What Moovmedia Group does

Moovmedia Group (MMG) is a privately held growth marketing ecosystem headquartered in Santiago, Chile, founded in 2010 and operating across Latin America through regional offices in Mexico City, Santiago, and San José. The company integrates seven specialized agencies — Forma (digital/UX), Moov, Metrix (analytics and e-commerce ROI), Vou, Frisbi (influencer marketing), Wots, and Barlovento — along with consulting services, to deliver integrated marketing, digital transformation, SEO, influencer, and data-driven campaign solutions to enterprise clients. The group employs 101–250 people and serves a diversified enterprise roster spanning financial services, healthcare, FMCG, automotive, mining, retail, logistics, and infrastructure, including Unilever, Stellantis, SQM, Bupa, Arauco, Skechers, Tottus, Finning Cat, and Chilexpress.

MMG generates revenue through professional services engagements, retainer contracts, and project-based work under a quote-based, customized pricing model typical of B2B marketing services. No proprietary technology platforms, APIs, or AI products are disclosed; the offering rests on cross-disciplinary talent (designers, data scientists, journalists, engineers, sociologists, and commercial teams) and on partnerships with Meta, TikTok, Mercado Libre, AWS, and Buk that extend platform reach. The company expanded via the August 2025 acquisition of Frisbi and rebranded from Moov Media Group to MMG in 2026, repositioning as a unified growth marketing ecosystem rather than a single agency. Ownership is privately held with no disclosed external investors or funding rounds.

Name

Moovmedia Group

Legal name

MMG

Website

https://moovmediagroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

MMG (Moovmedia Group) is a private LATAM growth marketing ecosystem integrating seven specialized agencies across Chile, Mexico, and Costa Rica, providing digital marketing, consulting, SEO, influencer, and analytics services to enterprise clients in diverse industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services and Consulting: MMG generates revenue through integrated marketing services, digital consulting, and agency operations across its ecosystem of brands serving the LATAM market. As a growth marketing group combining agencies, consulting, and technology, the company likely derives revenue from professional services engagements, retainer contracts, and project-based work with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Moovmedia Group (MMG) is a Growth Marketing ecosystem in Latin America that integrates multiple specialized digital agencies under one umbrella to deliver end-to-end marketing services. The group combines agency services, strategic consulting, and technology capabilities across SEO, influencer marketing, user experience optimization, digital transformation, analytics, and e-commerce performance for enterprise and mid-market clients across LATAM.

Product overview

MMG (Moov Media Group) is a Growth Marketing ecosystem in Latin America that integrates multiple agencies, consulting services, and platforms to drive sustained business growth. The portfolio consists of seven subsidiary agencies—Forma, Moov, Metrix, Vou, Frisbi, Wots, and Barlovento—each specializing in different aspects of digital marketing including SEO, analytics, influencer marketing, user experience, and e-commerce optimization. The ecosystem model enables cross-disciplinary collaboration between designers, data scientists, journalists, engineers, sociologists, and commercial teams to deliver integrated marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Forma: Digital agency and design/development arm of the MMG ecosystem
• Moov
• Metrix
• Vou
• Wots
• Barlovento

Products and services

• Forma Digital marketing, design, and user experience optimization agency within the MMG ecosystem, specializing in digital transformation services for enterprise clients.
• Moov Core agency brand within the MMG ecosystem providing marketing and growth services to enterprise clients in LATAM.
• Metrix Digital marketing analytics and performance agency within the MMG ecosystem, specializing in ROI optimization and e-commerce growth strategies.
• Vou Digital marketing agency within the MMG ecosystem providing digital services to enterprise clients.
• Frisbi Influencer marketing agency acquired by MMG to expand social media and influencer marketing capabilities in Latin America.
• Wots Marketing agency within the MMG ecosystem serving enterprise clients.
• Barlovento Marketing agency within the MMG ecosystem serving enterprise clients.

Quantifiable outcome

• ROI of 2,139% achieved for Mizos e-commerce clients

Named customers20 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• MetacoreTechnology or Integration · 1 January 2026Meta is featured as a partner of MMG, indicating a collaborative relationship for Facebook/Meta advertising solutions and platform integrations within the MMG marketing ecosystem serving LATAM clients.
• Mercado LibrecoreTechnology or Integration · 1 January 2026Mercado Libre is listed as a partner, suggesting collaboration on e-commerce and digital advertising solutions for the LATAM market where Mercado Libre dominates online retail.
• TikTokcoreTechnology or Integration · 1 January 2026TikTok for Business is featured as a partner, indicating collaboration on short-form video advertising and influencer marketing capabilities aligned with MMG's acquisition of Frisbi (influencer marketing agency).
• AWSsupportingTechnology or Integration · 1 January 2025AWS is listed as a partner, indicating cloud infrastructure collaboration for technology and data-driven marketing solutions within the MMG ecosystem.
• FrisbicoreStrategic or Co-development Partner · 1 January 2025Frisbi is an influencer marketing agency acquired by MMG to strengthen its social media and influencer marketing capabilities across LATAM. This acquisition (announced August 2025) is a core component of MMG's growth marketing ecosystem.
• BuksupportingTechnology or Integration · 1 January 2025Buk is listed as a partner, suggesting collaboration on HR/software solutions integrated into MMG's operational ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Globant: LATAM-headquartered digital and cognitive transformation company providing digital marketing, analytics, and experience design services to global enterprise clients. Highly comparable in geography, scale (101-250+ employees tier historically), and offering breadth.
• NEORIS: LATAM-rooted digital transformation and IT services firm with offices across Mexico, Chile, and other regional markets. Comparable as a multi-country LATAM digital services group serving enterprise clients, though with a heavier IT-services mix than MMG.
• Making Sense: LATAM-based digital marketing agency with offices across multiple Spanish-speaking countries, providing digital strategy, performance marketing, and content services. Comparable as a mid-sized regional agency focused on measurable growth marketing outcomes for enterprise clients.
• LLYC: Spanish-headquartered marketing communications and public relations group with strong LATAM operations (formerly Llorente & Cuenca). Directly comparable as a multi-brand LATAM marketing services ecosystem serving enterprise clients, with overlapping capabilities in digital, PR, and brand transformation.

Broad incumbents

• Accenture Song: Accenture's creative and digital transformation arm offering integrated marketing, customer experience, and technology services globally with strong LATAM delivery. Comparable to MMG in offering combined marketing + technology transformation to enterprise clients.
• Omnicom Group: Global advertising holding group (BBDO, DDB, TBWA) with established LATAM operations. Competes for the same multinational brand mandates as MMG but with global scale, integrated media buying, and broader service lines.
• WPP: Largest global advertising holding company, operating GroupM, Ogilvy, VMLY&R, and Grey across LATAM. Overlaps with MMG's enterprise client base and digital transformation offerings but at global scale and with broader service portfolios.
• Publicis Groupe: Global advertising holding company with significant LATAM presence through Leo Burnett, Publicis, and Sapient. Competes with MMG for the same enterprise marketing budgets but operates as a much larger, multi-vertical incumbent rather than a focused regional agency group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mmg-moovmediagroup
• Instagraminstagram.com/mmg_moovmediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovmedia Group