MV SKINTHERAPY
MV SKINTHERAPY is an Australian-owned, Sydney-based organic skincare brand that formulates and sells 100% natural small-batch skincare direct-to-consumer for consumers with sensitive, eczema, rosacea, PCOS, or menopausal skin, shipping internationally.
- Company typePrivate
- Founded1999
- HeadquartersBrookvale, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What MV SKINTHERAPY does
MV SKINTHERAPY is an Australian privately-held organic skincare company founded in 1999 by celebrity facialist Sharon McGlinchey and headquartered on Sydney's Northern Beaches. The company formulates and manufactures a complete range of small-batch, handcrafted skincare products using 100% natural and organic ingredients, including Australian native botanicals (Kakadu Plum, Quandong, Davidson Plum, Australian Sandalwood, Centella Gotu Kola), Bulgarian Rose Damask, marine plant compounds, and mineral-rich medicinal clays. The portfolio is organized around condition-specific use cases — sensitive and sensitised skin, eczema and dermatitis, rosacea, PCOS-related skin, and menopause-related skin changes — with multi-functional design principles (e.g., Pure Jojoba positioned as a single-product cleanser/moisturiser/eye treatment/shave oil).
The business model is direct-to-consumer e-commerce through the owned website www.mvskintherapy.com, supplemented by a stockist network, with international shipping. Products are priced in Australian Dollars from AUD $9.09 (sampler pack) to AUD $270 (Radiance Starter Kit), with bundled kits and gift sets at various price tiers; there is no disclosed subscription model and revenue is generated through one-time purchases. Marketing is anchored by a content and education engine (Beauty Rebel blog, free condition-specific eBooks, guided skin ritual meditations) and earned media through unpaid celebrity endorsements (Sienna Miller, Emma Watson, Kate Hudson, Helen Mirren, Alexa Chung, Poppy Delevingne) and editorial coverage in Vogue, Forbes, Harper's Bazaar, Allure, Marie Claire, Byrdie and others.
The company operates with 51-100 employees, in-houses manufacturing on the Northern Beaches, and ships globally. No external funding rounds, M&A activity, ownership transactions, or financial disclosures are present in the source data, indicating a founder-owned, bootstrapped business with no disclosed institutional investors. The most recent observable strategic moves are organic: launching the Regenerative Power Collection (cosmeceutical-grade antioxidant range), introducing the Men's Collection, and extending into digital wellness content via guided meditations and condition-specific eBooks.
MV SKINTHERAPY firmographics
Firmographics- Name
- MV SKINTHERAPY
- Legal name
- MV SKINTHERAPY
- Website
- https://mvskintherapy.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MV SKINTHERAPY is an Australian-owned, Sydney-based organic skincare brand that formulates and sells 100% natural small-batch skincare direct-to-consumer for consumers with sensitive, eczema, rosacea, PCOS, or menopausal skin, shipping internationally.
- Ownership category
- akta.pro rank
MV SKINTHERAPY industry classification
Industry- Product category
- Organic Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Sensitive Skin & Barrier Repair (CRABAAAG), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)
Keywords
Where MV SKINTHERAPY is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MV SKINTHERAPY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's own website (www.mvskintherapy.com). Single-product purchases and bundled kits/gift sets available at various price points ranging from $9.09 to $270.00 AUD. International shipping available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Radiance Starter Kit - Core product bundle |
| Unit Pricing | Pay-as-you-go | Facial Mists - Hydration enhancers |
| Unit Pricing | Pay-as-you-go | Cleansers |
| Unit Pricing | Pay-as-you-go | Skin Booster Oils & Serums |
| Unit Pricing | Pay-as-you-go | Moisturisers |
| Unit Pricing | Pay-as-you-go | Mineral Masks |
| Unit Pricing | Pay-as-you-go | Body & Hand Care |
| Unit Pricing | Pay-as-you-go | Bundled Gift Sets |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MV SKINTHERAPY product offering
Product offeringCore offering
MV SKINTHERAPY is an Australian-made skincare brand that handcrafts small-batch, 100% natural and organic skincare formulations in-house on Sydney's Northern Beaches. The company sells therapeutic-grade cleansers, facial mists, booster oils, serums, moisturisers, mineral masks, body and hand care products, and curated kits targeted at sensitive, sensitised, eczema-, rosacea-, PCOS-, and menopause-affected skin. Distribution is via the company's own direct-to-consumer e-commerce website with international shipping, supplemented by third-party stockists.
Product overview
MV SKINTHERAPY is an Australian-made organic skincare brand founded in 1999 by celebrity facialist Sharon McGlinchey. The company offers a comprehensive, small-batch handcrafted skincare range positioned as 'skint*herapy*' rather than conventional skincare. The portfolio centers on a core range of cleansers (Gentle Cream Cleanser, Gentle Cleansing Bar), facial mists (Rose Hydrating Mist, Active Marine Mist), booster oils and serums (Rose Plus Booster, Daily Soother Booster, Instant Revival Booster, Native Power Serum, 9 Oil Radiance Tonic), moisturisers (Rose Soothing & Protective Moisturiser, Oxygen Moisturiser), and mineral masks (Signature, Energising, Purifying & Balancing). Body and hand care includes multiBALM, Hand Rescue, and body oils. The brand emphasizes multi-functionality, with flagship multi-use products like Pure Jojoba serving as cleanser, moisturiser, eye treatment, and shave balm. Bundled offerings include The Radiance Starter Kit, The Rose Trio, and The Power Actives Set. The range is organized around targeted collections for Sensitive Skin, Eczema/Dermatitis, Rosacea, PCOS, Menopause, Men, and Regenerative Power. MV also offers guided skin ritual meditations and free educational e-books for various skin conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Gentle Cream Cleanser
- Gentle Cleansing Bar
- Rose Hydrating Mist
- Active Marine Mist
- Rose Plus Booster
- Daily Soother Booster
- Instant Revival Booster
- Native Power Serum
- 9 Oil Radiance Tonic
- Rose Soothing & Protective Moisturiser
- Oxygen Moisturiser
- Pure Jojoba
- Signature Mineral Mask
- Energising Mineral Mask
- Purifying & Balancing Mineral Mask
- Signature Mineral Mask Ritual
- multiBALM
- Hand Rescue
- Aromatic Body Oil
- Relaxing Body Oil
- Compress Cleansing Cloth
- MV multiWAND
- Vegan Mask Brush
- Ceramic Mixing Cup
- Linen Travel Bag
- The Radiance Starter Kit
- The Rose Trio
- The Power Actives Set (Active Trio)
- The Perfect Pair (Rose Duo)
- The Power Duo
- The Minimalist Ritual
- Glow Travel Essentials
- Mothers Must-Haves
- The Mini Treasures
- Gift Card
- MV Sampler Pack
Quantifiable outcome
- Customer testimonials report visible improvement in rosacea, eczema, dermatitis, and sensitive skin conditions within days to weeks of use
- +2 more outcomes
Companies that use MV SKINTHERAPY
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles2 records
MV SKINTHERAPY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MV SKINTHERAPY partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
MV SKINTHERAPY competitors and assessment
Company assessmentDirect peers
- Juice Beauty: USDA-organic certified skincare brand with similar DTC emphasis, founder-led brand story, and treatment-oriented natural formulations targeting sensitive and problem skin.
- Sodashi: Australian luxury natural skincare brand with a small-batch, holistic-wellness positioning. Closely comparable to MV on geography, natural formulation philosophy, and treatment-led product architecture.
- KORA Organics: Celebrity-founded (Miranda Kerr) organic skincare brand with similar marketing approach built around founder authenticity, organic certification, and condition-targeted product lines.
- Aesop: Australian-founded premium natural skincare brand with similar DTC-led and selective retail distribution. Directly comparable on geography of origin, premium positioning, and editorial-led brand building, though Aesop operates at materially larger scale.
- Tata Harper: Luxury natural skincare brand built around botanical actives, farm-sourced ingredients, and a celebrity-facialist-adjacent founder narrative — closely comparable on premium pricing and ingredient-story differentiation.
- RMS Beauty: Celebrity-makeup-artist-founded clean beauty brand with a similar founder-as-authority marketing model and small-batch artisanal positioning, primarily in color cosmetics but with overlapping skincare and lifestyle content ecosystem.
- Dr. Hauschka: German natural skincare brand with a multi-decade heritage, similar premium natural/organic positioning, and focus on treatment-grade botanical formulations for sensitive skin.
Emerging players
- Dr. Barbara Sturm: Celebrity facialist-founded skincare brand with premium pricing, treatment-led formulations, and strong editorial profile. Comparable founder-narrative marketing and celebrity-fan-driven brand awareness, though focused on cosmeceutical actives rather than purely natural ingredients.
Broad incumbents
- REN Clean Skincare: Established clean skincare brand with bio-active positioning and broad international retail distribution. Comparable natural-formulation philosophy but at significantly larger scale and broader category coverage.
- Drunk Elephant: Premium clean skincare brand with broader mainstream distribution including Sephora. Comparable ingredient-philosophy and active-formulation positioning but at much larger scale and now owned by Shiseido.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MV SKINTHERAPY social profiles
Digital presenceMV SKINTHERAPY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MV SKINTHERAPY leadership team
Management profileNumber of profiles
Profiles1 record
MV SKINTHERAPY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MV SKINTHERAPY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MV SKINTHERAPY
What does MV SKINTHERAPY do?
MV SKINTHERAPY is an Australian-made skincare brand that handcrafts small-batch, 100% natural and organic skincare formulations in-house on Sydney's Northern Beaches. The company sells therapeutic-grade cleansers, facial mists, booster oils, serums, moisturisers, mineral masks, body and hand care products, and curated kits targeted at sensitive, sensitised, eczema-, rosacea-, PCOS-, and menopause-affected skin. Distribution is via the company's own direct-to-consumer e-commerce website with international shipping, supplemented by third-party stockists.
Is MV SKINTHERAPY a public or private company?
MV SKINTHERAPY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MV SKINTHERAPY founded?
MV SKINTHERAPY was founded in 1999. It employs 51 to 100 people.
Where is MV SKINTHERAPY based?
MV SKINTHERAPY is headquartered in Brookvale, Australia, in the Oceania region.
How does MV SKINTHERAPY make money?
One revenue line is on record: direct-to-Consumer E-commerce.
Who are MV SKINTHERAPY's main competitors?
Direct peers on record are Juice Beauty, Sodashi, KORA Organics, Aesop, Tata Harper, RMS Beauty and Dr. Hauschka. Dr. Barbara Sturm is listed as an emerging player. Broad incumbents are REN Clean Skincare and Drunk Elephant.
Does MV SKINTHERAPY have an API?
No public API is recorded for MV SKINTHERAPY.
What industry is MV SKINTHERAPY in?
MV SKINTHERAPY's product category is Organic Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 456120 and its SIC code is 2844.