MetaKey

What MetaKey does

MetaKey (legal entity MetaKey Pte Ltd, Singapore-domiciled) is a private creative studio that designs and develops branded gaming experiences on Roblox and Fortnite for enterprise clients, alongside a portfolio of first-party Web3/blockchain games. The company was founded in 2017 by Mateen Soudagar (CEO) and Mohsi, with operations centered in Melbourne, Australia, and a team sized between 11 and 50 employees. Core service offerings include full-cycle game development (2D/3D modeling, animation, real-time FX, co-development, QA), Web3 strategy, NFT and smart-contract development on Ethereum and Immutable X, and AR/VR activations including digital twins. Internal IP comprises the in-development blockchain RPG 'New Ganymede', the Roblox titles 'Thor's Forge' and 'Neverwonderland', an education platform called Metakademy, and a four-edition MetaKey NFT collection providing community VIP access.

The business model rests on three revenue pillars: (1) custom, project-based professional services fees for building branded Roblox and Fortnite experiences, priced via bespoke quotes that scale with budget and scope (NZ Rugby, Australian Open, Jamestown, Ferrari, Nike, Crazy Apes, Capgemini, Super League, RTFKT, Habbo, Sophia AI, Tuned Global are referenced clients or partners); (2) primary NFT sales of MetaKey collectibles on OpenSea; and (3) a 5% royalty on secondary NFT sales enforced via the on-chain smart contract. Go-to-market is enterprise field sales, driven by founder-led LinkedIn thought leadership, a Business Development team, conference presence (SXSW, Festival of AI and Robotics), and a 300K+ social / 16K+ Discord community that functions as both a marketing channel and a captive audience for client activations. Pricing is multi-year project-based and disclosed budget ranges are gated behind a contact form; the company's headline figure of $30M+ in 'Digital Goods Sold' is gross transaction volume across platform and partner activity rather than recognized revenue. Cumulative disclosed funding is $3.5M USD, with 2024 VC engagement specifically earmarked for the New Ganymede launch.

Name

MetaKey

Legal name

MetaKey Pte Ltd

Website

https://themetakey.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MetaKey is a Melbourne-based creative studio (legal entity MetaKey Pte Ltd, Singapore) that builds branded Roblox and Fortnite game experiences for enterprise clients and develops first-party blockchain and Web3 games such as New Ganymede, monetizing via project fees and NFT royalties.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Partnership & Game Build Services: Metakey earns revenue by building custom branded Roblox and Fortnite experiences for enterprise brands. They have closed multiple Roblox game builds for Web3 projects and brands, charging project fees for design, development, and marketing of immersive experiences.
2. NFT Sales & Royalties: Metakey sells NFT Metakey collectibles (Editions 1-4) on third-party marketplaces like OpenSea. A 5% royalty is charged on secondary sales of digital assets/NFTs, as stated in the Terms of Usage.
3. Secondary Market Royalty: Metakey collects a 5% royalty on any subsequent sale transactions of digital assets or NFTs sold on the marketplace, collected through blockchain as part of the payment transaction.
4. Digital Goods & Virtual Goods: Sale of digital collectibles, NFT-dropped merchandise with NFC chips, and virtual goods across gaming platforms. Reported $30M+ in Digital Goods Sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MetaKey is a creative studio and technology company that designs, builds and markets branded games and immersive experiences for global enterprises on Roblox and Fortnite, and delivers Web3 services including NFT strategy, blockchain integration and metaverse/AR-VR activations. It also develops its own proprietary products (blockchain Action RPG 'New Ganymede', Roblox experiences 'Thor's Forge' and 'Neverwonderland', the Metakademy education platform, and the MetaKey NFT collection) and operates a 300K+ social and 16K+ Discord community that brands can access.

Product overview

MetaKey is an innovation-led technology company and creative studio that builds epic gaming experiences. The company operates across three main pillars: (1) Branded Roblox/Fortnite game development services for brands seeking to enter the metaverse, (2) Original game titles including the action RPG 'New Ganymede' built on blockchain, and Roblox games 'Thor's Forge' and 'Neverwonderland', and (3) Web3/blockchain services for NFT projects and metaverse brand activations. The portfolio also includes Metakademy (education platform) and the Metakey NFT collection providing community VIP access. MetaKey has secured $3.5M in funding, achieved $30M+ in digital goods sold, and works with 60+ brand partners globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Roblox Game Development Services End-to-end Roblox game design, development and marketing for global enterprise brands seeking to reach Gen Z and Alpha audiences through immersive branded games. Delivered as bespoke project-based engagements and supported by MetaKey's Roblox game developer team and 3D/Unreal design leads.
• Fortnite Game Development Services Creative and technical services to design, build and ship branded experiences and game builds on the Fortnite platform for enterprise clients, leveraging the same multi-platform production stack used for Roblox work.
• Web3 and Blockchain Services Strategy and implementation services spanning blockchain integration, NFT design and utility, metaverse consulting, AR/VR experiences, digital twins and brand activations, sold to Web3 projects seeking user acquisition and to enterprise brands entering the metaverse.
• New Ganymede Proprietary Action RPG blockchain game built on an independent server architecture with Immutable X (IMX) and Ethereum main net integration, designed to bridge Web2 and Web3 gaming. Includes core combat, enemy AI, quest and dialogue systems, with PC-focused marketing planned in 2024 and beyond.
• Thor's Forge Internal Roblox 'grind-a-thon' experience themed around Norse mythology, where players help Thor retrieve Mjölnir by forging increasingly powerful tools across progressive realms. Functions as a showcase title demonstrating MetaKey's Roblox game design and live operations capability.
• Neverwonderland Internal open-world RPG Roblox experience where players choose between the Lostling and Wonderkin factions, with characters Alice and Peter competing to be the protagonist. Showcases MetaKey's narrative and faction-based game design capabilities on Roblox.
• Metakademy Web3 and gaming-focused education platform within MetaKey's portfolio of Web3 ventures, used to upskill community members and prospective Web3 gaming talent.
• MetaKey NFT Collection Four-edition NFT collection (Genesis, Artifact, Ultimate, Captain) providing VIP community access to MetaKey, with holders receiving exclusive game updates, Web3 project access, brand activation invitations, tournaments, giveaways and a 5% royalty on secondary sales. Sold via OpenSea.

Quantifiable outcome

• $30M+ in Digital Goods Sold
• +6 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• JamestowncoreStrategic or Co-development PartnerJamestown leverages Metakey's expertise in AR/VR technologies, web3, and virtual activations to reimagine how spaces and events can be experienced. Jamestown describes Metakey as 'highly agile virtual native creators' and values the partnership for shaping exclusive metaverse journeys.
• RTFKT StudiosflagshipStrategic or Co-development PartnerRTFKT Studios (acquired by Nike) designed Edition 2 of the Metakey NFT collectible (The Artifact, 750 supply). This partnership is referenced as a key milestone in Metakey's journey and demonstrates their ability to collaborate with top-tier digital fashion and NFT creators.
• Australian Open (AO)coreStrategic or Co-development PartnerMetakey supported the record-breaking sales of AO Artball NFTs in 2022 and merged digital and physical communities through engaging content, contributing to an extremely successful AO Metaverse event activation. AO Artball NFTs combined blockchain technology with the physical tennis tournament.
• NZ RugbycoreStrategic or Co-development PartnerMetakey built a Roblox experience for NZ Rugby (supported in part by Capgemini) to connect the brand with 200+ million Roblox fans. This was Metakey's first client-built Roblox experience, launching January 2024 and amassing 60,000 visitors.
• CapgeminiminorStrategic or Co-development PartnerCapgemini provided support for the NZ Rugby Roblox activation as a global business and technology transformation leader, helping demonstrate how the fan experience journey is changing.
• Habbo HotelminorStrategic or Co-development PartnerMetakey achieved a partnership with Habbo Hotel as part of their early Web3 integration efforts, along with RTFKT and the Aus Open.
• Super LeaguecoreStrategic or Co-development PartnerSuper League is a global leading publisher of immersive games and experiences on Roblox, Minecraft, and Fortnite. Metakey CEO Matty interviewed Super League's CCO & President Matt Edelman on the growing popularity of Roblox and Fortnite, indicating a strategic thought leadership partnership.
• Centre of Excellence (Ericsson & Microsoft)flagshipStrategic or Co-development PartnerMetakey is partnered with Ericsson and Microsoft in a government-backed Centre of Excellence focused on investing in the Metaverse and exploring public utility of the technology. This is a high-profile, multi-party strategic initiative.
• Sophia AIminorStrategic or Co-development PartnerMetakey's art team has worked on projects for Sophia AI, as referenced in their showcase of artwork across multiple projects including New Ganymede and Sophia AI.
• Ferrari, Nike, and Crazy ApesminorStrategic or Co-development PartnerMetakey states they work with major brands including Ferrari, Nike, and Crazy Apes to anchor them into Roblox, Fortnite, or Web3 and get them in front of millions of gamers/users. These are referenced as partner brands in the community section.
• Tuned GlobalminorStrategic or Co-development PartnerTuned Global is referenced as one of Metakey's portfolio projects, with artwork from their collaboration showcased on the portfolio page.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Super League Gaming: Super League is a leading global publisher of immersive games and experiences on Roblox, Minecraft, and Fortnite, partnering with major brands for in-world activations. MetaKey explicitly references Super League as a strategic thought-leadership partner, and the two compete directly for the same brand-activation budget on Roblox and Fortnite.
• Gamefam: Gamefam is one of the largest Roblox-native game studios, building and operating branded experiences and original titles for global enterprises. It directly competes with MetaKey for brand-partner contracts on Roblox and has comparable multi-million-visit case studies.
• Melon: Melon is a Roblox game studio that has shipped high-traffic brand experiences (notably Chipotle Burrito Builder and NFL Tycoon) — the same projects MetaKey team member Alex Shuford worked on before joining MetaKey. They compete for the same brand-activation pipeline.
• Dubit: Dubit is a Roblox-first game studio that builds branded experiences and original titles for global brands. It competes directly with MetaKey for brand-activation engagements on Roblox and adjacent metaverse platforms.
• The Gang: The Gang is a creative studio specializing in branded games and immersive experiences on Roblox, Fortnite, and other metaverse platforms. It directly overlaps with MetaKey's core service offering and target customer base.
• Sawhorse Productions: Sawhorse Productions is an Emmy-nominated Roblox studio that builds branded virtual experiences for entertainment and consumer brands. It is a direct competitor for MetaKey's enterprise Roblox game build services.
• RTFKT (Nike): RTFKT is a digital fashion and collectibles studio (acquired by Nike) that designed MetaKey Edition 2 NFT. RTFKT overlaps with MetaKey on NFT/digital collectible creation and metaverse brand experiences, though RTFKT focuses on fashion rather than games.

Broad incumbents

• The Sandbox: The Sandbox is a leading decentralized metaverse platform where brands build virtual experiences and own land. It is a broader incumbent in the metaverse brand-activation space, overlapping with MetaKey's Decentraland/Sandbox consulting work.
• Decentraland: Decentraland is a foundational metaverse platform where MetaKey's CEO was the top land trader. Decentraland competes for brand-activation budget and overlaps with MetaKey's metaverse consulting and land-related services.
• Improbable: Improbable provides metaverse technology infrastructure (M²) and operates virtual world experiences for brands and entertainment companies. It is a broader incumbent in the metaverse platform layer that overlaps with MetaKey's enterprise metaverse activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/themetakey
• LinkedInlinkedin.com/company/metakey

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetaKey