Bopgun Design

What Bopgun Design does

Bopgun Design is a Bristol-based creative agency founded in 2000 by Jonathan Taylor (Creative Director) and David Mathews (Strategy Director), operating as Bopgun Design Ltd, a private limited company registered in England and Wales. The firm offers an integrated suite of Brand Services (identity, positioning, collateral, packaging, campaigns, guidelines), Strategy Services (including its proprietary "Ignition Workshop" methodology, consumer research, customer journey mapping, brand and SEO audits, UX/UI research, marketing planning), and Digital Services (responsive web design, CMS/e-commerce builds, digital marketing, email, motion graphics, photography, video, and VR/AR experiences). It serves enterprise, mid-market, and SMB clients across publishing, entertainment, retail, food and beverage, banking, real estate, education, and recruitment, with a stated focus on recurring-revenue and subscription-based businesses.

The agency's go-to-market is consultative and relationship-driven, with growth sourced from repeat business and referrals from existing clients rather than outbound or paid acquisition. High-profile enterprise engagements include Marvel, BBC (CBeebies), Hachette Partworks, McArthur Glen, Sky, HarperCollins, Santander, Heineken, Nickelodeon, Disney, and Warhammer properties; documented outcomes include 100k+ sessions for Hachette's Peter Rabbit platform, 343% new customer acquisition and 448% renewal uplift on Storyhouse Egmont's Lego Explorer campaign, and 109.5% session / 238.6% session duration / 379% page view increases for Anthem Publishing. Technology infrastructure rests on a conventional agency stack: WordPress CMS, AWS hosting, Google Analytics, Google Tag Manager, Hotjar, and Microsoft Clarity. The core team is 8-9 in-house staff supplemented by a freelance specialist network, and the firm has no disclosed external funding, parent company, or institutional investors.

Name

Bopgun Design

Legal name

Bopgun Design Ltd

Website

https://bopgun.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Bopgun Design is a Bristol-based creative agency founded in 2000 that delivers brand, strategy, and digital services to enterprise and mid-market clients in publishing, entertainment, retail, and consumer sectors, with a stated focus on subscription-based recurring-revenue businesses.

Ownership category

akta.pro rank

Product category

Creative Design Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Go-to-Market (GTM) Strategy & Planning (MPAAAFAA)

Keywords

• Creative design agency
• Brand strategy services
• Digital marketing agency
• Web design development
• Subscription website platforms

Headquarters

HQ city

Wick

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Services: Revenue generated from brand identity, positioning, guidelines, collateral, and brand experience design services. Typically project-based with scope defined per engagement.
2. Strategy Services: Marketing strategy, consumer research, customer journey mapping, brand audits, competitor analysis, SEO audits, and UX/UI research services.
3. Digital Services: Website design and development, e-commerce solutions, digital marketing, email marketing, content creation, motion graphics, animation, photography, video production, and VR/AR experiences.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bopgun Design is a Bristol-based creative agency providing integrated brand, strategy, and digital services to help recurring revenue businesses grow through customer acquisition and retention. Core offerings span Brand Services (identity, positioning, guidelines, collateral, packaging, illustration, campaigns), Strategy Services (Ignition Workshops, consumer research, customer journey mapping, audits, UX/UI/CX research, marketing planning, usability testing), and Digital Services (responsive web design and build, CMS and e-commerce integration, digital marketing, email marketing, motion graphics, photography, video, VR/AR experiences). Projects are typically scoped per engagement and delivered to enterprise and mid-market clients including Marvel, BBC, Hachette, McArthur Glen, Sky, Disney, and Santander.

Product overview

Bopgun Design is a Bristol-based design agency offering a unified suite of brand, strategy, and digital services. Their core offering consists of Brand Services (encompassing brand identity, positioning, stories, collateral, experience, copywriting, guidelines, campaigns, packaging, illustration, infographics, and POS), Strategy Services (including Ignition Workshops, consumer research, customer journey mapping, brand/competitor audits, SEO audits, UX/UI/CX research, information architecture, marketing planning, and usability testing), and Digital Services (spanning responsive web design, wireframing, CMS integration, ecommerce, digital marketing, email marketing, motion graphics, photography, video production, and VR/AR experiences). These services work together as a complete turnkey marketing solution, helping recurring revenue businesses grow through customer acquisition and retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Services Comprehensive brand services including brand identity and positioning, brand stories, brand collateral, brand experience, copywriting and tone of voice, brand guidelines, brand realisation, ad campaigns, packaging, illustration, infographics, and POS and in-store materials, delivered to enterprise and mid-market clients across publishing, entertainment, retail, and FMCG.
• Strategy Services Strategic services including Ignition Workshops (brand and digital), consumer research and insight, customer journey mapping, brand audits, competitor audits, brand strategy, SEO audits, user profiles, UX/UI/CX research, information architecture, marketing planning, and usability testing, supporting recurring-revenue and publisher clients.
• Digital Services Digital solutions encompassing responsive web design and build, wireframing and prototyping, CMS integration (WordPress), e-commerce solutions, digital marketing and advertising, email marketing, digital content creation, motion graphics and animation, photography, video, image and audio sourcing, and VR/AR experiences, for subscription and e-commerce platforms.
• Ignition Workshops Structured brand and digital workshops that help clients define their brief, understand their audience, and develop actionable marketing strategies, serving as the agency's proprietary engagement entry point before project execution.

Quantifiable outcome

• 109.5% increase in website sessions for Anthem Publishing
• +5 more outcomes

Named customers30 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core infrastructure, core and supporting.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationAWS is used as the trusted third-party website hosting provider to facilitate the running and management of Bopgun's client websites. AWS meets high data protection and security standards.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics is used to track website visitor information including traffic sources, page views, session duration, and user behavior for client websites and Bopgun's own marketing.
• HotjarsupportingTechnology or IntegrationHotjar is used to better understand users' needs by tracking behavior, mouse movements, clicks, and scrolls. Helps optimize service and user experience.
• Microsoft ClaritysupportingTechnology or IntegrationMicrosoft Clarity captures user interactions on websites including how pages render and user interactions such as mouse movements, clicks, and scrolls to enhance user experience.
• WordPresscoreTechnology or IntegrationWordPress CMS is the primary content management system used for website development projects. Bopgun builds bespoke websites using WordPress.
• Google Tag ManagercoreTechnology or IntegrationGoogle Tag Manager is used for event tracking and analytics configuration on client websites, enabling custom event monitoring beyond standard analytics.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stickyeyes: UK digital marketing agency with strong publisher-sector heritage and SEO/content/digital marketing capabilities. Directly comparable vertical exposure to publishers and subscription-led businesses.
• ustwo: Digital product studio combining strategy, design, and engineering. Overlaps with Bopgun's brand-plus-digital-plus-strategy proposition, particularly for clients needing integrated digital products and subscription experiences.
• Wire: London digital agency offering brand, web, and digital marketing services. Similar integrated model targeting enterprise and mid-market clients with comparable digital-first delivery approach.
• Made by Many: Digital product studio combining strategy, design, and engineering for enterprise clients. Highly comparable integrated model and similar publisher / media client orientation to Bopgun.
• Ragged Edge: London brand design agency with similar integrated brand strategy, identity, and digital work. Comparable size, design-led positioning, and enterprise client focus.
• Studio Output: London-based design-led creative agency offering brand, digital and campaign work for enterprise clients. Comparable to Bopgun in integrated brand+creative+digital delivery model and similar mid-market positioning.
• SomeOne: London brand strategy and design agency with similar integrated brand, digital, and strategy services. Operates at a comparable size and pursues enterprise clients with brand-led mandates.
• Koto: Independent brand and digital design studio with comparable size and integrated brand identity, web, and strategy offering. Targets similarly enterprise-led client mix and pursues comparable design-led positioning.

Broad incumbents

• Dept: Large global creative and digital agency offering brand, digital, and technology services across many verticals. Represents the scaled incumbent that small studios like Bopgun compete against for enterprise mandates.
• Amplify: Global creative agency with brand, digital, and marketing capabilities. Comparable broad service portfolio but at significantly larger scale, illustrating the bigger players competing for similar enterprise creative mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bopgun
• Facebookfacebook.com/bopgundesign
• LinkedInlinkedin.com/company/bopgun
• Instagraminstagram.com/bopgundesign
• Pinterestpinterest.com/bopgundesign
• TikToktiktok.com/@bopgun_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bopgun Design