EXPRESSIONS
EXPRESSIONS LTD is a privately held, full-service communication agency founded in 1993 and headquartered in Dhaka, Bangladesh, delivering 360-degree brand, social/behavior-change, events, media, digital, and audio-visual services to UN agencies, government ministries, NGOs, and corporate clients across Bangladesh.
- Company typePrivate
- Founded1993
- HeadquartersBadda, Bangladesh
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EXPRESSIONS does
EXPRESSIONS LTD is a privately held, full-service communication agency headquartered in Banani, Dhaka, Bangladesh, founded in 1993. It delivers 360-degree communication services spanning strategic brand communication, social/behavior-change communication, event management and activation, media planning and buying, digital communication, and audio-visual production. The firm serves three principal verticals: government and public sector bodies (e.g., Ministry of Health and Family Welfare, DTCA, a2i), international development organizations (UNICEF, UNFPA, USAID, World Bank, IOM, BRAC, Plan Bangladesh, TIB), and corporate clients across banking, FMCG, automotive, and conglomerates (IFIC Bank, Dabur Bangladesh, BBS Cables, TVS Auto Bangladesh, Navana Group, Taufika Group).
The agency's service architecture is delivered through four core divisions (Strategic Brand Communication, Expressions Social, Express Events, Express Media) extended by three wholly-owned sister concerns: Digital Expressions (digital communication), Express Events (experiential), and A-Film Company (audio-visual production). The firm operates domestically within Bangladesh with no disclosed foreign offices and maintains a headquarters team of approximately 63 people across an integrated creative, media, events, and production footprint.
Commercially, EXPRESSIONS operates a professional-services, project-based revenue model: fees are earned from strategy, creative production, and media-buying commissions, with pricing customized per engagement rather than publicly disclosed. Long-tenured mandates (notably IFIC Bank since 2012, and a continuous UNICEF engagement including the Meena Award) anchor revenue, supplemented by episodic development-sector bids. There are no disclosed equity funding rounds, institutional investors, or publicly reported financial metrics.
EXPRESSIONS firmographics
Firmographics- Name
- EXPRESSIONS
- Legal name
- EXPRESSIONS LTD
- Website
- https://expressionsltd.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EXPRESSIONS LTD is a privately held, full-service communication agency founded in 1993 and headquartered in Dhaka, Bangladesh, delivering 360-degree brand, social/behavior-change, events, media, digital, and audio-visual services to UN agencies, government ministries, NGOs, and corporate clients across Bangladesh.
- Ownership category
- akta.pro rank
EXPRESSIONS industry classification
Industry- Product category
- Advertising and Communication Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Public Affairs & Government Relations (MPAAADAE)
Keywords
Where EXPRESSIONS is headquartered
LocationHeadquarters
- HQ city
- Badda
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
EXPRESSIONS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Communication and Marketing Services: Fees for strategic brand communication, social communication, event management, media planning and buying, digital communication, and audio-visual production services. Revenue generated through professional service fees, creative production fees, and media buying commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EXPRESSIONS product offering
Product offeringCore offering
EXPRESSIONS LTD is a full-service communication agency providing 360-degree communication solutions including strategic brand communication, social/behavior change communication, event management and activation, media planning and buying, digital communication, and audio-visual production. The agency serves government ministries, international NGOs, development organizations, and corporate clients in Bangladesh with end-to-end campaign development from strategy through execution.
Product overview
EXPRESSIONS LTD is a full-service communication agency founded in 1993, providing 360-degree communication services. The company operates through its core service divisions (Strategic Brand Communication, Expressions Social, Express Events, Express Media) and sister concerns (Digital Expressions, Express Events Ltd, A-Film Company). The agency also offers Training & Management services focused on people development. Since 1993, the company has been providing communication/marketing solutions to more than 100 brands/partners, with 500+ complete projects delivered and 63 team members.
Differentiator
Problem solved
Functional benefit
Brands
- Strategic Brand Communication: Brand communication services believing brands play an important role in the aspirations of a nation
- Expressions Social
- Express Events
- Express Media
- Digital Expressions
- A-Film Company
Products and services
- Strategic Brand Communication
Quantifiable outcome
- Served 100+ brands/partners since 1993
- +1 more outcomes
Companies that use EXPRESSIONS
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
EXPRESSIONS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EXPRESSIONS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Digital ExpressionscoreSister concern specializing in digital communication services. Always innovating and moving with the needs of the time, Expressions is now equipped with digital capabilities.
- Express EventscoreSister concern created from the belief that experiential communication plays a decisive role. Provides event management and activation services.
- A-Film CompanycoreSister concern handling audio-visual production. A huge part of mainstream and digital campaigns are audio-visuals.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
EXPRESSIONS competitors and assessment
Company assessmentDirect peers
- Asiatic Marketing & Communication: Long-standing Bangladesh-based marketing communications agency offering advertising, PR, and event services. Directly comparable in scope, customer base (corporate + development), and full-service model.
- Leo Burnett Bangladesh: Publicis Groupe network with operations in Bangladesh, providing full-service creative, media, and digital solutions. Directly overlaps with Expressions' 360-degree offering for corporate and social sector clients.
- Unitrend Limited: One of the oldest independent full-service advertising agencies in Bangladesh, offering creative, media, events, and AV services. Comparable in operating history, scope, and target customer mix (corporate + development sector) to Expressions.
- Grey Advertising Bangladesh: Branch of Grey (WPP group) offering integrated advertising services in Bangladesh. Directly competes with Expressions on full-service creative, media buying, and digital for both corporate and development-sector clients.
- McCann Worldgroup Bangladesh: IPG-owned global network with Bangladesh presence, active in brand communication, social campaigns, and media. Comparable to Expressions in serving multinational advertisers and government/NGO campaigns in-country.
- Adcomm Limited: Established Bangladeshi independent agency providing full-service advertising, media buying, and event management. Direct competitor to Expressions for both commercial and government/NGO accounts.
- Wunderman Thompson Bangladesh: WPP-owned digital-focused agency operating in Bangladesh. Competes with Digital Expressions and the broader Expressions offering on digitally-led campaigns and CRM/lifecycle work.
- Ogilvy Bangladesh: WPP-owned full-service creative agency operating in Bangladesh. Competes head-to-head with Expressions for brand communication, digital, media planning, and social campaigns from major multinational and local advertisers.
Broad incumbents
- Dentsu Bangladesh (Dentsu Aegis Network): Part of the global Dentsu network with a Bangladesh presence, offering advertising, media, and digital services at scale. Larger incumbent that overlaps with Expressions' media buying and full-service offering but operates as part of a much broader global portfolio.
Regional players
- DDB Mudra (India/South Asia): Omnicom-owned creative network with deep South Asia footprint in India and adjacent markets. Comparable in business model (full-service creative agency) and acts as a regional benchmark for the type of integrated work Expressions performs, though primarily India-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
EXPRESSIONS social profiles
Digital presenceEXPRESSIONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
EXPRESSIONS leadership team
Management profileNumber of profiles
EXPRESSIONS subsidiaries and ownership
Company hierarchySubsidiaries3 records
EXPRESSIONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EXPRESSIONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EXPRESSIONS
What does EXPRESSIONS do?
EXPRESSIONS LTD is a full-service communication agency providing 360-degree communication solutions including strategic brand communication, social/behavior change communication, event management and activation, media planning and buying, digital communication, and audio-visual production. The agency serves government ministries, international NGOs, development organizations, and corporate clients in Bangladesh with end-to-end campaign development from strategy through execution.
Is EXPRESSIONS a public or private company?
EXPRESSIONS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EXPRESSIONS founded?
EXPRESSIONS was founded in 1993. It employs 51 to 100 people.
Where is EXPRESSIONS based?
EXPRESSIONS is headquartered in Badda, Bangladesh, in the Asia region.
How does EXPRESSIONS make money?
One revenue line is on record: communication and Marketing Services.
Who are EXPRESSIONS's main competitors?
Direct peers on record are Asiatic Marketing & Communication, Leo Burnett Bangladesh, Unitrend Limited, Grey Advertising Bangladesh, McCann Worldgroup Bangladesh, Adcomm Limited, Wunderman Thompson Bangladesh and Ogilvy Bangladesh. Dentsu Bangladesh (Dentsu Aegis Network) is listed as a broad incumbent. DDB Mudra (India/South Asia) is listed as a regional player.
Does EXPRESSIONS have an API?
No public API is recorded for EXPRESSIONS.
What industry is EXPRESSIONS in?
EXPRESSIONS's product category is Advertising and Communication Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAC, Brand Campaign & Integrated Communications Agencies. Its NAICS code is 541810 and its SIC code is 7311.