New Jersey Devils Youth Hockey Club

What New Jersey Devils Youth Hockey Club does

The New Jersey Devils Youth Hockey Club, operated by the non-profit legal entity Junior Devils Inc., is a community-based youth ice hockey organization founded on July 15, 1974 (originally as the Essex Rocket All Stars Hockey Club) and headquartered in West Orange, New Jersey, with a secondary facility in Newark. The organization runs 30 travel teams across six age tiers — 8U Mites, 10U Squirts, 12U Peewees, 14U Bantams, and 15-18U Midgets — plus dedicated girls' teams from 8U through 19U, and a Sled Hockey program for players with mobility impairments. The organization explicitly disclaims affiliation with the NHL's New Jersey Devils franchise despite sharing the name.

The core service is competitive hockey development delivered through USA Hockey-sanctioned Tier 1 AAA programs. Adjacent offerings include Learn to Play (introductory program with ~80 participants), specialized goaltending training via Great Saves Goaltending (bundled into goalies' tuition with semi-private sessions and video analysis), private lessons via the D1 Development Group, multi-week summer camps, the Beat the Heat clinic series, and the Shamrock Classic hosted tournament. The technology layer is the SportsEngine SaaS platform, which powers online registration, scheduling, and team communications. The organization is led by Program Director John DiNorcia (in role since 1998) and Managing Director Kelly Coyle DiNorcia, supported by an Associate Coaching Director and a coaching staff with NCAA D1, NTDP, and professional playing backgrounds.

Revenue is generated through monthly travel team tuition on payment plans, one-time fees for Learn to Play, summer camps, and clinics, private coaching lessons, and donations supporting the Sled Hockey Program and a Tuition Assistance Program. Pricing is not publicly disclosed. Distribution is direct-to-consumer: families register via SportsEngine and consume services at two rink locations — Richard J. Codey Arena at South Mountain (primary) and RWJBarnabas Health Hockey House (secondary). League affiliations span USA Hockey, AYHL, NJYHL, MAWHA, and AAHA.

Name

New Jersey Devils Youth Hockey Club

Legal name

Junior Devils Inc.

Website

https://devilsyouth.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

New Jersey Devils Youth Hockey Club is a New Jersey-based non-profit youth ice hockey organization operating 30 travel teams across six age tiers, plus girls', Learn to Play, and Sled Hockey programs, serving families with players aged 6-19.

Ownership category

akta.pro rank

Product category

Youth Hockey Development Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), All Other Schools and Instruction (61169)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Youth & Junior Tournament Organizers (MPAKADAL), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Youth hockey programs
• Ice hockey training
• Travel hockey leagues
• Learn to play hockey
• USA Hockey sanctioned

Headquarters

HQ city

West Orange

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Travel Team Tuition: Monthly travel team tuition payments for participation in Tier 1 AAA USA Hockey-sanctioned programs at various age levels
2. Learn to Play Programs: Registration fees for beginners level programs with approximately 80 players enrolled
3. Sled Hockey Program: Programs for players with mobility impairments; accepts donations to support the program
4. Summer Camps and Clinics: Beat the Heat summer learn-to-play/skills clinics, DS Summer Camp, and age-specific summer camps for various levels
5. Private Lessons: Additional individual training sessions through D1 Development Group coaches for players seeking extra skill development

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The New Jersey Devils Youth Hockey Club delivers a comprehensive youth ice hockey development program spanning beginner learn-to-play through AAA USA Hockey-sanctioned competitive travel teams. It operates 30 teams across six age levels for boys and girls aged 6-19, supplemented by Goalie Training, D1 Development Group private lessons, a Sled Hockey program for players with disabilities, summer camps, and the Shamrock Classic tournament. Services are delivered at two New Jersey rinks under the legal entity Junior Devils Inc.

Product overview

New Jersey Devils Youth Hockey Club operates as a comprehensive youth hockey organization offering a complete range of ice hockey programs from beginner level (Learn to Play) to highly competitive AAA USA Hockey-sanctioned travel teams. The organization is structured around age-based travel teams (8U Mites, 10U Squirts, 12U Peewees, 14U Bantams, 15-18U Midgets) for both boys and girls, totaling 30 teams for players aged 6-19. Supporting programs include Goalie Training (provided by Great Saves Goaltending), D1 Development Group for private player development, Learn to Play programs, Sled Hockey for players with disabilities, Summer Camp, Beat The Heat clinic, and the Shamrock Classic tournament. The club also provides coaching resources and development programs. The organization operates out of Richard J. Codey Arena at South Mountain in West Orange, NJ and RWJBarnabas Health Hockey House in Newark, NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• NJDYHC 8U Mites Youth ice hockey travel team program for players aged 8 and under, the entry-level developmental tier for young hockey players.
• NJDYHC 10U Squirts Youth ice hockey travel team program for players aged 10 and under, building on foundational skills from the Mites level.
• NJDYHC 12U Peewees Youth ice hockey travel team program for players aged 12 and under, progressing to more competitive play and advanced skill development.
• NJDYHC 14U Bantams Youth ice hockey travel team program for players aged 14 and under, high-level competitive AAA USA Hockey-sanctioned tier.
• NJDYHC 15-18U Midgets Youth ice hockey travel team program for players aged 15-18, the highest competitive level within the club's travel team structure.
• NJDYHC Girls 8U Girls-specific youth ice hockey travel team program for players aged 8 and under.
• NJDYHC Girls 10U Girls-specific youth ice hockey travel team program for players aged 10 and under.
• NJDYHC Girls 12U Girls-specific youth ice hockey travel team program for players aged 12 and under.
• NJDYHC Girls 14U Girls-specific youth ice hockey travel team program for players aged 14 and under.
• NJDYHC Girls 16/19U Girls-specific youth ice hockey travel team program for players aged 16-19, the highest competitive level for girls within the organization.
• Devils Youth Goalie Training Specialized goaltender development program providing semi-private training, video analysis, and on-ice clinics for all Devils Youth goaltenders, included in tuition.
• D1 Development Group Private Lessons Private lessons and player development training program offering skill development from beginners to AAA players, taught by former college and professional players.
• Learn to Play Programs Introductory ice hockey programs for beginners, with approximately 80 players enrolled, serving as a feeder program for the club's travel teams.
• Sled Hockey Program Hockey program for players with mobility impairments, a non-profit community initiative supported by donations.
• Shamrock Classic Tournament Annual youth hockey tournament hosted by the club, featuring multiple age divisions.
• Beat The Heat Summer Clinic Summer learn-to-play and skills clinic held on Tuesday evenings in July for player development during off-season.
• Summer Camp Multi-week summer hockey camp program with sessions for various age groups including Mites, Girls 8U/10U, and Girls 12U/14U/16U/19U divisions.

Quantifiable outcome

• Countless players advanced to New England prep schools, colleges, and professional ranks
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• Atlantic District / AAHAcoreStrategic or Co-development PartnerLeague affiliation with Atlantic Amateur Hockey Association; Program Director John DiNorcia serves as Director of Player Development for AAHA; coaches serve on AAHA Player Development Program staff; AAHA-approved tryouts and league play
• AYHL (Atlantic Youth Hockey League)coreStrategic or Co-development PartnerLeague affiliation providing competitive Tier 1 hockey for youth players; Devils Youth teams participate in AYHL championships
• NJYHL (New Jersey Youth Hockey League)coreStrategic or Co-development PartnerState-level league affiliation for New Jersey youth hockey competition
• MAWHA (Mid-Atlantic Women's Hockey Association)coreStrategic or Co-development PartnerGirls hockey league affiliation; Devils Youth Girls 16/19 team won MAWHA Championship
• USA HockeycoreStrategic or Co-development PartnerNational governing body affiliation; USA Hockey-sanctioned programs; National Championships participation; coaching certification requirements; player development camps
• Richard J. Codey Arena at South MountaincoreStrategic or Co-development PartnerPrimary home rink for Devils Youth operations; located at 560 Northfield Avenue, West Orange, NJ
• RWJBarnabas Health Hockey HousecoreStrategic or Co-development PartnerSecondary rink location for Devils Youth; located at 25 Lafayette St, Newark, NJ
• D1 Development GroupcoreStrategic or Co-development PartnerPlayer training partnership; Kevin Crane is Co-Director and Managing Partner of D1 Development Group; provides private lessons and development training for Devils Youth players
• Great Saves GoaltendingcoreStrategic or Co-development PartnerTom Fogu serves as Director of Goaltending for Devils Youth and Owner/Operator of Great Saves Goaltending; semi-private training and video analysis included in goalie tuition; facility located in Codey Arena
• SportsEnginecoreTechnology or IntegrationWebsite platform powering Devils Youth registration, scheduling, team management, and member communications

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Connecticut Junior Rangers: CT-based AAA youth hockey organization operating in the broader Atlantic District. Comparable AAA Tier 1 program offering and partial league overlap, but smaller/less tenured than Devils Youth's 50-year brand.

Direct peers

• North Jersey Avalanche: AAA youth hockey club operating in northern New Jersey, fielding Tier 1 travel teams across similar age divisions. Competes directly with Devils Youth for the same NJ-based travel hockey families and rink capacity.
• New Jersey Titans: New Jersey-based youth hockey organization with similar recreational-to-competitive programming structure. Competes for the same metro NJ player pool and shares youth development pathway characteristics with Devils Youth.
• Philadelphia Little Flyers: Pennsylvania-based Tier 1 AAA youth hockey organization with similar age-level structure and tournament participation in AYHL/EJEPL. Comparable on program depth, talent development pipeline, and access to college-bound players.
• Long Island Gulls: Established Long Island AAA youth hockey program running Tier 1 teams across youth age groups with a strong college placement record. Highly comparable on elite development model and regional AYHL/mid-Atlantic league participation.
• New Jersey Rockets: New Jersey-based AAA-tier youth hockey organization. Most comparable on geography (same state) and program scope (Tier 1 travel teams with multi-age structure), making it the closest direct competitor for the same player pool in NJ.
• Boston Junior Bruins: New England-based AAA youth hockey organization with a similar Tier 1 travel team structure and college development pipeline. Comparable in scale, program breadth, and historical brand strength in the Northeast youth hockey ecosystem.
• Mid Fairfield Youth Hockey: Connecticut-based Tier 1 AAA youth hockey club competing in similar Atlantic District and AYHL leagues. Operates a comparable age-tiered travel program with a strong development focus on advancing players to prep school and college hockey.

Broad incumbents

• USA Hockey: National governing body for amateur hockey in the United States. Devils Youth programs are USA Hockey-sanctioned, and its tier structure, certification, and National Championship pathway all sit on top of USA Hockey infrastructure.

Others

• SportsEngine: Registration, scheduling, website, and team-management platform that powers Devils Youth's member operations and serves as its primary digital front door. An enabling technology vendor rather than a competing operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DevilsYouth
• Facebookfacebook.com/DevilsYouth
• LinkedInlinkedin.com/company/junior-devils-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Devils Youth Hockey Club