ProValue.Net

What ProValue.Net does

ProValue.Net (legal entity Professional Value Internet Services, LLC.) is a family-owned, Stillwater, Oklahoma-headquartered internet service provider founded in October 1996 that delivers fixed wireless, fiber-to-the-home, VoIP, and managed Wi-Fi services to residential and small business customers across more than 55 communities in North Central Oklahoma, covering over 5,500 square miles with nearly 100 wireless towers. Its network combines standard fixed wireless in the 2GHz-5GHz and 6GHz bands (up to 400 Mbps), 60GHz mmWave fixed wireless (up to 1 Gbps line-of-sight), and FTTH fiber with gigabit symmetric speeds, all anchored at a primary data center at 801 S Main St., Ste. 1, Stillwater with multiple redundant fiber circuits. The company employs over 30 certified wireless, network, and safety professionals and operates under leadership of CEO Nick Beverage and CTO Paul Beverage.

The company's revenue model is entirely subscription-based, with monthly recurring plans ranging from $64.95 to $159.95 for residential service and $69.95 to $199.95 for business tiers, supplemented by a $25/month residential VoIP product, a $10/month Pro Wi-Fi managed platform, professional installation services at $95 standard, and an included Extended Service Plan that bundles equipment protection against weather, surges, and failure. Go-to-market is primarily direct-to-consumer via a (405) 624-6000 phone sales line, a website eligibility tool, and a formalized referral program offering $40 per referral and a free-internet-for-life Loyalty Referral Challenge after 10 active referrals within five years. The company is privately held, has no disclosed outside funding, and has not undergone any acquisition or leadership change of record since founding.

Strategic positioning centers on serving rural Oklahoma where national ISPs have historically underinvested, with the 2021 launch of FTTH marking the most significant recent technology expansion. The bundle of no contracts, unlimited usage, included ESP, and local customer support constitutes the primary value proposition, while the WISPA trade association membership and 29-year operating history provide industry standing. Pricing tiers span Bronze through Platinum across Standard, Ultra, mmWave, and Fiber variants, with discounts for military, emergency responders, ECheck, and annual billing.

Name

ProValue.Net

Legal name

Professional Value Internet Services, LLC.

Website

https://provalue.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ProValue.Net is a family-owned Stillwater, Oklahoma ISP founded in 1996 that delivers fixed wireless, fiber-to-the-home, VoIP, and managed Wi-Fi to residential and small business customers across 55+ communities in rural North Central Oklahoma via nearly 100 towers.

Ownership category

akta.pro rank

Product category

Rural Broadband Internet Service

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)

akta.pro secondary industries

Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Rural & Universal Service Fixed Broadband Providers (HDAIABAJ), Business/Enterprise ISPs (Dedicated Internet Access) (HDAIADAB)

Keywords

• Fixed wireless internet
• Fiber to the home
• Rural broadband services
• Voip phone service
• Managed wifi platform

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Internet Access Services: Monthly subscription fees for fixed wireless, fiber-optic, and mmWave internet services at various speed tiers (Bronze through Platinum). No contracts required, unlimited usage included.
2. VoIP Phone Service: Residential VoIP starting at $25/month with unlimited domestic calling. Business plans quoted separately. Additional revenue from long distance international calling.
3. Pro Wi-Fi Service: $10/month managed Wi-Fi service with router, app management, parental controls, and advanced technical support.
4. Professional Installation Services: Standard installation fee of $95. Custom installation quotes for residential and small business network installation, wireless point-to-point network installation, and ethernet or fiber cable installation.
5. Extended Service Plan (ESP): Included with new rates - covers labor, equipment costs, and maintenance for natural damage to ProValue.Net equipment. Protects against electrical surges, weather damage, and general equipment failure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ProValue.Net is a rural internet service provider delivering fixed wireless broadband, fiber-to-the-home (FTTH) internet, VoIP phone service, and managed Wi-Fi to residential and business customers across rural North Central Oklahoma. The company owns and operates approximately 100 wireless towers across 5,500+ square miles, serving 55+ communities with unlimited-usage, no-contract subscription plans and on-site professional installation.

Product overview

ProValue.Net is a rural internet service provider offering a portfolio of connectivity services centered around Fixed Wireless and Fiber Optics internet access. The core offering comprises Fixed Wireless Internet (available in Standard, mmWave, and Ultra tiers with download speeds ranging from 100mbps to 1 Gigabit) and Fiber Optics Internet (FTTH with symmetric speeds up to 1 Gigabit). Supporting services include VOIP home phone, Pro Wi-Fi managed Wi-Fi platform with app-based controls, Professional Services for network installation, and Extended Service Plan for equipment protection. ProValue WebMail provides email access. All services emphasize unlimited usage, no contracts, and no hidden fees, targeting residential and business customers across rural Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed Wireless Internet Fixed wireless broadband internet using radio waves (Standard 2GHz-5GHz up to 100 Mbps, mmWave 60GHz up to 1 Gigabit, and Ultra 6GHz variants) transmitted between towers and customer premises equipment; available to rural residential and business customers in North Central Oklahoma.
• Fiber Optics Internet (FTTH) Fiber-to-the-home broadband internet delivering symmetric download and upload speeds up to 1 Gigabit with unlimited data usage; Extended Service Plan coverage is included on all fiber plans; available where fiber buildout has been completed.
• VOIP Phone Service

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• WISPA (Wireless Internet Service Providers of America)minorOthersProValue.Net is a member of WISPA and participates in national trade events. WISPA is a trade association for wireless internet service providers serving rural and underserved communities across America. Membership provides networking, advocacy, and industry best practices.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• AT&T: Incumbent ILEC and wireless carrier with rural Oklahoma wireline and 5G home internet presence. Comparable as a multi-product (broadband, voice, wireless) competitor with deeper capital and brand reach, including AT&T Fiber where available.
• Vyve Broadband: Regional cable broadband operator serving rural and small-town markets across more than a dozen states, including Oklahoma. Comparable as a wireline competitor in ProValue.Net's served geographies with overlapping SMB and residential focus.
• Sparklight (Cable One): Regional cable broadband operator serving smaller markets and rural communities across more than 20 states, including Oklahoma. Comparable as a wireline (cable/HFC) competitor entering many of the same secondary markets ProValue.Net serves with fixed wireless.
• Kinetic by Windstream: Rural-focused fiber and DSL provider with significant Oklahoma presence. Comparable as a wireline broadband overbuilder in the same rural counties ProValue.Net targets, increasingly deploying fiber in tier-2/tier-3 markets.
• Cox Communications: Major U.S. cable broadband provider with deep Oklahoma footprint. Represents the incumbent wireline competitive threat to ProValue.Net's residential and SMB segments in Stillwater and surrounding communities.

Direct peers

• NextLink Internet: WISP and rural fiber provider headquartered in Texas, with significant Oklahoma and surrounding-state presence. Comparable to ProValue.Net in fixed wireless + fiber hybrid model, RDOF grant-funded expansion, and rural residential/SMB target market.
• Rise Broadband: Largest fixed wireless internet provider in the U.S., focused on rural and small-town markets across more than 20 states. Directly comparable to ProValue.Net in technology model (fixed wireless to the home), target customer (rural residential/small business), and value proposition (broadband where wireline options are limited).
• Chisholm Broadband: Oklahoma-based rural broadband provider referenced in ProValue.Net's billing system (@chisholmbb.com domain). Most likely a closely affiliated or acquired entity operating in overlapping North Central Oklahoma markets with comparable residential fixed wireless offerings.

Emerging players

• Starlink (SpaceX): LEO satellite broadband service targeting exactly the rural and underserved segments ProValue.Net serves. Comparable as a substitute product — same end customer, similar speed envelope — and a primary competitive threat to the company's fixed wireless standard tier.
• T-Mobile Home Internet: 5G fixed wireless access home internet service from a national wireless carrier. Comparable as a substitute broadband product for rural Oklahoma households, with national marketing scale and aggressive bundling that pressures local WISP economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Provalue.Net

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProValue.Net