.
Is VisionLine a public or private company?
VisionLine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VisionLine founded?
VisionLine was founded in 2003. It employs 1 to 10 people.
Where is VisionLine based?
VisionLine is headquartered in Herlev, Denmark, in the Europe region.
How does VisionLine make money?
One revenue line is on record: hardware Sales.
Who are VisionLine's main competitors?
Broad incumbents on record are ViewSonic and Diebold Nixdorf. Zivelo is listed as an emerging player. Direct peers are Advantech, Elo Touch Solutions, iiyama, Pyramid Computer, Posiflex and FEC (Avalue). Scala (by Stratacache) is listed as an others.
Does VisionLine have an API?
No public API is recorded for VisionLine.
What industry is VisionLine in?
VisionLine's product category is Self-Service and Touch Hardware. Its primary akta.pro industry code is HDACAKAK, Retail Tablets, Stands, Enclosures & Mounting Systems, with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 334118 and its SIC code is 3575.