What Made by Many does

Made by Many is a London-based digital product and innovation consultancy founded in 2007 (operating for 18+ years) that combines strategy with hands-on execution for enterprise clients. The firm operates a 'making-first' philosophy emphasizing rapid prototyping, tangible deliverables, and validated concepts over abstract consulting outputs, targeting strategy paralysis and slow innovation cycles as its core client pain points.

The company's service portfolio spans six interlocking capabilities: Research and Strategy (user insights, market analysis, co-creation workshops, journey mapping), Design (UX/UI, service, product and brand design, prototyping), Technology (strategy, systems architecture, agile development, QA), Innovation (opportunity discovery, rapid prototyping, pilots), and Data Science and AI. The flagship offer is a proprietary 5-Week AI-Powered Innovation Sprint that combines AI-enabled research tools, generative design, AI-led interviews and human user testing to deliver validated high-fidelity prototypes in compressed timelines; supporting this, the firm has built Kepler, an in-house AI collective intelligence platform for surfacing themes across large group conversations. Technical stacks vary by project and include ReactJS, GraphQL, headless CMS, AWS infrastructure, NextJS and Docker.

Made by Many generates revenue through bespoke professional services engagements sold on a project-by-project basis, with no public pricing or tiered model. The go-to-market is enterprise field sales: consultative, founder-and-principal-led engagement with global organizations across entertainment, infrastructure, arts, finance, government, retail, fashion, hospitality, EdTech and more. Marquee customers include the World Economic Forum (9+ year partnership), Nando's, V&A, Multiverse, Nike, Burberry, Finnair, ITV News, Ascential, and Climate Impact Partners, with claimed delivery of 120+ breakthrough products for 100+ organizations across 15 industries. The firm is privately held as Made by Many Holdings Limited with no disclosed external funding or parent company.

Name

Made by Many

Legal name

Made by Many Holdings Limited

Website

https://madebymany.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Made by Many is a London-based innovation consultancy that partners with global enterprises across media, retail, airlines, culture and finance to rapidly prototype and launch digital products. Its proprietary 5-week AI-powered sprint methodology combines strategy, design and technology to deliver measurable business outcomes.

Ownership category

akta.pro rank

Product category

Digital Product & Innovation Consulting

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• Digital product consulting
• Innovation strategy services
• AI innovation sprints
• Digital transformation consulting
• Enterprise design services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Design Consulting: Professional services engagements providing end-to-end digital product design, strategy, research, technology development, and innovation consulting to enterprise clients. Engagements include discovery phases, design sprints, full product development, and ongoing strategic partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Made by Many is a digital product and innovation consultancy that delivers end-to-end services spanning research, strategy, design, technology, innovation, and data science/AI for enterprise clients. Its core offering is a proprietary 5-week AI-powered innovation sprint methodology that moves clients from problem identification to high-fidelity validated prototypes, combined with bespoke end-to-end digital product design and development across web, mobile, and connected experiences.

Product overview

Made by Many is a digital product consultancy (not a software product company) offering strategic design and innovation services. Their core offering is a proprietary 5-Week Innovation Sprint methodology that combines AI-powered tools with human-centered design to move clients from problem identification to validated prototypes rapidly. Services span research & strategy, design, technology development, and data science & AI. They've also developed internal tools like Kepler (AI-powered collective intelligence platform) for their own event facilitation. The company operates on a project/services basis rather than a SaaS platform model, delivering custom digital products and experiences for enterprise clients across 15 industries.

Differentiator

Problem solved

Functional benefit

Products and services

• 5-Week Innovation Sprint

Quantifiable outcome

• V&A achieved 4x ROI in 24 months with 750k additional visits in year one
• +7 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• KotominorStrategic or Co-development PartnerBrand design partner for Multiverse platform redesign. Koto collaborated with Made by Many and Saffron on implementing a new brand for Multiverse.
• SaffronminorStrategic or Co-development PartnerBrand design partner alongside Koto for Multiverse platform redesign. Worked on implementing new brand identity for Multiverse.
• FlipsideminorOthersCommunity partnership providing 18-24 year old under-represented Londoners with experience, skills and behaviours needed to access the digital design industry. Part of Made by Many's ED&I commitment to diversifying the industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDEO: Global design and innovation consultancy with a 'design thinking' methodology and end-to-end product development. Closely comparable to Made by Many in offering (research → strategy → design → prototyping) and target buyer (enterprise innovation leaders), though larger and more established.
• frog (Capgemini Engineering): Design and engineering consultancy known for combining design with deep technical execution. Direct competitor for the same enterprise digital transformation mandates Made by Many pursues (Finnair, Nike, V&A-style engagements).
• ustwo: London-headquartered digital product studio offering strategy, design, and engineering services. Highly comparable in size (~150-300 people), London base, and product-led transformation offerings for enterprise and scale-up clients.
• Imagination: London-based creative consultancy with experience design, brand, and digital product capabilities. Directly comparable geography and offering mix, competing for similar premium enterprise briefs.

Broad incumbents

• Fjord (Accenture Song): Design and innovation arm of Accenture Song, operating globally with a service-design and digital-product focus. Overlaps significantly with Made by Many's design and innovation offerings, with the scale advantage of the broader Accenture ecosystem.
• R/GA: Global digital agency spanning brand, product, and venture-building. Competes for enterprise digital transformation and innovation mandates, particularly with consumer-facing brands (Burberry/Nike-style clients).
• AKQA: Part of WPP, AKQA delivers design, technology, and innovation services to global brands (Nike-adjacent portfolio). Overlaps with Made by Many on enterprise digital product and innovation work, but with significantly greater scale.
• Huge: Global experience design agency offering strategy, design, marketing, and technology. Direct comparable on enterprise digital product work with the same kind of Fortune 500 client roster.

Emerging players

• Pentagram: Independent design firm covering brand, digital, and product design. Less direct overlap on the technology/innovation side, but competes for enterprise design mandates and shares the founder/partner-led boutique culture.

Others

• WeTransfer (Collective/Building 41): Beyond file-sharing, WeTransfer has built creative and innovation platforms and studios that overlap with Made by Many's 'making-first' philosophy and creative community positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/made-by-many
• Instagraminstagram.com/madebymany
• Xx.com/madebymany

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made by Many