Holton-Arms School
Holton-Arms School is an independent, nonprofit college-preparatory day school for girls in grades 3-12, founded in 1901 and located on a 57-acre campus in Bethesda, Maryland, serving roughly 665 students with a 5:1 student-to-faculty ratio.
- Company typePrivate
- Founded1901
- HeadquartersBethesda, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Holton-Arms School does
Holton-Arms School is an independent, nonprofit, college-preparatory day school for girls in grades 3-12, founded in 1901 in Washington, D.C. and relocated to its current 57-acre campus on River Road in Bethesda, Maryland in 1963. The institution operates a three-division structure—Lower School (grades 3-6), Middle School (grades 7-8), and Upper School (grades 9-12)—serving approximately 665-671 students with 114-125 teachers, a 5:1 student-to-faculty ratio, and an average class size of 15. Its educational offering is anchored by the Learn Well, Live Well, Lead Well (LW3) philosophy, which integrates DEIB, health and wellbeing, and global competence across the curriculum, and is supplemented by distinction programs in Global Studies, STEM, and Humanities, plus college counseling, fine and performing arts, and an athletics program with 50 teams across 15 sports.
Revenue is generated primarily through annual tuition set at $60,535 for the 2026-2027 academic year, paid via one-, two-, or ten-payment plans through the TADS tuition management system, with 21% of students receiving need-based financial aid (average grant covering 62% of tuition). Ancillary revenue comes from a $1,200 enrollment deposit, bus transportation ($850-$2,520), extended day care ($25/day), optional international and domestic trips ($4,500-$6,350), the Creative Summer day camp, and the Brown House Child Development Center. The school's go-to-market is an inquiry- and event-driven admissions funnel: families engage through the website, Open House events, shadow visits, virtual tours, and the Veracross application portal, with applications typically due in January and decisions released in late February.
Holton-Arms is governed by a volunteer Board of Trustees and led by Head of School Penny B. Evins (the eighth in school history, appointed July 2023), supported by an Associate Head, CFO/COO, and CIO/CTO. The institution holds multiple accreditations (AIMS, State of Maryland, NAIS) and memberships (ICGS, AISGW, NACAC, SSATB, ERB), and reports 100% of graduates accepted to four-year institutions, 7,400+ alumnae across 40 countries, and recent recognition including five National Merit Finalists and two Presidential Scholars. Technology infrastructure is built on industry-standard independent-school SaaS (Finalsite, Veracross, Canvas LMS) rather than proprietary platforms.
Holton-Arms School firmographics
Firmographics- Name
- Holton-Arms School
- Legal name
- Holton-Arms School
- Website
- https://holton-arms.edu
- Company type
- Private
- Founded year
- 1901
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Holton-Arms School is an independent, nonprofit college-preparatory day school for girls in grades 3-12, founded in 1901 and located on a 57-acre campus in Bethesda, Maryland, serving roughly 665 students with a 5:1 student-to-faculty ratio.
- Ownership category
- akta.pro rank
Holton-Arms School industry classification
Industry- Product category
- Independent K-12 Education (Private College-Preparatory Day School for Girls)
- NAICS
- Elementary and Secondary Schools (611110), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public High Schools (EDAJAAAD)
- akta.pro secondary industries
- Public Middle Schools (EDAJAAAC), Public Elementary Schools (EDAJAAAB), Public Magnet & Specialty Schools (STEM/Arts/IB/CTE) (EDAJAAAF)
Keywords
Where Holton-Arms School is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holton-Arms School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tuition: Primary revenue stream from tuition. 2026-2027 school year tuition is $60,535 which includes breakfast and lunch, snacks, academic field trips, Lower School textbooks, most materials and supplies, athletics and arts experiences.
- Summer Programs: Creative Summer day camp and Brown House Child Development Center provide supplementary revenue.
- Enrollment Deposits: One-time enrollment deposit of $1,200 required upon signing first enrollment contract, held and reapplied each year.
- Optional Programs and Services: Bus transportation ($850-$2,520), extended day care ($25/day), summer camps, optional trips (Belize trip $4,500, Language Immersion Trip $4,600, Junior Journey Trip $6,350), and various activity fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual tuition for all grade levels |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Holton-Arms School product offering
Product offeringCore offering
Holton-Arms School is an independent, nonprofit, college-preparatory day school for girls serving approximately 665 students across Lower School (grades 3-6), Middle School (grades 7-8), and Upper School (grades 9-12) on a 57-acre Bethesda, Maryland campus. Core academic, arts, athletics, and college-counseling programs are delivered in person, with tuition of $60,535 for the 2026-2027 school year (inclusive of meals, textbooks, field trips, arts, and athletics) and 21% of students receiving need-based financial aid.
Product overview
Holton-Arms School is an independent college-preparatory school for girls in grades 3-12, founded in 1901. The school offers a unified educational program structured across three divisions—Lower School (grades 3-6), Middle School (grades 7-8), and Upper School (grades 9-12)—supported by specialized curricular programs including Global Scholars, STEM Scholars, and Humanities Scholars. The institution provides comprehensive programming in academics, fine and performing arts, athletics, college counseling, global education, and student support services. The Learn Well, Live Well, Lead Well (LW3) philosophy integrates the school's three institutional priorities: Diversity, Equity, Inclusion, and Belonging; Health and Wellbeing; and Global Competence.
Differentiator
Problem solved
Functional benefit
Products and services
- Lower School (Grades 3-6) Foundational academic program for grades 3-6 focused on building core skills, joyful learning, self-awareness, and social-emotional development within a supportive girls' community.
- Middle School (Grades 7-8) Middle-school program for grades 7-8 emphasizing core academics, specialized subjects, and proactive social-emotional wellness curriculum to help girls navigate adolescence.
- Upper School (Grades 9-12) Upper-school program for grades 9-12 offering challenging coursework, advanced placement options, athletics, arts, college counseling, and leadership development.
- Global Education Program Cross-divisional program enabling students to encounter and engage with world cultures, people, and ideas through technology, research, and travel.
- STEM Scholars Program Specialized distinction program providing enhanced STEM (science, technology, engineering, and mathematics) education within the Center for the Advancement of STEM.
- Humanities Scholars Program Distinction program introducing students to the humanities through tools and frameworks for understanding humanities in real-world contexts.
- College Counseling Comprehensive college-preparation services including application guidance, financial aid assistance, and college-visit programs for Upper School students.
- Fine and Performing Arts Program Comprehensive arts program covering visual arts, performing arts, dance, drama, music, photography, and ceramics across dedicated performance spaces and studios.
- Athletics Program Athletics program with 50 teams across 15 sports, featuring on-campus facilities including a double gymnasium, competition pool, tennis courts, and synthetic turf field.
- Financial Aid Program Need-based financial aid grants covering 5-97% of tuition (average grant 62%), available for tuition, textbooks, technology, transportation, and extended-day care.
- Creative Summer Day Camp Creative Summer day camp operating on the Holton campus, providing supplementary fee-based summer programming for students.
Quantifiable outcome
- 100% of graduates accepted to four-year institutions
- +3 more outcomes
Companies that use Holton-Arms School
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
Holton-Arms School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Holton-Arms School partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- National Association of Independent Schools (NAIS)coreMember of national organization supporting independent schools. Provides access to resources, professional development, and networking opportunities for independent school leaders.
- International Coalition of Girls Schools (ICGS)coreMember of coalition dedicated to advancing girls' education. Provides research, resources, and advocacy for girls' schools.
- Association of Independent Maryland Schools (AIMS)coreAccrediting body and membership organization for independent schools in Maryland. Holton holds accreditation through AIMS.
- Landon SchoolminorCollaborative theatrical productions with nearby boys' school. Holton and Landon students stage joint productions such as A Wrinkle in Time and Holton-Landon improv performances.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Holton-Arms School competitors and assessment
Company assessmentDirect peers
- The Madeira School: All-girls college-preparatory school in McLean, VA serving grades 9-12 (boarding and day). Comparable girls' education mission in the immediate DMV region with strong college placement outcomes.
- Stone Ridge School of the Sacred Heart: All-girls Catholic independent school in Bethesda, MD serving grades 1-12. Closest geographic and demographic peer — directly competes for the same DMV families seeking girls' college-preparatory education.
- Sidwell Friends School: Elite co-ed Quaker day school in Washington, D.C. serving grades PK-12. Competes for the same affluent DMV families at the highest price point and is widely considered the gold-standard DMV independent school.
- Bullis School: Co-ed independent school in Potomac, MD serving grades K-12. Competes in the same DMV premium market for college-preparatory families, just outside the girls-only niche.
- National Cathedral School: All-girls Episcopal day school in Washington, D.C. serving grades 4-12. Direct peer competing for the same Washington, D.C. families seeking girls' college-preparatory education.
- Garrison Forest School: All-girls college-preparatory school in Owings Mills, MD serving grades K-12 with boarding. Comparable girls' school model in the broader Maryland region.
- Landon School: All-boys independent school in Bethesda, MD serving grades 3-12. Sister/partner school via joint theatrical productions; competes for the same DMV families seeking elite college-preparatory education.
- Episcopal High School: Co-ed college-preparatory boarding/day school in Alexandria, VA serving grades 9-12. Competes for the same DMV families seeking elite college-prep at the high school level.
- The Bryn Mawr School: All-girls college-preparatory school in Baltimore, MD serving grades K-12. Closely comparable girls' school model in the broader Maryland region with similar mission and outcomes profile.
- Georgetown Visitation Preparatory School: Catholic all-girls college-preparatory school in Washington, D.C. serving grades 9-12. Direct competitor for high-achieving DMV families seeking single-sex girls' education.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Holton-Arms School social profiles
Digital presenceHolton-Arms School compliance and trust
Trust signalCompliance13 records
Holton-Arms School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holton-Arms School leadership team
Management profileNumber of profiles
Profiles12 records
Holton-Arms School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holton-Arms School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holton-Arms School
What does Holton-Arms School do?
Holton-Arms School is an independent, nonprofit, college-preparatory day school for girls serving approximately 665 students across Lower School (grades 3-6), Middle School (grades 7-8), and Upper School (grades 9-12) on a 57-acre Bethesda, Maryland campus. Core academic, arts, athletics, and college-counseling programs are delivered in person, with tuition of $60,535 for the 2026-2027 school year (inclusive of meals, textbooks, field trips, arts, and athletics) and 21% of students receiving need-based financial aid.
Is Holton-Arms School a public or private company?
Holton-Arms School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Holton-Arms School founded?
Holton-Arms School was founded in 1901. It employs 51 to 100 people.
Where is Holton-Arms School based?
Holton-Arms School is headquartered in Bethesda, United States, in the North America region.
How does Holton-Arms School make money?
Four revenue lines are on record. Tuition is the primary driver. The others are summer Programs, enrollment Deposits and optional Programs and Services.
Who are Holton-Arms School's main competitors?
Direct peers on record are The Madeira School, Stone Ridge School of the Sacred Heart, Sidwell Friends School, Bullis School, National Cathedral School, Garrison Forest School, Landon School, Episcopal High School, The Bryn Mawr School and Georgetown Visitation Preparatory School.
Does Holton-Arms School have an API?
No public API is recorded for Holton-Arms School.
What industry is Holton-Arms School in?
Holton-Arms School's product category is Independent K-12 Education (Private College-Preparatory Day School for Girls). Its primary akta.pro industry code is EDAJAAAD, Public High Schools, with a secondary code of EDAJAAAC, Public Middle Schools. Its NAICS code is 611110 and its SIC code is 8200.