What Frisbi does

Frisbi, operated by Brobuy Inc. (a New York corporation headquartered in Brooklyn), is a software-and-logistics provider that helps e-commerce sellers expand internationally across 11+ countries, including the USA, Canada, UK, France, Italy, Spain, Germany, Japan, Australia, UAE, and Singapore. The company's flagship product is the Frisbi360™ proprietary cloud platform, which centralizes international shipping management with real-time tracking, carrier rate comparison, label and commercial invoice generation, HS code lookup, duty calculation, and compliance workflow tracking. The platform integrates directly with Amazon Seller Central (with pre-installed fulfillment center addresses), Shopify, and Walmart, and connects to DHL, UPS, FedEx for small parcel and hazmat, plus GlobalTranz for LTL and Full Truckload. A service layer complements the software with compliance support, tax registration via partners, Importer of Record (IOR) services, border clearance, returns, and trucking. The business model is primarily transaction-based: sellers sign up free and pay per shipment, with claimed savings of up to 70% versus direct carrier booking, supplemented by professional services revenue from compliance, tax-registration introductions, IOR work, and a multi-tier affiliate/referral program. The company was rebranded from First Choice Shipping to Frisbi in September 2022, when the Frisbi360™ platform was also launched, formalizing its evolution from a freight forwarder into a software-enabled cross-border commerce platform. Distribution is reinforced by an Amazon Services LLC endorsement as the preferred carrier for USA-based sellers and by a partner ecosystem including Taxually, Getida, YLT Translations, eComEngine, and Teika Metrics. Frisbi is bootstrapped with no disclosed institutional venture funding and operates with a team of 11-50 employees serving a horizontally distributed book of e-commerce sellers that includes Big Dot of Happiness, Native Vanilla, Intelligent Blends, Codeage, Prograde Digital, and Lanos Bike.

Name

Frisbi

Legal name

Brobuy Inc.

Website

https://frisbi.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frisbi operates the Frisbi360™ cloud platform and logistics services that help e-commerce sellers and Amazon FBA brands manage international shipping, customs compliance, and tax registration across 11+ countries, monetizing through transaction-based carrier fees and compliance services.

Ownership category

akta.pro rank

Product category

Cross-border e-commerce logistics and compliance

NAICS

Couriers and Express Delivery Services (492110), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Services-Prepackaged Software (7372)

akta.pro primary industry

International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE)

akta.pro secondary industries

Seller Fulfillment & Merchant Logistics (FBM/Independent Sellers) (TLAAAFAD), Cross-Border E-commerce Parcel (DDP/Delivered Duty Paid) (TLAAANAD), Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE), Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE)

Keywords

• Cross-border e-commerce shipping
• International fulfillment logistics
• Customs compliance automation
• Amazon FBA expansion
• Global tax registration services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Shipping and Logistics Fees: Frisbi charges fees for international shipping services including small parcel delivery (via DHL, UPS, FedEx), LTL/FTL trucking, and hazmat shipping. Customers can save up to 70% on shipping costs compared to booking directly with carriers. Additional fees include peak season surcharges and fuel surcharges. The company also offers credit limit arrangements where customers can create shipments up to their credit limit without prepayment.
2. Compliance and Tax Registration Services: Frisbi generates revenue by connecting customers with tax partners for VAT/EORI registration, NRI registration (Canada), and tax filing services across supported countries. These services are offered through partnerships with local tax experts.
3. Importer of Record (IOR) Services: Frisbi provides IOR services to ensure seamless customs delivery for international shipments, particularly for complex markets like Japan. This is a value-added service integrated into the shipping workflow.
4. Pallet and Trucking Services: LTL/TL (Less Than Truckload/Full Truckload) pallet shipping services for exporting shipments, including partnerships with GlobalTranz third-party TMS software.
5. Affiliate and Partner Referral Revenue: Frisbi operates an affiliate program where partners earn referral bonuses and commissions for driving customer sign-ups. Partners include Getida, YLT Translations, eComEngine, Teika Metrics, and Taxually.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Frisbi provides software and logistics services that help e-commerce sellers manage global shipping, compliance, and marketplace expansion. Its Frisbi360™ platform consolidates international shipping, customs compliance, and tax registration across 11+ countries into a single workflow, complemented by Importer of Record, border-clearance, returns, and trucking services delivered through preferred-carrier relationships.

Differentiator

Problem solved

Functional benefit

Brands

• Frisbi360: Proprietary SaaS platform for international shipping management, compliance tracking, and shipment automation. Features include label creation, commercial invoice generation, rate comparison, duty calculator, and real-time shipment tracking across 11+ countries.

Products and services

• Frisbi360

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Amazon Services LLCcoreGTM or Marketing PartnerAmazon's Global Business Development Team recommends Frisbi as its preferred carrier of choice for USA-based sellers. Frisbi has partnered with tax partners to enable sellers to become tax-compliant prior to shipping to Europe, including free VAT# application, customs brokerage, and tax filing services. Amazon pre-installs fulfillment center addresses in Frisbi360™ accounts.
• DHLcoreTechnology or IntegrationLongstanding carrier relationship with DHL for international small parcel delivery. DHL is one of three primary carriers (along with UPS and FedEx) that Frisbi uses to offer shipping services with steep discounts.
• UPScoreTechnology or IntegrationLongstanding carrier relationship with UPS for international small parcel delivery. Frisbi also sets up UPS brokerage accounts for customers shipping to Canada (required for customs clearance).
• FedExcoreTechnology or IntegrationLongstanding carrier relationship with FedEx for international small parcel delivery. FedEx is one of three primary carriers that Frisbi uses to offer discounted shipping services.
• GetidaminorGTM or Marketing PartnerE-commerce audit and reimbursements partner. Listed as a partner in Frisbi's partner ecosystem with access to marketing collateral and referral bonus programs.
• YLT TranslationsminorGTM or Marketing PartnerTranslation services partner for e-commerce sellers. Listed as a partner in Frisbi's ecosystem with access to marketing collateral and co-marketing opportunities.
• eComEngineminorGTM or Marketing PartnerE-commerce software partner offering inventory and analytics tools. Listed as a partner with access to Entry and Value tier partner benefits including co-marketing and social mentions.
• Teika MetricsminorGTM or Marketing PartnerE-commerce metrics and analytics partner. Listed as a partner in Frisbi's ecosystem with access to marketing collateral and referral bonus programs.
• TaxuallycoreGTM or Marketing PartnerTaxually is a VAT compliance partner that Frisbi works with to connect sellers with tax registration and filing services across EU, UK, and international markets. Listed as an executive-tier partner with co-marketing, press release, and event sponsorship opportunities.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EasyPost: EasyPost provides a multi-carrier shipping API platform for e-commerce, with rate shopping, label generation, tracking, and insurance — a SaaS-first competitor in the same shipping-software category as Frisbi360.
• Shippo: Shippo is a shipping software platform that aggregates carrier rates (USPS, UPS, FedEx, DHL), generates labels, and offers tracking for SMB e-commerce sellers — directly comparable to Frisbi360's rate comparison and label automation features.
• FlavorCloud: FlavorCloud is a cross-border e-commerce shipping and logistics platform that offers DDP/DDU shipping, customs clearance, and international fulfillment for DTC and marketplace sellers — directly overlapping Frisbi360's core workflow.
• ShipBob: ShipBob is a tech-enabled 3PL offering e-commerce fulfillment, international shipping, and warehouse network services for DTC brands — overlapping Frisbi's cross-border fulfillment and Amazon FBA seller services.

Broad incumbents

• TaxJar (Stripe): TaxJar (acquired by Stripe) provides sales tax calculation, registration, and filing software for e-commerce — comparable to Frisbi's tax partner integrations (VAT/EORI) but in a different tax domain.
• Flexport: Flexport is a global freight forwarding and logistics platform offering cross-border shipping, customs brokerage, and supply chain technology — comparable in international freight orchestration but serving a broader enterprise customer set.
• ShipStation: ShipStation (Stamps.com / Auctane) is a leading multi-carrier shipping software for e-commerce sellers with rate comparison, automation rules, and marketplace integrations — comparable in SMB shipping workflow automation.
• Global-e: Global-e is a publicly-traded cross-border e-commerce solutions provider offering DDP checkout, local payment methods, and international shipping orchestration for global brands — comparable in cross-border seller enablement but at significantly larger scale.
• Avalara: Avalara is a large-scale tax compliance platform offering VAT, customs, and cross-border tax determination for international sellers — adjacent to Frisbi's tax registration and compliance services but at much greater scale.

Regional players

• Cubyn: Cubyn is a European fulfillment and shipping network for e-commerce sellers, comparable to Frisbi's cross-border e-commerce logistics offerings but primarily serving the European market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/frisbi_global
• YouTubeyoutube.com/channel/UCkIXCPryrgp5kQIlTMe6DKw
• Facebookfacebook.com/frisbiglobal
• LinkedInlinkedin.com/company/going-global-with-frisbi
• Instagraminstagram.com/frisbi_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frisbi