KingOne Properties International

What KingOne Properties International does

KingOne Properties International is a privately held, founder-led luxury real estate brokerage headquartered in Myrtle Beach, South Carolina, founded in 2006 by Michael King. The company specializes in residential and commercial property transactions along the Southeast U.S. coastline, with physical offices in Myrtle Beach, Charleston, and Beaufort (South Carolina), the South Brunswick Islands of North Carolina, Fort Lauderdale (Florida), and Toronto (Canada), plus international listings in Mexico and the Caribbean. The firm's product surface is organized into three divisions: a core residential brokerage serving oceanfront estates, luxury condominiums, golf course estate sites, and single-family homes; a Commercial/Business Brokerage division handling business sales, acquisitions, and commercial leasing in Horry County and surrounding South Carolina markets; and a differentiated Athlete & Entertainment Division led by Joel Turner, which combines real estate advisory with NFL contract negotiation expertise (25+ years, $800M+ in negotiated contracts, 500+ player contracts). KingOne operates a sales-led go-to-market with approximately 70 licensed agents producing across the Southeast coastal corridor, supported by an online property search platform, social and content marketing, and a strong earned-media profile (eight consecutive Best Real Estate Company awards, multiple state and national industry recognitions).

The company's revenue model is fundamentally commission-based: agents earn a share of the brokerage commission on closed transactions, with gross commission rates of 3-6% on residential sales and individually negotiated fees on commercial and business brokerage. Pricing is quote-based and not publicly disclosed. Cumulative team-wide sales and negotiated contracts are reported at nearly $3 billion, with Michael King personally credited between $1.7 billion and $3.5 billion depending on the source — these are transaction volume metrics, not firm revenue. The customer base is heterogeneous and segmented into four personas: luxury home buyers and sellers (primary), athletes and entertainers (primary, served exclusively through the A&E Division), business owners (secondary, served by the Commercial Division), and real estate investors (secondary). Technology is minimal and conventional: a WordPress-based marketing site, an AED microsite, an online property search tool, and standard CRM/back-office tools. There is no disclosed AI, proprietary platform architecture, or external investment.

The business carries significant founder-centric and cyclicality risk: Michael King is the central brand and revenue producer, governance structures beyond the founder are not described, no funding rounds have been disclosed, and brokerage economics are tightly coupled to housing transaction volumes, interest rates, and coastal luxury demand. Conversely, defensible attributes include the long-tenured local brand, the demonstrated eight-year streak as a top-rated firm, multi-state geographic reach within a coherent luxury-coastal thesis, and the genuinely differentiated A&E Division that combines real estate brokerage with football contract negotiation — a credential combination not readily replicable by competing brokerages.

Name

KingOne Properties International

Legal name

KingOne Properties International

Website

https://kingoneproperties.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

KingOne Properties International is a founder-led luxury real estate brokerage in Myrtle Beach, South Carolina, serving residential, commercial, and athlete/entertainer clients across the Southeast U.S. coast via specialized divisions and ~70 licensed agents.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Real Estate Investment Sales (Income-Producing Properties) (FSAEAJAC)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Commercial business brokerage
• Athlete real estate services
• Waterfront property markets

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage earning commissions on residential and commercial property sales and purchases. The company specializes in luxury properties and high-net-worth client transactions.
2. Business Brokerage Services: Commercial business sales and acquisitions, earning commissions on business transactions in Horry County and surrounding areas.
3. Property Management/Leasing: Commercial property leasing services for clients looking to list properties for lease.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KingOne Properties International is a luxury real estate brokerage firm specializing in residential property sales (oceanfront estates, luxury condominiums, golf course estate sites, and single-family homes) along the Southeast US coastline. The firm operates a Commercial/Business Brokerage Division for business sales, acquisitions, and commercial leasing, and a specialized Athlete and Entertainment Division that delivers tailored real estate investment and contract negotiation services for professional athletes and entertainers.

Product overview

KingOne Properties International operates as a unified luxury real estate brokerage platform consisting of multiple specialized divisions and services. The core offering is residential real estate brokerage (KingOne Properties International) serving beach and waterfront markets along the Southeast U.S. coastline. This core platform is augmented by two specialized divisions: the Athlete and Entertainment Division (A&E) catering specifically to high-net-worth athletes and entertainers with tailored wealth-building real estate strategies, and the Commercial/Business Brokerage Division providing business sales, acquisitions, and commercial property leasing services. The company also provides an online property search tool as part of its platform. With nearly $3 billion in sales and negotiated contracts experience, the company positions itself as the premier luxury real estate brokerage in the South, serving clients from Myrtle Beach through Charleston, SC, South Brunswick Islands NC, and South Florida.

Differentiator

Problem solved

Functional benefit

Brands

• Athlete and Entertainment Division: A specialized division serving high-net-worth athletes, entertainers, and personalities with tailored real estate and investment services.

Products and services

• Luxury Residential Real Estate Brokerage Full-service residential real estate representation for high-net-worth buyers and sellers of luxury homes, including oceanfront estates, luxury condominiums, golf course estate sites, and single-family homes across Myrtle Beach, Charleston, Beaufort, South Brunswick Islands, and South Florida.
• Athlete and Entertainment Division (A&E)

Quantifiable outcome

• 8 consecutive years as Best Real Estate Company in Myrtle Beach area
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Coastal Carolina University - Grant Center for Real Estate and EconomicscoreStrategic or Co-development PartnerCEO Michael King serves as Chairman of the Advisory Board for The Grant Center for Real Estate and Economics at Coastal Carolina University. This partnership provides academic-industry connection and positions the firm as a thought leader in real estate education.
• Vistage Worldwide IncorporatedminorOthersMichael King is a founding member of the Myrtle Beach Chapter of Vistage Worldwide Incorporated, an organization providing peer advisory services to CEOs and business leaders.
• WALBER FoundationminorOthersMichael King serves as board member of the WALBER Foundation, an organization that raises money for local underprivileged children.
• 2 Live BeyondminorOthersMichael King served as past president of 2 Live Beyond, a 501c3 charitable organization that raises money for local underprivileged children.
• Italian American Heritage Charitable CounselminorOthersMichael King serves as Sr. Vice President of the Italian American Heritage Charitable Counsel, an organization committed to generating funds for the benefit of local underprivileged youth.
• McLeod Seacoast Health FoundationminorOthersMichael King is a board member of the McLeod Seacoast Health Foundation.
• Together We Give FoundationminorOthersMichael King is a founding member of the 501c3 charitable organization Together We Give Foundation that gives to local citizens and charities in need.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Beach Company: Charleston-based real estate firm combining brokerage, development, and commercial services. Comparable to KingOne in mixing residential luxury brokerage with commercial and development activity along the South Carolina coast.
• Dunes Properties: Long-standing luxury real estate firm based in Charleston and the SC coastal market, directly competing with KingOne for high-end oceanfront, beachfront, and historic district buyers in the same geographic footprint.
• Premier Sotheby's International Realty: Luxury real estate firm affiliated with the Sotheby's International Realty network, with a strong Florida and Southeast US presence. Direct competitor in luxury oceanfront, golf, and waterfront transactions targeting high-net-worth buyers.
• Allen Tate Realtors: The Carolinas' largest independent regional real estate firm. A former KingOne agent (Freya Meeks) previously worked at Allen Tate, and the firms compete for the same Carolinas luxury and primary-residence buyer pool.

Regional players

• The Corcoran Group: Luxury-focused brokerage with strong presence in Florida and the Northeast US. Comparable in high-end client focus to KingOne but with limited overlap in the Carolinas coastal markets where KingOne is concentrated.

Broad incumbents

• Coldwell Banker: Global real estate franchise with strong coastal Carolinas and Florida presence. Direct overlap with KingOne in luxury beachfront and investment property transactions but operating at much larger national scale.
• Engel & Völkers: International luxury real estate firm with offices in Charleston and other Southeast US markets. Competes in the same high-net-worth beach and waterfront segment, particularly with international buyers in line with KingOne's Mexico/Caribbean exposure.
• Berkshire Hathaway HomeServices: National real estate franchise network with deep Southeast US coverage. Competes with KingOne for the same luxury and second-home buyers but as a much larger incumbent without the same local Myrtle Beach brand depth.
• Sotheby's International Realty: Global luxury real estate network whose brand is built around high-net-worth and trophy property transactions. Overlaps directly with KingOne's luxury residential core and athlete/entertainer clientele.

Emerging players

• Compass: Tech-forward national real estate brokerage aggressively expanding in luxury coastal markets. While still scaling, its technology platform and agent equity model represent the kind of competitor that could compress independent brokerages like KingOne over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/kingonemb
• Facebookfacebook.com/KingOneProperties
• LinkedInlinkedin.com/company/kingone-properties-international
• Instagraminstagram.com/kingonepropertiesinternational/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KingOne Properties International