Freightliner

What Freightliner does

Freightliner of Savannah & Augusta is a privately held, family-owned commercial truck dealership group operating three locations in Georgia under the Freightliner and Western Star OEM authorizations. The company, founded by John Williams as a parts delivery driver in 1960 and operating its first Freightliner-branded store in Savannah in 1987, now runs full-line dealerships in Savannah and Augusta plus a dedicated parts operation in Dublin. It sells new Freightliner trucks (Cascadia 126, 116, 125; 114SD/114SD PLUS vocational; Business Class M2 106/106 PLUS medium-duty) and Western Star severe-duty models, used trucks under the SelecTrucks certified program, and trailers from multiple manufacturers (MAC, McLendon, Cheetah, Globe, Pitts, Dorsey).

The group's revenue mechanics span one-time unit sales (new and used trucks ranging from $18,400 to $499,999, with dump and roll-off vocational units $125,000-$229,900), recurring parts and service revenue (transaction-fee model across Detroit Diesel, Cummins, and Mercedes Benz certifications, plus 24-hour road service), and finance/lease origination through Daimler Truck Financial (loans, balloon, FMV and TRAC leasing) and extended warranty products (Freightliner National Used Truck Warranty, extended coverage up to 3 years/350,000 miles). Sales-led GTM via direct showroom traffic, online inventory listings, and outbound sales team. Marketing channels include the website, Constant Contact newsletter, and post-sale satisfaction surveys.

The customer base spans trucking companies and owner-operators (primary), construction, forestry/logging, and intermodal/container operations across the Coastal Empire and CSRA regions of Georgia and South Carolina. Technology differentiation rests on OEM-partnered CTP2 telematics integration enabling the Class8 platform (AI-powered load optimization, voice booking, dispatch) on Cascadia vehicles, plus Elite Support certified service facilities and Hunter Laser Alignment certification. The business is privately held with no PE, VC, or institutional investor participation disclosed and no subsidiaries or M&A activity in the provided record.

Name

Freightliner

Legal name

Freightliner of Savannah & Augusta

Website

https://freightlinerofsavannah.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Freightliner of Savannah & Augusta is a family-owned commercial truck dealership group operating three Georgia locations (Savannah, Augusta, Dublin), selling new and used Freightliner and Western Star trucks, trailers, parts, service, and Daimler Truck Financial financing across the Coastal Empire and CSRA regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Truck Sales: Sale of new Freightliner trucks including Cascadia 126, Cascadia 116, 114SD, Business Class M2 106 Plus models. Also new Western Star trucks.
2. Used Truck Sales: Sale of pre-owned trucks through SelecTrucks certified program with various warranty options. Inventory includes Freightliner and other brand trucks.
3. Parts Sales: Sale of truck parts and components for all makes and models. Certified in Detroit Diesel, Cummins, and Mercedes Benz parts.
4. Service and Repair: Full-service maintenance and repair including certified technicians for Freightliner, Western Star, Detroit Diesel, Cummins, and Mercedes Benz. Includes 24-hour road service.
5. Finance and Warranty Products: Finance products through Daimler Truck Financial including traditional loans, balloon loans, FMV and TRAC leasing. Extended warranties including Freightliner National Used Truck Warranty.
6. Trailer Sales: Sale of new trailers from multiple manufacturers including MAC, McLendon, Cheetah, Globe, Pitts, Dorsey brands. Intermodal chassis and container equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Freightliner of Savannah & Augusta is an authorized Freightliner and Western Star commercial truck dealership that sells new and used Class 6-8 trucks (Cascadia series, 114SD, Business Class M2 106) and trailers from multiple manufacturers, supplies OEM and multi-brand parts, and provides certified maintenance, repair, and 24-hour road service. Financing and warranty products are offered through Daimler Truck Financial and other lenders.

Product overview

Freightliner, a division of Daimler Truck North America, offers a comprehensive portfolio of Class 8 semi-trucks and medium-duty vehicles along with trailer products through its dealership network. The core truck lineup includes the Cascadia series (126 day cab, 116 and 125 sleeper models) for long-haul applications, and the 114SD/114SD PLUS severe-duty vocational trucks for construction and waste management. The Business Class M2 106 series serves medium-duty commercial applications. Freightliner vehicles feature Detroit powertrains and advanced CTP2 telematics that enable integration with third-party digital tools including the Class8 platform which offers AI-powered load optimization, voice booking, and electronic logging devices. The company also distributes trailers through partnerships with manufacturers including MAC, McLendon, Cheetah, Globe, Pitts, and Dorsey. Financial services are provided through Daimler Truck Financial.

Differentiator

Problem solved

Functional benefit

Brands

• SelecTrucks: Certified pre-owned truck program offering extended warranties including 1 year 50,000 mile SelecTrucks Nation-wide Freightliner Warranty and Freightliner National Used Truck Warranty.
• Dublin Grill

Products and services

• Cascadia 126

Quantifiable outcome

• Serving customers for over 34 years with strong local market position
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Class8coreTechnology or Integration · 2 February 2026Class8 launched platform with Daimler Truck North America making digital tools available to Freightliner fleets beginning February 2026. Platform offers free wireless Electronic Logging Device with optional AI-powered load optimization, voice booking, and dispatch tools for Fifth-Generation and Fourth-Generation Cascadia vehicles with CTP2 telematics.
• MAC TrailersminorChannel Partner/ Reseller/ DistributorStocking dealer for MAC Trailers - manufacturer of steel and aluminum dump trailers, transfer trailers, flatbed trailers, drop deck trailers, pneumatic tank trailers and straight truck bodies.
• McLendon TrailersminorChannel Partner/ Reseller/ DistributorStocking dealer for McLendon Trailers - forestry and construction trailer manufacturer serving 14 southern states with custom log trailers, loader trailers, and lowboys.
• Cheetah ChassisminorChannel Partner/ Reseller/ DistributorStocking dealer for Cheetah Chassis - intermodal container chassis manufacturer from Berwick, PA and Sumter, SC.
• Globe TrailersminorChannel Partner/ Reseller/ DistributorStocking dealer for Globe Trailers - US manufacturer in Bradenton, FL producing custom heavy haul trailers including lowboys and dump trailers.
• Pitts TrailersminorChannel Partner/ Reseller/ DistributorStocking dealer for Pitts Trailers - world's largest complete line forestry manufacturer producing log trailers, chip vans, and construction trailers.
• Dorsey TrailersminorChannel Partner/ Reseller/ DistributorStocking dealer for Dorsey Trailers - fastest growing platform trailer manufacturer in the country based in Elba, Alabama.
• Dorsey IntermodalminorChannel Partner/ Reseller/ DistributorStocking dealer for Dorsey Intermodal - division of Pitts Enterprises manufacturing intermodal chassis including 40' Gooseneck, 23.5' Slider, and combo models.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TEC Equipment: Volvo and Mack heavy-duty truck dealer group with locations across the western US. Comparable authorized commercial truck dealership model offering new trucks, parts, service, and finance products to fleet operators and owner-operators.
• Rush Enterprises: Largest network of commercial truck dealerships in North America, primarily franchised Peterbilt dealer with International and other brands. Directly comparable authorized commercial truck dealer model with similar revenue streams from new/used truck sales, parts, service, and finance products.
• Premier Truck Group: Major multi-brand commercial truck dealer group with Freightliner, Volvo, Mack, and other OEM authorizations across multiple US states. Comparable authorized dealership model with full sales, parts, service, and finance offerings for Class 8 trucks.
• Velocity Vehicle Group: Daimler Truck authorized dealer group operating Western Star and Freightliner dealerships across multiple western and southern US states. Most direct comparable as fellow Daimler brand authorized dealer with similar product portfolio, parts/service operations, and Daimler Truck Financial integration.
• Nextran Truck Centers: Multi-brand commercial truck dealer with Volvo, Mack, and Hino authorizations across the southeastern US. Similar full-service dealership model with sales, parts, service, and finance operations for Class 6-8 commercial trucks.
• MHC Kenworth: Large Kenworth dealer group operating across the southern and central US with new truck sales, parts, service, and financing offerings. Comparable authorized commercial truck dealer model serving fleet and owner-operator customers.
• SelecTrucks: Daimler-owned certified pre-owned Freightliner truck network with extended warranty programs. Operates as both a competing used truck sales channel and a complementary program that Freightliner of Savannah participates in as a stocking location.

Broad incumbents

• Volvo Trucks North America: OEM competitor to Daimler in Class 8 trucks with Mack as sister brand, operating through authorized dealer network including TEC Equipment and others. Represents the alternative OEM incumbent that competes for the same fleet and owner-operator customers in the dealership's service area.
• PACCAR Inc: Parent company of Peterbilt and Kenworth - directly competing OEM brands with their own dealer networks. Represents the competitive incumbent threat at the manufacturer level that competes with Freightliner/Western Star for fleet customer share and dealer energy/investment.
• Daimler Truck North America: OEM manufacturer of Freightliner and Western Star trucks, parent of Daimler Truck Financial. The dealership operates as an authorized distribution partner for this broader incumbent whose brand strength, product development, and financing programs directly determine the dealership's competitive position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freightliner