Nationwide Financial

What Nationwide Financial does

Nationwide Financial (legal entity: D.J. Di Giulio and Associates Pty Ltd, trading as Nationwide Financial Solutions) is a privately held, integrated financial services firm founded in 1989 by Dino Di Giulio and headquartered in Baulkham Hills, Sydney, Australia. The firm delivers five coordinated service lines to individual Australians and small/medium business owners: accounting and taxation (tax returns, BAS lodgement, compliance), financial planning (superannuation, retirement, wealth creation, SMSF), insurance advisory (personal and business), brokerage and lending (via its in-house Alora Finance sub-brand covering home loans, investment loans, refinancing, SMSF lending, and equipment finance), and property structuring. There is no proprietary technology platform; service delivery is human-mediated through direct advisory consultations by phone, email, and in-person meetings with credentialed staff holding CPA, FIPA, FTIA, FNTAA, and CFP designations.

The firm's revenue model is a mix of recurring advisory fees, professional services fees for tax/accounting work, insurance commissions, and transactional lending commissions via Alora Finance. It operates as a Corporate Authorised Representative of Millennium3 Financial Services Pty Ltd (AFSL 244252), which provides the regulatory licensing framework for its financial planning activities. Go-to-market is sales-led and overwhelmingly referral-driven, with 90%+ of clients sourced through word-of-mouth and supported by content marketing, email newsletters, and active social media presence. The firm reports an EXCELLENT Google review rating across 21 reviews, 80+ years of combined team expertise, and National Practice of the Year 2010 and NSW Practice of the Year 2010 industry awards.

The customer base is split horizontally across individuals and SMBs, with long-tenured client relationships spanning 15-25+ years being a defining characteristic. Headcount is in the 11-50 range, anchored by founder Dino Di Giulio alongside a senior team including a Head of Tax & Accounting, Senior Financial Adviser & Head of Financial Planning, Senior Financial Adviser & Paraplanner, and Senior Accountant. Geographic operations are confined to Australia (NSW primary market), with no disclosed international footprint, external investors, parent company, subsidiaries, M&A activity, or funding rounds.

Name

Nationwide Financial

Legal name

D.J. Di Giulio and Associates Pty Ltd

Website

https://nationwidefinancial.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Nationwide Financial is a Sydney-based, privately held integrated financial advisory firm founded in 1989, serving individual Australians and small/medium businesses with accounting, taxation, financial planning, insurance, and lending (via in-house Alora Finance) delivered by credentialed senior advisers under a referral-driven model.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Finance and Insurance (52)

SIC

Finance Services (6199)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

Keywords

• Financial advisory services
• Tax and accounting
• Retirement planning
• Insurance brokerage
• Lending solutions

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning Services: Ongoing financial advisory and planning services provided to individuals and businesses. Revenue generated through advisory fees for comprehensive financial plans, superannuation advice, retirement planning, and investment strategy.
2. Accounting & Taxation Services: Tax preparation, BAS/lodgement services, and ongoing accounting for individuals and businesses. Revenue generated through service fees for tax returns, compliance work, and advisory consultations.
3. Insurance Advisory: Advice on personal and business insurance products. Revenue may include commissions from insurance providers for policies placed, as typical in the Australian insurance advisory industry.
4. Lending Services (Alora Finance): In-house lending division providing home loans, investment loans, refinancing, SMSF lending, and motor vehicle/equipment finance. Revenue generated through broker commissions and lending fees from the Alora Finance brand.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nationwide Financial is an integrated Australian financial services firm delivering accounting and taxation, financial planning, insurance advisory, and lending solutions to individuals and small/medium businesses. The firm operates an in-house lending division (Alora Finance) and serves as a Corporate Authorised Representative of Millennium3 Financial Services, offering coordinated advice across tax, superannuation, retirement, insurance, and finance.

Product overview

Nationwide Financial is an integrated financial services firm offering a suite of coordinated services including Accounting & Taxation Services, Financial Planning, Insurance Solutions, Brokerage & Lending Solutions, and Property Structuring. The firm operates an in-house lending division called Alora Finance, which provides home loans, investment loans, refinancing, SMSF lending, and equipment finance. This integrated model allows clients to access tax planning, financial planning, insurance, superannuation, and lending advice from a single advisory team rather than managing multiple disconnected providers.

Differentiator

Problem solved

Functional benefit

Brands

• Alora Finance: In-house lending division of Nationwide Financial that provides home loans, investment loans, refinancing, SMSF lending, and motor vehicle and equipment finance.

Quantifiable outcome

• Over 90% of clients come from referrals, indicating exceptional satisfaction and trust
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Millennium3 Financial Services Pty LtdcoreStrategic or Co-development PartnerNationwide Financial operates as a Corporate Authorised Representative of Millennium3 Financial Services Pty Ltd (ABN 61 094 529 987), AFSL 244252. This relationship provides the regulatory licensing framework enabling Nationwide to offer financial planning services. Dino Di Giulio (CAR 318158), Com Doumbos (AR 249968), and Diana Bounassif (AR 340494) are listed as Authorised Representatives.
• Alora FinancecoreStrategic or Co-development PartnerAlora Finance is Nationwide Financial's in-house lending division providing home loans, investment loans, refinancing, SMSF lending, and motor vehicle/equipment finance. The partnership enables integrated financial advice incorporating lending strategy alongside tax, superannuation, and investment planning.
• Institute of Professionals Accountants (IPA)minorOthersProfessional association membership providing credibility, professional development, and industry networking. Dino Di Giulio holds FIPA designation (Fellow of the Institute of Professionals Accountants).
• National Tax Agents' Association (NTAA)minorOthersProfessional association membership for tax agents providing industry recognition, professional development resources, and compliance support for tax preparation services.
• Financial Planning Association of Australia (FPA)minorOthersProfessional association membership for financial planners providing industry standards, professional development, and recognition for CFP-designated advisers.
• Association of Financial Advisers (AFA)minorOthersProfessional association membership providing professional development, industry advocacy, and networking for financial advisers. Dino Di Giulio holds FNTIA designation.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pilot Partners: Mid-market Australian chartered accounting and business advisory firm offering tax, business services, and wealth advice to SMEs and HNW individuals — closely comparable on the integrated tax-plus-advisory model.
• Shadforth Financial Group: Mid-market Australian financial advisory practice providing financial planning, superannuation, tax, and wealth advice to individuals — closely aligned with Nationwide's integrated advisory and HNW-individual focus.
• Ord Minnett: Australian integrated private wealth advisory firm offering financial planning, investment management, superannuation, and lending services to individuals and families — directly comparable in service breadth and client segment.
• Count Financial: Australian financial adviser network providing financial planning, accounting, and wealth services through a member-adviser model — comparable integrated offering with tax, lending, and planning under one roof.
• Stanford Brown: Australian boutique wealth advisory firm providing financial planning, investment management, superannuation, and estate planning advice — comparable mid-market positioning and integrated service model.
• Hewison Private Wealth: Australian private wealth advisory firm offering financial planning, investment, superannuation, and tax advice to high-net-worth individuals and families — comparable size, segment, and integrated offering.

Broad incumbents

• AMP Financial Planning: Largest Australian wealth platform with a national network of financial advisers providing planning, superannuation, and lending — a scaled incumbent offering overlapping services within a much broader portfolio.
• Insignia Financial (formerly IOOF): Major Australian wealth and advice platform offering financial planning, superannuation, investment management, and lending products — broad incumbent with overlapping capabilities to Nationwide's integrated offering.

Emerging players

• Stockspot: Australian digital wealth manager offering robo-advice and portfolio management to retail investors — an emerging technology-led competitor targeting the entry-level segment of Nationwide's addressable market.
• Raiz Invest: Australian micro-investing and digital wealth app targeting younger retail investors — an emerging player disrupting the lower-fee end of the financial advice market where Nationwide's traditional client base begins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nationwidefinancialsolutions
• LinkedInlinkedin.com/company/nationwidefinancialau
• Instagraminstagram.com/nationwidefinancialau

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide Financial