Selectum Blu Cruises

What Selectum Blu Cruises does

Selectum Blu Cruises is a privately held Turkish cruise operator founded in 2020, headquartered in Antalya, Turkey. The company operates the Blue Sapphire, a single cruise vessel with 366 cabins and a maximum capacity of 720 passengers, supported by a crew of 360 staff. Its commercial base is a focused set of all-inclusive 2-4 night itineraries departing from the Port of Çeşme to Greek Island destinations including Rhodes, Patmos, Samos, Kos, and Mykonos; the company claims the only-operator position for Greek Islands sailings from Çeşme under a Single-Entry Visa arrangement. The vessel was previously deployed on an Antalya-to-Alexandria route in 2021 before being repositioned to the Aegean corridor in 2022.

The company's product offering centers on packaged cruise itineraries priced from €299 to €749 per person, supplemented by an extensive à la carte ancillary stack: a four-tier beverage package system (Joy €25 to Platinum €65 per person per day), a €5/day unlimited internet package, a spa and Turkish Hammam facility, and themed onboard experiences including wedding ceremonies, captain-led vow renewals, and honeymoon packages. Shore excursions in each Greek port (monastery tours, beach tours, taverna evenings, cultural sites) are sold at €60-€75 per adult. A mandatory €12 per person per day service gratuity applies. The technology stack is conventional: an online booking platform with a virtual 360° tour of the vessel, supplemented by a dedicated B2B agency login portal for travel trade partners.

The go-to-market model is a hybrid of direct-to-consumer digital sales (company website, phone, WhatsApp, and Instagram) and indirect sales through travel agencies using the agency portal. The broader Selectum brand provides over 30 years of tourism industry experience as a brand asset. No parent company, institutional investors, or public-company affiliations are disclosed, and the company operates as an independent single-asset cruise line targeting Turkish and international leisure travelers in the Mediterranean/Aegean market.

Name

Selectum Blu Cruises

Legal name

Selectum Blu Cruises

Website

https://selectumblucruises.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Selectum Blu Cruises is a Turkish private cruise operator running the single-vessel Blue Sapphire from Çeşme, offering 2-4 night all-inclusive Greek Islands itineraries to leisure travelers via direct website and travel agency channels.

Ownership category

akta.pro rank

Product category

Cruise Line Services

NAICS

Coastal and Great Lakes Passenger Transportation (483114), Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Water Transportation (4400)

akta.pro primary industry

Luxury Ocean Cruise Lines (THAEABAB)

akta.pro secondary industries

Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ), Premium Ocean Cruise Lines (THAEAAAB)

Keywords

• Greek Islands cruises
• Mediterranean cruise packages
• Shore excursions
• Onboard dining services
• Wedding cruise packages

Headquarters

HQ city

Antalya

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cruise Package Sales: All-inclusive cruise packages sold to passengers including cabin accommodation, meals, entertainment, and access to onboard facilities. Packages range from 2-4 night Greek Islands cruises departing from Çeşme, Turkey.
2. Beverage Packages: Tiered beverage packages (Joy €25, Silver €35, Gold €45, Platinum €65) sold per person per day offering various levels of alcoholic and non-alcoholic beverage access.
3. Internet Package: Unlimited internet access during cruise at €5 per day.
4. Wedding Package: Onboard wedding ceremony services including ceremony, bouquet, cake, champagne, and à la carte dining.
5. Honeymoon Package: Romantic honeymoon package at €65 including room decoration, champagne, breakfast in room, special dessert sets, and heart-shaped cake.
6. Captain Wedding Package: Vow renewal ceremony officiated by Captain at €140 per couple including certificate and champagne service.
7. Spa Package: Spa and wellness services including gym, indoor swimming pool, sauna, and Turkish Hammam access.
8. Shore Excursions: Guided land tours at various Greek island destinations including monastery tours, village visits, beach tours, and cultural experiences. Prices range from €60-75 per adult.
9. Service Fees: Daily automatic service gratuity of €12 per person per day.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Selectum Blu Cruises operates the Blue Sapphire cruise ship (366 cabins, up to 720 passengers, 360 crew) offering all-inclusive 2- to 4-night Greek Islands cruise itineraries departing from Çeşme, Turkey, visiting Rhodes, Patmos, Samos, Kos, and Mykonos. The offering bundles cabin accommodation, meals across multiple restaurants, entertainment, and onboard facilities, with optional add-ons such as tiered beverage packages, internet access, spa, wedding/honeymoon services, and guided shore excursions.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Sapphire: The cruise ship operated by Selectum Blu Cruises, featuring 300 cabins and capacity for 600 guests with 360 staff members. The ship operates Greek Islands itineraries from Çeşme Port.

Products and services

• 2 Nights Patmos-Mykonos Cruise A 2-night cruise itinerary departing from Çeşme, visiting Patmos and Mykonos, with prices starting at €299 per person. Targets leisure travelers seeking short Greek Islands getaways.
• 3 Night Greek Islands Cruise A 3-night cruise from Çeşme visiting Rhodes, Patmos, and Samos, with prices starting at €599 per person.
• 4 Nights Greek Islands – Return from Patmos A 4-night cruise visiting Rhodes, Kos, Samos, and Patmos, returning from Patmos to Çeşme, with prices starting at €749 per person.
• 4 Nights Greek Islands, Return from Rhodes A 4-night cruise departing from Çeşme, visiting Patmos, Kos, and Rhodes, with prices starting at €749 per person.
• Filerimos & Old Town Walking Tour Shore excursion in Rhodes visiting Filerimos Monastery and UNESCO World Heritage Old Town Rhodes, starting at €65 per person.
• Greek Night in Rhodes Evening cultural excursion in Rhodes featuring traditional Greek tavern dining with live music and dance performances, starting at €75 per person.
• Paralia City & Faliraki Beach Tour Combined tour of Rhodes Old Town and Faliraki Beach with approximately 1 hour free time in Old Town and 2.5-3 hours at the beach, starting at €65 per person.
• Taverna Dinner in Samos Evening excursion to traditional Samos taverns offering authentic Greek hospitality and local cuisine, starting at €75 per person.
• Patmos Monastery Tour Cultural excursion visiting the Monastery of St. John and Cave of the Apocalypse (UNESCO World Heritage sites) in Patmos, starting at €65 per person.
• Zia Village & Hippocrates Museum Tour Educational tour in Kos visiting the International Hippocrates Foundation museum, Zia Village, and Hippocrates Tree, starting at €60 per person.
• Wedding Package Complete onboard wedding ceremony package including priority check-in, 20-minute captain ceremony, floral decorations, wedding cake for up to 6 guests, Moët & Chandon champagne, à la carte dining, and cabin decoration.
• Captain Wedding Package Romantic vow renewal ceremony officiated by the Captain with champagne service and commemorative certificate, priced at €140 per couple.
• Honeymoon Package Romantic package including room decoration, champagne service, in-room breakfast, special dessert sets, and heart-shaped cake for two, priced at €65.
• Beverage Packages (Joy, Silver, Gold, Platinum) Four-tier beverage package system: Joy (€25/day, coffee, tea, soft drinks), Silver (€35/day, adds classic alcoholic), Gold (€45/day, enhanced selection), Platinum (€65/day, premium brands).
• Internet Package Unlimited internet access during cruise for €5 per day.
• Spa Package Spa and wellness package including gym access, indoor swimming pool, sauna, and Turkish Hammam located on Deck 2.
• Onboard Dining Experiences Dining venues including the main buffet (international and Turkish flavors), the Italian à la carte restaurant La Brasseria, the Asian/Sushi restaurant, and a dessert buffet featuring Profiteroles Blue Sapphire style, Soufflé, Turkish desserts, and chocolate varieties.
• Blue Sapphire Cabin Accommodation Various cabin categories on the Blue Sapphire including Junior Suite with Balcony, Owner Suite with Balcony, Royal Suite with Balcony, Grand Suite, Superior Cabins, and Standard Inside/Outside Cabins; 13 exclusive 50 sqm suites plus 17 m2 inner and 23 m2 outer cabins.

Quantifiable outcome

• 360 crew members serving 600 guests providing high service ratio
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Louis Cruise Lines: Long-established Cypriot/Mediterranean cruise operator historically focused on Greek Islands and Eastern Mediterranean sailings with mid-size passenger capacity, comparable in geography and ship class to Selectum Blu.
• Variety Cruises: Boutique small-ship operator running yacht-style vessels in the Greek Islands and wider Mediterranean with comparable intimate-ship ratios and curated port-intensive itineraries, directly overlapping Selectum Blu's positioning.
• Celestyal Cruises: Direct competitor operating mid-size ships dedicated to Greek Islands itineraries out of Piraeus and Lavrion, with similar 3–7 night packaged itineraries targeting European, Middle Eastern, and international cruise guests in the same product category.

Regional players

• Salamis Touristik Cruises: Cyprus-based regional ferry and cruise operator historically active on Eastern Mediterranean routes, comparable in regional positioning and vessel class despite a different homeport jurisdiction.

Emerging players

• Hapag-Lloyd Cruises: German-flagged premium small-ship cruise operator with luxury service ratios and curated Mediterranean itineraries; competes for the higher-end leisure traveler in the same boutique cruise category.
• Ponant: Premium boutique and expedition small-ship cruise line active in the Mediterranean and Aegean, offering a higher service intensity model directly comparable to Selectum Blu's premium positioning on a small vessel.
• Miray Cruises: Emerging Turkish cruise brand operating small-to-mid size vessels on Aegean and Mediterranean routes, with overlapping geographic focus and competing Turkish outbound guest pool to Selectum Blu Cruises.

Broad incumbents

• Royal Caribbean International: Largest global cruise operator increasingly offering Greek Islands and Mediterranean itineraries; sets competitive pricing benchmarks and brand expectations against which Selectum Blu positions its boutique cruise experience.
• MSC Cruises: Global cruise major with significant Mediterranean and Eastern Mediterranean deployment including Greek Islands calls; a much larger incumbent whose small-ship push (e.g., Exploras) overlaps Selectum Blu's boutique positioning.
• Costa Cruises: Major Mediterranean cruise line with strong Greek Islands and Turkey itineraries, providing direct competition for the same leisure cruise traveler and Mediterranean tourism pool from broader European source markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SelectumBluCru
• Facebookfacebook.com/selectumblucruises
• LinkedInlinkedin.com/company/selectumblucruise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selectum Blu Cruises