Singapore Repertory Theatre

What Singapore Repertory Theatre does

Singapore Repertory Theatre (SRT) is a Singapore-headquartered, privately held non-profit professional theatre company founded in 1993 that operates as a multi-divisional performing arts platform. Its core operating divisions include Main Stage productions, The Little Company (professional theatre for children aged 3+), The Young Company (a 20-year-old youth training programme for ages 16-25), the Inclusive Young Company (a disability-inclusive programme for ages 16-35 operated with Access Path Productions), the Centre for Creative Learning (school and teacher programmes including Wolf Trap residency), Stage Two (original Singaporean work), and KC Arts Centre, a 380-seat owned-and-operated venue at Robertson Quay. SRT's product portfolio spans physical theatre productions, structured education and corporate training programmes (The Art of Business series), and digital experiences including Macbeth on Roblox, a world-first immersive Shakespeare experience developed with Metakey and MeshMinds under the National Arts Council's Project Arts Metaverse.

The company makes money through five distinct revenue streams: ticket sales across tiered pricing (S$22-S$88) on its own venue and overflow partners (Drama Centre Theatre, Esplanade Theatre), education programmes delivered to schools and educators, corporate training workshops at ~S$1,000 per session, KC Arts Centre venue hire, and donations/Friends of SRT memberships ranging from S$300 to S$20,000. GTM motion is direct-to-consumer via srt.com.sg, third-party ticketing through SISTIC, B2B outreach for corporate training, and direct engagement with educational institutions. Distribution is single-country (Singapore). Customers include general public theatre-goers, Singapore schools (pre-school through tertiary), enterprise clients (DBS, Microsoft, Deloitte, MAS, Sanofi, Fairmont, Swissotel, Ascendas-Singbridge, NUS, Liberty Insurance, HR Magazine), and youth/emerging artists. Pricing spans per-ticket tiers, per-workshop fixed fees, per-semester training fees (S$225-S$500), and tiered donation subscriptions.

Underlying technology is primarily theatrical production craft augmented by a digital product layer: Macbeth on Roblox is built on the third-party Roblox gaming platform with technology partners Metakey and MeshMinds, designed to align with Singapore Ministry of Education literature learning outcomes. The company employs 11-50 staff and is led by Managing Director Charlotte Nors, Deputy Artistic Director Daniel Jenkins, and IYC Lead Artist Grace Lee-Khoo, with strategic backing from National Arts Council, Bloomberg Philanthropies, Frasers Property Singapore, and other institutional supporters.

Name

Singapore Repertory Theatre

Legal name

Singapore Repertory Theatre

Website

https://srt.com.sg

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore Repertory Theatre is a Singapore-based non-profit professional theatre company founded in 1993 that produces Main Stage and children's productions, runs youth and disability-inclusive training programmes, delivers corporate and school education, and operates the 380-seat KC Arts Centre at Robertson Quay.

Ownership category

akta.pro rank

Product category

Performing Arts & Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Fine Arts Schools (61161), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Children’s & Youth Theatre (MPAGABAE), Theatre Education, Training & Conservatories (MPAGABAN), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Professional theatre productions
• Drama education programmes
• Youth theatre training
• Corporate training workshops
• Performing arts venue hire

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from Main Stage productions, The Little Company shows, The Young Company performances, and special events. Tickets are sold through SRT's website and third-party platforms with tiered pricing.
2. Education Programmes: Revenue from workshops for schools (pre-schools, primary, secondary/tertiary), stage camps, after-school programmes, and professional development programmes for educators including Wolf Trap residency.
3. Corporate Training: The Art of Business series provides corporate training programmes including leadership, storytelling, improvisation, and team building workshops for businesses. Revenue generated through group bookings and custom programmes.
4. Venue Hire: KC Arts Centre (380-seat theatre at Robertson Quay) is available for venue hire, generating rental revenue from external events and productions.
5. Donations and Fundraising: Friends of SRT membership programme, Student Education Fund donations, and corporate partnerships provide charitable contributions and membership revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Singapore Repertory Theatre stages professional English-language theatre productions across Main Stage, children's theatre (The Little Company), youth training (The Young Company), inclusive theatre (Inclusive Young Company), and original Singaporean works (Stage Two). It also delivers fee-based drama education programmes to schools and corporate clients through the Centre for Creative Learning, The Art of Business corporate training series, and the Wolf Trap educator residency, and operates the 380-seat KC Arts Centre venue at Robertson Quay for hire.

Product overview

Singapore Repertory Theatre (SRT) is a professional theatre company founded in 1993 offering a multi-faceted portfolio of productions and educational programmes. The company operates through distinct divisions: Main Stage Productions (professional theatre including Shakespeare in the Park, co-productions with international partners, and original musicals), The Little Company (professional theatre for children featuring adaptations with award-winning composers like George Stiles and Anthony Drewe), The Young Company (16-25 actor training programme with 20-year history), and Inclusive Young Company (16-35 theatre-making programme for neurodiverse performers in partnership with Access Path Productions). The Centre for Creative Learning delivers educational programmes for pre-schools through professionals including Drama & Well-being, Shakespeare Comes Alive, Page to Stage, and The Art of Business corporate training series. SRT also produces digital experiences including Macbeth on Roblox (Project Arts Metaverse initiative). Stage Two develops original Singaporean work through its Playwright Incubator Programme. The company operates KC Arts Centre (380-seat venue at Robertson Quay) and offers membership through Friends of SRT.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Stage Productions Professional theatre productions featuring international and local talent, including original musicals, reimagined classics, and major productions like Shakespeare in the Park; performed at Esplanade Theatre and other major Singapore venues for general adult and family audiences.
• The Little Company Professional theatre company producing quality plays for children aged 3 and up, featuring adaptations of classic stories and original works with music by award-winning composers such as George Stiles and Anthony Drewe.
• The Young Company (TYC) Two-year modular acting programme for young persons aged 16-25, providing holistic skills and techniques through weekly masterclasses led by industry stalwart Daniel Jenkins, with voice training, movement exercises, scene studies, and monologue work and a 20-year history as Singapore's first youth theatre programme.
• Inclusive Young Company (IYC) Holistic theatre-making programme for young persons and adults aged 16-35 who identify as d/Deaf, disabled, or neurodivergent, delivered in partnership with Access Path Productions under Lead Artist Grace Lee-Khoo, featuring professional masterclasses and mentorship.
• Centre for Creative Learning Educational division offering drama workshops (The Gift of Theatre, Dramatic Language, Out Loud Literacy, Drama & Well-being, Shakespeare Comes Alive, Page to Stage, Professional Practice, Industry Day: Access All Areas at SRT), school outreach at S$1,000 per 2.5-hour workshop (up to 25 students), and teacher professional development for pre-schools through tertiary institutions.
• The Art of Business Series Corporate training series using drama techniques for leadership, storytelling, improvisation, teambuilding, and one-to-one executive coaching for Middle Management to C-suite audiences; named modules include The Art of Leadership (3-hour), The Art of Improvisation (3-6 hour), The Art of Teambuilding (3-6 hour), and 12-session executive coaching packages.
• Macbeth on Roblox Immersive role-playing game on Roblox allowing players to experience key scenes from Macbeth through a sci-fi rendition, designed as a digital companion to SRT's Shakespeare in the Park production and as a supplemental MOE-aligned literature resource for teachers.
• KC Arts Centre Venue Hire State-of-the-art 380-seat theatre along the Singapore River at Robertson Quay available for external venue hire, serving as the home of SRT and a hub for performing arts events.
• Stage Two Theatre division developing and staging original Singaporean work, incorporating the Playwright Incubator Programme to nurture new local writing.
• Theatre360 Annual 360-degree theatre industry experience festival for young people aged 13-21, including performances, hands-on workshops led by seasoned professionals, industry organisations, and emerging artists; features Theatre Exploration workshops at *SCAPE and Theatre360 School Outreach delivered in schools.
• Residency Programme Full-time Earn and Learn residency spanning 12-24 months for emerging theatre professionals, offering hands-on training across disciplines including Technical Theatre, Creative Design, Directing, Production Management, Stage Management, Arts Management, Arts Marketing, and Business Development.
• SRT x Kids Space Weekly Musical Theatre Classes Weekly Musical Theatre classes for 4-8 year olds in partnership with Kids Space, culminating in showcases and offering a LAMDA examination certification pathway from 2027; held at The Yurt venue at Kids Space.
• Wolf Trap Residency Professional development programme for early childhood educators using drama techniques, delivered directly in classrooms through the Wolf Trap classroom residency programme as Singapore's partner with the Wolf Trap Foundation for the Performing Arts.
• Friends of SRT Tiered donor membership programme providing complimentary tickets and exclusive access in exchange for annual contributions ranging from Supporters at S$300 to Platinum Archangel at S$20,000, including Student Education Fund support.

Quantifiable outcome

• Over 5,000 students and teachers engaged annually since 2017
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Arts Council (NAC)coreStrategic or Co-development PartnerNAC supports SRT's Macbeth on Roblox as part of Project Arts Metaverse, an industry-led Alliance for Action to develop innovative virtual experiences for audience engagement. NAC also provides funding through NAC-AEP Tote Board grant for educational programmes.
• MetakeycoreTechnology or IntegrationTechnology partner that developed Macbeth on Roblox immersive digital experience in association with MeshMinds, bringing Shakespeare's Macbeth to life on the Roblox gaming platform.
• MeshMindscoreTechnology or IntegrationTechnology partner for Macbeth on Roblox project, contributing to the development of the immersive digital theatre experience on Roblox platform.
• Access Path ProductionscoreStrategic or Co-development PartnerPartnership with Access Path Productions to operate the Inclusive Young Company (IYC), a holistic theatre-making programme for persons with disabilities aged 16-35. Grace Lee-Khoo serves as Lead Artist.
• Wolf Trap Foundation for the Performing ArtscoreStrategic or Co-development PartnerSRT is the Singapore partner for Wolf Trap's residency programme, providing professional development for early childhood educators through drama-based classroom residency.
• Kids SpaceminorStrategic or Co-development PartnerPartnership with Kids Space for SRT x Kids Space weekly musical theatre classes for children aged 4-8, held at The Yurt venue.
• La Boite TheatrecoreStrategic or Co-development PartnerAustralian theatre company co-producing 'Congratulations, Get Rich!' with SRT and Sydney Theatre Company. Playwright Merlynn Tong developed the work with La Boite.
• Sydney Theatre CompanycoreStrategic or Co-development PartnerAustralian theatre company co-producing 'Congratulations, Get Rich!' with SRT and La Boite Theatre.
• The Winter PlayerscoreStrategic or Co-development PartnerCompany-in-Residence at KC Arts Centre, developing and staging original Singaporean work through Stage Two division.
• Ministry of Education (Singapore)coreStrategic or Co-development PartnerSRT works with MOE learning outcomes for Literature to design Macbeth on Roblox as supplemental resource for teachers.
• SG Culture PasscoreGTM or Marketing PartnerSRT is a proud partner of the SG Culture Pass, allowing Singapore citizens to redeem $100 credits for tickets to eligible productions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Necessary Stage: Singapore theatre company with strong focus on original plays and youth/community engagement programmes. Comparable to SRT in non-profit structure, original work development (akin to SRT's Stage Two), and educational outreach.
• Wild Rice: Singapore-based professional theatre company producing original and contemporary works across main stage and education programmes. Comparable to SRT in scale, English-language positioning, and non-profit Singapore theatre ecosystem.
• La Boite Theatre Company: Australian theatre company that co-produced 'Congratulations, Get Rich!' with SRT and Sydney Theatre Company. Comparable as a co-production partner and a fellow English-language repertory theatre with strong youth and education programming.
• TheatreWorks Singapore: Independent Singapore theatre company known for original, multilingual, and experimental productions. Comparable as a fellow Singapore-based non-profit theatre company operating educational and developmental programmes alongside mainstage work.

Broad incumbents

• Esplanade - Theatres on the Bay: Singapore's national performing arts centre presenting a wide range of theatre, music, and dance across multiple venues. Comparable as a venue partner of SRT and a broader incumbent in the Singapore English-language performing arts ecosystem.
• Melbourne Theatre Company: Australia's largest professional theatre company producing mainstage seasons, education programmes, and new work development. Comparable as a regional English-language theatre with similar main stage, youth training, and education pillars.
• Sydney Theatre Company: Major Australian theatre company that co-produced 'Congratulations, Get Rich!' with SRT. Comparable as an established English-language producing entity with main stage, education, and co-production models mirroring SRT's structure.

Regional players

• Panggung Arts (Malaysia): Malaysian performing arts presenting English-language and multilingual theatre in the region. Comparable as a regional English-language theatre serving a Southeast Asian audience adjacent to Singapore.

Others

• National Arts Council (Singapore): Singapore government agency funding and supporting arts companies including SRT's educational programmes and Macbeth on Roblox via Project Arts Metaverse. Comparable as the primary institutional funding partner shaping SRT's subsidy and policy environment.

Emerging players

• Access Path Productions: Singapore's first disability-led theatre company founded by Grace Lee-Khoo, partnering with SRT on the Inclusive Young Company. Comparable as a niche theatre producer addressing disability-inclusive programming in the same Singapore market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/singaporerepertorytheatre
• Facebookfacebook.com/singaporerepertorytheatre
• Instagraminstagram.com/srt_singaporerepertorytheatre
• Xx.com/SingaporeTheatr
• LinkedInlinkedin.com/company/singapore-repertory-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singapore Repertory Theatre