Auction Software

What Auction Software does

Auction Software, legally registered as WOO Auction Software and operating under DBAs "WP Auction Software" and "WPAuctionSoftware," is a privately held software vendor founded in 2012 in Bethel, United States, that develops a WordPress/WooCommerce plugin enabling site owners to run online auctions. The core product is built on PHP and MySQL as a WordPress plugin and requires WooCommerce for payment processing; it supports three auction formats (forward, reverse, and penny auctions) and includes auction-specific features such as anti-sniping (soft close), proxy/auto bidding, reserve prices, buy-now pricing, automatic relisting, promotion widgets, and email notifications. The plugin integrates with WooCommerce, Escrow.com, PayPal, Authorize.net, and Stripe, and is compatible with the WooCommerce Product Vendors extension for multi-vendor marketplace setups.

The company targets small businesses, entrepreneurs, and nonprofits — primarily WordPress/WooCommerce site owners seeking to add auction functionality to existing sites or build standalone auction marketplaces for verticals like antiques, art, cars, charity, jewelry, and real estate. The product is distributed via a free version on the WordPress plugin repository for organic top-of-funnel discovery, with the paid plugin (standard at $49 and a marketing bundle at $599) sold through the WPEka Club marketplace, which serves as the primary commercial channel under a partnership formed in March 2014. Optional paid setup services are offered at $20/hour for less technical users.

Revenue mechanics consist of one-time plugin license sales and hourly professional services, with end-user site owners additionally able to charge membership or bid-package fees from their own auction participants — a secondary revenue stream that accrues to site owners rather than to Auction Software itself. Customer acquisition is product-led, relying on the WordPress plugin directory, SEO/content marketing (the company claims a #1 ranking for "Auction Software"), a live demo site, and the WPEka Club bundle, with no paid advertising channels identified. The company has no disclosed external funding, no M&A history, and operates with 1-10 employees.

Name

Auction Software

Legal name

WOO Auction Software

Website

https://wpauctionsoftware.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Auction Software (legal name WOO Auction Software) builds and sells a WordPress/WooCommerce plugin that lets small businesses, entrepreneurs, and nonprofits launch forward, reverse, and penny auction websites with integrated payments. The company, founded in 2012 and operating with 1-10 employees out of Bethel, USA, distributes a free version via the WordPress plugin directory and paid tiers through the WPEka Club marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethel

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Plugin License Sales: One-time purchase of WordPress auction plugin. The plugin is sold through WPEka Club at $49 for standard version and $599 for marketing version (includes developer version + 80 premium themes + 2 months SEO service).
2. Professional Services: Setup assistance offered at $20 per hour for users who need help configuring their auction website and plugins.
3. Membership Fees (for users): Site owners using the plugin can charge membership fees from their users to access penny auctions or premium features, monetizing their auction platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Woo Auction Software is a WordPress and WooCommerce plugin that adds auction functionality to WooCommerce-based websites. It supports forward, reverse, and penny auctions, includes anti-sniping soft-close, proxy bidding, escrow and standard payment gateway integration, and compatibility with the WooCommerce Product Vendors extension for multi-vendor marketplace auction sites.

Product overview

Woo Auction Software is a WordPress and WooCommerce plugin that provides a complete auction website solution. The core product (Woo Auction Software) integrates with WooCommerce and supports three distinct auction types: Forward Auctions (standard highest-bidder wins), Penny Auctions (prepaid bid fee model with time extensions), and Reverse Auctions (lowest-bidder wins for vendor procurement). The plugin also supports multi-vendor marketplaces via WooCommerce Product Vendors integration. Add-on modules include the Proxy Bidding Addon for automated bidding and the Stripe Payment Gateway Addon for enhanced payment processing. The system requires WooCommerce as a platform and offers built-in payment support through PayPal and Authorize.net, with escrow support via Escrow.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Woo Auction Software WordPress and WooCommerce plugin that enables users to set up auction websites supporting forward, reverse, and penny auctions, with multi-vendor marketplace capability and WooCommerce-based payment processing and user management.
• Proxy Bidding Addon Add-on module providing automated bidding where the system places bids on behalf of users up to their pre-set maximum bid amount, enabling users to bid on multiple items simultaneously without manual intervention.
• Stripe Payment Gateway Addon Add-on module enabling credit and debit card payment processing through Stripe with in-site checkout, card storage for future use, pre-authorization capabilities, and 7-day rolling bank transfers at 2.4% + 20p per transaction.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature13 records

Partnerships

One partnership is on record.

• WPEka ClubcoreChannel Partner/ Reseller/ Distributor · 3 March 2014WP Auction Software partnered with WPEka Club in March 2014. The premium plugin became available as part of WPEka Club's package deal of premium WordPress themes and plugins. WPEka Club serves as the primary distribution channel for paid versions of the auction plugin.

Recent moves6 records

Expansion highlights2 records

Direct peers

• YITH WooCommerce Auctions: YITH WooCommerce Auctions is a competing WordPress/WooCommerce auction plugin offering forward, reverse, and silent auctions. It targets the exact same SMB/entrepreneur customer base and competes head-to-head on feature parity within the WordPress ecosystem.
• AuctionWorx: AuctionWorx is a SaaS auction platform that lets operators launch white-label auction websites without building from scratch. It competes with Woo Auction Software for the same entrepreneur/SMB buyer launching auction marketplaces, though delivered as hosted SaaS rather than a WordPress plugin.
• Ultimate Auction Plugin: Ultimate Auction Plugin is another WordPress/WooCommerce auction plugin that enables forward and reverse auctions on WordPress sites. It directly competes for the same self-serve SMB auction-site operator segment served by Woo Auction Software.

Emerging players

• Givebutter: Givebutter is a fundraising platform that includes online auction functionality alongside donations and event ticketing. It targets the same charitable-organization segment with a more modern, integrated experience than a WordPress plugin.
• Handbid: Handbid provides mobile silent-auction and fundraising software for nonprofits and charities, overlapping with Woo Auction Software's charity/benefit auction use case. It serves a more focused vertical (nonprofit fundraising) rather than a general WordPress plugin.

Broad incumbents

• eBay: eBay is the dominant online auction marketplace and a broad incumbent against which any auction software competes for end-customer mindshare. While not a direct product competitor, it shapes buyer expectations and pricing pressure for all auction platforms and plugins.

Regional players

• Silent Auction Pro: Silent Auction Pro is an event-management SaaS focused on silent and live charity auctions primarily serving North American nonprofits. It overlaps with Woo Auction Software's charity auction use case but is purpose-built for in-person/online hybrid events rather than general e-commerce auctions.

Others

• WooCommerce Product Vendors: WooCommerce Product Vendors is a WooCommerce extension that Woo Auction Software integrates with to enable multi-vendor auction marketplaces. It is an ecosystem partner/dependency rather than a direct competitor but is materially relevant to the product's multi-vendor capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AuctionPlugin
• LinkedInlinkedin.com/company/auction-software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auction Software