Vision General Construction
Vision General Construction, founded in 2003 and based in Franklin, New Jersey, is a privately held family-run general contractor. It provides construction, design-build, construction management, and maintenance services to commercial, institutional, industrial, and residential clients across New Jersey and the Northeast U.S.
- Company typePrivate
- Founded2003
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vision General Construction does
Vision General Construction is a privately held, family-run general contractor founded in 2003 by John Struble and headquartered at 46 Church St, Franklin, New Jersey. The firm provides general construction, construction management, design-build, preconstruction, and ongoing maintenance/emergency-repair services across commercial, industrial, institutional, residential, and religious end markets, delivering projects that range from small renovations to multi-million-dollar new construction including corporate headquarters, healthcare facilities, retail chains, schools, and multi-level office buildings. Operations span the New Jersey and broader Northeast U.S. market, with documented completed projects in Perth Amboy, Newark, Brown Mills, Pompton Lakes, Livingston, Scotch Plains, Parsippany, Totowa, and Wayne.
The company's service stack is built around full-scope delivery capability rather than proprietary technology: site excavation, exterior construction, carpentry, interior finishing, painting, and detailed finishes are handled by an in-house team supported by a trade-reference network of architects and subcontractors. Pricing is quote-based and project-specific with no public rate card; revenue is generated on a one-time project basis for general construction plus professional-services fees for construction management, design-build, preconstruction, and maintenance work. Distribution is direct, via enterprise field sales and relationship-based negotiation with named clients including Kohl's, Quick Chek, ShopRite, ACME Markets (Albertsons), Ollie's Bargain Outlet, Sparks Car Wash, Saint Michaels Hospital, St. Mary's Armenian Church, and the Northern Region Educational Services Commission.
The leadership team is family-centric (John Struble as Owner/CEO; James, Jake, and Shawn Struble in operations and field roles) supplemented by non-family VPs of Operations and project managers, with no external institutional ownership, no funding history, no M&A activity, and no disclosed certifications, patents, or AI/technology differentiators. Marketing relies on a referral-driven model supplemented by a LinkedIn, YouTube, and Instagram presence and a website project portfolio. The company has not disclosed revenue, and its growth profile is consistent with a stable, modestly scaling regional contractor rather than a high-growth venture.
Vision General Construction firmographics
Firmographics- Name
- Vision General Construction
- Legal name
- Vision General Construction Inc.
- Website
- https://visiongc1.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vision General Construction, founded in 2003 and based in Franklin, New Jersey, is a privately held family-run general contractor. It provides construction, design-build, construction management, and maintenance services to commercial, institutional, industrial, and residential clients across New Jersey and the Northeast U.S.
- Ownership category
- akta.pro rank
Vision General Construction industry classification
Industry- Product category
- General Contracting and Construction Services
- NAICS
- Commercial and Institutional Building Construction (23622), Residential Building Construction (23611), Industrial Building Construction (23621)
- SIC
- General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)
- akta.pro primary industry
- Commercial General Contracting (New Build) (IMAFAAAA)
- akta.pro secondary industries
- Self-Performing General Contractors (IMAFAAAI), Retail & Mixed-Use Commercial Construction (IMAFACAB), Healthcare Facility Construction (Hospitals, Clinics, Labs) (IMAFACAD), Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where Vision General Construction is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision General Construction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- General Construction Services: One-time project-based revenue from constructing retail stores, industrial buildings, schools, healthcare facilities, residential housing, corporate headquarters, and multi-level office buildings. Includes renovations and additions.
- Construction Management: Fee-based project management services including bid preparation and distribution, trade contractor qualifications, budget evaluation, contract development, and onsite coordination.
- Design-Build Services: Integrated design and construction services covering pavement construction, foundations, retaining walls, site development, soil and groundwater remediation, and underground storage tank removal.
- Maintenance Services: Ongoing maintenance and repair services including on-call emergency response for rooftops, parking lots, and general facility repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based custom quotes |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Vision General Construction product offering
Product offeringCore offering
Vision General Construction provides general construction, construction management, design-build, preconstruction, and maintenance services for commercial, industrial, institutional, and residential projects. The company handles retail stores, industrial buildings, schools, healthcare facilities, residential housing, corporate headquarters, multi-level office buildings, and renovations, with additional on-call emergency repair services covering rooftops, parking lots, and facility systems.
Product overview
Vision General Construction is a family-run construction company established in 2003 that operates as a single unified service provider offering general construction, construction management, design-build, preconstruction, and maintenance services. The company builds retail stores, industrial buildings, schools, healthcare facilities, residential housing, corporate headquarters, and multi-level office buildings. Their service portfolio includes estimating, quality control, project management, cost assessment, procurement, scheduling, permit acquisition, and emergency repair services.
Differentiator
Problem solved
Functional benefit
Products and services
- General Construction Services Full-service construction covering retail stores, industrial buildings, schools, healthcare facilities, residential housing, corporate headquarters, and multi-level office buildings, including renovations and additions, with maintenance and emergency repair capabilities. Targeted at commercial, institutional, industrial, and residential clients.
- Construction Management Comprehensive construction management services including bid package preparation, trade contractor qualification, budget evaluation, contract development, permit coordination, and onsite coordination. Targeted at commercial, institutional, and industrial clients running complex projects.
- Design-Build Services Integrated design-build methodology providing single-point contact and responsibility for projects including pavement construction, foundations, retaining walls, site development, soil and groundwater remediation, and underground storage tank removal. Targeted at commercial, institutional, and industrial clients.
- Preconstruction Services Early-phase project planning including estimates, bidding, cost management, budgeting, scheduling, and permit applications designed to ensure projects stay on time and within budget. Targeted at commercial, institutional, and industrial clients in the planning stages of construction.
- Maintenance Services Full maintenance services including on-call emergency response and repairs for rooftops, parking lots, and all construction-related systems. Targeted at commercial and institutional clients needing ongoing facility upkeep.
Quantifiable outcome
- Consistent on-time and within-budget project delivery
Companies that use Vision General Construction
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Vision General Construction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vision General Construction partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Trepto FlooringminorTrade reference partner. Chris Kurt at Trepto Flooring (71 Crooks Ave, Suite 3, Clifton, NJ 07011, 973-478-2527) serves as a trade reference for Vision General Construction.
- GK&A ArchitectsminorTrade reference partner. Oliver Young at GK&A Architects (36 Ames Avenue, Rutherford, NJ 07070, 201-896-0333) serves as a trade reference demonstrating collaborative relationships with architectural firms.
- Golden Oak Contracting, Inc.minorTrade reference partner. Mike Grass at Golden Oak Contracting (70 Brimstone Hill Road, Pine Bush, NY 07058, 845-744-3883) serves as a trade reference for the company.
- KG ConstructionminorTrade reference partner. Peter Gregory at KG Construction (67 Lexington Ave., Emerson, NJ 07630, 973-865-7333) serves as a trade reference for the company.
- Ashbahian ArchitectsminorTrade reference partner. Tom Ashbahian at Ashbahian Architects (39 Spring Street, Ramsey, NJ 07446, 201-825-1220) serves as a trade reference demonstrating collaborative relationships with architectural firms on construction projects.
- Reliable Glass & DoorminorTrade reference partner. Christine at Reliable Glass & Door (80 South Plank Road, Newburgh, NY 12550, 845-565-4700) serves as a trade reference for Quick Chek projects.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Vision General Construction competitors and assessment
Company assessmentBroad incumbents
- The Whiting-Turner Contracting Company: Large national general contractor with deep Mid-Atlantic presence delivering commercial, healthcare, institutional, and retail projects at scale — overlaps Vision's end markets but operates with substantially greater capacity and geographic reach.
- Gilbane Building Company: Major national general contractor with strong Northeast presence across healthcare, education, commercial, and institutional sectors — competes with Vision for many of the same enterprise clients but at materially larger scale.
Regional players
- LECESSE Construction Services: Upstate New York-based general contractor focused on commercial, healthcare, education, and senior living projects — comparable regional GC profile, though primarily serving western/central NY rather than NJ.
- Mascaro Construction Company: Pittsburgh/Western PA general contractor with design-build, construction management, and general construction services across healthcare, higher education, and commercial — comparable service offering but different regional footprint.
- Ernest Bock & Sons: Philadelphia-based Mid-Atlantic general contractor serving commercial, institutional, healthcare, and multifamily sectors — comparable in service scope but headquartered in PA rather than NJ.
- Massaro Construction Group: Pittsburgh-based general contractor delivering commercial, healthcare, higher education, and corporate office projects in the Mid-Atlantic — comparable service model but operates primarily in western PA/Ohio rather than NJ/NY.
Direct peers
- Wohlsen Construction Company: Mid-Atlantic regional general contractor providing preconstruction, construction management, design-build, and general construction across senior living, education, healthcare, and commercial — directly comparable service mix and Northeast operating geography.
- E.W. Howell Co., LLC: Long Island/New York-based general contractor with a similar regional, mid-market profile delivering commercial, institutional, healthcare, and retail construction — comparable in size band and service scope to Vision.
- Hunter Roberts Construction Group: New Jersey-based commercial general contractor delivering projects across healthcare, education, corporate, and residential sectors in the Mid-Atlantic — directly comparable geography, scale, and end-market mix to Vision General Construction.
- Holt Construction Corp: Mid-Atlantic/Northeast US general contractor offering preconstruction, construction management, design-build, and general construction services across commercial, institutional, healthcare, and retail — directly overlapping Vision's service portfolio and regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vision General Construction social profiles
Digital presenceVision General Construction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision General Construction leadership team
Management profileNumber of profiles
Profiles7 records
Vision General Construction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision General Construction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision General Construction
What does Vision General Construction do?
Vision General Construction provides general construction, construction management, design-build, preconstruction, and maintenance services for commercial, industrial, institutional, and residential projects. The company handles retail stores, industrial buildings, schools, healthcare facilities, residential housing, corporate headquarters, multi-level office buildings, and renovations, with additional on-call emergency repair services covering rooftops, parking lots, and facility systems.
Is Vision General Construction a public or private company?
Vision General Construction is a private company. It is classified as family owned and is currently operating.
When was Vision General Construction founded?
Vision General Construction was founded in 2003. It employs 11 to 50 people.
Where is Vision General Construction based?
Vision General Construction is headquartered in Franklin, United States, in the North America region.
How does Vision General Construction make money?
Four revenue lines are on record. General Construction Services are the primary driver. The others are construction Management, design-Build Services and maintenance Services.
Who are Vision General Construction's main competitors?
Broad incumbents on record are The Whiting-Turner Contracting Company and Gilbane Building Company. Regional players are LECESSE Construction Services, Mascaro Construction Company, Ernest Bock & Sons and Massaro Construction Group. Direct peers are Wohlsen Construction Company, E.W. Howell Co., LLC, Hunter Roberts Construction Group and Holt Construction Corp.
Does Vision General Construction have an API?
No public API is recorded for Vision General Construction.
What industry is Vision General Construction in?
Vision General Construction's product category is General Contracting and Construction Services. Its primary akta.pro industry code is IMAFAAAA, Commercial General Contracting (New Build), with a secondary code of IMAFAAAI, Self-Performing General Contractors. Its NAICS code is 23622 and its SIC code is 1540.