New Jersey Devils

Name

New Jersey Devils

Legal name

New Jersey Devils

Website

http://devils.nhl.com/

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales & Season Memberships: The Devils generate primary revenue through direct ticket sales for single games, full-season ticket memberships (The Black and Red plan), partial plan packages, group tickets, and premium suite rentals at Prudential Center. The NHL Ticket Exchange powered by Ticketmaster facilitates secondary market resale.
2. Arena & In-Venue Revenue: Revenue from concessions, merchandise (Devils Den team store), premium seating, gameday 50/50 raffle, parking, and the RWJBarnabas Health Hockey House within Prudential Center.
3. Media & Broadcasting Rights: Revenue from NHL national and regional broadcast rights deals, Devils Hockey Network radio and TV broadcasts, and NJD.TV video content platform.
4. Corporate Sponsorship: Sponsorship revenue from named partners including Citizens (financial services), Prudential (naming rights / arena naming), RWJBarnabas Health (healthcare), Verizon (technology), Hyundai (automotive), and Ticketmaster (ticketing). These sponsors receive branding across arena signage, digital properties, and game-night activations.
5. Community & Youth Programs: Revenue from Devils Hockey Academy programs, Devils Youth Foundation charitable activities, and associated community events that drive brand engagement and long-term fan development.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The New Jersey Devils are a professional NHL ice hockey franchise that delivers live hockey games at Prudential Center in Newark, NJ, and monetizes the franchise through ticket sales (season memberships, single-game, group, partial plans, premium suites), in-arena revenue (concessions, merchandise, 50/50 raffle, parking), media/broadcast rights, and corporate sponsorships. The franchise also operates community programs (Devils Hockey Academy, Devils Youth Foundation) and runs player development through its AHL affiliate, the Utica Comets.

Product overview

The New Jersey Devils are an NHL hockey franchise whose primary product is professional ice hockey competition. The organization's product portfolio centers on NHL games at Prudential Center, supported by ticket products including Season Ticket Memberships (The Black and Red), Single-Game Tickets, Group Tickets, and Partial Plans. Digital offerings include NJD.TV for video content, an Official Online Store for merchandise, and Devils Membership HQ for member benefits. Community initiatives are delivered through the Devils Hockey Academy and Devils Youth Foundation. Player development is supported via the Utica Comets AHL affiliate.

Differentiator

Problem solved

Functional benefit

Products and services

• Live NHL Hockey Games Professional NHL ice hockey games played at Prudential Center in Newark, NJ, forming the franchise's core entertainment product for fans and corporate guests.
• Season Ticket Membership (The Black and Red)

Quantifiable outcome

• Jack Hughes scored the game-winning goal to secure Team USA's first men's Olympic hockey gold medal since 1980 at the 2026 Milan Winter Olympics, bringing national prestige to the Devils' brand.
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• VerizoncoreTechnology or Integration · 6 April 2026Verizon partnered with the NHL and the New Jersey Devils to open the NHL Innovation Lab at Prudential Center in Newark, NJ. The lab is equipped with Verizon's private 5G network and advanced media infrastructure to test real-time analytics, AI applications, and fan engagement technologies. This is a multi-party strategic initiative between the NHL, Verizon, and the Devils.
• Prudential FinancialcoreGTM or Marketing PartnerPrudential Financial holds the naming rights to the Devils' home arena, Prudential Center in Newark, NJ. As a premier partner, Prudential receives extensive arena branding, digital presence across Devils properties, and association with one of New Jersey's major professional sports franchises.
• Citizens BankmajorGTM or Marketing PartnerCitizens Bank serves as an official partner and bank of the New Jersey Devils, with branding presence at Prudential Center and across Devils digital platforms.
• RWJBarnabas HealthmajorGTM or Marketing PartnerRWJBarnabas Health is the Devils' official healthcare partner, with the RWJBarnabas Health Hockey House located within Prudential Center. The partnership includes arena branding, community health initiatives, and player appearances.
• HyundaimajorGTM or Marketing PartnerHyundai is an official automotive partner of the New Jersey Devils, with branding presence across arena signage and Devils digital channels.
• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster serves as the primary official ticketing platform for the New Jersey Devils and powers the NHL Ticket Exchange for secondary market resale. Devils tickets are distributed globally through Ticketmaster's platform.
• NHL (National Hockey League)coreStrategic or Co-development PartnerThe New Jersey Devils are a member franchise of the NHL, subject to the league's collective bargaining agreement, revenue sharing, and broadcast rights structures. The NHL jointly funds the Industry Growth Fund with the NHLPA, distributing over $240 million across all 32 clubs including the Devils for technology and innovation initiatives.
• Sunny Mehta (Individual — incoming GM from Florida Panthers)coreOthersSunny Mehta, formerly Assistant GM and Head of Analytics with the Florida Panthers, was hired as the new GM of the New Jersey Devils on April 16, 2026. Mehta previously worked for the Devils from 2014-2018 as Director of Hockey Analytics, establishing the NHL's first full-fledged analytics department.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florida Panthers: Directly relevant as the franchise where new GM Sunny Mehta built the back-to-back Stanley Cup winners — the operational template Mehta is importing to New Jersey. Comparable NHL franchise business model; contrasts in market size and ownership structure inform the upside case for the Devils.
• Boston Bruins: Original Six franchise and Eastern Conference benchmark. Relevant peer for high-revenue, historically successful Northeast franchise operations — contrasts the Devils' recent drought versus a model of sustained competitiveness and pricing power.
• Columbus Blue Jackets: Metropolitan Division peer of similar market size and historical playoff inconsistency. Useful comparison for understanding competitive positioning in the division and for benchmarking revenue and valuation trajectories among mid-tier NHL franchises.
• Tampa Bay Lightning: Recent Eastern Conference dynasty (three consecutive Stanley Cup Finals, two wins) operating in a comparable mid-tier market. Useful comparison for understanding the revenue, sponsorship, and valuation uplift that sustained on-ice success generates for non-marquee-market NHL franchises.
• New York Rangers: The most directly comparable peer: same NHL, same New York/New Jersey metropolitan market, and the Devils' primary head-to-head rival for season tickets, regional broadcast rights, and corporate sponsorship dollars. Both operate in Madison Square Garden / Prudential Center respectively, and the Rangers are the benchmark the Devils are benchmarked against regionally.
• Detroit Red Wings: Original Six franchise whose recent multi-year rebuild and youth-development focus parallels the Devils' transitional phase. Strong comparison for evaluating the downside trajectory of an Original Six-adjacent brand during prolonged competitive underperformance.
• Philadelphia Flyers: Metropolitan Division rival and geographically proximate Mid-Atlantic franchise. Comparable in historical pedigree (two-time Stanley Cup champion), current competitive positioning, and shared regional sponsorship market. Same NHL broadcast footprint and similar on-ice performance tier.
• Pittsburgh Penguins: Metropolitan Division peer competing with the Devils for Eastern Conference playoff positioning. Similar three-Cup historical franchise, comparable market size, and shared regional sports media market in the Northeast corridor.
• New York Islanders: The third NHL franchise in the NY/NJ metro, splitting local fan share and media rights revenue with the Devils. Same league, same market, similar recent competitive trajectory with multiple playoff appearances but no recent Stanley Cup. Directly comparable in customer demographics and corporate sponsor overlap.
• Carolina Hurricanes: Metropolitan Division rival that has emerged as an Eastern Conference contender — a benchmark for what a young-core, analytics-driven rebuild looks like at scale. Comparable roster profile (young, fast, skilled) and recent playoff success that the Devils aspire to replicate under Mehta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/njdevils
• YouTubeyoutube.com/@njdevils
• Facebookfacebook.com/njdevils
• LinkedInlinkedin.com/company/national-hockey-league
• Instagraminstagram.com/njdevils
• TikToktiktok.com/@njdevils

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Devils